Guggman Haus Brewing Co.

What Guggman Haus Brewing Co. does

Guggman Haus Brewing Co. is a privately held, family-owned craft microbrewery founded in 2019 and headquartered in Indianapolis, Indiana. Co-founded by identical twin sisters Courtney Guggenberger and Abby Gorman and their husbands Derek and Ryan, the company operates from the historic Boyle Racing Headquarters at 1701 Gent Avenue, where it runs a 10,000 sq ft production brewery and taproom with 20+ experimental and modern beer styles on tap. The business expanded in 2023 with the 46th Street Taproom outpost in the Meridian Kessler/SoBro neighborhood and operates The Coffee Haus in the adjacent restored 1916 green Haus, serving espresso, cold brew, and breakfast items Tuesday-Sunday from 8am to 3pm.

The company's product surface spans on-premise beer sales, a full food program through The Cabin Kitchen (with a separate food menu at 46th Street), three distinct private event venues (The Festhall seating 100+, The Haus, and The Boyle Racing Shop), and tiered membership subscriptions (Haus Brew Crew Community at $125/year and Mug Club at $12/month) managed through a proprietary mobile app. Brewing and recipe development emphasize bold, experimental beer styles using varied hops, yeasts, and malts. Operations also include house-made syrups for coffee beverages and carry-out canned beer for off-premise consumption.

Guggman Haus is exclusively direct-to-consumer, with no wholesale or retail distribution; all revenue is generated through on-site transactions, event rentals, and recurring memberships. Marketing is community-driven, anchored on weekly trivia nights with Hambone's, live music, craft club workshops, Boats & Brews river events, and partnerships with local artists, bakers, coffee roasters, and IU School of Medicine for the Docs on Draft speaker series. The headcount has grown from five founding team members to over 40, with no disclosed institutional funding.

Name

Guggman Haus Brewing Co.

Legal name

Guggman Haus Brewing Co.

Website

https://guggmanhausbrewing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Guggman Haus Brewing Co. is a privately held Indianapolis craft microbrewery operating a main taproom and brewery at the historic Boyle Racing Headquarters, the 46th Street Taproom outpost, and The Coffee Haus, serving experimental beer, food, coffee, private events, and tiered memberships to local consumers, families, and event hosts.

Ownership category

akta.pro rank

Product category

Craft Brewery & Taproom

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Craft Brewing (AFAFAAAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery
• Microbrewery operations
• Taproom service
• Private event hosting
• On-site brewing

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beer Sales (On-Premise): Direct sales of 20+ beers on tap brewed on-site at both taproom locations, including flights, pints, and special releases. Also includes canned beer for carry-out.
2. Food Sales: Full food service through The Cabin Kitchen at main taproom and food menu at 46th Street outpost. Includes sandwiches, burgers, shareables, and desserts.
3. Membership Programs: Annual Haus Brew Crew Community membership ($125/year) and monthly Mug Club membership ($12/month) offering upsized pours, exclusive events, birthday beers, and merchandise.
4. Private Event Rentals: Three unique event spaces (The Festhall, The Haus, The Boyle Racing Shop) available for private rentals including weddings, corporate events, birthday parties, and rehearsal dinners.
5. Coffee and Light Bites: The Coffee Haus serves espresso drinks, drip coffee, cold brew, teas, Italian sodas, and light breakfast items including burritos and pastries.
6. Merchandise Sales: Members receive merchandise including custom glassware, long-sleeve shirts, and stickers as part of membership perks. Additional merchandise available for 10% off to members.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Guggman Haus Brewing Co. operates a craft microbrewery with three Indianapolis locations (main taproom & brewery at the historic Boyle Racing Headquarters, The Coffee Haus in the restored 1916 building, and 46th Street Taproom outpost), producing 20+ on-site brewed beers across bold and experimental styles, complemented by food service, coffee service, private event rentals, and membership programs.

Product overview

Guggman Haus Brewing Co. is a small craft microbrewery with a multi-location operation centered on bold and experimental beer styles. The core offering spans three physical locations: the main 10,000 sq ft Taproom & Brewery at the historic Boyle Racing Headquarters featuring 20+ on-site brewed beers and The Cabin Kitchen food service; The Coffee Haus in the restored 1916 green Haus serving espresso, drip coffee, cold brew, and light fare; and the 46th Street Taproom outpost in the Meridian Kessler neighborhood. The company also operates three private event rental spaces (The Festhall, The Haus, and The Boyle Racing Shop) and maintains two membership programs (Haus Brew Crew Community and Mug Club) managed through a dedicated mobile application. Beer and food menus are accessible via online ordering platforms, and the company offers a rotating selection of seasonal and experimental releases alongside signature Haus beers.

