Greenarea
Greenarea, founded in 2011 in Sagunto, Spain, designs and installs preserved plant decorations, vertical gardens, and biophilic interiors for B2B projects in hospitality, retail, healthcare, and corporate offices, selling through direct project sales and an international dealer network spanning ten countries.
- Company typePrivate
- Founded2011
- HeadquartersSagunto, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Greenarea does
Greenarea Paisajismo, S.L. is a Spanish private company founded in 2011 and headquartered in Sagunto (Valencia) that designs, produces, and installs preserved plant decorations, vertical gardens, and biophilic interior solutions for commercial projects. The company's core offering rests on a proprietary plant stabilization process that replaces natural sap with a 100% biodegradable conservation product, allowing preserved botanical materials—lichen, moss, plants, wood elements—to retain flexibility, plasticity, and natural appearance without water, sunlight, or ongoing maintenance. The product portfolio spans base materials (Liquen in 20+ colors, moss&plants in multiple finishes, wood&stones), architectural applications (Green Ceilings, Planters, Branding Possibilities such as Lichen Logo and Moss Identity), and signature collections including OTOgreen acoustic solutions designed by Rafa Ortega, ILLA, Shapes, and Animoss.
The company operates a project-based, sales-led B2B model targeting enterprises—hotels, retail boutiques, corporate offices, healthcare facilities, fashion brands, restaurants, and shopping centers—across Spain and an international dealer network covering Germany, Andorra, UAE, Lithuania, Malta, Panama, Portugal, Switzerland, and the UK. Pricing is custom and quote-based with multi-year contract cadence; revenue derives from full-service decorative projects (consulting, design, artisanal production, installation) and the sale of preserved botanical elements. Greenarea maintains showrooms in Barcelona, Madrid, and Lisbon, holds the Made in Spain quality seal, and has participated in the ICEX-Next export initiation program with European FEDER co-financing. Recent recognition includes the IF Design Award 2025 for the new Vareta product. Headcount is reported at 1-10, indicating a lean, founder-led organization with no disclosed institutional funding.
Customer engagement runs through direct enterprise sales in Spain and a regional official-dealer network abroad, with marketing supported by a multilingual website (ES, EN, LT, DE, IT, PT, FR), trade fair presence (Salone del Mobile Milano, Forma 5, fairs habitat), and social channels. Named enterprise customers span hospitality (Iberostar, OD Talamanca), fashion (Ba&sh, Roche Bobois, Vareta), healthcare (Boston Scientific in Madrid and Lisbon), ceramics (Newker, Noken/Porcelanosa), real estate/office (JLL-Tétris), retail (INTU Asturias, Worten), banking (Cofidis), and pharmaceuticals (Viokox), reflecting a diversified enterprise mix.
Greenarea firmographics
Firmographics- Name
- Greenarea
- Legal name
- Greenarea Paisajismo, s.l.
- Website
- https://greenarea.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greenarea, founded in 2011 in Sagunto, Spain, designs and installs preserved plant decorations, vertical gardens, and biophilic interiors for B2B projects in hospitality, retail, healthcare, and corporate offices, selling through direct project sales and an international dealer network spanning ten countries.
- Ownership category
- akta.pro rank
Greenarea industry classification
Industry- Product category
- Biophilic Interior Solutions
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)
- akta.pro secondary industries
- Landscape Architecture & Site Design (BPAHAKAC), Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Greenarea is headquartered
LocationHeadquarters
- HQ city
- Sagunto
- HQ country
- Spain
- HQ region
- Europe
Offices13 records
Markets served
Greenarea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Project-based decorative services: Full-service decorative projects including technical consulting, custom design, artisanal production, installation and maintenance of preserved plant decorations including vertical gardens, green ceilings, planters, and branding solutions.
- Preserved plant products: Sale of preserved botanical elements including lichen, moss, plants, flowers, wood elements, and finished decorative pieces such as clocks, maps, typography, and branded items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Greenarea product offering
Product offeringCore offering
Greenarea designs, produces and installs customized preserved plant decorations and biophilic interior solutions, including vertical gardens, green ceilings, planters, wood elements and corporate branding installations made from preserved lichen, moss, plants and botanical materials. The company delivers full-service projects from technical consulting and custom design through artisanal production and on-site installation, targeting interior designers, architects, hotels, restaurants, retail boutiques, corporate offices and healthcare facilities across Europe, the Middle East and Latin America.
