Groupe 360
Groupe 360 is a privately-held Brazilian communication agency in São Paulo offering event organization, experiential marketing, digital campaigns, artist management, and content creation services to enterprise consumer brands across cosmetics, beverages, retail, and fast-food verticals.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Groupe 360 does
Groupe 360 is a privately-held Brazilian communication and event agency headquartered in São Paulo, founded in 2011. The firm operates as a full-service 360-degree agency offering nine integrated core services: event organization, experience creation, strategic marketing, personalized digital marketing, content creation, customized consulting, artist management, set design (cenografia), and custom merchandise/gift creation. Its client base is concentrated at the enterprise tier and spans multiple consumer-facing verticals, including cosmetics (L'Oréal, Avon, Sephora), beverages and snacks (Brahma, Super Bock, Doritos), retail and e-commerce (Mercado Livre), fast food (Burger King), and education (Unoeste). Named activations span the São Paulo LGBT+ Pride Parade (since 2016), Copa do Mundo campaigns, VIP lounges/camarotes at artist tours, and regionally significant festivals such as Vila Natal in Guarujá.
The business model is project-based professional services with no publicly disclosed pricing or standardized fees; clients engage via direct outreach through the company's website, email ([email protected]), and phone. Revenue is generated across four inter-related streams: event organization, campaign creation, artist management and booking, and custom merchandise/branding. The company pursues an event-driven go-to-market motion, leveraging São Paulo's flagship cultural events as recurring brand-activation venues, and operates a multi-channel marketing presence centered on Instagram, Facebook, X, and its corporate website. There are no proprietary technology platforms, APIs, or software products disclosed; the offering is fundamentally a human-capital-driven service delivery business.
Strategically, Groupe 360 maintains a recurring presence at São Paulo Pride since 2016 and has built a partnership ecosystem with artist management entities (GTS Global Talent, LP Music, Box) to support touring and recording projects such as artist Lauana Prado's Raiz 2 DVD and Raiz Label tour. Geographic reach is concentrated in Southeast Brazil with operational extension into Goiás. No funding rounds, M&A transactions, leadership changes, or regulatory actions are disclosed in the available material; ownership is private with no identified institutional investors or parent company.
Groupe 360 firmographics
Firmographics- Name
- Groupe 360
- Legal name
- Groupe 360
- Website
- https://groupe360.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe 360 is a privately-held Brazilian communication agency in São Paulo offering event organization, experiential marketing, digital campaigns, artist management, and content creation services to enterprise consumer brands across cosmetics, beverages, retail, and fast-food verticals.
- Ownership category
- akta.pro rank
Groupe 360 industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Groupe 360 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Groupe 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Organization Services: Fees for organizing and producing corporate events, product launches, fairs, and exclusive brand experiences.
- Campaign Creation Services: Fees for creating marketing campaigns, digital content production, and strategic communication planning.
- Artist Management and Booking: Fees for artist representation, booking, and managing artist appearances at events and campaigns.
- Custom Merchandise and Branding: Fees for custom gift/promotional item creation and set design/scenery production.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Groupe 360 product offering
Product offeringCore offering
Groupe 360 is a Brazilian communication agency that plans, produces, and executes corporate events, brand activations, marketing campaigns, digital content, artist bookings, set design, and custom merchandise. The firm operates as an integrated 360-degree agency combining strategic planning, creative campaign development, and on-the-ground event production for enterprise brands across Brazil.
Product overview
Groupe360 is a Brazilian strategic communication and marketing agency offering integrated services that transform concepts into impactful campaigns. The company operates as a single-service portfolio rather than a unified platform, providing nine interconnected core services: event organization, experience creation, strategic marketing, personalized digital marketing, content creation, customized consulting, artist management, set design, and merchandise creation. These services combine creativity and strategy to drive business results and engage target audiences across multiple touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Organization (Organização de Eventos)
Companies that use Groupe 360
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Groupe 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groupe 360 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GTS Global TalentcorePartnership with GTS Global Talent for artist management and talent representation. Together with Groupe360, they supported artist Lauana Prado's Raiz 2 DVD recording in Goiânia and ongoing Raiz Label tour.
