Cadence Cyclery

What Cadence Cyclery does

Cadence Cyclery is a family-owned, private specialty bicycle retailer headquartered in McKinney, Texas, operating three physical retail showrooms in McKinney TX, Flower Mound TX, and Encinitas CA, complemented by an e-commerce storefront at cadencecyclery.com with buy-online-pickup-in-store and free shipping on orders over $150. The company sells a broad portfolio of bicycles spanning electric, road, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's categories, alongside parts, wheels, tires/tubes, accessories, clothing/apparel, helmets, shoes, and car racks. Its brand portfolio is premium-skewed, including Specialized, Pivot Cycles, Factor Bikes, Giant, Cannondale, and Colnago, with individual bike prices ranging from $799 (Cannondale Trail 2) to $14,499 (Pivot Cycles Shuttle AM).

Beyond retail, Cadence Cyclery operates a service-led model: in-store bike service and repair, mobile bike service, professional bike fitting using Retül technology, custom bike builds, bike rentals, a trade-in program, and the Freedom To Ride financing program. Ancillary revenue includes BikeInsure coverage, a Rewards Club loyalty program, branded merchandise, gift cards, and a wholly-owned hospitality subsidiary, Wattage Coffee Company, which serves European-style coffee and pastries inside the McKinney store and was founded in 2018. The company targets a horizontal segmentation of end consumers across road/gravel, mountain, commuter, casual/recreational, and electric bike use cases.

The go-to-market motion is direct-to-consumer across in-store, online, and BOPIS touchpoints, with community-driven demand generation through Team Cadence Cyclery sponsorships, supported clubs and advocacy groups, and content marketing (guides on road, mountain, and summer riding). The company is privately held with no disclosed parent, institutional investors, funding rounds, M&A activity, or financial reporting, and operates with an estimated 11–50 employees.

Name

Cadence Cyclery

Legal name

Cadence Cyclery

Website

https://cadencecyclery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cadence Cyclery is a family-owned, private multi-location bicycle retailer in Texas and California, selling bikes, gear, and apparel and providing repair, fitting, mobile service, and rentals alongside an e-commerce storefront and a coffee shop subsidiary.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Bicycle retail
• Bike repair services
• Cycling accessories
• Bike fitting
• Electric bikes

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Product Sales: Retail sales of bicycles (road, mountain, electric, hybrid, comfort, cruiser, cyclocross, fitness, children's), cycling apparel, helmets, shoes, parts, components, accessories, car racks, and maintenance supplies.
2. Service & Repair: Bike service and repair performed by expert technicians, including mobile bike service for customer convenience.
3. Bike Fitting: Professional bike fitting services using Retul technology to maximize rider output and comfort.
4. Bike Rentals: Short-term bike rental services for visitors or customers wanting to try different riding styles.
5. Bike Trade-In: Customers can trade in existing bicycles toward the purchase of new bikes.
6. Custom Bike Builds: Custom bicycle builds tailored to customer specifications.
7. Financing: Freedom To Ride financing program enabling installment purchases for bikes and gear.
8. Coffee & Hospitality: Wattage Coffee Company, serving European-style coffee and pastries, located inside the McKinney store.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cadence Cyclery is a family-owned multi-store bicycle retailer selling bikes, parts, components, accessories, apparel, helmets, shoes, and car racks through three physical locations in Texas and California and an e-commerce site. The company provides expert bike repair, professional Retul bike fitting, mobile bike service, custom bike builds, rentals, trade-ins, financing, and a custom bicycle building service.

Product overview

Cadence Cyclery is a family-owned, community-operated bike shop with three locations in McKinney TX, Flower Mound TX, and Encinitas CA. The company operates as a multi-category bicycle retailer offering a comprehensive portfolio of products and services. Product offerings include electric bikes, traditional bicycles (road, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, and children's), bike parts and components, wheels, tires/tubes, cycling accessories, clothing/apparel, helmets, cycling shoes, and car racks. The company also offers services including bike service/repair, mobile bike service, professional bike fitting (using Retül technology), bike trade-in, bike rentals, financing (Freedom To Ride), and custom bike builds. Ancillary offerings include Wattage Coffee Company (European-style coffee shop at McKinney location), BikeInsure coverage, a rewards club loyalty program, and Team Cadence Cyclery cycling team membership. The shop carries major brands including Specialized, Pivot Cycles, Factor Bikes, Giant, Cannondale, and Colnago.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Wattage Coffee CompanycoreOthers · 1 January 2018European-style coffee and pastries served inside the McKinney Cadence Cyclery location. Founded in 2018 as part of the Cadence Cyclery family, Wattage Coffee Company serves as an amenity for cyclists visiting the store, providing a unique hospitality experience combining cycling retail with café services.
• BikeInsureminorGTM or Marketing PartnerInsurance partner offering coverage for bicycles and e-bikes against riding accidents, transit damage, and theft. Promoted on the Cadence Cyclery website as a value-add service for customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Trek Bicycle Corporation: Trek is a major bicycle manufacturer and retailer operating company-owned retail stores alongside an extensive dealer network, with full product, service, and fitting offerings. It competes with Cadence Cyclery as a larger incumbent that controls both supply and retail in the premium cycling segment.
• Backcountry: Backcountry is a large online outdoor and cycling retailer carrying premium bikes, apparel, and accessories from many of the same brands stocked by Cadence Cyclery. It competes on national e-commerce scale and assortment breadth rather than local service.
• REI (Recreational Equipment, Inc.): REI is a large outdoor co-operative retailer with a strong cycling category (bikes, apparel, service) sold across many U.S. stores and online. It overlaps with Cadence Cyclery on assortment, service offerings, and customer base but operates at vastly greater scale and as a broad outdoor incumbent rather than a cycling specialist.
• Specialized Bicycle Components: Specialized is a premium bike manufacturer with a growing direct-to-consumer e-commerce channel and brand-owned concept stores carrying its full lineup (Tarmac, Roubaix, Levo, etc.). It is both a key supplier and a competitive threat to Cadence Cyclery as a vertically integrated player.

Direct peers

• Mike's Bikes: Mike's Bikes is a multi-location independent bike retailer primarily in Northern California carrying premium brands (Specialized, Cannondale, Santa Cruz) and offering sales, service, fitting, and custom builds. It is the closest comparable in business model, footprint strategy, and premium-brand positioning to Cadence Cyclery.
• Bicycle Habitat: Bicycle Habitat is a long-running independent urban bike shop in New York City known for premium brand selection (including Specialized and Cannondale), expert fitting, repair, and custom builds. It mirrors Cadence Cyclery's premium-positioned independent bike-shop model with strong service emphasis.
• Jenson USA: Jenson USA is an online-direct cycling retailer offering bikes, parts, apparel, and accessories across mainstream and premium brands. It is comparable to Cadence's e-commerce motion and competes on assortment and price for the same enthusiast customer.
• Competitive Cyclist: Competitive Cyclist is a long-standing online specialty cycling retailer carrying premium road, mountain, and gravel brands with deep service and fitting content. It competes directly with Cadence Cyclery's e-commerce channel for premium-brand customers nationwide.

Regional players

• Wiggle: Wiggle is a UK-headquartered online cycling and triathlon retailer with global shipping, carrying bikes, components, apparel, and accessories from mainstream and premium brands. It is comparable in e-commerce motion to Cadence Cyclery's online channel but is a regional (UK/Europe) player rather than a U.S. domestic competitor.

Emerging players

• Rapha: Rapha is a premium cycling apparel and lifestyle brand with its own retail clubhouses, community rides, and content. While not a bike retailer, it competes for the same high-end enthusiast customer wallet share via apparel, events, and brand experience — areas Cadence Cyclery also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cadencecyclerytexas
• Instagraminstagram.com/cadencecyclery
• LinkedInlinkedin.com/company/cadence-cyclery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadence Cyclery