ReformAI

What ReformAI does

ReformAI is a Barcelona-based software company that has built an AI-powered mobile application for creating professional renovation budgets. The product targets Spanish reform professionals (reformistas, autónomos) and enables them to generate itemized budgets in approximately two minutes by submitting photos and natural-language descriptions of a renovation project. The application uses multimodal AI capabilities — including natural language processing, computer vision, and generative AI — to translate visual and textual inputs into structured cost breakdowns, replacing the legacy desktop-based workflows (typically Excel) that dominate the Spanish market.

The company operates a three-tier freemium SaaS model: a free tier allowing three budgets per month, a Pro plan at €14.99/month or €119/year aimed at individual tradespeople, and a Business plan at €99/month that adds a public-facing website with integrated AI lead generation. ReformAI reports "hundreds of customers" and has publicly disclosed only one named customer reference (AE Reformes Horta). The product is positioned as 5–7x cheaper than traditional alternatives and as a mobile-native alternative to desktop incumbents. The company's go-to-market relies heavily on SEO-driven content, including comparison pages and a free Calculadora de Margen tool.

ReformAI is a privately held, very early-stage company. The data set reports 1–10 employees, no disclosed external funding, and no M&A activity. The company also publishes a "Barómetro de Precios 2026" (Renovation Price Barometer), which functions as both an authority-building content asset and a data-collection mechanism tied to its AI models. The competitive positioning centers on being the first mobile-first, AI-native budgeting tool in the Spanish-speaking renovation market, with the underlying workflow portable to adjacent Romance-language renovation verticals.

Name

ReformAI

Legal name

ReformAI

Website

https://reformai.app

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

ReformAI is a Barcelona-based software company offering an AI-powered mobile app that lets Spanish renovation professionals generate itemized budgets from photos and text in roughly two minutes, sold via a three-tier freemium subscription (Free, Pro, Business).

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Subscription - Free Tier: Permanent free plan allowing 3 AI-generated budgets per month with basic budget adjustment and basic project management. No credit card required. Serves as trial/trial-to-paid conversion funnel.
2. Subscription - Pro Plan: Monthly subscription at €14.99/month (or €9.92/month paid annually at €119/year). Includes unlimited budgets, complete budget adjustment (line items, prices, margins), project cost control, complete project management with export, and no restrictions. Single tier with all features included.
3. Subscription - Business Plan: €99/month plan targeting professionals who need client acquisition. Includes own professional website with AI budget estimator, SEO local positioning, connected CRM, content generation, and real-time lead notifications. Targets professionals who lack client acquisition channels beyond word-of-mouth.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ReformAI is a mobile-first AI application that lets Spanish renovation professionals generate professional budgets in about two minutes by uploading job-site photos and describing the work in natural language. The app automatically produces structured line items, measurements, materials, labor and finishing costs, then exports a branded PDF for WhatsApp or email delivery. It also provides a free profit margin calculator, a 2026 renovation price barometer, project cost control, CRM, invoicing, OCR ticket scanning, and a Business-tier website with AI lead generation.

Product overview

ReformAI is a mobile-first platform for renovation professionals (reformistas, autónomos, empresas de reforma) that generates professional budgets from photos and natural language descriptions. The core offering combines the ReformAI app (budget generation with AI, CRM, invoicing, and expense tracking with OCR) with supporting tools including the Calculadora de Margen de Obra (free profit margin calculator) and the Barómetro de precios de reforma 2026 (reference price database). The platform is available through three subscription tiers: Plan Gratis (3 budgets/month free), Plan Pro (€14.99/month with unlimited budgets and full features), and Plan Business (€99/month adding a professional website with integrated AI budget form and local SEO).

Differentiator

Problem solved

Functional benefit

Products and services

• ReformAI Mobile App Mobile-first AI application for renovation professionals that generates professional budgets from photos and natural-language descriptions in about two minutes, with automatic line items, zone-adjusted pricing, margin control, client CRM, invoicing, OCR expense scanning and branded PDF export.
• Software de presupuestos de obra Web-accessible renovation budgeting software for professionals working from job sites. Substitutes Excel with automatic line items, updated sector pricing suggestions and per-project margin control from the site visit.
• Calculadora de Margen de Obra Free profit margin calculator for renovation professionals. Inputs real costs (materials, labor, overhead) and outputs recommended client price, gross margin in euros and percent, cost breakdown with 5% contingencies and comparison against the 22% sector average, with city-specific factors for Barcelona, Madrid, Bilbao, Valencia, Sevilla and Málaga.
• Barómetro de precios de reforma 2026 Reference price database for Spanish renovation costs in 2026, providing average prices per m² and per line item by renovation type (integral, kitchen, bathroom, painting, windows, flooring, facade) with ranges and city-specific price factors for Madrid, Barcelona and the Basque Country.

Quantifiable outcome

• 40% more job closures for professionals who deliver budgets at the job site vs 3-day turnaround
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• CYPE: Spanish construction software group behind Presto with deep construction databases, certifications, and engineering integrations. Represents the established incumbent ecosystem ReformAI is challenging with mobile-AI-native UX.
• Habitissimo: Spain's leading renovation marketplace connecting homeowners with reformistas (€-per-lead model). Competes with ReformAI's Business plan on the lead-generation side and is explicitly named as the incumbent ReformAI is positioning against.
• Holded: Spanish SMB management suite including invoicing, CRM, and project management. Broader in scope than ReformAI but competes for the same autónomo/SMB wallet and is named in ReformAI comparison content.
• Houzz Pro: All-in-one platform for renovation professionals combining CRM, project management, and lead generation. Comparable on Business-plan value proposition (own website + leads) but at much larger scale and broader geography.

Emerging players

• Buildxact: Construction estimating software targeting small builders and remodelers in English-speaking markets. Same SMB contractor persona and budgeting workflow but different geography; useful benchmark for mobile-AI expansion potential.

Direct peers

• Presto (CYPE): Spanish construction budgeting software (by CYPE) widely used by reformistas. Long-standing desktop tool with CYPE construction database and BC3 export — directly competes with ReformAI's core budgeting workflow but lacks mobile-first and AI-from-photo capabilities.
• Exhaling: Spanish construction CRM and budget software targeting reform professionals. Named as a comparison peer by ReformAI; overlaps on client management and budget creation workflows.
• Tolteck: Spanish construction budget software for reformistas and small contractors. Named as a direct competitor in ReformAI's comparison content; similar SMB reformista target customer.
• STIMAT: Spanish construction estimating software (€40-75/month) targeting similar reform professionals. Listed as a named competitor by ReformAI in comparison content; overlaps on budgeting but is desktop-oriented.
• Motor de Presupuestos: Spanish renovation budget software priced €39-199/month. Directly competes with ReformAI's Pro plan at €14.99/month — ReformAI explicitly positions against its price and feature set in comparison articles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reformai.app
• Facebookfacebook.com/ReformAiapp
• LinkedInlinkedin.com/company/reformai-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReformAI