What Grassroots Targeting Llc does

Grassroots Targeting LLC is a Republican political data analytics and consulting firm founded in 2005 by Blaise Hazelwood and headquartered in Alexandria, Virginia. The firm provides voter modeling, microtargeting, campaign strategy, and issue advocacy services to Republican candidates, party committees (RSLC, NRSC, RNC, RGA, NRCC), and aligned advocacy organizations across all major U.S. regions. Its client roster includes presidential-level engagements, U.S. Senate campaigns (Dave McCormick, Rick Scott), and ballot initiative work.

The firm's core technical asset is an in-house voter modeling and microtargeting platform that has modeled every precinct in the United States since 2005, drawing on two decades of winning campaign data. Capabilities extend beyond modeling into vote-by-mail program execution (notably a 2024 Pennsylvania program generating 52,000+ new Republican early votes), analytics, and senior-level strategic advisory. The firm has won twelve Pollie Awards, including recognition for "Best Use of Data Analytics/Machine Learning" in 2022 and 2024, and was named 2025 AAPC Data & Analytics Innovator of the Year.

The business model is professional services / senior consulting engagements sold on a quote basis, with revenue tied to political cycles. The team is small (1–10 employees) but includes veterans of RNC, NRSC, RSLC, and a presidential campaign, indicating a high-leverage, senior-led operating model. Recent moves — including the hire of the firm's first explicitly titled Data Scientist and a Partner promotion in 2026 — point to deliberate capacity buildout.

Name

Grassroots Targeting Llc

Legal name

Grassroots Targeting LLC

Website

https://grassrootstargeting.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Grassroots Targeting is a Republican political data analytics and consulting firm providing proprietary voter modeling, microtargeting, and campaign strategy to Republican campaigns, party committees, and advocacy organizations across the United States. Founded in 2005 and based in Alexandria, Virginia.

Ownership category

akta.pro rank

Product category

Political Data Analytics

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Advertising (7310)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Political & Advocacy Advertising (MPADAEAK)

Keywords

• Political data analytics
• Voter microtargeting
• Campaign strategy consulting
• Voter modeling services
• Issue advocacy targeting

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Political Data Analytics & Consulting Services: Grassroots Targeting generates revenue by providing data analytics, voter modeling, microtargeting, polling, and strategic consulting services to political campaigns, party committees, and independent expenditure groups. Services are tailored per engagement with senior strategists working directly with clients. Revenue is derived from professional service engagements across electoral cycles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grassroots Targeting provides Republican campaigns, party committees, and issue-advocacy organizations with proprietary voter modeling, microtargeting, polling and research, and strategic campaign services. The firm uses a precinct-level national voter model and an in-house scoring system to identify, persuade, and mobilize targeted voter universes for federal, state, and ballot-initiative campaigns.

Product overview

Grassroots Targeting is a data analytics and modeling firm serving Republican political campaigns, party committees, and advocacy organizations since 2005. The core offering is a proprietary data-targeting software platform that delivers accurate voter modeling and analytics. The product portfolio centers on three integrated service lines: Modeling and Data Analytics (the proprietary software built in-house using two decades of campaign results to model individuals), Campaign Strategy (senior advisors providing direct consulting), and Issue Advocacy (strategic planning for initiatives). Supporting sub-products include the in-house voter scoring system for microtargeting, polling and research services with qualitative/quantitative capabilities, and precision persuasion targeting. The firm has a documented legacy of winning including consulting for Presidential campaigns, defeating eight incumbent US Senators, and helping elect over 100 members of Congress and 19 Governors.

Differentiator

Problem solved

Functional benefit

Products and services

• Modeling and Data Analytics Comprehensive voter modeling and data analytics service for Republican campaigns, party committees, and advocacy organizations. Combines the firm's proprietary precinct-level national voter model and in-house scoring system with third-party data to produce ranked precinct and voter universes used for persuasion, turnout, and field targeting.
• Campaign Strategy Strategic campaign advisory service that translates targeting outputs into overall campaign plans for Republican candidate campaigns, party committees, and ballot-initiative efforts, integrating data-driven targeting with paid media, mail, and field execution.
• Issue Advocacy Targeting and strategy service tailored to issue-advocacy campaigns, independent expenditure efforts, and ballot-initiative committees, applying the firm's voter scoring and modeling methodology to non-candidate advocacy and ballot-measure contexts.
• Voter Scoring In-house voter scoring service that ranks individual voters and precincts for persuasion, mobilization, and turnout prioritization as part of the firm's analytics deliverables.
• Polling and Research Services Polling and research services used to inform and calibrate the firm's voter models and to provide targeting and messaging input for Republican campaigns and advocacy clients.
• Persuasion Targeting Targeting service focused on identifying and prioritizing persuadable voters for paid communications, mail, digital, and field contact, drawing on the firm's precinct-level national voter model and scoring system.

Quantifiable outcome

• Defeated 8 incumbent US Senators — the only Republican data firm to achieve this.
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deep Root Analytics: Republican-aligned political data and analytics firm offering voter targeting, audience segmentation, and media optimization for campaigns and advocacy groups. The closest direct competitor to Grassroots Targeting in the GOP data services market, serving similar federal, Senate, and issue-advocacy clients.
• Targeted Victory: Republican digital and data firm providing voter modeling, digital advertising, and campaign technology for GOP candidates and committees. Directly comparable in client base (RNC, NRSC, Senate campaigns), Republican focus, and integrated data + campaign services model.
• WPA Intelligence (now WPA Research): Republican polling, research, and data analytics firm serving GOP campaigns, PACs, and corporate clients. Comparable in providing quantitative research, voter modeling, and strategic advisory to right-of-center political buyers.
• ALG Research: Bipartisan polling and political research firm providing survey research, focus groups, and strategic advisory to campaigns and causes. Comparable in offering quantitative voter research and message testing as part of a campaign data stack.
• The Trafalgar Group: Polling and research firm known for survey work in Republican-leaning and battleground races. Comparable in political research methodology and serving similar candidate, committee, and media clients.
• OnMessage Inc. Republican political consulting and direct marketing firm providing strategy, advertising, and voter outreach. Comparable in serving GOP federal and state-level campaigns with data-informed messaging and field operations.
• HIT Strategies: Political research and data firm providing polling, focus groups, and voter analytics to Democratic campaigns and progressive organizations. Comparable in research methodology and election-cycle consulting services, on the opposing party side.
• Majority Strategies: Republican-focused political direct mail and consulting firm offering data-driven persuasion, mail programs, and campaign strategy. Comparable in serving GOP campaigns and committees with data-informed voter outreach.

Broad incumbents

• Aristotle: Long-established political data and voter file vendor serving campaigns, PACs, and parties across the spectrum. Comparable core offering (voter data, targeting, compliance tools) but at much larger scale and with a more productized, self-serve orientation.
• Catalist: Dominant Democratic-aligned data and analytics provider offering voter file management, modeling, and targeting infrastructure. Mirror image of Grassroots Targeting on the Democratic side — same category, opposite party, broader institutional footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grassroots-targeting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassroots Targeting Llc