CSrugs
CS rugs B.V. is a Dutch manufacturer of custom-made rugs and textile wall objects, founded in 1979 and based in Asten, Netherlands, serving residential and commercial interiors through a proprietary 3D configurator and a dealer partner network across the Benelux and DACH regions.
- Company typePrivate
- Founded1979
- HeadquartersAsten, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CSrugs does
CS rugs B.V. (trading as CSrugs) is a Dutch manufacturer of custom-made rugs and textile wall objects founded in 1979 and headquartered in Asten, Netherlands. The company designs and produces bespoke rugs for residential and commercial interiors, offering customers the ability to specify quality, pile height (6mm to 45mm+), material (including New Zealand wool, linen, cotton, viscose, and silk), color (more than 350 options), structure, size, and shape — including organic forms — via a proprietary 3D online configurator. Production takes place in the company's Dutch facility, which combines CNC and CAD CAM robot-controlled manufacturing with traditional craftsmanship; a zero-waste circular production line repurposes leftover yarn into unique rugs.
The business sells primarily through a selective dealer partner network across the Netherlands, Belgium, and Germany, with the configurator serving as a self-serve top-of-funnel before orders are finalized at a dealer. CSrugs also markets limited-edition designer rugs produced in collaboration with internationally recognized designers (Richard Hutten, MVRDV, Sabine Marcelis, Christien Meindertsma, Roderick Vos, Studio Makkink & Bey) and has expanded into 3D wool wall art objects. Named commercial customers span legal services (DLA Piper), energy (Neptune Energy), EV retail (NIO House), luxury retail (De Bijenkorf, Rituals), and cosmetics (Pink Gellac).
CSrugs is a privately held family business led by owner and creative director Feico Dieudonné and Lilianne (marketing), operates as part of the Future Factory Furniture Group pursuing a European sustainability label, and runs with a small team of approximately 15 employees supplemented by international sales agents. Revenue is generated through one-time sales of custom and designer rugs and wall objects via dealers and direct commercial projects; no external funding, public listing, or institutional ownership has been disclosed.
CSrugs firmographics
Firmographics- Name
- CSrugs
- Legal name
- CS rugs B.V.
- Website
- https://csrugs.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CS rugs B.V. is a Dutch manufacturer of custom-made rugs and textile wall objects, founded in 1979 and based in Asten, Netherlands, serving residential and commercial interiors through a proprietary 3D configurator and a dealer partner network across the Benelux and DACH regions.
- Ownership category
- akta.pro rank
CSrugs industry classification
Industry- Product category
- Custom Rugs and Textile Wall Objects
- NAICS
- Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
Keywords
Where CSrugs is headquartered
LocationHeadquarters
- HQ city
- Asten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
CSrugs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Made Rugs: One-time sale of bespoke rugs manufactured to customer specifications including custom dimensions, pile heights, materials, colors, and structures. Production occurs in Dutch factory using natural yarns.
- Designer Rugs: Limited edition rugs created in collaboration with renowned national and international designers. These exclusive pieces represent premium offerings with artistic value.
- Wall Objects: Wall-mounted textile art pieces expanding the product portfolio beyond floor coverings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom made rugs with extensive configuration options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
CSrugs product offering
Product offeringCore offering
CSrugs manufactures and sells custom-made designer rugs, circular rugs made from production remnants (Zero Waste), and textile wall objects. Production is handled in-house in Asten, Netherlands, using CNC and CAD CAM robot-controlled machinery, and customers can personalize rugs through a proprietary 3D Rug Configurator and an extensive in-house Color Palette. The company serves both residential interiors through a dealer network and commercial projects through direct enterprise sales.