- LP MusiccorePartnership with LP Music label for artist Lauana Prado's Raiz 2 DVD production in Goiânia and continued touring support for the Raiz Label.
- BoxcorePartnership with Box (likely Box Music or similar) for artist Lauana Prado's Raiz 2 DVD and ongoing Raiz Label tour operations alongside GTS Global Talent and LP Music.
- Artist Management AgenciesminorGroupe360 maintains contacts with various artist management and commercial talent agencies for booking artists at client events and brand activations.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Groupe 360 competitors and assessment
Company assessmentBroad incumbents
- Publicis Brasil: Brazilian arm of Publicis Groupe, a global communications holding company with significantly larger scale, broader service portfolio, and access to multinational client budgets. Competes with Groupe 360 for the same enterprise brand-event and campaign briefs but with substantially more resources.
- Jack Morton Worldwide: Global brand experience agency producing events, activations, and sponsorships for major brands. Comparable offering to Groupe 360's event and experience practice but with international scale, IPG-owned backing, and access to global brand marketers.
- Sparks (GPJ): Global experiential marketing agency under George P. Johnson, delivering brand experiences, events, and activations for enterprise clients. Directly comparable experiential offering with significantly larger international footprint.
- AlmapBBDO: Leading Brazilian full-service advertising agency affiliated with BBDO Worldwide, offering integrated campaigns, content, and digital services. Larger incumbent competing for similar enterprise creative and campaign mandates.
Emerging players
- Heads Propaganda: Brazilian creative agency with capabilities across brand campaigns, content, and digital. Comparable in offering overlap and customer segment, though with a stronger digital and creative orientation than event production.
Direct peers
- Giovanoni Eventos: Brazilian corporate events and experiential agency with a comparable mix of corporate event organization, brand activations, and integrated communications. Operates in the same São Paulo market and competes for similar enterprise event budgets.
- Artplan: Brazilian full-service creative communications agency offering integrated campaigns, events, content, and digital. Comparable 360-degree service model targeting enterprise brands in Brazil.
- Task Group: Brazilian live marketing and event production agency delivering corporate events, brand activations, and creative campaigns. Directly comparable service portfolio, customer segment, and geographic focus.
- DPZ (Talent MarTech): Brazilian full-service advertising and communications agency with integrated creative, digital, content, and event capabilities. Directly comparable in offering breadth and enterprise brand targeting.
- We Are Experience: Brazilian experiential marketing agency producing brand activations, events, and live campaigns for enterprise brands. Highly comparable to Groupe 360 in product offering (live marketing + creative), customer base (multinational brands), and geographic footprint (Brazil).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Groupe 360 social profiles
Digital presenceGroupe 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe 360 leadership team
Management profileNumber of profiles
Groupe 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe 360
What does Groupe 360 do?
Groupe 360 is a Brazilian communication agency that plans, produces, and executes corporate events, brand activations, marketing campaigns, digital content, artist bookings, set design, and custom merchandise. The firm operates as an integrated 360-degree agency combining strategic planning, creative campaign development, and on-the-ground event production for enterprise brands across Brazil.
Is Groupe 360 a public or private company?
Groupe 360 is a private company. It is classified as unknown and is currently operating.
When was Groupe 360 founded?
Groupe 360 was founded in 2011. It employs 11 to 50 people.
Where is Groupe 360 based?
Groupe 360 is headquartered in São Paulo, Brazil, in the Latin America region.
How does Groupe 360 make money?
Four revenue lines are on record. Event Organization Services are the primary driver. The others are campaign Creation Services, artist Management and Booking and custom Merchandise and Branding.
Who are Groupe 360's main competitors?
Broad incumbents on record are Publicis Brasil, Jack Morton Worldwide, Sparks (GPJ) and AlmapBBDO. Heads Propaganda is listed as an emerging player. Direct peers are Giovanoni Eventos, Artplan, Task Group, DPZ (Talent MarTech) and We Are Experience.
Does Groupe 360 have an API?
No public API is recorded for Groupe 360.
What industry is Groupe 360 in?
Groupe 360's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites). Its NAICS code is 541810 and its SIC code is 7311.