Cascade Motorcycle Safety

What Cascade Motorcycle Safety does

Cascade Motorcycle Safety is a privately held, state-authorized motorcycle safety training provider operating in Northwest Washington under the Washington Motorcycle Safety Program (WMSP). The company delivers the Motorcycle Safety Foundation (MSF) Basic RiderCourse curriculum and is licensed to administer Washington state 2-wheel and 3-wheel motorcycle permit and endorsement knowledge and skills tests. Training is delivered at three physical locations — a primary range in Anacortes, a Seattle site hosted at South Seattle College, and a Bellingham classroom at Bellis Fair Mall — with additional track-based curriculum at The Ridge Motorsports Park in Shelton, WA. The firm also offers American Red Cross First Aid and CPR instruction, expanding into adjacent workplace-safety training.

The product portfolio spans beginner to advanced riders: the Basic RiderCourse (18 hours) for new riders, the Basic RiderCourse 2 for permit-to-endorsement progression, Street Strategies and Street Strategies Drills for highway-speed skill development, Cascade Gymkhana for cone-course skill practice, Private Lessons for individualized instruction, the RiderCoach Preparation course for instructor certification, and the S/TEP program for 3-wheel motorcycles including trikes, reverse trikes, and sidecars. Training motorcycles are provided in-house from a fleet that includes Yamaha TW200, Kawasaki Eliminator and Ninja, Suzuki TU250, and Royal Enfield Scram and Meteor models. The MSF eCourse (3 hours for BRC, 2 hours for BRC2) is integrated as a prerequisite online component.

The business operates a direct-to-consumer model via self-registration on cascademotosafety.com, with both full-price and state-subsidized seats (the latter available to Washington residents with valid WA ID and military personnel stationed in WA). Pricing ranges from $50 per knowledge test to $595 for the full BRC, with a Gymkhana season pass at $150/year providing the only subscription-format offering. Distribution is augmented by an informal referral network of approximately eight regional motorcycle dealers who direct gear purchasers to Cascade, plus partnerships with MSF, the American Red Cross, South Seattle College, and The Ridge Motorsports Park.

Name

Cascade Motorcycle Safety

Legal name

Cascade Motorcycle Safety

Website

https://cascademotosafety.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cascade Motorcycle Safety is a Washington state-authorized motorcycle safety training provider that delivers MSF curriculum, WA permit and endorsement testing, and advanced rider courses across three Northwest Washington locations serving new, returning, and experienced riders.

Ownership category

akta.pro rank

Product category

Motorcycle Safety Training

NAICS

Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

Keywords

• Motorcycle safety training
• Rider education courses
• Motorcycle license testing
• Rider safety instruction
• MSF curriculum courses

Headquarters

HQ city

Anacortes, Washington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Class Registration Fees: Primary revenue stream from registration fees for training courses including Basic RiderCourse, Basic RiderCourse 2, Street Strategies, Street Strategies Drills, Gymkhana, Private Lessons, and S/TEP 3-Wheel classes. Prices vary by location and include subsidized and full-price options.
2. Testing Fees: Revenue from motorcycle permit and endorsement knowledge and skills testing. Knowledge tests are $50 each, skills tests range from $75-$125 depending on whether rider uses their own motorcycle or a training motorcycle.
3. Gymkhana Sessions: Day pass sales for Cascade Gymkhana skill-building sessions ($40-$50 per session) and season passes ($150).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cascade Motorcycle Safety delivers Motorcycle Safety Foundation (MSF) curriculum-based motorcycle safety training courses and administers Washington state-recognized permit and endorsement knowledge and skills testing across Northwest Washington. Offerings span beginner to advanced rider education, including Basic RiderCourse, Basic RiderCourse 2, Cascade Street Strategies (track-based), Gymkhana sessions, Private Lessons, RiderCoach Preparation, S/TEP 3-Wheel training, and American Red Cross First Aid/CPR classes, delivered at training academies in Anacortes, Seattle, and Bellingham.

