Builderscrack
- Company typePrivate
- Founded2007
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Builderscrack does
Builderscrack, operated by myQuote Limited, is a New Zealand-based online two-sided marketplace founded in 2007 and headquartered in Christchurch. It connects homeowners and property managers seeking home repair and renovation services with a network of 16,259+ verified trade professionals spanning 67 trade categories. The platform has facilitated 959,073+ jobs since inception, serves 363,028+ homeowners, and holds 348,005+ verified reviews with a 4.8/5.0 average rating.
The platform is built around a patented 'double-handshake' connection process (NZ Patent #594581) in which homeowners post jobs for free and choose which tradies to connect with from inbound 'chases.' Tradie onboarding requires NZBN, identification, and proof of address, verified by Builderscrack's Christchurch-based support team. Reviews can only be placed after an interaction on the platform, ensuring authenticity. Distribution is web and mobile-app based, with marketing across Google Ads, Facebook, SEO, email, and a content hub including Project Stories, Project Advice, and a 16-chapter 'Project Home' renovation guide.
The business model is subscription-based on the supply side, with three tradie tiers (Basic $79/month for 50 tokens, Standard $99/month for 100 tokens, Standard Plus $149/month for 150 tokens, NZD + GST) plus usage-based token consumption when a tradie successfully connects with a client. Homeowners post jobs for free and pay tradies directly for work. Operations are NZ-only with a partnership referral relationship with Australian trade marketplace hipages.com.au. The company is privately held, capital-light, and has no disclosed external funding rounds.
Builderscrack firmographics
Firmographics- Name
- Builderscrack
- Legal name
- myQuote Limited
- Website
- https://builderscrack.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Builderscrack is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Builderscrack business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tradie Subscription Plans: Trade professionals pay monthly subscription for access to job leads and platform features. Plans include token allocations used when successfully connecting with clients via lead invites or direct enquiries. Month-to-month billing with 6-month introductory terms available.
- Token System: Each plan includes token allocation consumed when a client accepts a tradie's request to connect on a job. Tokens are deducted at point of connection from the tradie's plan balance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - 50 tokens/month |
| Subscription | Monthly | Standard - 100 tokens/month |
| Subscription | Monthly | Standard Plus - 150 tokens/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Builderscrack product offering
Product offeringCore offering
Builderscrack operates a two-sided online marketplace where New Zealand homeowners post home repair, maintenance, and renovation jobs for free, and verified independent tradies subscribe to receive and connect with those job leads via a patented double-handshake process. Revenue is generated from tradie subscription plans (Basic, Standard, Standard Plus) that include token allocations consumed at the point of client-tradie connection. Supporting offerings include a public trade directory, cost estimator calculators, and a verified review system restricted to interactions originated on the platform.
Product overview
Builderscrack operates as a two-sided marketplace platform connecting homeowners with verified trade professionals across New Zealand. The core platform includes a job posting system, a searchable trade directory with 16,000+ verified tradies, and a patented double-handshake connection process. Supporting products include cost estimators for 18 project types, a token-based subscription model for tradies (Basic, Standard, Standard Plus), verified review system with Google review import, business profiles with showcase albums and project galleries, and the Project Home renovation guide series. The platform covers 67 trade categories across all New Zealand regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Builderscrack Marketplace Platform Two-sided online marketplace where New Zealand homeowners post home repair, maintenance, and renovation jobs for free and connect with verified independent tradies via a patented double-handshake connection process.
- Trade Directory Publicly searchable directory of 16,000+ verified independent tradies across 67 trade categories and all New Zealand regions, browsable without login.
- Cost Estimators 18 renovation and repair cost calculators covering fencing, painting, plasterboard, flooring, roofing, asbestos removal, decking, driveways, insulation, kitchens, bathrooms, and landscaping, using data from trade experts.
- Tradie Subscription Plans Monthly token-based subscription service giving verified trade professionals access to job leads, lead invites, directory listings, showcase albums, project galleries, accreditations/insurance display, Google review import, and Builderscrack reviews.
Quantifiable outcome
- 959,073+ jobs posted since 2007
- +3 more outcomes
Companies that use Builderscrack
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Builderscrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Builderscrack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- hipages.com.auminorhipages.com.au is listed as a partner site, suggesting a relationship with the Australian equivalent home services marketplace platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Builderscrack competitors and assessment
Company assessmentDirect peers
- hipages: Australian home-services marketplace connecting homeowners with verified tradies via a subscription + lead-credit model. Most directly comparable peer: same category, same model, mentioned as a partner site; effectively Builderscrack's trans-Tasman equivalent.
Broad incumbents
- Thumbtack: Large US home-services marketplace where professionals pay to send leads/quotes to homeowners. Comparable two-sided model and tradie monetization, but at much larger scale and with a flat-fee (not token) lead pricing structure.
- Angi (formerly Angie's List): US incumbent home-services platform with paid lead generation, verified reviews and pro memberships. Closest US analog in terms of mature review infrastructure and pay-per-lead revenue model.
- HomeAdvisor: US home-improvement marketplace that matches consumers with prescreened local pros via paid leads. Directly comparable in category and lead-gen mechanics; part of Angi Inc. ecosystem.
- Bark: UK-headquartered marketplace connecting customers with local professionals across many service categories including trades. Comparable multi-trade, paid-lead two-sided model, but broader in scope and geography.
- Porch: US home-services platform offering prescreened pro matching across many trades with a software-plus-marketplace model. Comparable lead-gen and verification mechanics at larger scale.
- Houzz Pro: US home remodeling platform with a pro directory and project-matching marketplace layered on top of design inspiration content. Comparable in connecting homeowners with renovation/remodel professionals; differentiated by content-led acquisition.
Regional players
- ServiceSeeking: Australian home-and-trade services marketplace where tradies pay to bid on homeowner job postings. Similar category and reverse-auction dynamic, but operates in Australia and has lighter verification and review mechanics than Builderscrack.
- TrustedPros: Canadian home-services directory where homeowners request quotes from screened contractors. Similar category and review-driven trust mechanic, but operates in a different geography and lacks the patented connection process.
Emerging players
- TaskRabbit: US/UK gig-marketplace for handyman and small home-repair tasks, owned by IKEA. Overlaps Builderscrack on the light-side of home repair/handyman work, but is task-oriented and gig-economy in nature rather than a verified trade-professional directory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Builderscrack social profiles
Digital presenceBuilderscrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Builderscrack leadership team
Management profileNumber of profiles
Builderscrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Builderscrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Builderscrack
What does Builderscrack do?
Builderscrack operates a two-sided online marketplace where New Zealand homeowners post home repair, maintenance, and renovation jobs for free, and verified independent tradies subscribe to receive and connect with those job leads via a patented double-handshake process. Revenue is generated from tradie subscription plans (Basic, Standard, Standard Plus) that include token allocations consumed at the point of client-tradie connection. Supporting offerings include a public trade directory, cost estimator calculators, and a verified review system restricted to interactions originated on the platform.
Is Builderscrack a public or private company?
Builderscrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Builderscrack founded?
Builderscrack was founded in 2007. It employs 11 to 50 people.
Where is Builderscrack based?
Builderscrack is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Builderscrack make money?
Two revenue lines are on record. Tradie Subscription Plans are the primary driver. The others are token System.
Who are Builderscrack's main competitors?
hipages is listed as a direct peer. Broad incumbents are Thumbtack, Angi (formerly Angie's List), HomeAdvisor, Bark, Porch and Houzz Pro. Regional players are ServiceSeeking and TrustedPros. TaskRabbit is listed as an emerging player.
Does Builderscrack have an API?
No public API is recorded for Builderscrack.