Grupo Frutas Antonio & Vivelafruta.com

What Grupo Frutas Antonio & Vivelafruta.com does

Grupo Frutas Antonio is a privately held, family-owned Spanish fresh-produce operator founded in 1985 by Antonio López García and headquartered in Castelldefels, Barcelona. The company runs three vertically integrated business lines: (i) agricultural production across 1,000+ owned hectares in Almería, Murcia, and Morocco, yielding 29+ million kg per year of strawberries, stone fruit, citrus, vegetables, and judía perona under greenhouse cultivation; (ii) wholesale operations at Mercabarna, where it runs 15 specialized stalls in Pabellón B plus three BioMarket ecological stalls, backed by a 10,000 m² cold-storage logistics warehouse handling import/export; and (iii) HORECA distribution across Catalonia via an owned fleet, serving hotels, restaurants, catering companies, hospitals, schools, retirement homes, cruise ships, and corporate dining facilities with recurring scheduled supply. The Vivelafruta sub-brand layers on an IV gama (fourth-range) processing workshop producing washed and cut fruit, fruit cups, skewers, juices, and innovative formats such as GO-SANDO and VIVEPOP, alongside a B2B e-commerce platform (Vivelafruta.com) targeting offices and events, and a physical retail store in Castelldefels. Group sales volume exceeded 150+ million kg in fiscal year 2018.

The company monetizes through six revenue streams: HORECA distribution (transaction-based recurring supply contracts), Mercabarna wholesale (per-transaction wholesale sales), own agricultural production (sale of farm output), IV gama processed products (B2B and event-driven sales), Vivelafruta e-commerce (subscription/recurring plus transaction pricing for office fruit and event orders), and the Castelldefels physical retail store. Pricing is negotiated per-client based on business type, zone, frequency, and volume; no public pricing tiers exist. The company maintains food-safety and quality certifications including IFS, BRCGS, Global G.A.P., GRASP, ECO, and CCPPAE. Its go-to-market is sales-led, combining enterprise field sales for HORECA, wholesale operations at Mercabarna, and event-driven brand building at sector trade fairs (Gastronomic Forum Barcelona, Mostra de Cuina de Castelldefels, Spain Talks Berlin, CIKUP).

Grupo Frutas Antonio operates a portfolio of 10+ sub-brands — Vivelafruta, Faszina Selected, GO-SANDO, VIVEPOP, Coloma Fruits, Fruitadona, Frutas Andres, La Monos, Manelet, and Sol i Terra — reflecting active product portfolio diversification. The group is privately held with no external investors disclosed; the founder remains the owner. Operational geographies include Spain (Catalonia, Almería, Murcia) and Morocco, with import/export reach into broader European markets.

Name

Grupo Frutas Antonio & Vivelafruta.com

Legal name

FRUTAS Y VERDURAS ANTONIO, SL

Website

https://frutasantonio.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Grupo Frutas Antonio & Vivelafruta.com is a family-owned Spanish fresh-produce company vertically integrating own-farm production across 1,000+ hectares in Spain and Morocco, Mercabarna wholesale stalls, HORECA distribution in Catalonia, and IV gama processing under the Vivelafruta brand for B2B clients.

Ownership category

akta.pro rank

Product category

Fresh Produce (Fruits and Vegetables)

NAICS

Vegetable and Melon Farming (11121), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Retailers (445230)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industries

Terminal Market / Produce Market Wholesalers (AFAIACAK), Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD)

Keywords

• Fresh produce distribution
• HORECA channel supply
• Fruit and vegetable wholesale
• Fourth-range processing
• Office fruit delivery

Headquarters

HQ city

Castelldefels

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. HORECA Distribution: Direct distribution of fresh fruit and vegetables to hotels, restaurants, catering companies, hospitals, schools, retirement homes, cruise ships, and corporate dining facilities across Catalonia. Revenue generated through recurring supply contracts and per-delivery billing. Core B2B revenue stream.
2. Mercabarna Wholesale: Wholesale sales of fresh produce through 15 stalls in Mercabarna Pabellón B (Barcelona), plus 3 dedicated stalls in BioMarket for ecological products. Serves professional buyers including retailers, distributors, and food service operators. Revenue from per-transaction wholesale sales.
3. Own Agricultural Production: Revenue from cultivation and sale of own-produced fruits and vegetables across owned farms in Almería, Murcia, and Morocco. Over 1,000 hectares in production yielding 29+ million kg annually. Crops include strawberries, peaches, nectarines, green beans, tomatoes, peppers, cucumbers, clementines, melons, watermelons, and kiwi.
4. IV Gama (Fourth-Range) Processed Products: Value-added processed fruit and vegetable products from the Vivelafruta obrador: fruit cups (vasitos), fruit skewers (brochetas), cut fruit, cut vegetables, and natural juices. Produced under demand for HORECA and event clients. 2025 output exceeded 321 tonnes of cut produce plus 53,601 liters of juice.
5. Vivelafruta E-commerce: Online retail platform Vivelafruta.com selling fresh fruit for offices, workplaces, and events. Offers pre-packaged formats (vasitos, skewers, juice) and bulk options. Targets B2B office/facility market as well as event catering.
6. Retail Store (Castelldefels): Physical retail storefront in Castelldefels serving end-consumers with fresh produce and proximity customer service.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Frutas Antonio produces, wholesales, and distributes fresh fruit and vegetables to the HORECA channel in Catalonia, operating its own farms in Almería, Murcia, and Morocco (1,000+ hectares, 29+ million kg/year), 15 specialized wholesale stalls plus a 10,000 m² cold-storage warehouse in Mercabarna (Barcelona), and an IV gama (fourth-range) processing workshop (Obrador Vivelafruta) producing fruit cups, skewers, cut fruit, cut vegetables, and natural juices sold under the Vivelafruta brand via e-commerce to offices, workplaces, and events.

