Green Forest School

What Green Forest School does

Green Forest School is a Ukrainian English-language education network founded in 2001, operating physical schools in six cities (Lviv, Kyiv, Kharkiv, Dnipro, Odesa) alongside nationwide online courses with monthly enrollment cycles. The company serves approximately 20,000 students annually and claims 250,000+ lifetime graduates, positioning itself as the largest English-language school network in Ukraine with a 9.7/10 rating on the ENGUIDE platform.

Its product portfolio spans multi-month group courses (Standard, Intensive, Light, IELTS Preparation) at six proficiency levels, individual 1:1 lessons via the UTalk sub-brand (launched 2024), a subscription-based community events service called English Bubble (launched 2024, from 499 UAH/month), corporate English training distributed through partner Yappi Corporate (from 995 UAH/lesson), children's courses via partner Green Country (ages 6-18), and teacher professional development through the Teaching Center. Pricing ranges from approximately 7,500 UAH for children's courses up to 15,500 UAH for adult Standard courses, with recent gamification layer Green Pin (2025) added to drive engagement.

The technical backbone is a proprietary EdTech ecosystem: the Notes interactive textbook (launched 2018, described as the first Ukrainian interactive English textbook) with 30+ exercise types, the Smarte learning platform supporting 40+ exercise formats with AI assistant and lesson constructor, and the My Green Forest mobile app (iOS/Android) with offline mode, progress tracking, and scheduling. Teaching methodology integrates 11 modern approaches (CLT, TBL, Suggestopedia, Lexical Approach, Flipped Classroom, and others) under a 'principled eclecticism' framework. AI features include pronunciation analysis within Notes and AI-assisted content generation for video/audio materials (since 2023). The company also operates social initiatives including the Control Your Future (CNTRL F) program offering free English courses to veterans in partnership with Superhumans Center and Invictus Games. Green Forest is a private, founder-operated company with no disclosed parent company, funding rounds, or public financial information.

Name

Green Forest School

Legal name

Green Forest

Website

https://greenforest.com.ua

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Green Forest School is Ukraine's largest private English-language school network, founded in 2001, serving approximately 20,000 students annually across 6 cities and online through group courses, individual lessons, corporate training, and community event subscriptions powered by proprietary EdTech.

Ownership category

akta.pro rank

Product category

English Language Education Services

NAICS

Language Schools (611630), Language Schools (61163), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industry

Youth & Teen Language Camps (Summer/Winter) (EDAIAEAF)

Keywords

• English language courses
• Language school network
• Online English learning
• Corporate English training
• English exam preparation

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Group Courses (Standard, Intensive, Light): Core subscription-based courses for adults. Standard course: 4 months = 1 level, 50 lessons. Intensive: 9 weeks = 1 level, 36 lessons. Light: 4 months = 1 course, 36 lessons. Monthly online enrollment. Corporate and children's programs also available.
2. UTalk Individual Lessons: Premium 1:1 online English lessons with Green Forest teachers. 30-minute sessions booked via Telegram. Targeted at adult professionals. New format launched to address demand for individual coaching.
3. English Bubble Subscription: Subscription service for regular English-language events including speaking clubs on various topics, grammar lessons, music lessons, native speaker meetings, book discussions. From 499 UAH/month.
4. Corporate English Training: Universal and adaptive courses for companies. From 995 UAH/lesson. Provided through Yappi Corporate partner.
5. Children's and Teen English (Green Country): English courses for children and teens aged 6-18. Native and Ukrainian teachers, from 17 lessons. From 7500 UAH/course.
6. Notes Textbook Sales: Printed and digital versions of proprietary Notes textbook available for purchase on booyya.com. Can be bought independently without being a Green Forest student.
7. Speaking Clubs and Events: Live Speaking Clubs weekly (Wed, Thu, Fri, Sat, Sun). From 299 UAH/club. Additional paid events including Movie Nights, English Meetups, Book Talks.
8. Teacher Training (Teaching Center): Professional development for English teachers. Standard Course: 16 trainings, 8 weeks, 9900 UAH/course. Includes certification and ongoing professional community.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Green Forest School provides group English language courses (Standard, Intensive, Light, IELTS Preparation) across 6 Ukrainian cities and online, supplemented by individual lessons (UTalk), corporate training (Yappi Corporate), children's programs (Green Country), an English-event subscription (English Bubble), and proprietary EdTech including the Notes interactive textbook, Smarte platform, and My Green Forest mobile app with AI pronunciation checking.

