CPR Educators

What CPR Educators does

CPR Educators, Inc. is a Raleigh, North Carolina-based life-safety training provider founded in 2002 and operating as an American Heart Association Authorized Training Center. The company delivers CPR, first aid, AED, bloodborne pathogens, and fire extinguisher training to individuals and institutions, serving more than 20 cities across six East Coast states (NC, GA, MD, SC, VA, FL). Its customer base spans multiple regulated verticals — including childcare, healthcare, corporate, parents, and high-risk industries such as electrical contracting, legal, dental, and performing arts education — with named customers including CODE Electric, Lewis Thomason, HARID Conservatory, and Smiles of Boca.

The company's product mix combines instructor-led in-person training, on-site corporate sessions, blended learning programs such as HeartCode BLS, and asynchronous online certification courses. Complementary to course delivery, CPR Educators sells and leases AED equipment, providing vertical integration across the training-and-equipment value chain. Underlying technology is centered on the AHA curriculum and blended-learning infrastructure rather than proprietary platforms; there is no disclosed AI/ML or advanced technology layer in the available data.

Revenue is generated through three primary streams: (1) paid training services across individual and corporate channels, (2) AED device sales and leasing, and (3) online course subscriptions for renewal-cycle learners. The company is privately held with no disclosed funding rounds, no M&A activity, and an employee base of 11–50, consistent with a regional services business rather than a venture- or PE-backed growth asset.

Name

CPR Educators

Legal name

CPR Educators, Inc.

Website

https://cpreducatorsinc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CPR Educators is a Raleigh-based American Heart Association Authorized Training Center delivering CPR, first aid, and AED training across 20+ East Coast cities to corporate, healthcare, and individual customers.

Ownership category

akta.pro rank

Product category

Emergency Response Training and AED Solutions

NAICS

All Other Schools and Instruction (61169), Other Schools and Instruction (6116), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO)

Keywords

• CPR training services
• First aid certification
• AED device sales
• BLS healthcare training
• OSHA workplace safety training

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. CPR and First Aid Training Services: Classroom and on-site training for CPR, First Aid, AED, Bloodborne Pathogens, and Fire Extinguisher certification courses for individuals and organizations.
2. AED Device Sales and Leasing: Sale and lease of AED devices including Philips HeartStart units. Also offers maintenance services for AED units.
3. Online Course Access: HeartCode BLS online blended learning with two-year access to cognitive materials and online resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

CPR Educators delivers American Heart Association–aligned CPR, BLS, first aid, bloodborne pathogens, and fire extinguisher training courses both on-site at client locations and at its Raleigh training center. The company complements training with AED device sales/leasing and AED implementation program services for homes, businesses, healthcare facilities, and government entities. Customers receive AHA course completion cards upon successful completion, with tailored curriculum for childcare, dental, healthcare, and general corporate environments.

Product overview

CPR Educators offers a unified training services portfolio centered on emergency response education. The core offerings include certification courses for Heartsaver® Pediatric First Aid CPR AED, Basic Life Support (BLS) CPR, and the blended learning HeartCode® BLS option—all American Heart Association-aligned programs. Supporting courses include Bloodborne Pathogens Training and Fire Extinguisher Training to address workplace safety compliance. The company also provides AED device sales and leasing alongside implementation programs, and delivers all training through on-site corporate sessions at client locations. The product suite is designed for both individual certification seekers and organizations requiring group training with compliance documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartsaver Pediatric First Aid CPR AED AHA-aligned pediatric first aid, CPR, and AED certification course for childcare workers, teachers, foster-care workers, camp counselors, youth organizations, coaches for children's sports organizations, and parents. Meets Department of Health & Human Services requirements for child care workers.
• Basic Life Support (BLS) CPR Foundation BLS course for saving lives after cardiac arrest, teaching single-rescuer and team basic life support skills for in-facility and prehospital settings. Designed for healthcare professionals including CNAs, home health aides, EMTs, and first responders.
• HeartCode BLS (Blended Learning) Online blended learning BLS course combining self-paced cognitive training with instructor-led classroom portion for hands-on skills practice, debriefing, and skills testing. Developed by the American Heart Association; provides two-year access to online cognitive materials.
• Bloodborne Pathogens Training OSHA-compliant training on responding to bloodborne pathogen exposure situations in the workplace using the PACT acronym (Protect, Act, Clean, Tell). Addresses OSHA Standard 1910.1030 and serves industries including manufacturing, property management, hospitality, fitness, security, and tattoo design.
• Fire Extinguisher Training OSHA-compliant training covering educational programs on fire extinguisher use and hazards, including classroom instruction and hands-on fire extinguisher education as required by OSHA 29 CFR 1910.157.
• AED Devices (Sales and Leasing) Automated External Defibrillator devices available for purchase or lease, including Philips HeartStart units. Offered for homes, businesses, Fortune 500 companies, governmental agencies, and municipalities, with accompanying maintenance services.
• On-Site Corporate Training Tailored CPR, First Aid, AED, and emergency training delivered at client business locations for groups of six or more. Covers specific industries including childcare, dental offices, and general corporate environments, with group discounts and customized industry-specific training programs.
• AED Implementation Programs Comprehensive AED program setup services including device placement, maintenance, and compliance support for various settings from homes to large organizations.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Heart AssociationcoreStrategic or Co-development PartnerAmerican Heart Association Authorized Training Center providing official AHA-certified CPR and BLS training courses. Course completion cards issued upon successful completion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Heart Association (Training Centers): The AHA sets the curriculum CPR Educators delivers and also operates a national network of training centers. It is both content licensor and indirect competitor, controlling certification standards and influencing which training centers capture market share.
• American Red Cross (Training Services): The American Red Cross offers CPR, AED, First Aid, and BLS certification courses nationally across in-person and blended formats. It is the most recognized alternative to AHA-aligned training and competes directly for both individual and corporate CPR training customers.

Others

• AED Superstore: AED Superstore is a major direct retailer of AED devices and accessories for businesses and individuals. It is comparable to CPR Educators' AED sales/leasing line, though it lacks a training-services offering, making it an adjacent rather than direct competitor.

Direct peers

• In-Pulse CPR: In-Pulse CPR offers AHA-aligned CPR, BLS, ACLS, and PALS training with on-site group classes across multiple U.S. regions. It directly mirrors CPR Educators' model of regional on-site corporate training combined with classroom instruction.
• EMS Safety Services: EMS Safety Services delivers OSHA-compliant CPR, First Aid, AED, and Bloodborne Pathogens training nationwide with blended learning options. It is a direct peer in the corporate compliance training segment, particularly for high-risk industry accounts.
• Health & Safety Institute (HSI): HSI is a major competitor to AHA-affiliated training, offering CPR, First Aid, AED, and BLS programs through a national training center network. HSI competes directly for corporate and childcare OSHA-compliance training accounts that CPR Educators also targets.

Regional players

• SureFire CPR: SureFire CPR is a regional CPR and First Aid training provider serving Southern California with on-site, classroom, and blended learning formats. It is structurally similar to CPR Educators but operates in a different geographic market.

Emerging players

• ProTrainings: ProTrainings is an online-first CPR/First Aid certification provider offering video-based courses accepted by many employers. It represents the digital-native competitive threat that pressures instructor-led providers like CPR Educators on price and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cpr-educators

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPR Educators