Grupo Macia Hoteles, S.L.

What Grupo Macia Hoteles, S.L. does

Grupo Macià Hoteles, S.L. is a privately-held Spanish hotel group (Sociedad Limitada, NIF B-18920579) headquartered at Zacatín 25, 18001 Granada, Spain. The group operates a portfolio of nine distinct hotel properties across four Andalusian destinations: one 4-star hotel in Seville (Hotel Macià Sevilla Kubb), five hotels in Granada spanning 2-4 star categories (Hotel Macià Granada Five Senses, Hotel Macià Real de la Alhambra, Hotel Macià Cóndor, Hotel Macià Monasterio de los Basilios, Hotel Macià Plaza), two properties in Córdoba (Hotel Macià Alfaros and Castillo de la Albaida, the latter a 9th-century castle event venue), and one 4-star beach hotel in Sanlúcar (Hotel Macià Doñana). Each property retains an individually branded identity and theme, ranging from a converted medieval monastery to a contemporary sensory-themed hotel and the only Granada hotel offering traditional Arab Baths (Hammam) at the Palacio de Comares.

The group's commercial infrastructure is built on a direct-to-consumer model: the maciahoteles.com portal, powered by booking-platform partner Mirai, handles online reservations across all properties and supports five languages (Spanish, English, French, German, Italian). Supplementary technology includes 3D virtual tours available for four of the properties, free fiber WiFi across all rooms and public areas, and Civit-powered automated self-service check-in. Distribution leans heavily on direct digital channels and central phone reservations (+34 958 285 806), with the company emphasizing a Price Minimum Guarantee on its official site and avoiding prominent reliance on third-party OTAs.

Revenue is generated across five streams: core hotel room accommodations (rooms priced from €45/night for individual stays to €61+ for suites), food and beverage across properties, spa and wellness services including structured multi-day programs at the Arab Baths (€186-€370), events and weddings with Castillo de la Albaida as a flagship venue, and conferencing/corporate meetings. Customer segmentation is horizontal: leisure travelers are the primary segment, supplemented by business and corporate groups, wellness seekers, event celebration customers, and families. The company is privately owned with no parent or controlling entity identified; related entities Promociones Macià S.A. and Promociones Zahira S.A. have received EU REACT-UE funding through the Junta de Andalucía for COVID-19-era energy cost compensation.

Name

Grupo Macia Hoteles, S.L.

Legal name

Grupo Macià Hoteles, S.L.

Website

https://maciahoteles.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Grupo Macià Hoteles, S.L. is a privately-held Andalusian hotel group operating nine distinct 2- to 4-star properties in Seville, Granada, Córdoba, and Sanlúcar, serving leisure travelers, business guests, wellness seekers, and event customers through direct-to-consumer online reservations powered by Mirai technology.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel accommodations
• Hospitality services
• Hotel management
• Resort properties
• Lodging services

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hotel Room Accommodations: Core revenue stream from overnight stays across 9 properties ranging from 2-star to 4-star ratings in Seville, Granada, Córdoba, and Sanlúcar. Pricing varies by room type, season, and star rating.
2. Food and Beverage: Restaurant, cafeteria, and lounge bar services across multiple properties including daily breakfast service (7:30h-11:00h at Hotel Macià Cóndor) and à la carte dining options.
3. Spa and Wellness Services: Arabic bath circuits, therapeutic treatments, and wellness programs at Hotel Macià Real de la Alhambra. Pricing from €186 to €370 depending on program duration and treatment type.
4. Events and Weddings: Meeting rooms, conference facilities, wedding venues, and event hosting services. Castillo de la Albaida offers exclusive private dining rooms and event spaces for celebrations.
5. Multi-day Wellness Programs: Structured wellness programs ranging from weekend cures (€186-€217) to 5-day intensive programs (€370), including accommodation packages combined with spa treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo Macia Hoteles, S.L. operates as a Spanish hotel group managing multiple hospitality properties. The company offers hotel accommodations and related lodging services through its portfolio of hotel establishments under the Grupo Macia Hotels brand.