Product overview

Green Forest School operates as a network of English language schools across Ukraine with both online and offline learning formats. The core product portfolio includes group English courses (Standard, Intensive, Light, IELTS Preparation) offered in 6 cities plus online, individual lessons via UTalk, and supplementary services including English Bubble (event subscriptions), Speaking Clubs, and children's programs via Green Country. The educational ecosystem is powered by proprietary EdTech including the Notes interactive textbook and Smarte learning platform, supported by AI pronunciation checking and content generation tools. Students access learning through the My Green Forest portal/app, while the Teaching Center provides professional development for teachers. The company also maintains social initiatives including free courses for veterans through Control Your Future.

Differentiator

Problem solved

Functional benefit

Brands

• English Bubble: Subscription service for regular English-language events, speaking clubs, grammar lessons, music lessons, and native speaker meetings.
• UTalk
• Smarte
• Notes by Green Forest
• My Green Forest
• Teaching Center

Products and services

• Standard Course (group English course) Group English language course with moderate intensity covering six proficiency levels (Starter to Advanced). Includes 50 lessons over 4 months to advance one proficiency level, available online and offline in Lviv, Kyiv, Kharkiv, Dnipro, and Odesa. From 13950 UAH/course with promotional pricing available.
• Intensive Course High-intensity English course for learners needing to advance one proficiency level quickly. 36 lessons over 9 weeks, 4 lessons per week, designed for B2+ levels.
• Light Course Comfortable-paced English course that fits any schedule. 36 lessons over 4 months, 2 lessons per week, completing one level over 2 courses. From 7500 UAH/course with promotional pricing.
• IELTS Preparation Course Preparation for all four parts of the IELTS exam: Listening, Reading, Writing, and Speaking. 32 lessons over 8 weeks for learners at B2 level and above.
• UTalk (individual online lessons) Premium 1:1 online English lessons with Green Forest teachers in 30-minute sessions booked via Telegram. Targeted at adult professionals seeking high-efficiency individual coaching. From 3900 UAH per package.
• English Bubble subscription Subscription service providing access to regular English-language events including speaking clubs on various topics, grammar lessons, music lessons, native speaker meetings, and book discussions. From 499 UAH/month.
• Green Country (children's English program) English language school for children and teenagers aged 6-18, delivered through the Green Country partner brand. Features native English speakers and Ukrainian teachers. From 7500 UAH per course with 17+ lessons.
• Yappi Corporate (corporate English training) Corporate English training providing universal and adaptive courses for companies. Delivered through the Yappi Corporate channel partner. From 995 UAH per lesson.
• Notes by Green Forest (interactive textbook) Proprietary interactive English textbook (printed and digital versions) with 30+ types of interactive exercises, video and audio tasks, flashcards, AI pronunciation checker, and regularly updated Hot Topics section. Available for all levels from Starter to Advanced. Sold independently on booyya.com without requiring enrollment at Green Forest.
• Speaking Clubs (live online) Live Speaking Clubs held weekly on Wednesdays, Thursdays, Fridays, Saturdays, and Sundays. From 299 UAH per club session. Designed for conversational English practice.
• Teaching Center (teacher training) Professional development and certification program for English teachers. Standard Course includes 16 trainings over 8 weeks for 9900 UAH, plus conferences such as 'Proud to be a Teacher'.
• Class Builder (ESL lesson constructor on Smarte platform) Standalone ESL lesson constructor tool on the Smarte platform enabling clickable ESL lessons built in 5 minutes. From $8.25/month subscription.

