Green Course

What Green Course does

Green Course (מגמה ירוקה) is an Israeli non-profit environmental activist movement founded in 1997/1998 and headquartered in Tel Aviv. The organization describes itself as a flat, non-hierarchical, democratic movement that promotes environmental justice by building political-civic power through community organizing, petitions, public demonstrations, and leadership development programs. It operates local chapters (תאים) in cities across Israel including Tel Aviv, Holon, Be'er Sheva, Haderah, Yavne, and Haifa, and runs simultaneous national campaigns targeting Israeli government and municipal decision-makers on issues such as closure of the Orot Rabin coal power plant, a ban on recreational hunting, saving the Dead Sea, urban sustainability, air pollution in Haifa and Ashdod/Yavne, and preservation of public spaces such as Makveh Yisrael.

The organization's core offerings combine field-based organizing with digital infrastructure. Products include the Activism School (בית הספר לאקטיביזם), a Community Organizers Leadership Program, a Community Accompaniment Program, and the Youth Climate Strike (מחאת הנוער למען האקלים), the Israeli branch of Fridays for Future. Digital products include The PLACE (theplace.green.org.il), a self-paced digital activism learning platform, and The Activist Platform / המקופצה (act.green.org.il), an online tool for creating petitions and email campaigns. The underlying technology is best characterized as a community organizing and campaign management platform rather than a unified software product.

Green Course is registered as a non-profit association (עמותה) under Israeli law, with donations tax-deductible under Section 46a of the Income Tax Ordinance. It is led by CEO Elad Hockman (אלעד הוכמן) with 1–10 employees. Revenue is generated entirely through donations: one-time and recurring individual donations via credit card on its website, and the Round-Up for Good (עיגול לטובה) micro-donation program that rounds up credit card purchases to the nearest shekel (averaging ~4 NIS per participant per month). The organization maintains a website (green.org.il), active social media presence (Instagram, Facebook, YouTube), monthly email newsletter, and consistent coverage in major Israeli media including Ynet, Yedioth Ahronoth, Calcalist, Haaretz, The Times of Israel, and Globes.

Name

Green Course

Legal name

עמותת מגמה ירוקה

Website

https://green.org.il

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Course (מגמה ירו�ה) is an Israeli non-profit environmental activist movement founded in 1997/1998 that promotes climate and environmental justice through grassroots community organizing, local chapters across Israeli cities, leadership programs, and digital petition and learning platforms targeting government and municipal decision-makers.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

Keywords

• Environmental advocacy services
• Grassroots climate activism
• Community organizing programs
• Nonprofit environmental education
• Campaign mobilization platforms

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: The organization accepts one-time and recurring donations via credit card on its website. Donations are tax-deductible under Israeli law (Section 46a) and the organization maintains proper management certification.
2. עיגול לטובה (Round-Up Program): A micro-donation program where credit card purchases are rounded up to the nearest shekel, with the difference donated to the organization. Average monthly contribution is approximately 4 shekels per participant.
3. Tax-Deductible Charitable Donations: Registered nonprofit association recognized under Section 46a of Israeli Income Tax Ordinance, enabling tax-deductible donations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Green Course is an Israeli environmental activist movement that advances climate justice through grassroots community organizing, campaigns, and education programs. It operates local chapters across Israeli cities running campaigns on issues like coal plant closures, hunting bans, and air pollution, while delivering leadership training, the Activism School, the Community Organizers Leadership Program, and digital tools for petition and campaign management. The organization mobilizes citizens to influence environmental policy at the municipal and national level.

Product overview

Green Course operates as an environmental activist organization rather than a traditional product company. The organization's core offerings include The PLACE digital learning platform, The Activist Platform (המקפצה) for campaign management and petitions, the Activism School with educational programs for youth and adults, leadership and community organizing programs, and the Round-Up for Good micro-donation feature. The organization focuses on field-based activism to advance environmental justice policy in Israel through grassroots organizing, public campaigns, and leadership development rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• בית הספר לאקטיביזם (Activism School): Leadership and activism training programs for youth and adults
• תוכנית המנהיגות למארגנים/ות קהילתיים/ות
• מחאת הנוער למען האקלים
• The PLACE
• מיתוסים על...