Product overview

Grupo Frutas Antonio is a diversified fresh produce company operating three integrated business lines: production (with own farms in Almería, Murcia, and Morocco covering 1,000+ hectares), wholesale (15 stalls in Mercabarna plus 10,000 m² cold storage), and HORECA distribution in Catalonia. The Vivelafruta sub-brand extends the portfolio with e-commerce, fourth-range (IV gama) prepared products (fruit cups, skewers, cut produce, juices), and innovative formats like VIVEPOP (ready-to-drink juice containers) and GO-SANDO (Japanese fruit sandwiches). Products are sold through HORECA distribution, Mercabarna wholesale, Cash & Carry, physical retail, and Vivelafruta online platform.

Differentiator

Problem solved

Functional benefit

Brands

• GO-SANDO: Japanese-style sandwich with cream and fruit, produced under demand in the IV gama workshop.
• VIVEPOP
• Faszina Selected
• Vivelafruta
• Coloma Fruits
• Fruitadona
• Frutas Andres
• La Monos
• Manelet
• Sol i Terra / SoliTerra

Products and services

• Fresh Fruit and Vegetable Production (Grupo Frutas Antonio core operation) Own agricultural production of fresh fruits and vegetables (strawberries, peaches, nectarines, green beans, tomatoes, peppers, cucumbers, clementines, melons, watermelons, kiwi) on 1,000+ hectares of owned farms in Almería, Murcia, and Morocco, supplying wholesale, HORECA, and European distribution channels.
• HORECA Distribution Service in Catalonia Direct field sales and own-fleet delivery of fresh fruit, vegetables, and IV gama processed products to hotels, restaurants, catering companies, hospitals, schools, retirement homes, cruise ships, and corporate dining facilities in Catalonia, with three modalities: delivery to production center, direct pickup at Mercabarna, or in-person selection with accompaniment.
• Mercabarna Wholesale Operations Wholesale distribution of fresh produce through 15 specialized stalls in Mercabarna Pabellón B in Barcelona, backed by a 10,000 m² cold-storage logistics warehouse enabling import/export activity, professional purchasing management, and coordinated pickup/delivery for retailers, distributors, and food service operators.
• IV Gama (Fourth-Range) Processed Products — Vivelafruta Workshop Fourth-range (IV gama) processed fruit and vegetable products produced to order in the Vivelafruta obrador for HORECA and event clients, including fruit cups (vasitos), fruit skewers (brochetas), cut fruit, cut vegetables, and natural juices, sold under the Vivelafruta and Manelet sub-brands.
• Vivelafruta.com E-commerce (B2B Office Fruit and Events) Online ordering platform selling fresh fruit, pre-packaged fruit cups (vasitos), skewers (brochetas), and natural juices to corporate offices, workplaces, and event organizers, targeting workplace fruit programs and event catering under the Vivelafruta brand.
• VIVEPOP (Vivelafruta) VIVEPOP is a ready-to-consume container format shaped like a soda can, made of transparent food-grade plastic, that contains fruit cups and juices for HORECA environments, events, and retail points of sale where convenience and visual presentation matter.
• GO-SANDO by Vivelafruta GO-SANDO is a Japanese-style sandwich made with cream and selected fruit, produced to order in the Vivelafruta workshop using premium bread; targeted at HORECA and event clients seeking a premium, fruit-forward sandwich format.
• Judía Perona (Flat Green Bean) Production Own-production line of judía perona (flat green bean) grown in Morocco greenhouses following the Almería/Granada smallholding model, supplying Spain and major European markets with year-round homogeneous quality and stable pricing.
• BioMarket Organic Wholesale Operations Three dedicated wholesale stalls at BioMarket (Mercabarna's organic wholesale section) offering certified ecological (organic) fresh fruits and vegetables with EU organic certification and traceable cold-chain handling.

