Goodwill-west Texas

What Goodwill-west Texas does

Goodwill West Texas is an independent nonprofit organization founded in 1983 and headquartered in Abilene, Texas, that operates a dual-purpose retail and workforce-development enterprise across 35 counties in West Texas. Its core commercial engine consists of 15 physical thrift stores in 11 cities plus an e-commerce storefront that sell donated clothing, furniture, small appliances, and household goods at discounted prices; unsold or unusable items are salvaged and sold to recyclers, with 3.1–3.5 million pounds diverted from landfills annually. Revenue is generated through retail sales of donated goods, monetary donations (including 100% of customer round-up contributions), and grant funding for specific mission programs, with 87 cents of every retail dollar directed back into mission activity.

The organization employs more than 450 people, of whom over 60% self-identify as having a disability or other barrier to employment, and the workforce itself functions as the primary mission delivery mechanism. Mission services are delivered through four regional Career Centers providing resume support, interview training, job search assistance, career coaching, computer access, and connections to employer and resource partners. Specialized programs include the Reentry Point initiative for justice-impacted individuals (post-release and in-facility tracks using TDCJ-approved curriculum), Housing Stabilization, and the internal GoodLife employee development program delivered on the GoodwillU learning platform. Operational technology is conventional — a Wix-hosted SSL-secured website, ADP for HR, and GoodwillU for training — with no proprietary software, API, or developer integrations. The organization holds a CARF International three-year accreditation (awarded 2023) and operates as a self-funded nonprofit governed by a local CEO and board, with no parent company, subsidiaries, or external equity ownership.

Name

Goodwill-west Texas

Legal name

Goodwill West Texas

Website

https://goodwillwesttexas.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodwill West Texas is an Abilene-based nonprofit operating 15 thrift stores and an e-commerce platform across 35 West Texas counties, selling donated goods to fund job training and career services for people with disabilities, justice-impacted individuals, and other barriers-to-employment populations through four regional Career Centers.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail and Workforce Development

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Family Clothing Stores (5651), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Donation, Resale & Disposal Coordination (HSAFAAAK), Product Take-Back & Reverse Logistics Programs (EUAIANAA), Refurbished/Upcycled Home Furnishings Retail (CRAIANAN), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)

Keywords

• Nonprofit thrift retail
• Workforce development services
• Job training programs
• Donation collection logistics
• Career coaching services

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail Sales of Donated Goods: The primary revenue stream comes from the sale of donated goods in 15 retail thrift stores and an e-commerce platform. Items include clothing, furniture, small appliances, kitchen wares, books, toys, games, and other gently used household items. Unsold or unusable items are salvaged and sold to resellers.
2. Donations: Monetary donations from the community support mission programs. Additionally, 100% of customer round-up contributions go directly to mission programs.
3. Grant Funding: Mission programs are partially funded through grants, including programs like Housing Stabilization and Reentry Point for justice-impacted individuals.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Goodwill West Texas operates 15 retail thrift stores and an e-commerce platform that sell donated gently used clothing, furniture, household goods, and small appliances at discounted prices, with unsold or unusable items salvaged for recycling. Retail proceeds and donations fund four regional Career Centers that provide free job training, resume assistance, career coaching, computer access, and placement support, plus targeted programs such as Reentry Point for justice-impacted individuals and GoodLife for employee development.

Product overview

Goodwill West Texas operates a dual-purpose retail and workforce development organization consisting of 15 physical thrift store locations and an e-commerce platform selling donated goods, with mission programs delivered through 4 regional Career Centers. The core retail operation funds employment services including job training, career coaching, resume building, and computer access. Mission programs include the GoodLife internal employee development program and the Reentry Point justice reentry program. The organization serves people with barriers to employment across 35 West Texas counties, with 87 cents of every retail dollar going directly to mission programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Thrift Stores Physical retail stores selling donated gently used clothing, furniture, linens, shoes, small appliances, kitchen wares, office accessories, books, toys, games, and home decor at discounted prices; 15 locations across 11 cities in West Texas serving community shoppers.
• E-Commerce Thrift Platform Online shopping platform that brings the resale of donated thrift goods to digital channels, part of Goodwill West Texas's retail operations funded by donated goods.

Quantifiable outcome

• 87 cents of every retail dollar goes directly to mission programs
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Transitional Living FacilitiescoreStrategic or Co-development Partner · 1 October 2023Reentry Point Track 1 program takes place at Goodwill's Career Center in Abilene as well as on-site in partnership with transitional living facilities to serve recently released and justice-involved individuals.
• Texas Department of Transportation (TxDOT)minorStrategic or Co-development Partner · 1 September 2023Co-hosted Car Seat Check-Up and Resource Fair with TxDOT Abilene District and D.R.I.V.E. Safe Coalition to conclude National Child Passenger Safety Week.
• D.R.I.V.E. Safe CoalitionminorStrategic or Co-development Partner · 1 September 2023Co-hosted Car Seat Check-Up and Resource Fair with TxDOT and Goodwill West Texas to promote child passenger safety.
• Texas State Technical College (TSTC)coreStrategic or Co-development PartnerPartnership to provide CDL (Commercial Driver's License) training for career center clients. TSTC offers CDL license programs, and Goodwill can refer clients who qualify for grants and scholarships to make the program free for them.
• Foster Grandparent ProgramminorStrategic or Co-development PartnerGoodwill helped connect client Sonja with a paid volunteer position in the Foster Grandparent Program, where she serves as a mentor and tutor for 2nd grade children.
• 2-1-1 TexasminorOthersReferenced as a local resource provider in Goodwill's network of community resources for people seeking employment opportunities.
• Betty Hardwick CenterminorOthersFormer Goodwill employee Leslie was hired here after advancing her skills, working in mental health peer support with clients in the judicial system.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Goodwill Industries International: National umbrella organization for the ~150 autonomous regional Goodwill chapters. Directly comparable in operating model (thrift retail funding workforce development), and Goodwill West Texas is one of its affiliated members.
• Buffalo Exchange: Buy-sell-trade secondhand clothing retailer with a similar target customer and merchandise mix; comparable in operating model and customer experience to Goodwill thrift stores.
• Salvation Army: Operates thrift/family stores across the U.S. with proceeds funding social programs, making it a near-direct analog to Goodwill West Texas's donation-funded mission model.
• Habitat for Humanity ReStores: Nonprofit home-furnishings resale chain whose proceeds fund housing programs; comparable in secondhand home-goods retail with a nonprofit mission overlay.
• Housing Works: Nonprofit operating thrift stores whose proceeds fund services for people facing homelessness and other barriers — analogous mission-funded retail model.
• Plato's Closet: Specialty teen/young-adult resale franchise; overlaps with Goodwill West Texas's clothing category and price-sensitive customer segment.

Others

• CareerSource (national workforce development network): Federally funded workforce development provider operating in overlapping geographies; comparable on the Career Center / job-training side of Goodwill West Texas's mission programs.

Emerging players

• ThredUp: Online resale platform for secondhand apparel; competing for donation capture and online thrift demand relevant to Goodwill West Texas's e-commerce channel.
• Poshmark: Peer-to-peer resale marketplace drawing both donors and shoppers away from traditional thrift; relevant comp for online resale dynamics in the same category.

Broad incumbents

• Savers / Value Village: Large for-profit thrift chain sourcing donations via partnerships with nonprofits; overlaps with Goodwill West Texas in secondhand retail assortment and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@goodwillwtx
• Facebookfacebook.com/goodwillwtx
• LinkedInlinkedin.com/company/goodwill-west-texas
• Instagraminstagram.com/goodwillwtx
• TikToktiktok.com/@goodwillwtx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill-west Texas