Groupe Pvg

What Groupe Pvg does

Groupe PVG is a privately held, family-owned French hospitality group headquartered in La Clusaz, founded in 1979 by Gaston Pollet-Villard, with his son Olivier Pollet-Villard serving as legal representative since 2009. The group operates an integrated portfolio across two Alpine destinations, La Clusaz ski resort and Lake Annecy, comprising six hotels rated from three to five stars (including the Relais & Châteaux member Hôtel Au Cœur du Village***** and the four-star Impérial Palace on Lake Annecy), two tourist residences (Les Cimes*****, Les Grandes Alpes****), seven private prestige chalets (70–340 m²) that combine residential independence with hotel services, seven restaurants spanning bistronomic to Michelin-starred gastronomy at Le Cin5, three Cristal Spas using Phytomer and Alpeor products, and two casinos (Impérial Annecy and Impérial Pompadour). The group also runs entertainment venues (bowling, jazz lounge, circus dinner-show, Imperial Annecy Festival), a four-season toboggan (Luge des Bois), an immersive show venue (Beau Regard Station), and a senior residence (Le Rossignol). Capacity stands at nearly 400 hotel rooms and suites and approximately 1,500 restaurant covers.

The business model is multi-stream and asset-heavy. Revenue is generated through accommodation (rooms, suites, residences, chalets with typical quote-based pricing), seven F&B outlets at varying price points, spa and wellness services, gaming at the two casinos, hosted corporate seminars (approximately 800 events per year) and weddings/celebrations, plus the gift voucher channel (coffrets-cadeaux-groupe-pvg.fr, vouchers from €50 to €500). Distribution combines direct online booking (secure-hotel-booking.com and property-specific sites), B2B quotation workflows for seminars and weddings, and local event partnerships (MIFA, Le Bélier VTT, Trail du Bélier, Glisse en Cœur, HOPE Association, Radio Meuh Circus Festival) that function as both marketing channels and revenue-driving sponsorships. Customer segments are split between individual leisure travelers (mountain and lake experiences) and corporate MICE buyers, with celebrations, weddings, and romance/wellness seekers as secondary segments. The operating entity is SARL PVG, registered in Annecy (RCS 1988B00040), with disclosed share capital of €359,283 and no external funding rounds or parent company evidenced.

Name

Groupe Pvg

Legal name

SARL PVG

Website

https://groupe-pvg.fr

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Groupe PVG is a family-owned French hospitality group founded in 1979, operating six hotels, two residences, seven prestige chalets, seven restaurants, three spas and two casinos across La Clusaz and Lake Annecy, serving leisure travelers and corporate MICE clients.

Ownership category

akta.pro rank

Product category

Alpine Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Casino Hotels (721120)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Large Group & Event-Friendly Homes (THAMAAAM), Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA), Mountain & Alpine Lodges (THAGAIAE), Resort-Style Extended-Stay Properties (THAGAEAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury alpine hotels
• Tourist residences
• Prestige chalets
• Fine dining restaurants
• Spa wellness services

Headquarters

HQ city

Saint-jean-de-tholome

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from hotel rooms and suites across 6 properties ranging from 3-star to 5-star (Relais & Châteaux), with nearly 400 bedrooms and suites. Offers short stays, weekend packages, and seasonal promotions.
2. Tourist Residences: Self-catering apartment rentals at Les Cimes (5-star) and Les Grandes Alpes (4-star) residences, offering apartment independence with PVG hotel services including proximity to slopes, premium facilities, and reception services.
3. Luxury Chalet Rentals: Premium chalet rentals at 7 prestige chalets (La Douceur, Le Beauregard, Le Bossonnet, Le Coeur, Le Grand Pré, Le Crêt, Le Grand Bossonnet) offering private chalet experiences with hotel services from 70m² to 340m².
4. Restaurant & Dining: 7 restaurants including Michelin-starred Le Cin5, bistronomic options, Savoyard cuisine, Italian restaurant, and lakefront dining with approximately 1,500 covers total.
5. Spa & Wellness: Cristal Spa services across 3 locations (Annecy, La Clusaz Au Coeur du Village, Beauregard), offering treatments with Phytomer and Alpeor products, including pools, saunas, hammams, and massage treatments.
6. Events & Celebrations: Corporate seminars, weddings, and celebrations hosting with dedicated event planning, catering, and venue services across multiple properties.
7. Gift Vouchers: Gift vouchers available from €50 to €500 for stays, dining, and spa experiences, providing flexible gifting options across all Groupe PVG establishments.
8. Casino Operations: Casino Impérial Annecy and Casino Impérial Pompadour offering gaming entertainment to hotel guests and visitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Groupe PVG operates a diversified French Alps hospitality portfolio comprising 6 hotels (3- to 5-star, including a Relais & Châteaux member), 2 tourist residences, 7 prestige private chalets, 7 restaurants (including one Michelin-starred), 3 Cristal Spa wellness facilities, 2 casinos, and event hosting services (approximately 800 corporate seminars per year plus weddings) across La Clusaz ski resort and Annecy lakeside destinations. The group combines hotel accommodations, self-catering residences, private chalet rentals, dining, spa, gaming, and entertainment under an integrated hospitality experience.