Product overview

Grupo Macià Hoteles, S.L. operates a portfolio of 9 distinct hotel properties across Andalucía, Spain, ranging from 2-star to 4-star accommodations in Sevilla, Granada (5 hotels), Córdoba (2 properties including an event venue), and Sanlúcar. The portfolio is organized as a collection of individual branded properties rather than a unified platform with modules. Each hotel operates independently with its own accommodations, dining, and event facilities, while sharing centralized reservation systems. Core offerings include traditional lodging with varying amenities, with notable specializations such as Arab Baths (Baños Árabes) at Hotel Macià Real de la Alhambra, spa services at Granada Five Senses, and historical heritage properties like the medieval Monasterio de los Basilios. Additional services include event and wedding venues (Castillo de la Albaida), 3D virtual tours for select properties, and automated check-in systems.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Macià Sevilla Kubb: 4-star hotel in Sevilla, award-winning renovated hotel (2019 best renovated hotel), features Light, Water and Earth courtyard concept
• Hotel Macià Granada Five Senses
• Hotel Macià Real de la Alhambra
• Hotel Macià Cóndor
• Hotel Macià Monasterio de los Basilios
• Hotel Macià Plaza
• Hotel Macià Alfaros
• Castillo de la Albaida
• Hotel Macià Doñana

Quantifiable outcome

• Summer discount of up to 20% for stays of 3+ nights in July-August
• +2 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MiraicoreTechnology or IntegrationMirai provides the booking and reservation technology platform powering maciahoteles.com. The platform handles online reservations, promotional content, and website infrastructure for all group properties.
• RMS LYBRAminorStrategic or Co-development PartnerTourism technology project funded by the Junta de Andalucía Regional Ministry of Tourism, Regeneration, Justice and Local Administration. Macià Hoteles participates in regional tourism digitization initiatives.
• European Union (REACT-UE/FEDER)minorOthersPromociones Macià S.A. and Promociones Zahira S.A. received EU funding through the Andalusia ERDF 2014-2020 program, REACT-EU, to compensate for extra energy costs of natural gas and electricity during the COVID-19 pandemic recovery period.
• Junta de AndalucíaminorOthersRegional government body providing tourism project funding and subsidies including moves project for sustainable mobility solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NH Hotel Group: Spanish-origin urban hotel chain with properties in Seville, Granada and Córdoba, directly overlapping Macià's city-center locations and corporate traveler segment.
• Barceló Hotel Group: Major Spanish-headquartered hotel chain with a broad portfolio across Spain including Andalusia; directly comparable as a multi-property Spanish operator, though far larger and more internationally distributed.
• Meliá Hotels International: Spain's largest hotel group with extensive presence across Andalusian cities including Seville, Granada and Córdoba; competes for the same leisure and business traveler segments, but at much larger scale and with a stronger international brand.
• AC Hotels by Marriott: Marriott's design-led urban hotel brand born in Spain with multiple Andalusian properties; competes for design-conscious business and leisure travelers in Seville, Granada and Córdoba.

Direct peers

• Room Mate Hotels: Spanish design-focused boutique hotel chain with presence in Seville and other Andalusian cities; directly comparable as a Spanish-origin design/character hotel operator targeting leisure travelers.
• Petit Palace Hotels: Spanish boutique/urban hotel chain focused on heritage buildings in Spanish city centers; comparable as a tech-forward (online check-in, direct booking) multi-property Spanish operator in heritage destinations.
• Catalonia Hotels & Resorts: Spanish hotel group with multi-city presence in Spain including Andalusia and a portfolio of 4-star urban hotels; closely comparable mid-size Spanish operator with both resort and city properties.
• Exe Hotels: Spanish urban hotel chain with properties across Spain including Andalusian cities; comparable mid-size multi-city Spanish operator targeting similar business and leisure segments.
• Senator Hotels & Resorts: Independent Spanish hotel chain operating multiple full-service and spa hotels across Andalusia; similar regional concentration and tier mix as Macià, making it a direct competitive analogue.

Regional players

• Landmar Hotels: Independent Andalusian hotel group operating beach and resort properties in Cádiz province; comparable as a regional Spanish operator but primarily coastal and resort-focused rather than city heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNesw1ASKUkhi27-4PSWmsA
• Facebookfacebook.com/maciahoteles
• Instagraminstagram.com/hotelesmacia
• LinkedInlinkedin.com/company/grupo-macia-hoteles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Macia Hoteles, S.L.