Quantifiable outcome

• 29+ million kg of produce harvested and distributed annually through own production and logistics infrastructure
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Banc dels Aliments de CatalunyaminorOthers · 1 January 2026Frutas Antonio collaborated with the Catalan Food Bank in organizing the DANA solidarity collection (November 2024), contributing logistics support for the 27-tonne food donation gathered in Castelldefels for victims of the Valencia flooding disaster.
• Clúster FoodservicecoreGTM or Marketing Partner · 1 November 2025Grupo Frutas Antonio participated in Gastronomic Forum Barcelona (Nov 3–5, 2025) within the Clúster Foodservice exhibition space. The cluster coordinates professional food service industry participants and provided the platform for demonstrating HORECA distribution and IV gama capabilities to industry professionals.
• Gremio de Hostelería de CastelldefelscoreStrategic or Co-development Partner · 1 October 2025Annual collaboration with the Castelldefels Hospitality Guild for the Mostra de Cuina gastronomic event. Grupo Frutas Antonio has participated for multiple years (including 2024 and 2025 editions) to present new product formats (GO-SANDO, VIVEPOP) to local and regional hospitality professionals.
• Ajuntament de CastelldefelsminorStrategic or Co-development Partner · 1 August 2025Collaboration with the Castelldefels municipal government on local initiatives including the Spain Talks Berlin 2025 international tourism promotion event (organized by Turespaña), where Frutas Antonio provided logistical and supply support for showcooking and tastings.
• Turespaña (Spain Talks Berlin 2025)minorGTM or Marketing Partner · 1 January 2025Frutas Antonio provided logistical and supply support for the Castelldefels delegation's participation in Spain Talks Berlin 2025, an international tourism sustainability forum organized by Turespaña at the Spanish Embassy in Germany, enabling showcooking demonstrations of Castelldefels rice and local gastronomy.
• Mercabarna / BioMarketcoreChannel Partner/ Reseller/ Distributor · 1 November 2020Mercabarna is the central food wholesale market in Barcelona where Grupo Frutas Antonio operates 15 wholesale stalls (Pabellón B) plus 3 dedicated stalls in BioMarket — the ecological wholesale market launched in November 2020 as Spain's first organic food wholesale market. The BioMarket partnership involves 3 sales points for certified organic produce (starting with Asturian organic kiwi). This is a foundational distribution infrastructure partnership.
• CAPEC (Asociación de Cajas de Plástico para Frutas y Hortalizas)minorStrategic or Co-development Partner · 1 June 2020Frutas Antonio collaborated as an active member company in CAPEC's COVID-19 solidarity donation campaign, contributing fruit and vegetable donations (part of 1,350 kg total) to food banks and social entities including Banc dels Aliments de Catalunya, Cáritas, and Parets Solidari.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Grupo Lucas (Frutas e Hortalizas): Spanish fresh-produce operator with wholesale and HORECA distribution focus in Murcia/Almería. Comparable in Mediterranean production belt, though primarily active in southern Spain rather than Catalonia.
• Frutas Olivar (Frutas Esther): Spanish fresh-produce operator with Mercabarna presence and HORECA distribution; comparable in vertical mix of production, wholesale, and foodservice delivery, though primarily active in different regional markets.

Broad incumbents

• Total Produce / Dole plc: Global fresh produce giant formed from Total Produce and Dole. Competes broadly in fresh fruit and vegetable production, distribution, and wholesale across Europe and beyond; broader portfolio but overlapping HORECA and wholesale channels.
• Bonduelle: French-headquartered global leader in fresh, canned, and frozen vegetables with significant presence in IV gama fresh-cut. Broader incumbent with overlapping categories in fresh-cut vegetables and HORECA supply.
• Greenyard: Large Belgian-headquartered fresh, frozen, and prepared produce group with extensive European wholesale and HORECA exposure. A broad incumbent operating across multiple fresh-produce categories at much larger scale than Frutas Antonio.

Direct peers

• Patatas Meléndez: Vertically integrated Spanish fresh-produce company with own production and HORECA/retail distribution. Comparable in its own-farm + wholesale + HORECA channel model and in supplying foodservice kitchens.
• Florette Iberica: Leading Iberian IV gama (fresh-cut salads, vegetables, fruits) operator owned by Florette/Agrial. Direct competitor in the same fresh-cut processed produce category serving HORECA and retail.
• Grupo IFA: Spanish fresh-produce distributor focused on HORECA and wholesale channels. Directly comparable as a Spanish operator serving restaurants, hotels, and collectivities with a similar product mix and B2B go-to-market.
• Verdifresh (Grupo Alimentario Citrus): Spanish specialist in fresh-cut (IV gama) fruit and vegetables serving the HORECA and retail channels. Directly comparable as a competitor in fresh-cut processed produce with similar HORECA targeting and value-added formats.

Emerging players

• DG Group (formerly De Groot en Slot / Allium): European specialist fresh-produce operator with greenhouse production and B2B distribution. Comparable as a vertically integrated producer-distributor of specialty vegetables with focus on year-round supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frutasantonio
• LinkedInlinkedin.com/company/frutas-y-verduras-antonio-sl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Frutas Antonio & Vivelafruta.com