Groene Veluwe

What Groene Veluwe does

Groene Veluwe B.V. is a Dutch vocational training provider serving the green sector (horticulture, landscaping, and tree care), established in 2019 as part of the Van Triest family business ecosystem headquartered in Epe, Netherlands. The company delivers VHG-recognised diploma programs — Aankomend Hovenier, Ecologisch Aankomend Hovenier, Hovenier, and the European Tree Worker (ETW) — alongside a catalogue of shorter certified courses covering machinery operation, safety (VCA, BHV), spray licensing, paving, plant care, and supervisory skills. Training is delivered at five locations across the Netherlands (Epe HQ, Baarn, Deventer, Weert, Ophemert) through venue partnerships with established green-sector employers, with class sizes capped at 12–15 participants per cohort.

The business monetises through one-time course fees ranging from €115 for a half-day workshop to €9,740 for the 12-month ETW program, plus customised in-company training delivered at client premises. A substantial portion of effective revenue is offset by Dutch government subsidies: SLIM reimburses up to 90% of qualifying Aankomend Hovenier and Assistent Hovenier costs, Colland Arbeidsmarkt covers up to 75% (capped at €1,000 per employee per year), and UWV provides up to €2,500 in vouchers for job seekers. Groene Veluwe operates within a vertically integrated family of companies — Van Triest (horticultural services, 1982), Groen Uitzendburo (staffing, 1995), Groene Veluwe (training, 2019), and Groen Coaching (workplace coaching, 2023) — providing a closed-loop recruitment, training, and job-placement pipeline that differentiates it from standalone training providers.

Go-to-market is direct-to-consumer via the groeneveluwe.nl website with online registration, supplemented by in-company direct sales for employer clients and referral from the sister staffing company. Customer segments span working green-sector professionals seeking certification, unemployed/career-changing individuals using UWV subsidies, green-sector employers procuring workforce training, and hobbyists. The company holds the NRTO Keurmerk, VHG recognised-trainer status, NKC examination organisation admission, and Colland approval, all of which are gating requirements for subsidy access. Leadership transitioned to Abiam van Triest as Algemeen Directeur in 2024.

Name

Groene Veluwe

Legal name

Groene Veluwe B.V.

Website

https://groeneveluwe.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Groene Veluwe is a Dutch vocational training provider offering VHG-recognised diploma programs and certified short courses in horticulture, landscaping, and tree care across five Netherlands locations, serving individuals, career changers, and green-sector employers under the integrated Van Triest family of companies.

Ownership category

akta.pro rank

Product category

Vocational Training and Education

NAICS

Technical and Trade Schools (61151), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Crop, Soil & Agronomy Technician Training (EDAOAOAF)

akta.pro secondary industry

Agriculture & Food Production (EDABALAA)

Keywords

• Vocational training
• Horticulture education
• Green sector courses
• Landscaping training
• Tree worker certification

Headquarters

HQ city

Epe

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course and Training Fees: Groene Veluwe generates revenue through registration fees for open enrollment courses and training programs. Prices range from €115 for short workshops to €3,745 for full qualifications (e.g., Aankomend Hovenier), and €9,740 for the European Tree Worker program. Some courses are subsidised up to 75% through Colland Arbeidsmarkt.
2. In-Company Training: Customised training delivered at client premises, offered as a separate service line for businesses requiring workforce development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Groene Veluwe is a Dutch vocational training centre that delivers classroom-based and practical courses for the green sector. Its portfolio spans VHG-recognised multi-month diploma programs (Aankomend hovenier, Hovenier, Ecologisch Aankomend hovenier, European Tree Worker) as well as 1-15 day short courses covering machinery operation, safety certification (VCA, BHV), paving, plant care, pesticide licensing, and supervisory skills. Training is delivered at its own facilities in Epe and at partner academies in Baarn, Deventer, Weert, and Ophemert, with subsidised access through SLIM, Colland Arbeidsmarkt, and UWV.

Product overview

Groene Veluwe is an education and training center for the Dutch green sector, offering a comprehensive portfolio of vocational programs and short courses. The core offerings include VHG-certified branch training programs: Aankomend hovenier (beginner gardener with job guarantee), Ecologisch Aankomend hovenier (ecological gardening), Hovenier (advanced gardener), and Boomverzorger/ETW (European Tree Worker) - all leading to recognized diplomas. These are supplemented by specialized 1-3 day courses covering machinery operation (bosmaaier, heftruck), safety certifications (VCA, BHV), technical skills (bestraten, plantsoenonderhoud), spray licenses, and professional development (leadership training). The company operates multiple training locations across the Netherlands (Epe, Deventer, Ophemert, Weert, Baarn) and offers incompany/custom training delivery. Subsidized pricing is available through SLIM and Colland programs.

