YALEO
- Company typePrivate
- Founded-
- HeadquartersZürich, Switzerland
- Headcount—
- GTM typeB2B
- OfferingSoftware
YALEO firmographics
Firmographics- Name
- YALEO
- Legal name
- audienzz AG
- Website
- https://yaleo.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
YALEO industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where YALEO is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
YALEO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pay-per-Click (CPC) Advertising: Primary revenue model where advertisers pay per click on their native ads. The system functions like an auction where higher CPC bids receive more impressions. Minimum CPC is CHF 1.50 for German-speaking Switzerland and CHF 1.80 for French/Italian-speaking regions, with an average CPC of CHF 2.50.
- Cost-per-Mille (CPM) Advertising: Fixed-price model where advertisers pay per thousand impressions. Used primarily for brand awareness campaigns where reach and frequency capping are prioritized.
- Yaleo Collect Automated Ads: Revenue from automated ad creation services for E-commerce and content marketing advertisers, generating multiple ad variants from website content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | D-CH (German-speaking Switzerland) base rate |
| Usage-based | Pay-as-you-go | F-CH/I-CH (French/Italian-speaking Switzerland) base rate |
| Usage-based | Pay-as-you-go | Average CPC across network |
| Usage-based | Pay-as-you-go | Autumn high-season rate (October-December) |
| Subscription | Pay-as-you-go | Yaleo Story format |
| Subscription | Pay-as-you-go | Yaleo Video format |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
YALEO product offering
Product offeringCore offering
Yaleo is a Swiss native advertising platform that distributes image-text native ads, vertical fullscreen video ads, and interactive multi-slide Story ads across a network of more than 200 premium Swiss publisher websites. The platform supports both managed service bookings (via Audienzz and Ringier Advertising sales teams) and self-service bookings through Yaleo Console, with AI-assisted campaign creation and automated creative generation via Yaleo Collect. Yaleo operates on CPC and CPM pricing models and serves advertisers across German, French, and Italian-speaking Switzerland.
Product overview
Yaleo is a digital advertising platform offering a portfolio of three distinct ad formats—Yaleo Native (seamlessly integrated image-text ads), Yaleo Video (vertical fullscreen video), and Yaleo Story (interactive multi-slide storytelling)—across a network of 200+ premium Swiss websites. The platform is enhanced by two complementary tools: Yaleo Console for AI-powered self-service campaign management, and Yaleo Collect for automated creative generation using crawler technology. The platform is operated as a joint product between Audienzz and Ringier Advertising, covering the entire marketing funnel from awareness to conversion.
Differentiator
Problem solved
Functional benefit
Brands
- Yaleo Native: Native advertising format that seamlessly integrates into editorial content as image-text advertisements, providing high user acceptance and improved click rates.
- Yaleo Story
- Yaleo Video
- Yaleo Collect
- Yaleo Console
Products and services
- Yaleo Native Native advertising format that seamlessly integrates image-and-text advertisements into the editorial content of premium Swiss publisher websites, dynamically adapting to the design and context of each site for high user acceptance and click-through rates.
- Yaleo Video Vertical fullscreen video advertising format delivered in-feed on mobile devices, providing maximum visibility, strong view-through rates, and flexible interaction elements suited to upper-funnel awareness objectives.
- Yaleo Story Interactive multi-slide storytelling advertising format, similar to social media stories but delivered in a brand-safe open-web environment. Includes ad production and is used for full-funnel brand experiences with high engagement.
- Yaleo Console AI-powered self-booking platform that allows advertisers to create and manage native ad campaigns independently, with automated text, headline, and image generation, real-time optimization, and direct placement with premium Swiss publishers.
- Yaleo Collect Automated creative generation tool that uses crawler technology to read images, texts, and links from predefined websites or webshops and automatically produces native ads in over 1000 different designs, primarily for E-commerce and content marketing advertisers.
Quantifiable outcome
- 10x higher click-through rate compared to traditional display advertising
- +6 more outcomes
Companies that use YALEO
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
YALEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
YALEO partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Audienzz AGcoreCo-founder and primary technology provider behind Yaleo. Audienzz AG is the digital advertising specialist and leading provider of premium environments in Switzerland. Founded in 2016, they developed the Yaleo platform technology including Yaleo Console and Yaleo Collect. Responsible for platform development, publisher relationships, and Adconsole dashboard.
- Ringier AdvertisingcoreCo-founder partner providing access to Ringier portfolio of Swiss publishers including blick.ch and other Ringier Axel Springer Schweiz AG titles. Provides sales distribution, publisher inventory from Ringier media houses, and joint go-to-market for the Yaleo product.
