UN1Q
UN1Q is a Malta-based AI-driven wellness platform delivering personalised behaviour-change coaching across exercise, nutrition, and mindset, serving both individual consumers via tiered subscriptions and B2B clients through corporate wellness licensing.
- Company typePrivate
- Founded2021
- HeadquartersBirkirkara, Malta
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What UN1Q does
UN1Q (legal entity UN1Q Fitness Ltd) is a Malta-incorporated, founder-led private company that has built an AI-driven adaptive wellness platform integrating three coaching pillars — exercise, nutrition, and mindset — into a single mobile application. The platform is structured around the Transtheoretical Model of behaviour change and personalises every journey to one of four readiness stages (Just Exploring, Getting Ready, Staying on Track, Levelling Up). Core technical components include proprietary machine learning models for body composition estimation (claimed 97–99% accuracy), recommendation engines that adapt training and nutrition programs in real time at set-by-set and daily granularity, food image recognition, anomaly detection for plateau identification, and on-device computer vision for postural and mobility screening (Q4 2026 roadmap). A native in-app LLM grounded in a curated knowledge base is also planned for Q4 2026. The product stack is supported by a credentialed multidisciplinary team of approximately 15 members spanning computer vision, data science, behavioural science, clinical psychology, physiotherapy, and full-stack engineering, with infrastructure on AWS (EU-hosted), Stripe for payments, Customer.io for messaging, and PostHog/Google Analytics for product analytics.
The company operates a dual B2C and B2B revenue model. B2C is monetised through tiered subscriptions (Individual, Duo, Family, Coaching-Only, and a EUR 1/month Dormant retention tier) with a one-week free trial and self-serve onboarding via website and app stores (the latter listed as 'coming soon'). B2B is sold through an enterprise field-sales motion targeting corporate wellness, fitness centres, insurance providers, healthcare facilities, and public health entities, with commercial models including employee discount codes, pay-per-user, and block-seat licensing. Marketing is anchored on a science-led content strategy through blog, Instagram, and newsletter channels, while distribution combines product-led growth (waitlist, self-serve) with enterprise sales ('Request a Demo').
The business is pre-revenue at the time of writing: the website operates on a waitlist model, no funding rounds have been disclosed, and the public MVP launch is scheduled for Q2 2026 following a Q1 2026 closed beta. The company describes itself as bootstrap/self-funded and has an active 'For Investors' navigation link, suggesting capital-raising activity. Data hosted in the EU with GDPR-compliant processing (including Article 9 special category health data) and Standard Contractual Clauses for EEA→US transfers are central to its data architecture.
UN1Q firmographics
Firmographics- Name
- UN1Q
- Legal name
- UN1Q Fitness Ltd
- Website
- https://un1q.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UN1Q is a Malta-based AI-driven wellness platform delivering personalised behaviour-change coaching across exercise, nutrition, and mindset, serving both individual consumers via tiered subscriptions and B2B clients through corporate wellness licensing.
- Ownership category
- akta.pro rank
UN1Q industry classification
Industry- Product category
- Digital Wellness Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Healthcare & Wellness Personalization (HDAAAGAI), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)
Keywords
Where UN1Q is headquartered
LocationHeadquarters
- HQ city
- Birkirkara
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
UN1Q business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Individual Subscriptions (B2C): Direct-to-consumer subscription model with tiered plans: Individual (1 seat), Duo (2 seats), Family (5 seats). Available in coaching-only and full-features tiers. Discounted rates for longer billing durations (quarterly, annual). Includes 1-week free trial.
- Dormant Subscription: Reduced-rate subscription (EUR 1.00/month) for temporarily inactive users that retains account data and programme history with option to reactivate to full tier at any time.
- Corporate Wellness Plans (B2B): Enterprise licensing through employee discount codes, pay-per-user, and block seat models. Organisations provide employees subsidised access with branded discount codes, usage limits, and adoption tracking. Zero-overhead implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mind-Coaching Only (Non-Intender): Access to health coaching sessions only (behavioural and mindset content). No exercise or nutrition programme access. |
| Subscription | Monthly | Individual Full-Features: Complete UN1Q experience including advanced periodisation, custom macro splits, real-time workout updates, journaling tools. |
| Subscription | Monthly | Duo: Two seats, one subscription with independent programmes per user. Invite via email link. |
| Subscription | Monthly | Family: Up to 5 family members with family progress overview. |
| Subscription | Monthly | Dormant Subscription: Pause full access while retaining account and data. |
| Subscription | Monthly | Employee Discount Codes: Corporate model offering subsidised access with branded discount codes. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
UN1Q product offering
Product offeringCore offering
UN1Q provides an AI-driven adaptive wellness platform that delivers personalised coaching across three integrated pillars: exercise, nutrition, and mindset. Built on the Transtheoretical Model of behaviour change, the mobile app adapts programmes in real time to each user's stage of readiness and progress, and is offered both as a consumer subscription and as a B2B corporate wellness platform.