Quantifiable outcome

• 250,000+ graduates using English for career and life
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Superhumans CentercoreStrategic or Co-development PartnerPartnership providing free English language courses for Superhumans Center beneficiaries (veterans and people affected by war). Integration of trauma-informed teaching approaches. Part of Green Forest's social initiative program 'Control Your Future' (CNTRL F).
• Invictus GamescoreStrategic or Co-development PartnerFree English courses for Invictus Games participants and Ukrainian athletes affected by war. Supports rehabilitation through language learning and international competitive community participation.
• Близькі (Family)coreStrategic or Co-development PartnerEducational initiative for families and partners of military personnel and veterans. Provides emotional support and language learning for family members affected by war. Combines trauma-informed approach with English education.
• The Tellers AgencyminorGTM or Marketing PartnerMarketing and promotional partnership supporting English education initiatives.
• Projector InstituteminorGTM or Marketing PartnerEducational partnership for teacher development and educational initiatives.
• Booyya & Дія.Цифрова освітаminorGTM or Marketing PartnerPartnership for online course marketplace and digital education government initiative. Notes textbook distribution and online course promotion.
• Yappi CorporatecoreChannel Partner/ Reseller/ DistributorCorporate English training distribution partner. Provides universal and adaptive courses for companies from 995 UAH/lesson. Green Forest branded corporate solution through Yappi.
• Green CountrycoreChannel Partner/ Reseller/ DistributorChildren's English education partner for ages 6-18. Native and Ukrainian teachers. Courses from 7500 UAH/course. Linked from Green Forest website.
• GiftyminorGTM or Marketing PartnerGift product partnership for gift certificates and corporate gifts. Original gifts with meaning and mood.
• Project12minorChannel Partner/ Reseller/ DistributorLow-cost English school project that was the testing ground for the Notes textbook before its adoption by Green Forest main brand.
• SENsational Tutors / Glinda CullenminorStrategic or Co-development PartnerTrauma-informed teaching specialist who conducted teacher training at Green Forest. Expert in cognitive-behavioral approaches for working with trauma survivors.
• Кінотеатр Жовтень (Zhovten Cinema)minorGTM or Marketing PartnerMovie Night events partnership for English-language film screenings with educational presentations. Summer outdoor event series at Kul'tMotyv cultural space on Podil.
• Мережа Грін Кантрі (Green Country Network)coreChannel Partner/ Reseller/ DistributorReferenced as partner network for children's English education services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• English First (EF Education First): Global English language school network offering group, individual, and corporate English programs. Highly comparable to Green Forest's multi-format adult English portfolio and corporate training (Yappi), though at vastly larger international scale.
• Rosetta Stone: Long-standing digital language-learning brand with subscription self-study plus live tutoring add-ons. Comparable as a hybrid (self-serve + tutor) English provider competing for the same adult professional segment as Green Forest's UTalk offering.
• Kaplan International: Large English-language provider offering general, intensive, and IELTS preparation courses globally. Closely matches Green Forest's Standard/Intensive/IELTS course ladder and online + in-person delivery model.
• Berlitz: Established global language school brand offering immersive English courses for adults, kids, and corporates. Comparable in product breadth (group, individual, corporate, kids) and premium positioning, though with much broader geographic reach.

Direct peers

• International House (IH): Network of independently-owned English language schools sharing curriculum, CELTA teacher training, and methodology standards. Comparable to Green Forest's multi-city school footprint combined with Teaching Center teacher development.
• Wall Street English: Premium international chain of English language schools with proprietary blended-learning methodology (in-person + digital). Directly comparable to Green Forest's Standard/Intensive group course structure combined with the Smarte digital platform.

Regional players

• AllRight: Online English school for kids and adults operating across the CIS region with native-speaker teachers and subscription models. Comparable to Green Country (kids) and Green Forest Online (adults) segments in the regional market.
• EnglishDom: Ukrainian/CIS-focused online English school with individual and group lessons, AI tools, and corporate training. Direct regional competitor serving overlapping Ukrainian customer segments via a primarily online delivery model.

Emerging players

• Babbel: Subscription-based language learning app with structured lessons and AI-supported practice. Competes with Green Forest's self-study and English Bubble subscription tier for adult learners seeking flexible, lower-cost English.
• Duolingo: Mass-market freemium language-learning platform with gamified, AI-driven lessons. A direct substitute at the entry level for Green Forest's Starter/A1 segments and a long-term competitive pressure on premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3iggK1DN7M3u5xpFDigpmw
• Facebookfacebook.com/GreenForestSchool
• Instagraminstagram.com/greenforest.english
• TikToktiktok.com/@greenforest.english

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Forest School