Products and services

• Activism School (בית הספר לאקטיביזם) A series of workshops, lectures, and long-term programs for children, youth, and adults focused on environmental activism and leadership development. Includes programs such as 'עתיד נקי מחד פעמי', 'לשתול שינוי', 'תוכנית הכדורים הדיגיטליים שלנו', climate leadership courses, and mentorship programs. Designed for aspiring environmental activists across Israel.
• The PLACE (Digital Activism Learning Platform) A digital activism course platform enabling people to learn how to win environmental campaigns and lead change in Israel. Offers self-paced digital learning combined with practical field engagement for aspiring environmental activists.
• The Activist Platform (המקפצה) An online platform for creating and managing activist campaigns, petitions, and email campaigns. Allows users to create petitions, run email campaigns, and manage activist outreach targeting government decision-makers.
• Round-Up for Good (עיגול לטובה) A micro-donation feature that rounds up credit card purchases to the nearest shekel and donates the difference to Green Course for environmental and social justice activities. Average monthly contribution is approximately 4 shekels per participant.
• Community Organizers Leadership Program (תוכנית המנהיגות למארגנים/ות קהילתיים/ות) A flagship leadership development program that trains future environmental movement leaders and runs regional and national campaigns. Includes campus community organizing, community group accompaniment, and direct campaign leadership training.
• Community Program (ליווי קהילות וקבוצות מאבק) Support and accompaniment program for communities and struggle groups leading environmental campaigns, helping them become strong communities that can win their fights. Targets organized local groups in Israeli municipalities.
• Petitions Platform (עצומות) Online petition platform allowing supporters to sign and share environmental petitions targeting government decision-makers. Includes both regular petitions and email campaigns.

Quantifiable outcome

• Led to government decision in 2022 to close polluting factories in Haifa Bay for residential development
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Friends of the Earth International: World's largest grassroots environmental federation with national member groups. Comparable as a federation of autonomous local groups running advocacy campaigns on environmental and climate issues, though operating globally and at much larger scale than Green Course.
• Jewish National Fund (KKL-JNF): Major Israeli environmental and land-management organization with nationwide presence. Comparable as an Israel-based nonprofit engaged in environmental stewardship, education, and advocacy, but with a much larger institutional footprint and broader mandate.
• Sierra Club: One of the oldest and largest grassroots environmental organizations in the US, organized around local chapters and volunteer-led campaigns. Comparable in chapter-based organizing, donor-funded nonprofit structure, and policy-advocacy model — though operating at vastly greater scale and in a different geography.

Direct peers

• Adam Teva V'Din (Israel Union for Environmental Defense): Israel's leading environmental advocacy NGO, also nonprofit and based in Israel. Directly comparable in mission (environmental justice, legal and policy advocacy), geographic focus (Israel), and constituency (Israeli citizens), making it the closest functional peer to Green Course.
• Greenpeace Israel: Israeli branch of a global environmental activist organization running campaigns on climate, pollution, and conservation in Israel. Highly comparable in activism-led GTM, donation-funded nonprofit model, and use of media and public mobilization to influence Israeli policy.
• 350.org: International grassroots climate movement built around local chapters, volunteer mobilization, and campaigns targeting fossil fuel infrastructure and government policy. Highly comparable in decentralized organizing, donation-funded nonprofit structure, and policy-advocacy orientation.
• Zalul Environmental Association: Israeli environmental NGO focused on coastal and marine advocacy with a similar grassroots, donor-funded structure. Directly comparable as an Israeli nonprofit using public campaigns and petitions to pressure government on environmental issues.

Emerging players

• Extinction Rebellion: Global activist movement using nonviolent civil disobedience, demonstrations, and decentralized cells to pressure governments on climate. Comparable in flat democratic structure, volunteer chapters, and confrontational advocacy tactics used by Green Course.
• Fridays for Future: Global youth-led climate strike movement. Green Course actually hosts the Israeli node (מחאת הנוער למען האקלים), making it a closely affiliated movement rather than a competitor — directly comparable in youth mobilization, decentralized chapters, and protest-led advocacy model.

Regional players

• Israel Nature and Parks Authority: Israeli government body managing nature reserves, parks, and conservation. Comparable as a national-level organization engaged in environmental protection and public education in Israel, though it is a state agency rather than a grassroots advocacy movement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/green.org.il

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Course