Go With The Flow Ltd

What Go With The Flow Ltd does

Go With The Flow Ltd (legal entity Go With The Flow 2026 Ltd) is a private New Zealand trade services company headquartered at 178 Main Road, Tawa, Wellington, providing residential and commercial plumbing, gasfitting, drainage, roofing, gutter cleaning, hot water cylinder installation, central heating, and house washing services. Founded in 2001, the company operates across the greater Wellington region — including Wellington, Lower Hutt, Upper Hutt, Porirua, and Kapiti Coast — and has extended coverage into Manawatu, Horowhenua, and the Far North District (Kerikeri). The technical equipment base is mechanical rather than digital: SKYVAC vacuum-based gutter cleaning with integrated camera inspection, CCTV drain inspection systems, and high-pressure water jetting gear. All licensed work is performed by PGDB-certified Master Plumbers, Gasfitters, and Drainlayers, and the company holds Master Plumbers New Zealand membership and WINZ Approved Provider status.

The business model is straightforward trade-services economics. Revenue is generated on a one-time service-call basis, with standard plumbing calls priced between $225 and $495 depending on time, travel, complexity, and urgency, and gasfitting certificates charged at $100 + GST (low-risk) or $140 + GST (high-risk). Quotes are free and no-obligation, payment is due on completion, and emergency call-outs are available 24/7. Customers engage through the 0800 GOFLOW phone line, structured online booking/quote forms with photo upload, or email. The primary customer segment is residential homeowners (SMB), with secondary segments comprising commercial property owners and managers, property developers/builders, and WINZ-funded clients requiring essential plumbing work.

Customer acquisition is largely direct-to-consumer with a regional inside-sales motion, supported by Facebook, Instagram, and LinkedIn profiles, organic search-optimized quote forms, and a Trustindex-verified review profile that carries 353 reviews at a 4.8/5.0 rating. The company is independently owned with no disclosed parent, investors, or funding rounds, and employs between 1-10 (Trustindex verified) and 11-50 (firmographic listing) staff. There is a sister-company referral relationship with Southern Plumbing for services outside the core scope.

Name

Go With The Flow Ltd

Legal name

Go With The Flow 2026 Ltd

Website

https://gowiththeflow.co.nz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Go With The Flow Ltd is a Wellington, New Zealand-based plumbing, gasfitting, drainage, roofing, and maintenance services provider serving residential homeowners and commercial clients across the Wellington region, Kapiti Coast, Manawatu, Horowhenua, and Far North District.

Ownership category

akta.pro rank

Product category

Plumbing Services

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

Keywords

• Residential plumbing services
• Gasfitting services
• Drainage services
• Roofing maintenance
• Gutter cleaning

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing Services: One-time service revenue from residential and commercial plumbing repairs, installations, and maintenance. Jobs are quoted per service call with labour, travel, and materials charged separately. Standard plumbing service calls range from $225 to $495 depending on time, complexity and urgency.
2. Gasfitting Services: Revenue from certified gas installations, repairs, and maintenance. Gasfitting certificates are charged at $100 + GST for low-risk work and $140 + GST for high-risk additions or alterations.
3. Drainage Services: Revenue from drain unblocking, clearing, drainlaying, CCTV inspections, and high-pressure water jetting services.
4. Gutter Cleaning: Revenue from SKYVAC-based gutter cleaning services using advanced vacuum technology.
5. Hot Water Cylinder Sales and Installation: Revenue from supplying and installing hot water cylinders including mains pressure, low pressure, gas, and heat pump systems. Includes Rheem, Rinnai, and Dux products.
6. Roofing Services: Revenue from roof repairs, metal roofing, re-roofing, and roof inspections.
7. Central Heating Installation: Revenue from gas ducted central heating system installations with zoning capabilities.
8. House and Window Washing: Revenue from soft washing house exteriors and window cleaning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Go With The Flow Ltd delivers residential and commercial plumbing, gasfitting, drainage, roofing, gutter cleaning, hot water cylinder supply and installation, central heating, and house/window washing services across the greater Wellington region and Far North District of New Zealand. The company dispatches PGDB-licensed Master Plumbers from a fleet of service vans to provide on-site installations, repairs, maintenance, and 24/7 emergency response, with all work covered by the Master Plumbers Guarantee.

