What Inturf does

Inturf, trading as Turfgrass Services International Limited, is a UK cultivated turf producer established in 1985 and headquartered at Wilberfoss, York, with growing operations in Grantham and Pocklington. The company produces a portfolio of cultivated turf varieties including Classic Turf (versatile general-purpose), Masters Turf (100% fescue for golf and bowling greens), RTF Turf (rhizomatous tall fescue with self-repairing deep rooting), Revetting Turf (golf bunker construction), and biodiversity products (Wildflower Turf with 27 native species and Species Rich Turf). Complementary offerings include TerraCottem soil conditioners distributed under authorized partnership, grass seed sourced from DLF and Barenbrug, Melcourt topsoil and bark products, and turf fertiliser. All turf is produced plastic netting-free and cut fresh to order.

The business serves a dual-channel market: a long tail of residential homeowners, landscape contractors, and small trade buyers purchasing via the e-commerce website, phone, office collection, and a nationwide UK stockist network; and a smaller set of high-profile enterprise clients including Wimbledon Centre Court, Open Championship venues (Carnoustie, St Andrews, Royal Troon), Celtic Manor (Ryder Cup), Cardiff Millennium Stadium, and Parliament Square Gardens. Delivery is free for consumers on an all-day slot, with a paid AM option, and excludes Ireland and the Highlands and Islands.

Revenue is generated through transactional unit-based sales across turf and complementary landscape products, with pre-payment or monthly accounts for trade buyers and quote-based pricing for commercial volumes. The company is privately held with no disclosed financial figures, no external funding rounds, and operates as a member of the Turfgrass Growers Association with SafeSupplier verified status. Distribution of complementary products (TerraCottem, Melcourt topsoil/bark, DLF/Barenbrug seed) is enabled through authorized-supplier partnerships, and a longstanding relationship with landscaping firm Inscapes supports delivery of flagship commercial projects.

Name

Inturf

Legal name

Turfgrass Services International Limited

Website

https://inturf.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Inturf is a UK cultivated turf producer established in 1985, supplying residential, landscaping, golf, sports, and public-sector customers with branded turf varieties, soil conditioners, seed, topsoil, and bark via e-commerce, stockists, and field sales.

Ownership category

akta.pro rank

Product category

Cultivated Turf & Landscaping Materials

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Turf Management (Sports Fields, Golf Courses) (BPABADAC), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Cultivated turf supply
• Natural grass turf
• Golf course turf
• Landscaping materials
• Soil conditioners

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Turf and Related Product Sales: Inturf generates revenue primarily through the direct sale of cultivated turf and related landscaping products including wildflower turf, grass seed, topsoil, bark, fertiliser, and TerraCottem soil conditioners. Products are sold directly to consumers (online, phone) and through trade channels (stockists, landscape contractors). Payment terms include pre-payment for goods or monthly accounts by prior arrangement.
2. Trade/Commercial Supply: Supply of commercial quantities of turf and products to landscape contractors, golf courses, local authorities, and professional buyers on a project or recurring basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Inturf cultivates and supplies a range of premium natural turf varieties — Classic, Masters, RTF, Revetting, Wildflower, and Species Rich — alongside complementary landscaping products including TerraCottem soil conditioners, grass seed, topsoil, bark mulch, and fertiliser. The company serves residential homeowners, commercial landscape contractors, golf courses, sports venues, local authorities, and architects across the United Kingdom.

Product overview

Inturf is a turf supplier offering a diverse portfolio of cultivated turf products and landscape materials. The core product range consists of turf varieties including Classic Turf (general purpose), Masters Turf (premium fescue for golf courses), RTF Turf (self-repairing drought-resistant), Revetting Turf (specialist for golf bunkers), Wildflower Turf (biodiversity-focused with 27 species), and Species Rich Turf (grass and wildflower blend). Complementary products include TerraCottem soil conditioners (Complement, Turf, and Universal) for moisture retention and root development, grass seeds (standard, wildflower, golf-specific), topsoil, bark mulches (ornamental and play bark), and turf fertiliser. The company operates as an authorised TerraCottem distributor and supplies products nationwide from their York-area nurseries, serving sectors including golf courses, landscaping, sports grounds, and residential customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Turf

