The Trafalgar Group
The Trafalgar Group is a privately held US political polling and market research firm founded in 2016. It serves political campaigns and corporate clients via a proprietary six-method polling platform using short questionnaires and techniques to address social desirability bias.
- Company typePrivate
- Founded2016
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Trafalgar Group does
The Trafalgar Group (TFG) is a privately held US political polling and market research firm founded in 2016 and headquartered in the United States (Georgia area code). The company conducts political polling for presidential, statewide, and local campaigns and provides market research and survey services to corporate and business clients at all levels. TFG is nationally recognized in the polling industry, having been named the best polling firm of the 2016 presidential race, and was subsequently characterized by Real Clear Politics as "the most accurate pollster of the cycle among those firms that polled multiple Senate and governor races."
The Trafalgar Group firmographics
Firmographics- Name
- The Trafalgar Group
- Legal name
- The Trafalgar Group
- Website
- https://thetrafalgargroup.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Trafalgar Group is a privately held US political polling and market research firm founded in 2016. It serves political campaigns and corporate clients via a proprietary six-method polling platform using short questionnaires and techniques to address social desirability bias.
- Ownership category
- akta.pro rank
The Trafalgar Group industry classification
Industry- Product category
- Political Polling and Market Research
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Management Services (8741)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Telemarketing & Survey/Market Research Calling (BPAAADAD), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
Keywords
Where The Trafalgar Group is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Markets served
The Trafalgar Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Political Polling Services: Polling services for presidential, statewide, and local political campaigns. Revenue generated through survey contracts with political candidates and parties.
- Corporate and Business Market Research: Market research and survey services for corporate clients and businesses at all levels. Consulting and survey engagements for business decision-making.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Trafalgar Group product offering
Product offeringCore offering
The Trafalgar Group is a political polling and market research firm that delivers survey data to political campaigns (from presidential to local races) and corporate clients at all levels. Polling is conducted through a proprietary multi-method platform combining live callers, integrated voice response, text messages, emails, a digital dial back interface, and online targeted opt-in digital surveys. Short questionnaires (nine questions or fewer, one to three minutes) and Social Desirability Bias accommodation techniques are used to capture true voter and consumer preferences.
Product overview
The Trafalgar Group is a single-offering polling and market research firm. Their core product is political and corporate polling services delivered via their proprietary multi-method survey platform, which combines six data collection approaches: live callers, integrated voice response, text messages, emails, digital dial back interface, and online targeted opt-in digital surveys. The Polling Methodology represents their service approach rather than a separate module. The company specializes in political polling for presidential and statewide campaigns and serves corporate clients with market research needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Political and Corporate Surveys/Market Research Polling and market research services delivered through a multi-method approach combining live callers, integrated voice response, text messages, emails, digital dial back interface, and online targeted opt-in digital survey platforms. Served to political campaigns (from presidential to local races) and to corporate clients at all levels for strategic decision-making.
Quantifiable outcome
- Named best polling firm of 2016 presidential race
- +1 more outcomes
Companies that use The Trafalgar Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Trafalgar Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Trafalgar Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Trafalgar Group competitors and assessment
Company assessmentDirect peers
- SurveyUSA: Public polling firm that publishes market research and political polling using IVR, online, and mixed-mode panels. Closely comparable to Trafalgar's multi-method (IVR, online, dial back) approach and customer mix of media, corporate, and political clients.
- Quinnipiac University Poll: US academic poll that publishes frequently cited state and national political surveys and is widely consumed by media and campaigns. Comparable to Trafalgar in cadence, customer base (media, campaigns, public), and reliance on a strong methodological reputation.
- InsiderAdvantage: Political and market research firm that conducts nightly tracking polls and custom surveys for campaigns and corporate clients. Comparable to Trafalgar in service offering, multi-channel delivery, and concentration on US political and corporate buyers.
- Emerson College Polling: Academic-affiliated polling operation that releases state and national political surveys and accepts select custom research engagements. Comparable to Trafalgar on survey-driven political work and on producing publishable, frequently refreshed state-level polling.
- Marist Poll: Nationally recognized academic survey research center conducting political, consumer, and public opinion research. Comparable to Trafalgar in the mix of political polling and corporate-applied survey research, with comparable emphasis on methodology and accuracy.
- McLaughlin & Associates: Established Republican-leaning political polling firm that serves campaigns, PACs, and corporate clients with survey research. Compared to Trafalgar, it overlaps almost entirely on customer base and methodology, with a similar cycle-driven revenue model.
- Rasmussen Reports: Independent US political polling firm that conducts national and state-level surveys for public release and for political and corporate clients. Directly comparable to Trafalgar in target market (campaigns, media, and corporate subscribers) and service (quantitative survey-based polling).
- Public Opinion Strategies (POS): Republican polling firm that conducts political, corporate, and public affairs research for campaigns and Fortune 500 clients. Compared to Trafalgar, it is a more established player in the same ideological coalition with a deeper corporate research practice and similar multi-method approach.
Broad incumbents
- Gallup: Global analytics and polling firm with a long-standing US political polling franchise and large corporate consulting practice. Comparable to Trafalgar in core survey-based political research, but at vastly greater scale, brand recognition, and contract diversity.
- Morning Consult: Large-scale survey research and corporate intelligence firm with high-frequency political tracking polls and a much broader enterprise research product. Comparable to Trafalgar in the political polling slice but materially larger, with technology-enabled panel infrastructure and a corporate-led revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
The Trafalgar Group social profiles
Digital presenceThe Trafalgar Group compliance and trust
Trust signalCompliance2 records
The Trafalgar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Trafalgar Group leadership team
Management profileNumber of profiles
The Trafalgar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Trafalgar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Trafalgar Group
What does The Trafalgar Group do?
The Trafalgar Group is a political polling and market research firm that delivers survey data to political campaigns (from presidential to local races) and corporate clients at all levels. Polling is conducted through a proprietary multi-method platform combining live callers, integrated voice response, text messages, emails, a digital dial back interface, and online targeted opt-in digital surveys. Short questionnaires (nine questions or fewer, one to three minutes) and Social Desirability Bias accommodation techniques are used to capture true voter and consumer preferences.
Is The Trafalgar Group a public or private company?
The Trafalgar Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Trafalgar Group founded?
The Trafalgar Group was founded in 2016. It employs 11 to 50 people.
Where is The Trafalgar Group based?
The Trafalgar Group is headquartered in Rochester, United States, in the North America region.
How does The Trafalgar Group make money?
Two revenue lines are on record. Political Polling Services are the primary driver. The others are corporate and Business Market Research.
Who are The Trafalgar Group's main competitors?
Direct peers on record are SurveyUSA, Quinnipiac University Poll, InsiderAdvantage, Emerson College Polling, Marist Poll, McLaughlin & Associates, Rasmussen Reports and Public Opinion Strategies (POS). Broad incumbents are Gallup and Morning Consult.
Does The Trafalgar Group have an API?
No public API is recorded for The Trafalgar Group.
What industry is The Trafalgar Group in?
The Trafalgar Group's product category is Political Polling and Market Research. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAAADAD, Telemarketing & Survey/Market Research Calling. Its NAICS code is 541910 and its SIC code is 7310.