- NZZmajorMajor publisher partner within the Yaleo network. NZZ.ch is one of the flagship premium news portals in the network.
- BlickmajorMajor publisher partner within the Yaleo network. Blick.ch (Blick news portal) is a flagship premium news portal in the network.
- CH MediamajorPublisher partner within the Yaleo network providing access to CH Media titles across Swiss regions.
- watson.chmajorMajor publisher partner within the Yaleo network, popular digital news portal.
- Le TempsmajorPremium French-language Swiss newspaper publisher in the Yaleo network.
- finanzen.chmajorPremium Swiss finance portal publisher in the Yaleo network.
- IAB SwitzerlandminorIndustry association partner providing advertising standards and certification. Yaleo displays IAB Switzerland certification.
- Digital AdtrustminorCertification body providing ad trust verification. Yaleo network publishers are Adtrust certified.
- smamaminorSwiss marketing industry association partner. Yaleo displays smama certification.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
YALEO competitors and assessment
Company assessmentDirect peers
- Taboola: Taboola is a global native advertising platform that powers content recommendations and native ad placements across premium publisher networks. Directly comparable to Yaleo as both operate native ad tech on top of third-party publisher inventory, though at much larger global scale.
- Outbrain: Outbrain is a leading global native advertising and content discovery platform that distributes sponsored content across premium publisher sites. Direct competitor to Yaleo in the native advertising space, competing for the same advertiser budgets targeting premium editorial environments.
- Teads: Teads is a global video advertising platform specializing in outstream and in-feed video formats on premium publisher inventory. Comparable to Yaleo's video and story formats with similar full-funnel premium positioning across European publishers.
- Seedtag: Seedtag is a European contextual advertising company using AI-powered semantic analysis to place native and in-image ads across premium publisher networks. Closely comparable to Yaleo in using contextual targeting on premium editorial inventory with a focus on European markets.
- TripleLift: TripleLift is a programmatic native advertising platform spanning display, video, and CTV formats on premium inventory. Comparable to Yaleo in operating native-style ad formats across premium publisher networks with programmatic delivery.
- Nativo: Nativo is a native advertising technology platform that enables advertisers and publishers to distribute branded content as native ads. Comparable to Yaleo in offering self-service native ad tools with brand-safety and premium publisher positioning.
- Dianomi: Dianomi operates a native advertising platform specifically focused on premium financial and lifestyle publishers in the UK and Europe. Comparable business model to Yaleo with a premium-publisher-focused native network targeting brand advertisers.
Others
- Ringier Advertising: Ringier Advertising is the advertising sales house of Ringier Axel Springer Schweiz and co-founder of Yaleo, providing access to the Ringier publisher portfolio (incl. blick.ch). Closely related ecosystem participant rather than direct competitor.
- audienzz AG: audienzz AG is Yaleo's parent operating company and co-founder of the platform, a Swiss digital advertising specialist founded in 2016. Included as a closely related operating entity rather than a competitor, providing the underlying technology and publisher relationships.
Broad incumbents
- Criteo: Criteo is a global commerce media company operating retargeting and native-style ad formats across premium publisher networks. Comparable in native ad technology and CPC-based revenue model though focused on commerce/retargeting rather than editorial native placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YALEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
YALEO leadership team
Management profileNumber of profiles
YALEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YALEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YALEO
What does YALEO do?
Yaleo is a Swiss native advertising platform that distributes image-text native ads, vertical fullscreen video ads, and interactive multi-slide Story ads across a network of more than 200 premium Swiss publisher websites. The platform supports both managed service bookings (via Audienzz and Ringier Advertising sales teams) and self-service bookings through Yaleo Console, with AI-assisted campaign creation and automated creative generation via Yaleo Collect. Yaleo operates on CPC and CPM pricing models and serves advertisers across German, French, and Italian-speaking Switzerland.
Is YALEO a public or private company?
YALEO is a private company. It is classified as corporate owned and is currently operating.
When was YALEO founded?
YALEO was founded in -1.
Where is YALEO based?
YALEO is headquartered in Zürich, Switzerland, in the Europe region.
How does YALEO make money?
Three revenue lines are on record. Pay-per-Click (CPC) Advertising is the primary driver. The others are cost-per-Mille (CPM) Advertising and yaleo Collect Automated Ads.
Who are YALEO's main competitors?
Direct peers on record are Taboola, Outbrain, Teads, Seedtag, TripleLift, Nativo and Dianomi. Others are Ringier Advertising and audienzz AG. Criteo is listed as a broad incumbent.
Does YALEO have an API?
No public API is recorded for YALEO.
What industry is YALEO in?
YALEO's product category is Digital Advertising Technology. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7311.