Quantifiable outcome

• TerraCottem can reduce irrigation needs by up to 50%
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• InscapescoreStrategic or Co-development PartnerLongstanding partnership between Inturf and Inscapes (landscapers) dating back to the 1990s, built on mutual trust and shared passion for high-quality service and excellence. The partnership has delivered prestigious projects including Cardiff Millennium Stadium and Parliament Square Gardens. In 2004, Gareth Rees acquired Inturf's Bridgend turf centre, renaming it Inscapes. Both companies share the 'In' prefix symbolising their ongoing connection. The partnership serves commercial projects across sports grounds, public spaces, local authorities, house builders, and domestic customers.
• Melcourt Industries LimitedcoreTechnology or IntegrationMelcourt is the supplier of Inturf's topsoil and bark products. Inturf supplies Melcourt blended loam topsoil (fully compliant with British Standard 3882:2015 'Multipurpose Grade') and ornamental bark mulch and playbark products. Melcourt is a leading supplier of peat-free compost, mulches and soil improvers.
• TerraCottemcoreTechnology or IntegrationInturf is an authorised distributor of TerraCottem soil conditioners, a scientifically developed product with over 30 years of research and development. TerraCottem improves water retention, encourages deeper rooting, and increases nutrient availability, reducing irrigation needs by up to 50%. Inturf distributes TerraCottem Complement, TerraCottem Turf, and TerraCottem Universal products.
• DLF and BarenbrugcoreTechnology or IntegrationInturf sources premium grass seed from DLF and Barenbrug, trusted leaders in seed production. These partnerships ensure supply of high-quality grass cultivars for Inturf's seed product range including grass seed, Proflora Wildflower Seed, Colour Boost Wildflower Seed, and Golf Course Grass Seed.
• Turfgrass Growers Association (TGA)coreStrategic or Co-development PartnerInturf is a member of the Turfgrass Growers Association (TGA), the UK trade association for cultivated turf producers. TGA membership requires adherence to quality standards and the provision of quality declarations for turf products. The TGA has worked with water companies to achieve hosepipe ban exemptions for newly laid turf.
• Water CompaniescoreStrategic or Co-development PartnerThe Turfgrass Growers Association, with Inturf's participation as a member, has worked with water companies to include newly laid turf in hosepipe ban exemption lists, allowing customers to water newly laid turf for up to 28 days after installation even during water restrictions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lindum Turf: Established UK turf producer based in Lincolnshire serving sports, landscaping and residential markets. Closely comparable operating model to Inturf — nurseries, multiple turf grades, B2B + B2C mix.
• Rolawn: Largest UK producer and supplier of cultivated turf and topsoil, also offering complementary bark and soil products. Directly comparable to Inturf in product range (multiple turf grades, topsoil, bark), GTM (B2C + trade + commercial specifier channels) and category leadership.
• Harrowden Turf: UK nationwide supplier of natural turf, topsoil, bark and Wildflower turf. Direct competitor across Inturf's core turf and complementary landscaping product lines, with particular overlap in wildflower turf.
• Payne's Turf: Long-established UK turf producer (Barrow upon Humber) supplying garden and trade customers nationwide. Same cultivation-and-deliver business model with a comparable product catalogue.
• Tillers Turf: UK family-run cultivated turf grower supplying domestic, commercial and sports markets nationwide. Same core product (cultivated turf), same customer base (landscapers, local authorities, homeowners), and similar nationwide delivery model.
• JPH Lawn Turf: Family-run UK cultivated turf farm supplying both residential and commercial customers. Operates in the same niche with overlapping customer segments (homeowners, landscapers, golf/sports).

Emerging players

• Wildflower Turf Ltd: UK pioneer in wildflower/biodiversity turf. Direct overlap with Inturf's Wildflower and Species Rich turf range as biodiversity/wildflower demand scales — a natural niche competitor as this segment grows.

Others

• DLF: World-leading grass seed company and Inturf's seed supplier. Comparable as a peer in turf-grass genetics and golf/sports seed specification, while being a partner upstream.
• Melcourt Industries: UK supplier of peat-free compost, mulches and soil improvers and Inturf's topsoil/bark supplier. Adjacent in landscaping products rather than direct turf competition.
• Barenbrug UK: Global grass-seed breeder and supplier, also a strategic seed partner to Inturf. Comparable as an upstream inputs supplier in the same turf value chain and as a co-specifier in golf/sports turf projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdDiRYX8Wrvro6fDsv37qxw
• Facebookfacebook.com/inturfUK
• LinkedInlinkedin.com/company/inturf
• Instagraminstagram.com/inturf85
• Xx.com/Inturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inturf