Synthesy

What Synthesy does

Synthesy Co., Ltd. is a Tokyo-based AI-native consulting firm established on October 1, 2024, operating as a member of the Circlace Group alongside Circlace (TSE Growth listed), AoraNow, and Arcbricks. The firm targets large Japanese enterprises, government agencies, and public institutions across manufacturing, financial services, insurance, transportation, logistics, energy, and retail, addressing pain points such as AI PoC stagnation, strategy-execution disconnect, governance gaps, legacy system fragmentation, and workforce decline driven by Japan's projected 6.44 million labor force reduction by 2030.

The company delivers consulting through seven core service lines — AI Governance, Microsoft Solutions, Data Platform, M&A/PMI, Emerging Tech, PMO, and CIO Agenda — anchored by its proprietary 'AI Enabling Enterprise (AEE)' framework and a 'Consulting with Engineering' delivery model that integrates strategy and hands-on implementation. Technology capabilities are built on third-party platforms including Microsoft (Fabric, Power Platform, Purview, Azure, Copilot, GitHub), Salesforce, ServiceNow, Anaplan, Databricks, and DevRev, with the firm positioned as a Microsoft AI Cloud Partner and DevRev consulting partner in Japan. Supporting offerings include AI Governance Assessment, planned third-party AI Governance Certification, and the AI Innovators Circle closed-door community.

The business operates on a project-based professional services model, generating revenue from consulting fees structured as projects or retainers. Go-to-market is entirely direct, combining executive-led thought leadership events (AI Innovators Circle, Career Strategy Seminar), website inquiry capture, and warm introductions through the partner ecosystem. Leadership comprises former Managing Partners, CDOs, and partners from Big4 firms (Accenture, PwC, Deloitte) with 30-40 years of consulting experience each, supported by approximately 40 members including advisors and contractors. No external venture funding has been disclosed; the firm was capitalized at 80 million yen (including reserves) at founding.

Name

Synthesy

Legal name

Synthesy株式会社

Website

https://synthesy.co.jp

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• AI consulting services
• Digital transformation consulting
• Enterprise AI governance
• Microsoft solutions consulting
• M&A integration consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional consulting services: Consulting firm revenue derived from project-based professional services engagements. Services span AI strategy and governance, Microsoft solutions, data platform design, M&A/PMI support, emerging technology implementation, PMO, and CIO agenda support. Revenue is generated through consulting fees, typically structured as project or retainer engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Synthesy provides AI-native consulting services to enterprises and public-sector clients across seven core offerings: AI Governance (trustworthy AI strategy and risk management), Microsoft Solutions (DX delivery using Fabric, Power Platform, Azure, Copilot, Purview, GitHub), Data Platform (enterprise data asset integration), M&A/PMI (post-merger IT/DX integration), Emerging Tech (DevRev and conversational AI platform integration), PMO (proactive project management), and CIO Agenda (AI-driven strategic support for CIOs/CDOs). The firm operates under its proprietary AEE (AI Enabling Enterprise) framework, integrating consultants with engineers to close the strategy-to-execution gap.