Product overview
UN1Q is a unified adaptive wellness coaching platform combining three core integrated modules—Exercise, Nutrition, and Mindset Coaching—into a single AI-driven mobile application. The platform is built on the Transtheoretical Model of behavior change and serves both B2C consumers (Individual, Duo, and Family subscription tiers plus Coaching Only and Dormant plans) and B2B corporate clients (Corporate Wellness Platform with Employee Discount Codes). Upcoming add-on modules include a Smartwatch Companion App, Computer Vision Screening, and Native LLM Integration. The product differentiates through real-time adaptive program optimization, stage-based coaching sequencing, and body composition analysis via proprietary machine learning models.
Differentiator
Problem solved
Functional benefit
Products and services
- UN1Q Mobile App Adaptive AI-driven mobile application that integrates personalised exercise programming, dynamic nutrition planning, and stage-based mindset coaching for individual consumers seeking holistic wellness transformation.
- Corporate Wellness Platform B2B wellness platform for organisations offering subsidised employee access with branded discount codes, usage limits, adoption tracking, and aggregate workforce analytics for engagement and productivity insights.
Quantifiable outcome
- 82% adoption rate across guided plans, coaching, and check-ins
- +8 more outcomes
Companies that use UN1Q
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
UN1Q technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature8 records
UN1Q partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreCloud hosting provider for all personal data categories stored in the App. Data hosted on EU servers for GDPR compliance.
- StripecorePayment processing for subscriptions purchased directly from UN1Q. Handles payment collection and transaction processing subject to PCI-DSS compliance.
- Apple HealthcoreHealth data synchronisation for iOS users with explicit permission. Imports Fitness and Activity Data including heart rate, HRV, oxygen saturation, body fat percentage.
- Google FitcoreHealth data synchronisation for Android users with explicit permission. Imports Fitness and Activity Data for integrated health tracking.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
UN1Q competitors and assessment
Company assessmentEmerging players
- Welldoc: B2B digital health coaching platform with chronic-condition focus and health-plan/employer distribution. Comparable on the AI-personalised coaching and B2B payer/provider channel.
Direct peers
- Lifesum: Subscription nutrition and wellness tracking app with personalised meal plans and macro guidance. Comparable on the nutrition pillar and food-logging approach (barcode/image/text).
- Freeletics: AI-driven adaptive fitness coaching app with subscription tiers and a body-composition/performance focus. Closely comparable in adaptive AI workout generation and B2C subscription mechanics.
- Noom: Behaviour-change-based weight and wellness coaching app with both B2C subscriptions and B2B corporate wellness offerings. Closest direct analogue given UN1Q's Transtheoretical Model foundation and B2C+B2B dual GTM.
- Future: Personal coaching app pairing users with certified coaches for adaptive training programmes. Comparable in personalised coaching delivery and adaptive exercise programming.
- BetterMe: Personalised wellness and coaching app combining nutrition, training, and mindset content with paid B2C subscription tiers. Directly comparable in product scope and tiered pricing model.
- Omada Health: Digital behaviour-change health platform serving employers, health plans, and providers with measurable clinical outcomes. Most direct B2B-side analogue given UN1Q's claims around corporate wellness ROI and outcome reporting.
Broad incumbents
- Calm: Mass-market mindfulness and mental wellness subscription app. Adjacent on the mindset/behavioral pillar but not directly competing in adaptive exercise and nutrition.
- Virgin Pulse / Personify Health: Established enterprise corporate-wellness platform with employee engagement, biometrics, and outcomes reporting. A larger incumbent in the same B2B corporate-wellness procurement category UN1Q is targeting.
- Headspace Health: Large incumbent in mindfulness, meditation, and behaviour-change mental wellness with both B2C and B2B/employer distribution. Overlaps on the mindset pillar and the B2B employer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UN1Q social profiles
Digital presenceUN1Q compliance and trust
Trust signalCompliance1 record
UN1Q financial estimates
Financial estimateRevenue estimate
Valuation estimate
UN1Q leadership team
Management profileNumber of profiles
Profiles14 records
UN1Q funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UN1Q M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UN1Q
What does UN1Q do?
UN1Q provides an AI-driven adaptive wellness platform that delivers personalised coaching across three integrated pillars: exercise, nutrition, and mindset. Built on the Transtheoretical Model of behaviour change, the mobile app adapts programmes in real time to each user's stage of readiness and progress, and is offered both as a consumer subscription and as a B2B corporate wellness platform.
Is UN1Q a public or private company?
UN1Q is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UN1Q founded?
UN1Q was founded in 2021. It employs 1 to 10 people.
Where is UN1Q based?
UN1Q is headquartered in Birkirkara, Malta, in the Europe region.
How does UN1Q make money?
Three revenue lines are on record. Individual Subscriptions (B2C) is the primary driver. The others are dormant Subscription and corporate Wellness Plans (B2B).
Who are UN1Q's main competitors?
Welldoc is listed as an emerging player. Direct peers are Lifesum, Freeletics, Noom, Future, BetterMe and Omada Health. Broad incumbents are Calm, Virgin Pulse / Personify Health and Headspace Health.
Does UN1Q have an API?
No public API is recorded for UN1Q.
What industry is UN1Q in?
UN1Q's product category is Digital Wellness Software. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 71394 and its SIC code is 7372.