Guidewell Emergency Doctors

What Guidewell Emergency Doctors does

GuideWell Emergency Doctors, LLC (d/b/a GuideWell Emergency Doctors) is a Florida-based operator of walk-in emergency and urgent care clinics, founded in 2014 as a joint venture between GuideWell Health — a wholly owned subsidiary of GuideWell Mutual Holding Corporation, a not-for-profit mutual holding company — and Jacksonville-based Crucial Care. The company runs 10 facilities across the Orlando and Tampa Bay metropolitan areas under a retail clinic model, treating patients of all ages (including newborns) on a walk-in basis or via online appointment booking for conditions spanning minor injuries to severe or life-threatening presentations. Hours run seven days a week, and the company accepts most major insurance plans, Medicare, and Tricare; Medicaid is not currently accepted.

The service stack is organized in three tiers — Emergency Care, Urgent Care, and Specialty Care — supported by on-site diagnostic capabilities at every facility: CT scanning with results in 30 minutes or less, digital X-ray and ultrasound within 60 minutes, EKGs, and a CLIA-certified laboratory (accredited by COLA) operating at emergency-department complexity. Clinical staffing is positioned as the primary differentiator: every physician is Board-Certified in Emergency Medicine with at least five years of hospital ER experience, nurses carry a minimum of three years in ER or critical-care settings, and pediatric capability is enabled by PALS certification. The company is Joint Commission accredited for emergency medicine and is operated under a management agreement with Sanitas USA (a Keralty S.A.S. trademark licensee).

Revenue is generated primarily on a fee-for-service basis from patient visits across commercial insurance, Medicare, and Tricare. The go-to-market combines direct-to-consumer walk-in demand, a sales-led enterprise motion targeting self-insured employers for workers' compensation and employee health programs, and a healthcare-provider referral network feeding patients from primary-care physicians and specialists. Unit economics emphasize a cost position of approximately one-third of a hospital ER (validated by 2021 health-plan actuarial analysis) and an 80-minute average check-in-to-discharge time (2023 internal data); reputation metrics include a Net Promoter Score above 94% and near-5-star Google ratings.

Name

Guidewell Emergency Doctors

Legal name

GuideWell Emergency Medicine Doctors, LLC

Website

https://guidewellemergency.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

GuideWell Emergency Doctors operates 10 walk-in emergency and urgent care clinics across Orlando and Tampa Bay, Florida, staffed by Board-Certified Emergency Medicine Doctors. Facilities provide on-site CT, X-ray, ultrasound, and laboratory services at roughly one-third the cost of a hospital ER.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Emergency medical services
• Urgent care clinics
• Walk-in clinics
• Diagnostic imaging services
• Workers compensation care

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: Fee-for-service revenue from treating patients at walk-in facilities. Accepts most insurance plans including Medicare and Tricare. Also serves self-pay patients with transparent pricing. Provides workers' compensation services to employers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

GuideWell Emergency Doctors operates walk-in emergency and urgent care clinics staffed by Board-Certified Emergency Medicine Doctors with on-site CT, X-ray, ultrasound, and CLIA-certified laboratory diagnostics. The clinics deliver ER-level care at approximately one-third the cost of a hospital emergency room, with an average 80-minute check-in-to-discharge time across 10 facilities in central and west Florida.

Product overview

GuideWell Emergency Doctors operates as a network of urgent care facilities that bridge the gap between traditional urgent care clinics and hospital emergency rooms. The company offers three core service lines: Emergency Care for serious medical conditions, Urgent Care for minor injuries and illnesses, and Specialty Care for complex cases. On-site diagnostic capabilities include X-ray, CT scan, ultrasound, EKG imaging services, and a full diagnostic laboratory. The facilities are staffed by Board-Certified Emergency Medicine Doctors and operate with extended hours seven days a week. Services are available for patients of all ages including newborns, and the company accepts most insurance plans, Medicare, and self-pay patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care

Quantifiable outcome

• Cost is 1/3 of hospital ER visit
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sanitas USAcoreImplementation/ SI/ Consulting Partner · 1 January 2014Sanitas USA is a corporation that specializes in comprehensive medical care and manages and operates GuideWell Emergency Doctors urgent care facilities. Sanitas is a registered trademark owned by Keralty S.A.S.
• Crucial CarecoreStrategic or Co-development Partner · 1 January 2014Jacksonville-based healthcare company that operates GuideWell Emergency Doctors facilities. GuideWell Health teamed with Crucial Care to introduce GuideWell Emergency Doctors to the Orlando market. Crucial Care provides operational expertise for the facilities.
• GuideWell HealthcoreStrategic or Co-development Partner · 1 January 2014Wholly owned subsidiary of GuideWell Mutual Holding Corporation that formed GuideWell Emergency Doctors, LLC in 2014. GuideWell Health provides the healthcare platform and partnership structure.
• GuideWell Mutual Holding CorporationminorOthersNot-for-profit mutual holding company and parent to GuideWell Health and other healthcare companies including leading health insurance company in Florida.
• Sanitas Organized Health Care Arrangement (OHCA) ParticipantsminorStrategic or Co-development PartnerOHCA includes GuideWell-Sanitas I, LLC, Westchester General Hospital, Inc. d/b/a Keralty Hospital, Florida Behavioral Center, Inc., and Guidewell Emergency Medicine Doctors, LLC. Allows participants to engage in joint activities including treatment, care coordination, healthcare operations, and quality assessment involving shared protected health information.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• American Family Care (AFC): Large franchise-based urgent care network with significant Florida presence, offering walk-in care, on-site diagnostics, and occupational health services comparable to GuideWell's core offerings.
• HCA Florida Healthcare: Large hospital system operating across Florida with affiliated freestanding ERs and urgent care centers; competes with GuideWell as both a hospital ER alternative target and as a competing facility operator in the same metros.
• GoHealth Urgent Care: National urgent care operator with a large multi-state footprint and joint venture partnerships with major health systems; comparable to GuideWell in service mix but operates at significantly broader scale and geographic reach.
• Tampa General Hospital: Major Tampa Bay hospital system with affiliated urgent care centers and physician networks; competes with GuideWell for the same Tampa Bay patient population seeking emergency or acute care services.
• FastMed Urgent Care: Multi-state urgent care chain with Florida locations offering walk-in treatment, occupational health, and on-site diagnostics—directly comparable to GuideWell's service portfolio for non-emergency cases.

Regional players

• Patient First: Walk-in urgent and primary care operator with on-site labs, X-ray, and prescriptions—comparable service model to GuideWell though primarily serving Mid-Atlantic and Southeastern states rather than Florida directly.
• Baptist Health South Florida: Florida-based hospital and urgent care system serving South Florida with walk-in clinics and emergency services; comparable care-delivery model to GuideWell though geographically concentrated outside GuideWell's core Orlando/Tampa Bay footprint.

Direct peers

• CareSpot Urgent Care: Walk-in urgent care chain serving Florida markets with on-site diagnostics (X-ray, labs), directly comparable to GuideWell's outpatient urgent care + diagnostics model for non-life-threatening conditions.
• MD Now Urgent Care: Large Florida-focused urgent care chain (now HCA-affiliated) with multiple walk-in locations offering X-ray, labs, and occupational health—directly competing with GuideWell's urgent care and workers' compensation services across Florida.
• AdventHealth Centra Care: Operates urgent care walk-in clinics throughout the Orlando metro area and broader Florida market, competing directly with GuideWell for the same walk-in emergency and urgent care patient base in overlapping geographies.

Market position

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guidewell-emergency-doctors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guidewell Emergency Doctors