Grundriss Schmiede

What Grundriss Schmiede does

Grundriss Schmiede (legal entity: Grundrisse Schmiede) is a privately held service company headquartered in Hamburg, Germany, that converts existing property drawings, sketches, or photo copies into professionally optimized floor plans for the real estate market. The platform operates on a product-led, self-service model via a web-based customer portal (app.grundriss-schmiede.de), where customers upload source material, select a design template, and receive optimized digital floor plans within a 24-hour SLA. Core technology combines CAD-based floor plan construction, image/digital processing, and 360-degree Matterport capture for virtual tours, with delivery layers including WoFlV/DIN 277-compliant living space calculations and architect-verified stamping for bank financing documentation.

The business model is transaction-fee based with unit pricing ranging from €18–24 for sales-optimized floor plans (net) up to €75–100 for architect-stamped dimensioned plans (gross). Customers are segmented between Gewerbekunde (business) and Privatkunde (private), with the primary target being real estate agents and brokers who need marketing-ready floor plans and dimensioned plans for bank loan documentation. Customer logos include Engel & Völkers (both AG and Commercial GmbH), Sotheby's International Realty, DKB Grund GmbH, Evernest Urban Real Estate, and several boutique brokerages. Distribution is direct-to-customer via the self-service platform; demand generation relies on organic social channels (Facebook, Instagram, LinkedIn, Pinterest, Xing, Google Business), customer testimonials, and an affiliate partner program.

The company is headquartered in Hamburg (described internally as a "kleines und sehr kompetentes Hamburger Unternehmen"), serves the DACH region (Germany, Austria, Switzerland), does not disclose revenue, and shows no evidence of outside funding, M&A activity, or parent-company ownership. Service breadth has been extended over time beyond sales-optimized plans into dimensioned plans, architect-stamped certification, on-site measurement, customized corporate-design templates, and Matterport-powered 360-degree virtual tours, with hosting explicitly positioned as 'Hosted in Germany' for GDPR/data-residency compliance.

Name

Grundriss Schmiede

Legal name

Grundrisse Schmiede

Website

https://grundriss-schmiede.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grundriss Schmiede is a privately held Hamburg-based service company that turns existing floor plan drafts, sketches, and photocopies into sales-optimized and architect-certified digital floor plans for real estate agents, brokers, and property owners in the DACH region, delivered via a self-service web portal with 24-hour turnaround.

Ownership category

akta.pro rank

Product category

Architectural Drafting Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Floor plan services
• Real estate floor plans
• Architectural drafting
• Property visualization
• 2D and 3D floor plans

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Floor plan drawing services: One-time transaction-based service for creating and optimizing floor plans. Customers pay per floor plan based on complexity and additional services (dimensioning, living space calculation, architect stamp). Pricing varies by product tier from basic sales-optimized to architect-certified plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Grundriss Schmiede, based in Hamburg, Germany, produces floor plan services for the real estate sector. The company creates sales-optimized 2D floor plans, dimensioned floor plans, living space calculations, architect-stamped plans, customized floor plans, and 360-degree virtual tours, serving both real estate professionals and private property owners.

Product overview

Grundriss Schmiede operates as a service-based platform offering floor plan optimization and creation services for real estate professionals. The core offerings include Sales-Optimized Floor Plans (Verkaufsoptimierte Grundrisse) for marketing purposes and Dimensioned Floor Plans (Bemaßte Grundrisse) for bank financing documentation. These can be enhanced with add-on services including Living Space Calculation (Wohnflächenberechnung), Architect Stamp verification, On-Site Measurement Service, Customized Corporate Designs, 360-Degree Virtual Tours using Matterport technology, and Floor Plan Design Templates. All services are delivered through a web-based customer portal with 24-hour turnaround time.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales-Optimized 2D Floor Plans

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Matterport: Matterport is the industry-leading 3D and virtual tour platform and a current integration partner of Grundriss Schmiede. As a broader incumbent, it offers overlapping property visualization capabilities and could expand into adjacent floor plan services.

Direct peers

• Floorplanner: Floorplanner is an established online floor plan platform serving both consumers and real estate professionals. It is directly comparable to Grundriss Schmiede in 2D/3D plan creation and real estate marketing use cases.
• CubiCasa: CubiCasa provides AI-powered floor plan generation for real estate agents globally, directly competing with Grundriss Schmiede's sales-optimized floor plans. It targets the same professional real estate customer base through a similar product-led self-service ordering flow.
• Planner 5D: Planner 5D provides online floor plan and home design tools used by property marketers and consumers. It is comparable to Grundriss Schmiede in the product-led growth model and 2D/3D plan creation aimed at real estate use cases.
• magicplan: magicplan is a mobile app for creating floor plans, with strong penetration among contractors and real estate professionals. It overlaps with Grundriss Schmiede's floor plan creation workflow, though it leans toward a mobile/DIY acquisition path for the same end customers.
• RoomSketcher: RoomSketcher offers online floor plan tools combined with professional drawing services for real estate agents. It mirrors Grundriss Schmiede's two-sided model of self-serve plus drafted output, with significant overlap in target customers.

Regional players

• immomates: immomates (referenced via Grundriss Schmiede's XING page) is a German real estate technology business operating in adjacent property marketing tooling. It serves overlapping broker customers in the DACH region and competes for similar workflow integrations.

Emerging players

• Archilogic: Archilogic is a Swiss 3D floor plan SaaS for real estate and architecture, operating in the same DACH market with strong AI and 3D capabilities. It competes directly for property-marketing visualization budgets in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/immomates-gmbh
• Facebookfacebook.com/GrundrissSchmiede
• LinkedInlinkedin.com/company/grundriss-schmiede
• Instagraminstagram.com/grundrissschmiede
• Pinterestpinterest.de/Grundriss_Schmiede

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grundriss Schmiede