ecologica of Malibu

What ecologica of Malibu does

ecologica of Malibu is a privately held, founder-owned natural skincare company established in 1990 by Vicki Cooper and headquartered in Malibu, California. The company manufactures and sells an all-natural, vegan, and cruelty-free product line spanning cleansers, moisturizers, serums, masques, peels, body care, sun care, hair care, and accessories, all developed in Malibu and produced in a 100% plant-based FDA cGMP laboratory in Southern California. Its core technical differentiator is a proprietary "Inside-Out" formulation approach using marine botanicals (seaweed, algae, laminaria) combined with active plant ingredients to stimulate, detoxify, and nourish skin cells subcutaneously rather than purely topically; flagship SKUs include the Regenerative Cream ($65), ULTRA C Serum ($92), Balance Redefining Curative Formula ($125), and the Eco Masque & Peel system.

The company operates a primarily direct-to-consumer go-to-market with a Shopify-powered storefront at ecologica.com, a separate wholesale portal for resellers, and a single physical retail and services location, Faces by Vicki, in Malibu. Distribution extends selectively into hospitality and luxury channels via partnerships with Loews Coronado Bay Resort, Spa Relais, and Sun Air Jets, alongside an affiliate program (30-day tracking, 90-day re-targeting) and an active earned-media presence in outlets such as The Hollywood Reporter. Customer base is fragmented across premium individual consumers, gift buyers, sensitive-skin segments, and a documented celebrity/Hollywood clientele, with long-tenured customers (10+ years) and endorsements from figures such as John Paul DeJoria.

The business is founder-led with no disclosed institutional funding, no M&A history, and 11–50 employees. Pricing is premium-tier with units ranging from $5.95 (accessories) to $225 (gift collections) and gift cards up to $500; revenue is not publicly disclosed. International market presence is claimed via multi-currency checkout support (USD, CAD, EUR, GBP, JPY), and the company has signaled long-term category expansion into hair care, sun care, and makeup alongside its core skincare line.

Name

ecologica of Malibu

Legal name

Ecologica of Malibu

Website

https://ecologica.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ecologica of Malibu is a privately held, founder-owned natural skincare company founded in 1990 by Vicki Cooper that sells vegan, cruelty-free cleansers, serums, moisturizers, masques, and body care via its DTC Shopify storefront, wholesale portal, and Faces by Vicki spa.

Ownership category

akta.pro rank

Product category

Natural Skincare Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Natural skincare products
• Marine botanical skincare
• Anti-aging facial care
• Vegan skincare brand
• Plant-based cosmetics

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through direct-to-consumer online sales via their Shopify-powered storefront. Products include moisturizers, serums, cleansers, masques, oils, body care, and accessories across various price points from $5.95 to $225.
2. Wholesale Distribution: Wholesale portal available for retailers and resellers to purchase ecologica products in bulk for resale.
3. Professional Skincare Services: Faces by Vicki provides personalized skincare treatments and permanent makeup services at their Malibu spa location, utilizing ecologica products along with proprietary treatment protocols.
4. Affiliate Program: Commission-based affiliate program where partners promote cruelty-free, vegan skincare products and earn commissions on generated sales with 30-day tracking and 90-day re-targeting windows.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

ecologica of Malibu manufactures and retails an all-natural, vegan, cruelty-free skincare line built on plant-based actives and marine botanicals (seaweed, algae, laminaria). The portfolio spans cleansers, moisturizers, serums, masques, peels, body care, sun protection, hair care, accessories, starter/travel kits and gift sets, all developed in Malibu and produced in a 100% plant-based FDA cGMP lab in Southern California. The company also operates the Faces by Vicki spa in Malibu, delivering personalized skincare services and permanent makeup using the proprietary product line.

Product overview

ecologica of Malibu is a skincare company offering a comprehensive line of all-natural, vegan, and cruelty-free skincare products developed in Malibu, California. The product portfolio centers on the core ecologica skincare line which includes the signature Regenerative Cream (anti-aging moisturizer), Soapless Cleanser (pH-balanced cleanser), ULTRA C Serum (vitamin C treatment), Balance Redefining Curative Formula (facial oil), Eco Masque (enzyme masque), Eco Peel (exfoliating peel), Rose Water Facial Toner Spray, and Eye Protective Cream. Body care offerings include Revitalizing Body Oil, Malibu Sea Scrub, Malibu Sea Mist, and Malibu Sea Salt. The company also offers sun care (Daily Sun Protection SPF 30), targeted treatments (Blemish Skin Formula), hair care (PURERoot Hair & Scalp Revitalizer), accessories (Eco Brush, Eco Facial Sponges, Hot/Cold Pearl Eye Mask), and travel/starter kits. The products feature marine botanicals, plant-based ingredients, and work from inside-out to nourish and oxygenate skin. All products are free from synthetic ingredients, parabens, sulfates, and are never tested on animals.

