Name

Holding Ynna

Legal name

YNNA

Website

https://ynna.ma

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hospitality: Mogador hotel chain operations generating revenue from lodging, entertainment, dining and casino services targeting both business and leisure travelers in Morocco
2. Industrial Manufacturing: Nine subsidiaries operating in manufacturing and BTP (construction) sectors producing construction materials, cables, cement products and steel
3. Retail Distribution: Aswak Assalam hypermarket and supermarket chain distributing fresh products, textiles, appliances and consumer goods to Moroccan families nationwide
4. Real Estate Development: Property development and construction services creating residential and commercial buildings, managed from planning through customer delivery

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

YNNA operates a diversified Moroccan industrial group active across five sectors: hospitality (Mogador 4-star hotel chain), industry (nine specialized manufacturing subsidiaries producing construction materials, cables, cement, and steel), BTP/construction services, large-scale retail distribution (Aswak Assalam hypermarkets and supermarkets), and real estate development. The group produces physical goods, delivers construction and hospitality services, and operates a nationwide retail network of 15+ commercial centers serving Moroccan consumers.

Product overview

YNNA is a diversified Moroccan industrial conglomerate offering a multi-sector portfolio including: (1) Hospitality through Mogador Hotels (4-star hotel chain established 1999); (2) Large-scale retail distribution via Aswak Assalam brand operating nationwide; (3) Industrial operations through nine specialized subsidiaries; (4) Construction services through BTP subsidiaries; and (5) Real estate development with nearly seven decades of experience. The group operates 24 subsidiaries, 26 factories, 15 shopping centers, and 12 hotels, employing 20,000 people across 6 countries. A social foundation (Fondation Miloud Chaabi) supports education, training, and community initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Mogador: A 100% Moroccan hotel chain operated by YNNA, featuring properties in cities across Morocco including Essaouira.
• Aswak Assalam

Products and services

• Mogador Hotels 100% Moroccan hotel chain established in 1999, operating 4-star hotels in Essaouira and other Moroccan cities, serving business and leisure tourism segments with integrated entertainment including shops, cafes, restaurants and casinos.
• Aswak Assalam Retail Distribution Large-scale retail distribution brand operating across Morocco for over 20 years, distributing thousands of product references including fresh produce, textiles, home appliances, and consumer goods through 15+ commercial centers nationwide for Moroccan families.
• Industrial Manufacturing Subsidiaries Nine specialized subsidiaries operating in industry and BTP (construction) across Morocco and internationally, offering complementary industrial services in construction materials, cables, cement products, steel and related manufacturing through 26 factories. Key subsidiaries include DIMATIT, AFRIQUE CÂBLES, FIBROCIMENT, GPCS, CIFS, NEP, SUPER CERAME, YNNA STEEL, and SNTM.
• BTP Construction Services Construction services through multiple specialized subsidiaries providing urban planning and construction expertise, following each project from plan design through client support, leveraging human and technical competencies for quality building outcomes.
• Real Estate Development Real estate development operations with nearly seven decades of experience in Morocco, focused on independence, professionalism and quality to deliver comfortable and efficient residential and commercial buildings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupe Addoha: Leading Moroccan residential real estate developer with significant BTP operations. Comparable to YNNA's real estate development and BTP construction subsidiaries as a major Moroccan builder serving similar property buyer segments.
• Holmarcom Group: Moroccan diversified holding operating in agri-food, real estate, and finance. Comparable to YNNA as a privately-held Moroccan conglomerate with cross-sector investments and a long-term family ownership model.
• Akwa Group: Major Moroccan diversified group with operations in energy distribution (Afriquia), telecommunications, and real estate. Comparable to YNNA in scope of activities and as a family-controlled Moroccan conglomerate with industrial and consumer-facing businesses.
• Kenzi Hotels: Major Moroccan hotel chain operating 4-star and 5-star properties across Morocco. Directly comparable to the Mogador chain as a domestic Moroccan hospitality operator targeting similar business and leisure traveler segments.
• Sonasid: Morocco's largest steel producer (ArcelorMittal subsidiary). Directly comparable to YNNA STEEL as a Moroccan steel manufacturer serving overlapping construction and industrial customers.
• Ciments du Maroc: Morocco's leading cement producer (Heidelberg Materials subsidiary). Directly comparable to YNNA's FIBROCIMENT subsidiary as a Moroccan cement manufacturer serving overlapping construction and real estate customers.
• Groupe Alliances: Moroccan real estate developer active in residential, commercial, and tourism property. Comparable to YNNA's real estate development arm as a domestic Moroccan property developer serving similar buyer segments.
• Marjane Holding: Morocco's largest hypermarket chain, part of the ONA/Al Mada group. Directly comparable to Aswak Assalam as a nationwide Moroccan large-scale retail operator targeting the same Moroccan family consumer segment.
• Al Mada (formerly ONA / SNI): Morocco's largest diversified conglomerate (formerly Omnium Nord-Africain), with holdings spanning retail (Marjane), mining, real estate, and industry. Closely comparable to YNNA as a multi-sector Moroccan group with both B2B industrial operations and large-scale consumer-facing businesses.

Emerging players

• BIM Stores: Turkish discount retailer aggressively expanding across MENA including Morocco. Comparable to Aswak Assalam as a value-format food and consumer goods retailer; represents the discount-format competitive threat to YNNA's supermarket operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chaabi.group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holding Ynna