Product overview

Cascade Motorcycle Safety is a Washington state motorcycle safety training provider offering a comprehensive portfolio of training courses and testing services. The core offerings include the Basic RiderCourse for beginners (with permit testing), Basic RiderCourse 2 for intermediate riders (with endorsement testing), and advanced programs like Cascade Street Strategies (track-based training) and Street Strategies Drills. Additional offerings include Cascade Gymkhana for skill development, Private Lessons for one-on-one training, and the RiderCoach Preparation Course for instructor certification. The company also provides Red Cross First Aid/CPR training, 3-wheel motorcycle training through the S/TEP program, and both knowledge and skills testing services for Washington state motorcycle permits and endorsements. All courses are aligned with Motorcycle Safety Foundation (MSF) curriculum.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Mt Baker Moto-sportsminorChannel Partner/ Reseller/ DistributorBellingham-based motorcycle dealer that carries full line of protective gear and recommends Cascade Motorcycle Safety to customers. Part of dealer referral network for riding gear customers.
• WingsminorChannel Partner/ Reseller/ DistributorBellingham-based motorcycle dealer recommending Cascade Motorcycle Safety to riding gear customers.
• Cycle GearminorChannel Partner/ Reseller/ DistributorNational motorcycle gear retailer in Bellingham, WA that recommends Cascade Motorcycle Safety to gear purchasers.
• Pacific Northwest MotorcyclesminorChannel Partner/ Reseller/ DistributorBellingham-based motorcycle dealer recommending Cascade Motorcycle Safety to customers.
• Triumph of Seattle / NW MotominorChannel Partner/ Reseller/ DistributorSeattle-based motorcycle dealer recommending Cascade Motorcycle Safety to gear and motorcycle customers.
• Studio MotominorChannel Partner/ Reseller/ DistributorSeattle-based motorcycle dealer recommending Cascade Motorcycle Safety to riding gear customers.
• Seattle Used Bikes (SUB)minorChannel Partner/ Reseller/ DistributorSeattle-based used motorcycle dealer recommending Cascade Motorcycle Safety to customers.
• Skagit PowersportsminorChannel Partner/ Reseller/ DistributorSkagit County motorcycle dealer recommending Cascade Motorcycle Safety to gear customers.
• Lifestyles HondaminorChannel Partner/ Reseller/ DistributorSkagit County powersports dealer recommending Cascade Motorcycle Safety to riding gear customers.
• Motorcycle Safety Foundation (MSF)coreStrategic or Co-development PartnerMSF provides the standardized Basic RiderCourse curriculum that Cascade Motorcycle Safety delivers. Cascade also uses MSF RiderCoach Preparation materials for instructor certification. MSF is the primary standards body for motorcycle safety training in the USA.
• American Red CrosscoreStrategic or Co-development PartnerCascade Motorcycle Safety offers American Red Cross certified First Aid and CPR training courses, developed and taught following Red Cross standards for emergency response training.
• The Ridge Motorsports ParkcoreStrategic or Co-development PartnerHost venue for Cascade Street Strategies track-based training courses in Shelton, WA. The road course provides a safe environment for high-speed street riding skill development.
• South Seattle CollegecoreStrategic or Co-development PartnerEducational institution partner providing training facility (range and classroom space) for Basic RiderCourse, BRC2, testing, and other courses in Seattle area.
• Washington Motorcycle Safety Program (WMSP)coreStrategic or Co-development PartnerState-authorized program under which Cascade Motorcycle Safety operates as a contracted provider. WMSP allocates subsidy funding for safety classes and sets standards for WA motorcycle testing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Idaho Motorcycle Safety Program (Idaho STAR): Idaho's state-authorized motorcycle safety training program offering MSF BRC and advanced courses. Comparable model and curriculum to Cascade, but operating in Idaho rather than Washington.
• California Motorcyclist Safety Program (CMSP): California's statewide motorcycle training program with multiple authorized providers. Same mission and MSF-based curriculum as Cascade but operating in California at much larger scale.
• TEAM Oregon (Oregon Motorcycle Safety Program): Oregon's state-funded motorcycle safety training program, operating the same MSF curriculum at multiple sites across Oregon. Highly comparable in mission, curriculum, and delivery model to Cascade, but serves a different state.

Broad incumbents

• Harley-Davidson Riding Academy: National brand-sponsored motorcycle training program delivered through Harley-Davidson dealerships, offering MSF BRC using dealership-provided bikes. Comparable curriculum and customer type as Cascade, but at national scale and tied to a manufacturer.

Direct peers

• Washington Motorcycle Safety Program (WMSP) - other authorized providers: WMSP is the state-contracted framework under which Cascade operates; other WMSP-authorized providers across Washington deliver the same MSF BRC/BRC2/S/TEP curriculum and testing. They are the most direct competitors because they share the same customer base, regulatory authority, and curriculum.
• Ride Smart (Pacific Northwest): Regional motorcycle training school in the Pacific Northwest offering MSF-based rider courses. Comparable in scale, curriculum, and customer type to Cascade Motorcycle Safety.
• Stay Upright: Multi-site motorcycle rider training school operating in several U.S. states, offering MSF BRC/BRC2 and advanced courses. Directly comparable in service mix and delivery model to Cascade, but with a broader geographic footprint.
• Total Control Training (Lee Parks): Offers advanced motorcycle riding clinics (street and track) using a proprietary Lee Parks curriculum, similar to Cascade's Street Strategies and Gymkhana programs. Comparable at the advanced rider segment.

Others

• Motorcycle Safety Foundation (MSF): National standards body that develops the BRC, BRC2, S/TEP, and RiderCoach curricula Cascade delivers. As a curriculum licensor and industry association rather than a direct operator, MSF is an upstream enabler shaping Cascade's product definition.

Emerging players

• Evergreen Safety Council: Pacific Northwest-based workplace and traffic safety training provider offering motorcycle safety and related courses. Overlaps with Cascade in motorcycle safety training and CPR/First Aid, but with a broader workplace-safety portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9_A26H4hJd47LRUm1EbMLw
• Facebookfacebook.com/CascadeMotorcycleSafety
• Instagraminstagram.com/cascademotosafety
• LinkedInlinkedin.com/company/cascade-motorcycle-safety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Motorcycle Safety