Differentiator

Problem solved

Functional benefit

Brands

• Faces by Vicki: Skincare services and permanent makeup offerings, including personalized facial treatments, aromatherapy, and thalasso-therapy services in Malibu.

Products and services

• ecologica Regenerative Cream High-performing anti-aging face moisturizer with 100% natural, plant-based and marine botanical ingredients including hyaluronic acid, squalane and seaweed, designed to stimulate collagen production, deeply hydrate and reduce wrinkles for adult skincare consumers.
• ecologica Soapless Cleanser 100% natural ingredient cleanser that gently removes impurities, penetrates deep into pores and restores natural pH balance with white oak bark and therapeutic lavender, suitable for sensitive and everyday skin.
• ULTRA C Serum Multi-tasking creamy serum with vitamin C (tetrahexyldecyl ascorbate), hyaluronic acid, ferulic acid, marine botanicals and laminaria algae that boosts radiance, supports collagen production and provides antioxidant protection.
• Balance Redefining Curative Formula Deep nourishing facial oil blend of organic essential oils including rosemary, patchouli, geranium and lavender, formulated to refine and re-elasticize skin texture and improve dry or mature skin tissue.
• Eco Masque Protein and enzyme masque powder with albumen, soy protein, L-lysine and papaya enzymes that works inside-out to encourage cellular stimulation, detoxification and nourishment, tightening pores and restoring a youthful glow.
• Eco Peel Gentle exfoliating peel that sloughs and dissolves the top surface of dead skin cells, exposing healthy and moist skin layers; contains no plastics, latex or harmful ingredients.
• Rose Water Facial Toner Spray Pure rose floral water spray that hydrates, softens, conditions and tones skin; suitable for all skin types with an uplifting, refreshing effect and usable as a linen and room freshener.
• Eye Protective Cream Rich 100% natural age-defying eye cream with hyaluronic acid, squalane, gluconolactone, laminaria seaweed and vitamins A and E for deep hydration and protection of the under-eye area.
• Revitalizing Body Oil Age-defying body treatment with 50-60% squalane, rosehip oil, cold-pressed coconut oil and a blend of essential oils for deep, lasting hydration and a silky glow.
• Malibu Sea Scrub Luxury body scrub blending organic sugar, unrefined coconut oil, marine botanicals, shea butter and essential oils to detoxify and remove dead skin, revealing silky, hydrated skin.
• Daily Sun Protection SPF 30 Organic, vegan, broad spectrum SPF 30 sunscreen with 25% non-nano zinc oxide, plant-based ingredients and a sheer tinted finish to protect skin from harmful UVA/UVB rays.
• Blemish Skin Formula Spot treatment for acne and congestion using a blend of organic essential oils including tea tree, cajeput, chamomile, sage, juniper, lemon and lavender to dissolve blemishes without drying the skin.
• PURERoot Hair & Scalp Revitalizer 100% plant-based hair and scalp treatment with 14 organic essential oils, laminaria algae and amla oil formulated to fight thinning hair and promote healthy hair growth.
• Balance Anti-Stress Remedy Pure liquid tranquility blend of organic essential oils including basil, bitter orange, lavender, tarragon, marjoram and chamomile for calm and relaxation through inhalation.
• Gel Eye Liner Long-wearing gel eye liner with intense color payoff and moisturizing, hydrating ingredients; EU registered and formulated without parabens or fragrance.
• Normal-Dry Starter & Travel Set Five-piece starter set including Soapless Cleanser, Rose Water Spray, Regenerative Cream, Eye Protective Cream and Balance Curative Formula in a vegan silicone signature bag, designed to introduce normal-to-dry skin consumers to the core ecologica routine.
• Eco Masque & Peel Duo Bundled set of Eco Masque and Eco Peel sized for 7-8 facial treatments, providing the professional ecologica skin treatment regimen for home use.
• Eco Masque & Peel Gift Set Gift set including 4oz Eco Masque, 2oz Eco Peel, application brush and instructions, sized for 7 facial treatments and packaged for gifting.
• Spa at the Beach Bundled duo combining Malibu Sea Scrub and Malibu Sea Mist to deliver a luxurious body-care spa experience at home.
• Malibu Body Glow Duo Bundled duo combining Malibu Sea Mist and Revitalizing Body Oil to deliver silky, hydrated and glowing skin.
• ecologica Digital Gift Card Digital gift card delivered by email for redemption at checkout, available in multiple denominations for gifting ecologica products and services.
• Faces by Vicki Spa Services Personalized in-person skincare treatments at the Faces by Vicki spa in Malibu, including aromatherapy steam, deep paramedical cleaning, proprietary resurfacing masque & peel, deep hydrating treatments and permanent makeup services.