Product overview
Greenarea is a Spanish preserved plant decoration company founded in 2011, specializing in vertical gardens and biophilic design solutions. Their portfolio comprises three main product categories: (1) Base Materials including Liquen (preserved lichen in 20+ colors), moss&plants (stabilized moss and plants in various finishes), and wood&stones; (2) Architectural Applications including Green Ceilings (hanging plant ceilings), Planters (preserved plant containers), and Branding Possibilities (corporate logos using preserved vegetation); (3) Signature Collections including the main Collection (Avatars, Kokedamas, Maps, WinPopUp, goW dividers, Sinuous Trees, Scrabble, Daaly clocks, Kaktus) and the OTOgreen acoustic collection by Rafa Ortega. All products are 100% natural, require no watering or sunlight, and carry the 'Made in Spain' seal. The company offers technical consulting, custom design, production, installation, and maintenance services for interior and urban landscape projects.
Differentiator
Problem solved
Functional benefit
Brands
- OTOgreen: Product line featuring acoustic solutions with preserved plants including OTOgreen Wall panels and OTOgreen Planter acoustic planters
- ILLA Collection
- Shapes Collection
- Animoss Collection
Products and services
- Liquen (Preserved Lichen) Preserved lichen decorative material offered in 20+ color tones, supplied as standard monochromatic finishes on MDF, custom multi-color 3D options, and artistic logo/design compositions for interior walls and surfaces.
- Moss&Plants (Stabilized Moss and Plants) Stabilized moss and preserved plants supplied for vertical gardens and decorative applications in seven finishes ranging from flat moss coverage to high-volume plant coverage.
- Branding Possibilities (Lichen Logo, Moss Identity, Corporate Garden) Corporate branding solutions using preserved vegetation including logo designs rendered in lichen on any surface, MDF-supported green identity installations with custom finishes, and vertical gardens fused with company logos for branded interiors.
- Green Ceilings Hanging green ceiling installations using preserved plants and moss, available in three standard finishes plus custom configurations.
- Planters Preserved plant containers and planters supplied for wall, floor or tabletop installation, available in six standard finishes with custom sizing and finishes for project-specific requirements.
- Wood & Stones Natural wood elements including trunks, branches and lianas from various locations worldwide, used to add warmth and organic character to interior spaces and complement green wall installations.
- Signature Collection (Avatars, Kokedamas, Maps, WinPopUp, goW, Sinuous Tree, Scrabble, Daaly, Kaktus) Signature decorative collection of finished pieces including hanging preserved plant spheres (Avatars), Japanese-inspired moss balls with preserved plants (Kokedamas), world maps in Wire World and Green World styles, modular hanging/surface dividers (WinPopUp), rotating triangular prism dividers (goW), natural curved trees (Sinuous Tree), typography decorations (Scrabble), a moss clock inspired by Dali (Daaly), and stylized cactus shapes (Kaktus).
- OTOgreen Collection (Acoustic Solutions by Rafa Ortega) Acoustic solutions collection designed by Rafa Ortega comprising OTOgreen Wall acoustic panels with preserved plants and OTOgreen Planter acoustic planters for noise reduction and biophilic design.
- ILLA Collection ILLA Collection sub-brand reconnecting nature with urban environments to create healthier, more sustainable spaces.
- Vareta (IF Design Award 2025) New preserved plant decoration product recognized with the IF Design Award 2025, launched by Greenarea as a new addition to its preservation range.
- Full-Service Decoration Projects (Design, Production, Installation) End-to-end project service encompassing technical consulting, custom design, artisanal production and on-site installation of preserved plant decorations for commercial, hospitality, retail, corporate, healthcare and residential clients.
Quantifiable outcome
- Zero maintenance required - no water, sunlight, or ongoing care needed
- +3 more outcomes
Companies that use Greenarea
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Greenarea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Greenarea partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Spainstyle Deutschland GmbHcoreOfficial dealer for Germany, operating from Hamburg. Represents and sells Greenarea products in the German market.
- SodimaccoreOfficial dealer for Andorra, operating from Andorra la Vella.
- Cultivate UAEcoreOfficial dealer for United Arab Emirates, operating from Dubai.
- DiStylecoreOfficial dealer for Lithuania, operating from Vilnius.