Product overview

Go With The Flow Ltd is a traditional plumbing and gasfitting service company offering a comprehensive portfolio of trade services rather than a software product. The core offerings include Plumbing Services, Gasfitting Services, Drainage Services, Gutters & Spouting, Roofing Services, and Hot Water Cylinder Installation & Repair. These core services are supplemented by specialized add-on modules including Heat Pump Water Heaters, SKYVAC Gutter Cleaning (vacuum-based technology), Central Heating Installation (gas ducted systems), Gas Appliance Servicing, House & Window Washing, Home Renovations, and Emergency Plumbing (24/7 availability). The company also supplies and installs various hot water cylinder sub-products including Mains Pressure, Low Pressure, Gas Continuous Flow (Rinnai/Rheem), Stellar Gas Storage, and DUX ProFlo systems. Services are delivered through a network of vans positioned across Wellington suburbs, with licensed Master Plumbers, Gasfitters, and Drainlayers.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services General residential and commercial plumbing services including repairs, installations, leak detection, and 24/7 emergency response. Targeted at homeowners and commercial property managers across the Wellington region.
• Gasfitting Services Certified gas installation, maintenance, and repair services including gas hot water systems, gas cooktops, gas heating, and gas leak detection. PGDB-licensed gasfitters issue Gas Safety Certificates (GSC) or Certificates of Compliance (CoC) for all work meeting NZS 5261 standards. Targeted at residential and commercial property owners.
• Drainage Services Drain unblocking, clearing, drainlaying for sewer and stormwater systems, high-pressure water jetting, CCTV inspections, and drain mapping. Targeted at residential and commercial property owners.
• Gutters and Spouting Installation, repair, and maintenance of guttering systems, downpipes, and spouting for residential and commercial properties. Targeted at property owners needing guttering infrastructure work.
• Roofing Services Metal roofing repairs, re-roofing, new house roofing, roof leak investigations, and general roof inspections and maintenance. Targeted at residential and commercial property owners.
• Hot Water Cylinder Installation and Repair Supply, installation, and repair of hot water cylinders including mains pressure, low pressure, gas, and heat pump systems. Brands include Rheem, Rinnai, and Dux. WINZ approved for funded replacements. Targeted at residential property owners and WINZ-funded clients.
• SKYVAC Gutter Cleaning Vacuum-based gutter cleaning technology that enables safe ground-level cleaning with built-in camera inspection and before-and-after photo documentation, removing the need for ladders or scaffolding. Targeted at residential and commercial property owners who want safe, documented gutter maintenance.
• Central Heating Installation Gas ducted central heating system installation with zoning capabilities that can reduce running costs by up to 50%, using only 6-star rated furnaces. Targeted at residential property owners seeking whole-home heating.
• Gas Appliance Servicing Regular servicing and maintenance of gas appliances including gas fires, central heating furnaces, and continuous flow water heaters, with detailed job reports and photo documentation. Targeted at residential and commercial customers with installed gas appliances.
• House and Window Washing Soft washing exterior cleaning services for houses and windows, extending paintwork life and maintaining property appearance. Targeted at residential property owners.
• Home Renovations Full bathroom and kitchen plumbing renovations including hot water installations, gas oven/hob installations, dishwasher installations, and bathroom fixture installations. Targeted at homeowners and property developers undertaking renovation projects.
• Emergency Plumbing 24/7 emergency plumbing response for burst pipes, gas leaks, and urgent drainage issues, available 7 days a week across the Wellington region with typical 30-80 minute arrival times. Targeted at residential and commercial customers facing urgent plumbing failures.

Quantifiable outcome

• 99% issue-free services
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Southern PlumbingminorOthersReferenced as a sister company operating separately. Customers may be referred to Southern Plumbing for additional services outside Go With The Flow's scope.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• NoCowboys: New Zealand directory and review platform for trades and home services, including plumbers. Comparable because it directly competes for the same Wellington residential leads and influences Trustindex-style reputation dynamics that Go With The Flow relies on.
• Builderscrack: New Zealand online marketplace that matches homeowners with tradespeople including plumbers, gasfitters, and drainlayers. Highly relevant as a customer-acquisition channel that competes with Go With The Flow's owned digital funnel and shapes local plumbing price discovery.
• Plumbing Plus: Major New Zealand plumbing merchant and retail brand serving both trade and DIY customers. Comparable as a same-industry NZ plumbing player and potential supplier/customer overlap, but operates a wholesale-retail model rather than the on-site service model of Go With The Flow.
• Trade Me: New Zealand's largest online marketplace, including a substantial services and trade-services category. Adjacent peer because it is a top-of-funnel channel for tradie discovery and competes for the same Wellington-region homeowner attention as Go With The Flow's SEO and social presence.

Direct peers

• Laser Plumbing: New Zealand's largest plumbing franchise network, offering residential and commercial plumbing, gasfitting, and drainage services across the country. Directly comparable to Go With The Flow in service mix, customer base, and Master Plumbers accreditation, but operates at significantly larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goflownz
• LinkedInlinkedin.com/company/goflow-nz
• Instagraminstagram.com/GoFlowNZ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go With The Flow Ltd