Product overview

Synthesy is a consulting firm offering AI-native consulting services through seven core service offerings: AI Governance (trustworthy AI strategy and risk management), Microsoft Solutions (enterprise DX via Microsoft ecosystem), Data Platform (data asset integration), M&A/PMI (post-merger integration), Emerging Tech (AI platform integration including DevRev), PMO (strategic project management), and CIO Agenda (AI-driven executive support). The company operates under the AEE (AI Enabling Enterprise) framework, positioning generative AI as the core of business transformation. Supporting offerings include AI Innovators Circle (closed community events) and specialized integration consulting for platforms like DevRev, Salesforce, ServiceNow, and Microsoft technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Governance Trustworthy AI consulting that pairs PoC implementation with risk-aware control systems, supporting enterprise clients from AI strategy design through operations to build governance for reliability and accountability.
• Microsoft Solutions Enterprise digital transformation delivery built on Microsoft technologies including Fabric, Power Platform, Purview, GitHub, Azure, and Copilot, covering modernization, governance enhancement, and on-site DX implementation for large enterprises.
• Data Platform Enterprise data asset transformation service that consolidates infrastructure in phases respecting existing systems, with flexible integration via ETL/API to enable strategic decision-making through data utilization.
• M&A / PMI Post-merger integration consulting from due diligence through PMI execution, supporting IT/DX integration risk reduction, synergy maximization, and Day 1 response through IT, DX, and governance axes.
• Emerging Tech Next-generation platform integration service using conversational AI platforms such as DevRev to unify fragmented field knowledge and data across departments, supporting M&A integration and multi-product consolidation.
• PMO Proactive project management office service that designs and drives projects from strategic and business perspectives, supporting conception through operations including XMO functions and internalization.
• CIO Agenda AI-driven strategic support for CIOs and CDOs covering IT/DX strategy, AI implementation, cost reduction, and governance enhancement, providing total solutions for business issue resolution and growth acceleration.
• DevRev Integration Consulting AI-native platform integration consulting for DevRev, covering enterprise transformation, product-customer integration, AI-powered operations, data/KPI architecture, customer experience optimization, and AI governance for manufacturing, energy, retail, finance, government, education, and healthcare sectors.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• DevRevcoreImplementation/ SI/ Consulting Partner · 23 October 2025Synthesy is a DevRev consulting partner in Japan, offering end-to-end enterprise transformation services powered by DevRev's AI-native platform. Services include business & product integration consulting, DevRev implementation and change management, data/KPI architecture, customer experience optimization, ecosystem API integration, AI-driven workflow design, and AI governance and ethics design. DevRev connects customer voice to product execution via AI, and Synthesy delivers and localizes this capability for Japanese enterprises across manufacturing, finance, energy, retail, logistics, government, education, and healthcare sectors.
• サークレイス・アオラナウ・Synthesy AI Governance AlliancecoreStrategic or Co-development Partner · 10 June 2025A joint AI governance service offering launched by three group companies — Circlace (サークレイス), AoraNow (アオラナウ), and Synthesy. Combines AI project consulting, implementation, and operation strength (Circlace & AoraNow) with AI business operator guideline-compliant consulting (Synthesy). Provides comprehensive AI governance covering AI project accompaniment, risk identification, governance construction, governance assessment, and governance certification. Addresses the gap between AI POC and production deployment with integrated 'offense and defense' governance support.
• MicrosoftcoreTechnology or Integration · 1 April 2025Synthesy is registered as a Microsoft AI Cloud Partner, enabling it to deliver Microsoft-based AI and DX solutions leveraging Fabric, Power Platform, Purview, GitHub, Azure, and Copilot. The company also participates in Microsoft's generative AI business development program, allowing it to leverage Microsoft's AI technology stack and co-marketing resources for client engagements.
• Circlace (サークレイス)coreTechnology or IntegrationCirclace (サークレイス株式会社, listed on TSE Growth Market) is Synthesy's strategic ecosystem partner for cloud solutions integration. Specializes in Salesforce, Anaplan, and Microsoft cloud solutions, offering ICT-based business process improvement consulting, proprietary SaaS product AGAVE, and full lifecycle services from design and development to stabilization, maintenance, and operations support. Part of the three-partner Strategic Ecosystem driving Synthesy's full-phase enterprise transformation delivery.
• AoraNow (アオラナウ)coreTechnology or IntegrationAoraNow (アオラナウ株式会社) is Synthesy's technology partner for ServiceNow implementation, AI agent development and deployment (AoraConcierge), and business process improvement. Contributes implementation strength in connecting AI and business operations. Part of the three-partner Strategic Ecosystem alongside Circlace and Arcbricks.
• Arcbricks (アークブリックス)coreTechnology or IntegrationArcbricks (アークブリックス株式会社) is Synthesy's data and AI partner, specializing in Databricks platform-based data analytics and utilization services. Completes Synthesy's data and AI layer within the Strategic Ecosystem, enabling advanced data-driven consulting engagements.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Future Corporation: Japanese IT consulting firm specializing in digital transformation, data platform design, and enterprise system integration for financial services, manufacturing, and distribution. Comparable to Synthesy on consulting-plus-implementation model and Japanese enterprise focus.
• Hitachi Solutions: Japanese IT consulting and systems integrator with deep Microsoft partnership, offering enterprise DX, cloud migration, and AI implementation services. Directly comparable to Synthesy on Microsoft-centric delivery, manufacturing vertical focus, and Japanese enterprise customer base.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft ecosystem implementations (Azure, Dynamics 365, Microsoft Fabric, Copilot). Avanade is the closest global peer to Synthesy given Synthesy's Microsoft AI Cloud Partner status and its Microsoft Solutions service line.

Broad incumbents

• Accenture Japan: Accenture's Japan operations offer end-to-end strategy, consulting, digital, technology, and operations services — directly competing with Synthesy for AI/DX transformation mandates from large Japanese enterprises. Shares the same Big4-equivalent positioning and Microsoft ecosystem alignment.
• Nomura Research Institute (NRI): One of Japan's largest domestic consulting and IT solutions firms, serving financial services, manufacturing, and public sector clients with consulting and digital transformation services. Comparable in target verticals and consulting-plus-implementation model.
• Deloitte Tohmatsu Consulting: Deloitte's Japan consulting arm provides digital transformation, AI, and technology strategy services — directly comparable to Synthesy's enterprise AI/DX offerings. Several Synthesy founders (including CEO Matsuzaki and CAIO Mabuchi) held partner and CDO roles here.
• KPMG Consulting Japan: KPMG's Japan consulting arm provides strategy, management, technology, and risk consulting — directly comparable to Synthesy's enterprise AI/DX and governance advisory offerings. Part of the Big4 competitive set Synthesy must displace.
• PwC Consulting Japan: PwC's Japan consulting practice delivers strategy, technology, and AI transformation services for large enterprises and government — directly comparable to Synthesy's service portfolio. CEO Matsuzaki was a PwC Partner where he built the technology consulting practice from 1 to 560 people.

Emerging players

• define (ディーファイン): Japanese AI/DX boutique focused on AI transformation, data utilization, and digital strategy for enterprises. A close emerging-player peer to Synthesy given similar boutique scale, AI-native positioning, and Big4-pedigree founding team.
• Lightblue Technology: Japanese AI solutions provider offering AI consulting, natural language processing, and image recognition services to enterprise clients. An emerging-player peer given its AI-native boutique positioning and overlap with Synthesy's generative AI and CXO advisory offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SYNTHESY
• LinkedInlinkedin.com/company/synthesist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesy