Givens Communities

What Givens Communities does

Givens Communities is a nonprofit senior living organization founded in 1975 as a ministry of the Western North Carolina Conference of the United Methodist Church. Headquartered in Asheville, NC, the organization operates five residential campuses across Western North Carolina and Charlotte serving approximately 2,200 older adults. Its portfolio comprises three Life Plan Communities (CCRCs) — Givens Estates in Asheville (730 residents), Givens Highland Farms in Black Mountain (475 residents), and Givens Aldersgate in Charlotte (~600 residents, affiliated September 2025) — alongside affordable senior housing at Givens Gerber Park (250+ residents) and Givens Great Laurels (100 residents). The organization also operates Givens Home First, a licensed home care agency; Givens Choice, an aging-in-place program; Givens Community Impact (formerly Givens Life Ministries), an outreach division serving 66,000 people annually; and Givens Philanthropy for fundraising.

The organization deploys senior living technology including fall-detecting smart lamps, wearable health trackers with anomaly detection, sensor-enhanced fixtures such as smart toilets for early health indicator monitoring, AI-powered cameras for breathing and heart rate monitoring in skilled nursing, Alexa-integrated voice assistants, virtual reality experiences, motion-activated exercise gaming, and resident engagement platforms accessible via smartphone, tablet, or TV. A 5-Year IT Strategy led by the Vice President of Information Technology guides ongoing technology integration across campuses.

Givens generates revenue through entrance fees and monthly service fees at its Life Plan Communities, rental fees for affordable housing units (some HUD-subsidized), fee-for-service home care, and philanthropic contributions through the Givens Foundation. The organization holds an A- credit rating from Fitch Ratings and reports operating performance across five campuses with active development pipelines at Clinchfield Mill in Marion (141 affordable senior apartments) and Givens Webster Village in Sylva (120 affordable senior apartments). Marketing and resident acquisition rely on campus tours, signature community events, referral partnerships with healthcare providers and social service organizations, content marketing through newsletters and the Givens Connect video series, and outreach through Council on Aging and faith-based partnerships.

Name

Givens Communities

Legal name

Givens Communities

Website

https://givenscommunities.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Givens Communities is a nonprofit organization operating five senior living campuses across Western North Carolina and Charlotte, providing Life Plan Communities, affordable senior housing, home care services, and community outreach programs for older adults.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Multi-Campus / Regional CCRC Networks (HLADAEAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Affordable / Middle-Market CCRCs (HLADAEAJ)

Keywords

• Senior living communities
• Continuing care retirement
• Affordable senior housing
• Home care services
• Aging in place

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Life Plan Community Resident Fees: Residents pay entrance fees (which can include refundable portions) and ongoing monthly fees for housing, care services, and amenities across the organization's Life Plan Communities (CCRCs).
2. Affordable Housing Fees: Monthly rental fees for residents in HUD-subsidized and low-income housing communities including Givens Gerber Park and Givens Great Laurels.
3. Philanthropic Support: Donations, planned gifts, and fundraising through Givens Foundation/Philanthropy department supporting community programs and capital improvements.
4. Home Care Services: Givens Home First provides licensed home care services including personal care, companionship, respite support, and post-hospitalization care on a fee-for-service basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Givens Communities operates nonprofit senior living communities and services across Western North Carolina and Charlotte, including four Life Plan Communities (CCRCs) offering independent living, assisted living, skilled nursing, and memory care on single campuses, plus affordable senior housing with embedded supportive services. The organization also provides licensed home care services (Givens Home First), an aging-in-place program (Givens Choice), spiritual care, and community outreach programs serving approximately 66,000 people annually through Givens Community Impact.

Product overview

Givens Communities operates a portfolio of senior living communities and services across Western North Carolina and Charlotte. The organization offers five distinct campuses: four Life Plan Communities (CCRCs) providing progressive levels of care—Givens Estates (Asheville), Givens Highland Farms (Black Mountain), Givens Aldersgate (Charlotte), and Givens Great Laurels (Waynesville)—alongside affordable senior housing at Givens Gerber Park. Supporting these residential communities are home-based services including Givens Home First (home care agency) and Givens Choice (aging in place program). The organization also maintains Givens Community Impact (formerly LifeMinistries) as its outreach division addressing regional health disparities, and Givens Philanthropy for fundraising support. Together, these offerings span the full continuum of senior living from independent living through skilled nursing, with additional expansion through affordable housing developments.

Differentiator

Problem solved

Functional benefit

Brands

• Givens Choice: Community-based services program empowering older adults to age in place
• Givens Home First
• Givens Community Impact
• Givens LifeMinistries
• Givens Philanthropy

Products and services

• Givens Estates A continuing care retirement community (CCRC) / Life Plan Community in Asheville with approximately 730 residents, offering progressive levels of care including independent living, assisted living, and skilled nursing on a single campus. Includes Givens Estates Health Center, recognized by U.S. News & World Report as a Best Nursing Home for Short-Term Rehabilitation 2025.
• Givens Highland Farms A Life Plan Community in Black Mountain, NC with approximately 475 residents, providing independent living, assisted living, and healthcare services with wellness and recreational opportunities. Ranked #7 in North Carolina and #40 nationally in Newsweek's 2025 Best Continuing Care Retirement Communities.
• Givens Aldersgate A Life Plan Community in Charlotte, NC, affiliated with Givens Communities through a membership substitution completed in September 2025. Home to nearly 600 residents on a 200-acre park-like campus with a 75-year history of service.
• Givens Gerber Park An affordable senior living community in south Asheville with approximately 250 residents, providing independent living apartments with supportive services including a community nurse and resident services coordinators. Completed in phases from 2016 to 2018.
• Givens Great Laurels An affordable senior housing community in Waynesville near Lake Junaluska with approximately 100 residents, offering a fitness center, wellness programs, and community nurse services. Opened in 2007 using low-income housing tax credits.
• Givens Home First A licensed home care agency providing personal care, companionship, respite support, post-hospitalization care, and up to 24/7 support. Also offers an Aging in Place Program with home safety evaluations and modifications, serving Buncombe, Haywood, Henderson, and surrounding counties.
• Givens Choice A community-based aging-in-place program designed to help older adults remain in their own homes. The program covers adoption fees and supports pet companionship for seniors, in partnership with Asheville Humane Society.
• Givens Community Impact The outreach division of Givens Communities (formerly LifeMinistries) that addresses health disparities of underserved populations through partnerships, health screenings, wellness education, and community programs, serving approximately 66,000 people annually across Western North Carolina.
• Givens Gerber Park at Clinchfield Mill A planned 141-unit affordable senior housing development at the historic Clinchfield Mill in Marion, NC, purchased in December 2022 using a $3 million grant from Dogwood Health Trust.
• Givens Webster Village A planned 120-apartment affordable senior housing development near Sylva, NC, developed in partnership with Mountain Projects, Western Carolina University, and Jackson County's Office of Economic Development as part of a larger multi-income residential development.

Quantifiable outcome

• Approximately 2,000 older adults served annually across communities and outreach
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Asheville Area Chamber of Commerce Black Business AllianceminorGTM or Marketing Partner · 12 June 2026Givens Communities sponsored the first-ever Black Business Alliance Award, demonstrating commitment to equity, opportunity, and inclusive economic growth across Western North Carolina.
• Asheville Humane SocietyminorGTM or Marketing Partner · 16 March 2026Givens Choice and Givens Home First covering all adoption fees March 16-21 to support pet adoption and highlight benefits of pet companionship for seniors.
• Asheville Poverty InitiativeminorStrategic or Co-development Partner · 14 March 2026Givens Communities named 2026 Mission Champion for Asheville Poverty Initiative. Givens Estates donates surplus food to 12 Baskets Café addressing local hunger and food disparity.
• MANNA Food BankcoreStrategic or Co-development Partner · 1 August 2025Partnership for healthy diet planning and nutritional needs fulfillment at Givens Great Laurels. Food donations from Givens Estates support 12 Baskets Café.
• Resources for ResilienceminorStrategic or Co-development Partner · 27 May 2025Partnership for Learn First Seminars focused on 'Coming Together After the Storm,' offering practical tools for healing, resilience, and reconnection after Hurricane Helene.
• Aldersgate United Methodist Retirement CommunitycoreStrategic or Co-development Partner · 2 April 2025Affiliation completed September 2025 through membership substitution, with Givens assuming governance and management responsibilities. Givens provides financial support, governance, leadership, oversight, and strategic guidance.
• Purple Spaces ProgramminorStrategic or Co-development Partner · 25 March 2025Partnership to disrupt cycle of domestic abuse and create safer, supportive workplaces for employees.
• Council on AgingcoreStrategic or Co-development Partner · 30 April 2024Health and wellness programs partnership addressing health disparities of underserved, diverse, and vulnerable populations across Western North Carolina.
• University Nursing ProgramsminorStrategic or Co-development Partner · 30 April 2024Academic partnerships providing nursing education opportunities and collaborative health programs for seniors.
• International Council on Active Aging (ICAA)minorOthers · 16 April 2024Membership grants access to industry-leading Journal on Active Aging, online education courses, webinars, virtual summits, career development tools, and industry research. Givens participates in Active Aging Week and Changing the Way We Age campaigns.
• LeadingAge North CarolinaminorOthers · 16 April 2024Statewide association membership for retirement communities including continuing care communities and affordable housing providers. Provides advocacy, education, innovation, and collaboration opportunities.
• Mountain ProjectscoreStrategic or Co-development Partner · 16 August 2023Partnership with Mountain Projects, Western Carolina University, and Jackson County's Office of Economic Development to develop Givens Webster Village in Sylva, providing 120 affordable senior apartments as part of a larger multi-income residential development.
• Western Carolina UniversitycoreStrategic or Co-development Partner · 16 August 2023University partnership for Webster Village development, contributing academic resources and community engagement to the affordable senior housing initiative.
• Jackson County Office of Economic DevelopmentcoreStrategic or Co-development Partner · 16 August 2023Government partnership supporting Webster Village development to address regional housing needs for seniors, low-income families, and business professionals.
• A-B Tech Community CollegecoreStrategic or Co-development Partner · 16 January 2023First culinary apprenticeship in the region, launched August 2021. Program provides Culinary Studies Certificate and Journey Worker Certificate through combined classroom instruction and hands-on training at Givens Estates.
• National Register of Historic PlacesminorOthers · 21 December 2022Givens applying for Clinchfield Mill to be added to National Register of Historic Places, preserving the site's historic integrity while developing affordable senior housing.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• National Church Residences: Nonprofit faith-based organization operating senior living communities, affordable housing, and home- and community-based services across multiple states. Comparable to Givens in combining affordable senior housing with broader aging services.
• Presbyterian Senior Living: Nonprofit, faith-affiliated (Presbyterian) operator of CCRCs, assisted living, and affordable senior housing across multiple campuses. Comparable to Givens' faith-rooted, multi-campus CCRC + affordable housing model.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S. with ~26,000 seniors served across multiple states. Highly comparable to Givens as a faith-affiliated, nonprofit Life Plan Community operator with a multi-campus model and entrance-fee structure.
• WesleyLife: Iowa-based nonprofit, faith-affiliated (Methodist) provider of CCRCs, home care, and community-based services. Strong comparable to Givens on Methodist heritage, nonprofit structure, and combined CCRC + home/community care strategy.
• Asbury Communities: Nonprofit system of CCRCs, assisted living, and home care serving older adults across the Mid-Atlantic. Closely comparable to Givens in mission, multi-campus Life Plan structure, and Methodist-adjacent heritage (multiple campuses founded by Methodist conferences).
• United Methodist Communities: United Methodist-affiliated nonprofit operating multiple Life Plan Communities and senior living services in New Jersey and surrounding states. Direct comparable on faith affiliation, nonprofit status, and CCRC delivery model.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across independent living, assisted living, and memory care. Comparable as a multi-site senior housing incumbent, but for-profit and far larger scale than Givens.
• Volunteers of America: National nonprofit operating a broad portfolio of senior living, affordable housing, and community services, including programs in NC. Comparable to Givens on nonprofit, multi-service senior housing and outreach delivery, but at significantly larger national scale.

Regional players

• Pinnacle Living: Virginia-based nonprofit operating Life Plan Communities and affordable senior housing in the Mid-Atlantic. Comparable as a regional, multi-site nonprofit CCRC operator, though outside Givens' Carolinas geography.

Others

• LeadingAge North Carolina: Statewide industry association of nonprofit senior living and aging-services providers, of which Givens is a member. Not a competitor, but the industry body through which Givens receives advocacy, training (e.g., 2025 Workplace Excellence Award), and peer benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GivensCommunities
• LinkedInlinkedin.com/company/givens-communities

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givens Communities