Product overview
CSrugs is a Dutch manufacturer of custom-made rugs founded in 1979, specializing in luxurious rugs with customizable pile heights, materials, and color combinations. Their core offerings include a proprietary 3D rug Configurator that enables customers to design bespoke rugs by selecting colors, pile heights, textures, and dimensions with realistic 3D visualization. The product portfolio spans 25+ collections including Caméléon (gradient color-changing), Cosmopolitan (city map designs), Couture (fashion-inspired weave patterns), Mystique (wool and silk blend), and Merino (100% wool worsted), among others. They also offer Wall Objects (3D wool art pieces), Designer Rugs (collaborations with international designers), and Circular Rugs (zero-waste sustainable products from leftover materials). The company operates as part of the Future Factory Furniture Group and produces all rugs at their Dutch factory in Asten.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Made Rugs
Quantifiable outcome
- Up to 25% sales increase for partners using Colour Wall display
- +2 more outcomes
Companies that use CSrugs
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
CSrugs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CSrugs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Future Factory Furniture GroupcoreCSrugs is part of the Future Factory Furniture group, a collective of renowned furniture brands working together with the furniture industry association to pursue sustainable production and a European sustainability label. This partnership supports the company's sustainability credentials and commitment to environmentally responsible manufacturing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CSrugs competitors and assessment
Company assessmentDirect peers
- The Rug Company: London-based premium custom and designer rug maker with a similar model of designer collaborations (e.g., Vivienne Westwood, Alexander McQueen) and bespoke production — the closest global analogue to CSrugs' premium, custom, designer-led positioning.
- Kasthall: Swedish heritage rug manufacturer (founded 1889) producing custom and designer rugs for residential and commercial interiors in Europe — closely analogous in custom capabilities and Nordic/European premium positioning.
- Nanimarquina: Spanish family-rooted premium rug manufacturer known for designer collaborations (including with Dutch designers) and handcrafted custom production — directly comparable business model and category to CSrugs.
- CC-Tapis: Italian premium rug maker combining traditional handcraft with contemporary designer collaborations (e.g., Patricia Urquiola, Piero Lissoni); directly comparable premium, design-led custom rug maker.
- Limited Edition (rug brand): Dutch premium rug maker focused on designer collaborations and custom production for high-end residential and hospitality — direct domestic and product-level peer to CSrugs.
Broad incumbents
- Mohawk Industries: World's largest flooring manufacturer with broad residential and commercial carpet/rug brands — relevant incumbent in the rug/carpet category, although at a far larger scale and with mass-market rather than custom positioning.
- Interface: Global modular carpet tile leader with a strong commercial flooring portfolio and sustainability leadership (Climate Take Back) — comparable on commercial-segment reach and ESG positioning, though operating at vastly larger scale and in modular rather than bespoke rugs.
Emerging players
- Nordic Knots: Newer premium rug brand scaling designer-led custom rugs internationally via DTC — comparable premium-custom intersection but with a digitally native, investor-backed growth model that contrasts with CSrugs' family-owned approach.
- Cold Picnic: US-based designer-driven rug brand offering made-to-order and limited-edition collections with a strong aesthetic-led brand — emerging peer in the premium custom rug category with overlapping customer base in design-conscious consumers.
- Bode Studio: Emerging designer-driven rug brand producing made-to-order pieces for residential and commercial interiors; an emerging player at the intersection of custom manufacturing and designer-led branding, comparable to CSrugs' niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CSrugs social profiles
Digital presenceCSrugs compliance and trust
Trust signalCompliance1 record
CSrugs financial estimates
Financial estimateRevenue estimate
Valuation estimate
CSrugs leadership team
Management profileNumber of profiles
Profiles2 records
CSrugs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CSrugs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CSrugs
What does CSrugs do?
CSrugs manufactures and sells custom-made designer rugs, circular rugs made from production remnants (Zero Waste), and textile wall objects. Production is handled in-house in Asten, Netherlands, using CNC and CAD CAM robot-controlled machinery, and customers can personalize rugs through a proprietary 3D Rug Configurator and an extensive in-house Color Palette. The company serves both residential interiors through a dealer network and commercial projects through direct enterprise sales.
Is CSrugs a public or private company?
CSrugs is a private company. It is classified as family owned and is currently operating.
When was CSrugs founded?
CSrugs was founded in 1979. It employs 11 to 50 people.
Where is CSrugs based?
CSrugs is headquartered in Asten, Netherlands, in the Europe region.
How does CSrugs make money?
Three revenue lines are on record. Custom Made Rugs are the primary driver. The others are designer Rugs and wall Objects.
Who are CSrugs's main competitors?
Direct peers on record are The Rug Company, Kasthall, Nanimarquina, CC-Tapis and Limited Edition (rug brand). Broad incumbents are Mohawk Industries and Interface. Emerging players are Nordic Knots, Cold Picnic and Bode Studio.
Does CSrugs have an API?
No public API is recorded for CSrugs.
What industry is CSrugs in?
CSrugs's product category is Custom Rugs and Textile Wall Objects. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing. Its NAICS code is 31411 and its SIC code is 2273.