Differentiator

Problem solved

Functional benefit

Brands

• The Coffee Haus: Coffee shop serving espresso drinks, drip coffee, cold brew, Italian sodas and tea, located in the green Haus building adjacent to the main taproom.
• The Cabin Kitchen
• The Festhall
• The Haus
• The Boyle Racing Shop

Products and services

• Taproom & Brewery (Main Location) The main 10,000 sq ft taproom and brewery located at the historic Boyle Racing Headquarters, offering 20+ beers brewed on-site, The Cabin Kitchen food service, and a year-round dog-friendly beer garden with over 30 picnic tables. Open to adult consumers seeking on-site beer flights, pints, special releases, and food pairings.
• The Coffee Haus Coffee shop located in the restored 1916 green Haus adjacent to the main taproom, serving espresso drinks, drip coffee, cold brew, Italian sodas, tea, breakfast burritos, and pastries from local bakeries. Open Tuesday-Sunday 8am-3pm. Designed for adult coffee drinkers, remote workers, and morning visitors.
• 46th Street Taproom (Outpost) Neighborhood taproom outpost in the Meridian Kessler/SoBro neighborhood featuring signature Haus beers, seasonal releases, NA options, and a sandwich/snack menu with cans available for carry-out. Hosts trivia every Tuesday at 7:30pm. Serves adult craft beer consumers and neighborhood regulars.
• Private Event Spaces (The Festhall, The Haus, The Boyle Racing Shop) Three distinct private event rental spaces: The Festhall (3,500 sq ft, seats 100+), The Haus (restored 1916 house, seats ~50 inside, wheelchair accessible), and The Boyle Racing Shop (historic memorabilia space for groups of 40 or less). Targeted at event hosts planning weddings, corporate gatherings, rehearsal dinners, birthday parties, and office retreats. Booking managed via TripleSeat.
• Haus Brew Crew Community Membership Annual membership program ($125/year) offering upsized beer pours, member-only events, brew day experiences, custom glassware and 2026 long-sleeve shirt, complimentary birthday beer, and 10% off merchandise. Valid for the 2026 calendar year and managed through the Guggman Haus mobile app. Must be 21+.
• Mug Club Membership Monthly membership program ($12/month, cancelable anytime) offering upsized beer pours at both taprooms, complimentary birthday beer, and double stamps at Coffee Haus. Managed through the Guggman Haus mobile app. Must be 21+.

Quantifiable outcome

• 20+ experimental beers on tap at main taproom
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Frank's Paddlesports LiveryminorStrategic or Co-development PartnerPartnership for Boats & Brews events during 2026 season. Customers meet at Guggman's main taproom and are shuttled up the White River to canoe or kayak back down, with 4-pack of beer included per boat rental and a koozie.
• Hambone's TriviacoreGTM or Marketing PartnerHosts weekly trivia every Tuesday at 46th Street (7:30pm) and every Wednesday at main taproom (7:30pm). Free to play with Guggman gift cards as prizes. One of the largest trivia games in the city.
• Dani Pugel (Local Artist)minorGTM or Marketing PartnerLeads monthly Guggman Craft Club workshops at the taproom. Participants create art projects like paper collage portraits, with tickets sold through EventBrite.
• IU School of MedicineminorGTM or Marketing PartnerPartners for Docs on Draft speaker series - expert physicians present on health topics in the Festhall. Free community event held every other month.
• Julian Coffee RoastersminorOthersLocal coffee roaster supplying beans for cold brew at The Coffee Haus. Emphasizes local, quality sourcing.
• 4BirdsminorOthersLocal bakery supplying gluten-free cinnamon sugar coffee cake for The Coffee Haus menu.
• Circle City SweetsminorOthersLocal bakery supplying pastry assortment for The Coffee Haus and special event cookies (Wizarding House Cookies for Potter's Birthday).
• Tinker EspressominorOthersLocal espresso supplier providing beans for espresso drinks at The Coffee Haus.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Founders Brewing Co. Established national craft brewer with destination taprooms featuring food, events, and merchandise; broader portfolio but overlapping experiential brewery-taproom format.
• New Belgium Brewing Company: Large national craft brewer with taprooms that operate similarly to Guggman Haus but at vastly greater scale; provides a reference point for what scaled craft-with-taproom can look like.

Direct peers

• Fountain Square Brewing Co. Indianapolis neighborhood craft brewery with taproom, food, and event programming targeting similar craft beer enthusiasts and community-driven audiences.
• Broad Ripple Brewpub: Long-running Indianapolis brewpub combining on-site brewing with full food service in a historic building; comparable brewpub-taproom hybrid format.
• Centerpoint Brewing: Indianapolis craft brewery focused on experimental and bold beer styles with a taproom model; competes for the same experimental-craft consumer segment in the same metro.
• Bier Brewery & Taproom: Indianapolis-area craft brewery with neighborhood taproom and on-site brewing producing bold and traditional styles; directly comparable in scale and concept.
• Flat12 Bierwerks: Indianapolis craft brewery and taproom producing experimental and seasonal beers with on-premise food service; comparable size and operating model to Guggman Haus.
• Sun King Brewing Company: Largest Indianapolis-based craft brewery operating multiple taprooms with on-site brewing, food service, and private event spaces; directly competes with Guggman Haus in the same metro and category.
• Black Acre Brewing Co. Indianapolis craft brewery and taproom offering on-site food service and event programming, with a comparable neighborhood-anchor operating model.
• Chilly Water Brewing Company: Indianapolis craft brewery with taproom and food service; similar size, location strategy, and target customer base as Guggman Haus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/guggmanhausbrewing
• LinkedInlinkedin.com/company/guggman-haus-brewing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guggman Haus Brewing Co.