Quantifiable outcome

• Visible improvement with first application of Regenerative Cream and Eye Protective Cream products
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Sun Air JetsminorGTM or Marketing PartnerSun Air Jets is a private jet charter and management company that provides ecologica skincare products for a 'skin comfortable' flight experience. This partnership provides product placement and brand exposure to high-end travelers.
• CureDailyminorStrategic or Co-development PartnerCURE is a physician-directed health, wellness, and lifestyle company with global outreach. They approach monitoring and care of eleven organ systems for members with their elite specialist team, potentially incorporating ecologica skincare products into wellness protocols.
• Loews Coronado Bay ResortcoreChannel Partner/ Reseller/ DistributorPremier San Diego spa resort where ecologica products are featured in signature treatments including island-inspired body wraps, tropical sea stone massages, energizing facials, and Vichy Rain Shower therapies. The partnership aligns ecologica's marine botanical focus with the resort's sea-inspired spa experience.
• Spa RelaisminorChannel Partner/ Reseller/ DistributorBoutique spa in the northern foothills of Santa Monica Mountains offering luxury self-care experiences. European lifestyle spa that may feature ecologica products in their treatments.
• Flora HealthminorGTM or Marketing PartnerOwned by Thomas Greither and Laura Eaton-Greither, Flora Health has partnered with ecologica for social media initiatives to promote organic beauty. The partnership includes long-term family use of ecologica products.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Tatcha: Premium skincare brand blending Japanese botanicals with modern science. Now owned by Unilever, with broad Sephora/retail distribution. Competes for the same luxury natural skincare consumer with greater scale.
• Osea: Marine-based natural skincare brand founded in Malibu. Direct overlap with Ecologica's marine botanical positioning (seaweed, algae), clean ingredient philosophy, and Malibu heritage. Competes for the same natural-luxury skincare consumer.
• Biossance: Clean beauty brand with proprietary sugarcane-derived squalane as a hero ingredient—directly overlapping Ecologica's use of squalane (50-60% in Revitalizing Body Oil). Competes in clean, science-backed skincare.
• Indie Lee: Clean beauty skincare brand founded on the principle of 'ingredients you can pronounce.' Competes for the same clean, natural skincare consumer with similar price positioning and e-commerce-led distribution.
• Juice Beauty: Organic, plant-based skincare brand with USDA-certified organic formulations. Overlaps with Ecologica on vegan, plant-based positioning and similar price points for premium natural skincare.
• Drunk Elephant: Premium clean skincare brand known for biocompatible, non-toxic formulations. Competes for the same high-end clean beauty consumer with significantly larger retail distribution (Sephora) and Shiseido backing.
• Tata Harper: Luxury natural skincare brand with farm-to-face positioning, multi-step routines, and high price points ($50-$500). Overlaps with Ecologica in premium plant-based skincare targeting affluent consumers.

Broad incumbents

• Augustinus Bader: Premium science-driven skincare brand with proprietary TFC8 technology. Comparable premium pricing ($65-$385), celebrity clientele, and technology-anchored brand narrative—but with broader global distribution and VC backing.
• La Mer: Iconic ultra-luxury skincare brand owned by Estée Lauder, anchored by marine-derived Miracle Broth. Direct marine/botanical heritage overlap with Ecologica, but operates at vastly larger scale and price points ($100-$500+).
• RéVive Skincare: Luxury anti-aging skincare brand founded by a plastic surgeon, with bio-renewal technology positioning. Comparable premium price points and celebrity clientele, but with broader brand recognition and department store presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3XGTQclMTr9g1i72HEb2XQ
• Facebookfacebook.com/ecologicaSkinCare
• LinkedInlinkedin.com/company/ecologica-skin-care-of-malibu
• Instagraminstagram.com/ecologica_skincare_malibu
• Pinterestpinterest.com/facesbyvicki/ecologica-skincare-of-malibu
• Xx.com/ecologica90265

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecologica of Malibu