Product overview

Groupe PVG is a family-run hospitality group founded in 1979, operating a diversified portfolio of accommodations and leisure services primarily in La Clusaz and Annecy, France. The portfolio includes six hotels ranging from 3-star to 5-star (Hôtel Au Coeur du Village***** Relais & Châteaux, Hôtel Impérial Palace****, Hôtel Le Pélican****, Hôtel Beauregard****, Hôtel Alpen Roc***, Hôtel Christiania***), two tourist residences (Résidence Les Cimes*****, Résidence Les Grandes Alpes****), seven prestige chalets for private rental (La Douceur*****, Le Beauregard*****, Le Bossonnet*****, Le Coeur*****, Le Grand Pré****, Le Crêt*****, Le Grand Bossonnet Apartment*****), seven restaurants from Michelin-starred dining (Le Cin5) to casual bistros (Le Bistro, Ô Bon Bec), multiple Cristal Spa wellness facilities, two casinos, and extensive events/entertainment services including seminars (800+/year), weddings, festivals, and leisure activities. The group combines hotel properties, residential tourism accommodations, private chalet rentals, dining, spa, gaming and entertainment into an integrated hospitality experience.

Differentiator

Problem solved

Functional benefit

Brands

• Cristal Spa: Wellness and spa brand operating at multiple PVG establishments in Annecy and La Clusaz.
• Chalets PVG
• Résidences PVG

Products and services

• Hôtel Au Cœur du Village ***** Relais & Châteaux Five-star flagship luxury hotel in La Clusaz ski resort, Relais & Châteaux member, featuring Michelin-starred Le Cin5 restaurant and Cristal Spa. Awarded Michelin Key for exceptional hospitality.
• Hôtel Impérial Palace ****

Quantifiable outcome

• Approximately 800 corporate seminars hosted annually with high client loyalty
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Glisse en CœurminorGTM or Marketing Partner · 20 March 2026Charity event partner for skiing fundraiser at Le Grand-Bornand Chinaillon (March 20-22, 2026), supporting the community through sport.
• HOPE AssociationminorOthers · 1 October 2025Breast cancer awareness campaign partner for Pink October 2025. €3,902 raised through Cristal Spa treatments (€2,050) and Hôtel Le Pélican stays (€1,852). HOPE provides psychological support and wellness workshops for women affected by cancer.
• MIFA (Marché International du Film d'Animation)flagshipGTM or Marketing Partner · 7 June 2025Festival partner for the International Animation Film Market in Annecy (June 7-13, 2025). Impérial Palace hosts private events and conferences while Le Pélican serves as venue for industry exchanges between studios, directors, and professionals. Hungary was the country of honor in 2025.
• Le Bélier VTTcoreGTM or Marketing Partner · 15 June 2024Mountain biking event partner for the La Clusaz-born competition (June 15-16, 2024). Groupe PVG offers race bib giveaways and accommodation partnerships, supporting outdoor events that bring people together.
• Trail du BéliercoreGTM or Marketing PartnerTrail running and hiking event partner offering 20% accommodation discounts for participants (August 21-23, 2026). Event welcomes over 5,000 participants annually.
• Radio Meuh Circus FestivalminorGTM or Marketing PartnerMusic and circus festival partner in La Clusaz (early April), bringing entertainment events to the mountain resort.
• Local Wedding VendorsminorOthersPreferred partner network for weddings including photographers, disc jockeys, florists, and other vendors who work with Groupe PVG wedding clients to create magical celebrations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Groupe Partouche: French casino and hospitality operator with hotel properties. Comparable to PVG's combination of casino operations (Casino Impérial Annecy/Pompadour) with hotel assets, though at significantly larger scale and with a gaming-dominated model.
• Groupe Barrière: Major French luxury hospitality group operating hotels, casinos, and restaurants across France. Comparable to PVG's integrated hotels/casinos/F&B model and premium positioning, but at much larger scale and broader geographic footprint.
• Aman Le Mélézin (Aman Group): Ultra-luxury ski-in/ski-out hotel in Courchevel operated within a global luxury hospitality brand. Comparable to PVG's Au Coeur du Village as a 5-star premium ski resort property, but backed by a global luxury brand with deeper capital and international distribution.

Regional players

• Compagnie des Alpes: Operator of French ski resorts and mountain destinations. Comparable as a stakeholder in the same French Alpine ecosystem; while not a direct lodging competitor, it shapes the mountain tourism demand and infrastructure PVG relies upon.

Others

• Relais & Châteaux: International association of independently-owned luxury hotels and restaurants, of which Au Coeur du Village is a member. Relevant as a peer network, distribution/marketing channel, and quality benchmark shaping PVG's positioning and visibility.

Direct peers

• Maisons & Hôtels Sibuet: Family-run luxury hotel collection in the French Alps including properties in Megève and Saint-Tropez. Comparable to Groupe PVG as a multi-generational, family-owned French luxury Alpine hospitality group with Michelin-recognized restaurants and spa facilities.
• Groupe Lavorel: Family-owned French hospitality group operating hotels and residences across the Alps and Lake Geneva region, including Alpes Hôtel. Direct competitor to Groupe PVG in the family-owned Alpine 4-5 star segment with similar ownership profile.
• Luc Alphand Hotels & Chalets: Luxury Alpine hotel and chalet group in French ski resorts with Michelin-recognized dining. Closely comparable to PVG's chalet-plus-hotel-service concept, luxury positioning, and premium ski resort target market.
• Les Etincelles: Independently owned French luxury Alpine hotel group operating 4-5 star properties across the French Alps. Highly comparable to Groupe PVG in target market (premium mountain leisure), star-rating mix, family ownership style, and integrated F&B/spa offering.

Emerging players

• Fairyland (Chalets de luxe en Haute-Savoie): Boutique operator of luxury catered chalets in the French Alps. Comparable to PVG's Chalets PVG portfolio as a private-chalet-with-services concept competing in the same Haute-Savoie/Alps luxury ski segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuFVSiro0NAwUq4_K2KcXpA/videos
• Facebookfacebook.com/GroupePVG
• LinkedInlinkedin.com/company/10956611
• Instagraminstagram.com/groupepvg/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Pvg