Differentiator

Problem solved

Functional benefit

Products and services

• VHG Brancheopleiding – Aankomend hovenier (with job guarantee)
• VHG Brancheopleiding – Hovenier (Epe)
• VHG Brancheopleiding – Ecologisch Aankomend hovenier (Baarn)
• Boomverzorger (ETW) opleiding
• Incompany Training & Maatwerk
• SLIM-scholingssubsidie arrangement
• Colland Subsidies arrangement
• Bosmaaien I
• VCA-B (basis)
• Veilig werken met tuin- en parkmachines
• Veilig werken met de heftruck
• Plantsoenonderhoud
• Bestraten basis
• Uitvoeren gewasbescherming licentie 1 (Spuitlicentie I)
• Keurmeester machines en materialen
• Praktisch leidinggeven
• Operationeel leidinggeven
• Krachtige leermeester (Basis en Gevorderd)
• Plantenkennis – Basis
• Natuurbescherming binnen de Omgevingswet (niveaus 1-3)
• Gewasbescherming verlengen (Spuitlicentie I en II)
• EHBO
• Bedrijfshulpverlening (Basis en Herhaling)
• Veilig werken langs de weg
• VCA-VOL leidinggevenden

Quantifiable outcome

• Participants receive VHG-recognised diplomas enabling direct employment in the green sector
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Colland ArbeidsmarktcoreOthersColland Arbeidsmarkt is the key subsidy partner for Groene Veluwe. Most courses qualify for 75% cost reimbursement (max €1,000 per employee per year). The Aankomend Hovenier and Assistent Hovenier programs also qualify for SLIM subsidy (up to 90%). Colland's employability budget also provides up to €1,500 for individual hoveniers to fund their own training.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen)coreOthersUWV is the Dutch employee insurance agency that partners with Groene Veluwe to provide subsidised training vouchers (up to €2,500) for job seekers, including a special programme for those aged 50+. UWV covers the full cost of the European Tree Worker program for eligible participants.
• VHG (Vereniging van Hoveniers en Groenvoorzieners)coreStrategic or Co-development PartnerVHG is the Dutch branch association for gardeners and green service providers. Groene Veluwe offers VHG-certified branch training programs (Aankomend Hovenier, Hovenier, Ecologisch Aankomend Hovenier) that lead to VHG-recognised diplomas. Programs are developed and certified in alignment with VHG standards.
• Bureau ErkenningenminorOthersBureau Erkenningen issues the official licence cards for pesticide application certificates (Spuitlicentie). Groene Veluwe's spuitlicentie training results in certification registered with Bureau Erkenningen.
• Groen UitzendburocoreStrategic or Co-development PartnerGroen Uitzendburo is the sister company of Groene Veluwe, both part of the Van Triest family business. It serves as the primary job placement partner, providing employment contracts to trainees during and after their training. It acts as the pipeline connecting Groene Veluwe graduates to employers in the green sector.
• Groen CoachingcoreStrategic or Co-development PartnerGroen Coaching is the third sister company (founded 2023) providing job coaching and workplace support services. It complements Groene Veluwe's training with personal coaching on the job, ensuring long-term employment success for trainees.
• Het Groenbedrijf (Deventer)minorOthersTraining location partner for the VHG Aankomend Hovenier program in Deventer. Groene Veluwe delivers the program at Het Groenbedrijf's premises (Westfalenstraat 5a, Deventer).
• Van Gaalse – Husqvarna Experience Center (Baarn)minorOthersTraining location partner for the VHG Ecologisch Aankomend Hovenier and Aankomend Hovenier programs in Baarn. Groene Veluwe delivers training at the Husqvarna Experience Center (Hermesweg 13, Baarn).
• Flora Nova (Ophemert)minorOthersTraining location partner for the VHG Aankomend Hovenier program in Ophemert. Groene Veluwe delivers training at Flora Nova's premises (Molenstraat 41B, Ophemert).
• Vebego Groen WeertminorOthersTraining location partner for the VHG Aankomend Hovenier program in Weert. Groene Veluwe delivers training at Vebego Groen's premises (Houtstraat 15, Weert).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellantcollege: Dutch MBO institution focused on green, food, and living-environment education — competes directly for horticulture and landscaping students and offers comparable VHG-aligned diplomas.
• Nordwin College: Dutch regional MBO college delivering green and agricultural vocational training in northern Netherlands — partial overlap with Groene Veluwe's diploma programs and target learners.
• Yuverta: Large Dutch vocational education institution offering MBO-level training across green, food, and lifestyle sectors including horticulture and landscaping — the closest scaled competitor to Groene Veluwe in green-sector vocational diplomas.
• Helicon: Dutch vocational school specialized in green, animal, and food sectors, offering MBO training in horticulture, landscape, and green services — directly comparable in VHG-aligned diploma delivery and target student profile.
• Clusius College: Dutch secondary vocational school (groen onderwijs) with campuses across the Netherlands, focused on green/agricultural MBO programs — direct competitor for Aankomend Hovenier-type students.
• IPC Groene Ruimte: Dutch training and knowledge center for the green sector offering courses in tree care, garden design, and landscaping — comparable to Groene Veluwe's ETW and hovenier curriculum.
• Aeres: Dutch agricultural education group with MBO, HBO, and applied research in green/agriculture — competes with Groene Veluwe for VHG-recognized pathways and is a broader incumbent in green vocational training.

Broad incumbents

• NCOI: Largest Dutch provider of professional and corporate training across many sectors including management and safety (VCA) — overlaps with Groene Veluwe on short corporate courses and VCA training, but does not specialize in green-sector diplomas.
• Boertien Vergouwen Overduin (BVO): Major Dutch corporate training provider offering management, leadership, and professional development programs — competes with Groene Veluwe on leadership/coaching courses (Praktisch/Operationeel leidinggeven) at a broader portfolio scale.

Emerging players

• IPC Groene Ruimte (ETW pathway): Alternative ETW certification pathway provider in the Dutch tree-care segment — competes with Groene Veluwe's flagship 12-month European Tree Worker program for the same student pool and UWV/employer funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GroeneVeluwe
• LinkedInlinkedin.com/company/groeneveluwe
• Instagraminstagram.com/groeneveluwe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groene Veluwe