- MontercoreOfficial dealer for Malta, operating from Birkirkara.
- Antoria DesigncoreOfficial dealer for Panama, operating from Ciudad de Panama.
- Coletivo 284coreShowroom partner for Portugal, operating from Lisbon.
- Da Silva Mural DécocoreOfficial dealer for Switzerland, operating from Boncourt.
- Forma 5minorShowroom partner in Barcelona for product display and client engagement.
- Tarin GrupminorShowroom partner in Barcelona and Madrid.
- Espazio TattoominorShowroom partner in Madrid for product display.
- Luzete MaderaminorCollaboration partner for Second Life collection, creating letters and shapes by reusing old loading pallets with sustainable design.
- ICEX - Spain Export and InvestmentcoreGREENAREA PAISAJISMO SL has participated in the ICEX-Next export initiation program, with support from ICEX and co-financing from European FEDER funds, contributing to the economic growth of this company, its region and Spain as a whole.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Greenarea competitors and assessment
Company assessmentBroad incumbents
- Urban Planters: UK-based interior and exterior landscaping provider with design, install and maintenance offerings for offices, retail and hospitality. Broader incumbent with overlapping enterprise client base and design-led biophilic positioning.
- Ambius: Global interior landscaping and plantscaping service (Rentokil Initial group) offering live and artificial plant displays, green walls and maintenance contracts to enterprise customers across multiple continents. Comparable in customer base and project scale, broader in product portfolio.
Direct peers
- Biotecture: UK-based vertical green wall and living wall specialist serving commercial interiors with design, install and maintenance services. Closely matches Greenarea's project-based biophilic design + installation model across enterprise and hospitality clients.
- ANS Global (Living Walls): UK specialist in living walls, moss walls and biophilic interior installations, supplying both preserved and live-plant systems to corporate and retail clients. Directly comparable product/customer overlap with Greenarea, with stronger UK concentration.
- Planteria Group: UK interior landscape service delivering design, installation and ongoing plant care for corporate, hospitality and retail spaces. Matches Greenarea's B2B project-led model with a stronger emphasis on live-plant maintenance contracts.
- LSA Projects: Design-and-build landscape and biophilic interior firm working on premium commercial and residential projects in the UK and EU. Comparable in design-led positioning and project-based GTM, more landscape-architecture-led than Greenarea.
Emerging players
- Living Wall Solutions: US-based designer and installer of modular living walls and moss walls for commercial interiors. Comparable product/technology base (living and preserved moss walls), smaller scale and a narrower offering than Greenarea.
Regional players
- Greenery NYC: US interior plant design, installation and maintenance firm serving corporate, hospitality and luxury residential clients in the New York metro area. Comparable offering, but geographically concentrated in North America where Greenarea currently has no direct presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenarea social profiles
Digital presenceGreenarea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenarea leadership team
Management profileNumber of profiles
Greenarea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenarea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenarea
What does Greenarea do?
Greenarea designs, produces and installs customized preserved plant decorations and biophilic interior solutions, including vertical gardens, green ceilings, planters, wood elements and corporate branding installations made from preserved lichen, moss, plants and botanical materials. The company delivers full-service projects from technical consulting and custom design through artisanal production and on-site installation, targeting interior designers, architects, hotels, restaurants, retail boutiques, corporate offices and healthcare facilities across Europe, the Middle East and Latin America.
Is Greenarea a public or private company?
Greenarea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenarea founded?
Greenarea was founded in 2011. It employs 1 to 10 people.
Where is Greenarea based?
Greenarea is headquartered in Sagunto, Spain, in the Europe region.
How does Greenarea make money?
Two revenue lines are on record. Project-based decorative services are the primary driver. The others are preserved plant products.
Who are Greenarea's main competitors?
Broad incumbents on record are Urban Planters and Ambius. Direct peers are Biotecture, ANS Global (Living Walls), Planteria Group and LSA Projects. Living Wall Solutions is listed as an emerging player. Greenery NYC is listed as a regional player.
Does Greenarea have an API?
No public API is recorded for Greenarea.
What industry is Greenarea in?
Greenarea's product category is Biophilic Interior Solutions. Its primary akta.pro industry code is BPABADAF, Landscape Design, Build & Installation (Hardscapes/Softscapes), with a secondary code of BPAHAKAC, Landscape Architecture & Site Design. Its NAICS code is 54141.