Cafe Desa

What Cafe Desa does

Cafe Desa operates a single wellness-focused cafe at 3 Denby Buildings, Regent Grove, Leamington Spa, UK. Its core product is in-store dining built around a daily-rotating, gut-friendly, plant-based menu scored by a proprietary "Plant Points" nutritional diversity system, accompanied by specialty single-origin coffee (Kontext Coffee, OddKin Coffee guest roasts), loose-leaf tea (The Rare Tea Company), fresh juices, and smoothies, plus an overnight double-rest Belgian waffle preparation method.

The business extends beyond the cafe into three adjacent revenue streams: corporate catering (delivered salads, hot dishes, and grazing platters to local businesses on a 48-hour lead time), nutrition and lifestyle coaching (tiered paid programs: Get Organised! at £55, Take The First Step! at £85, Kickstart Your Life! at £295, and subscription-style Maintain It! sessions at £55 each or £150 for three), and private venue hire alongside hosted wellness events and an annual Wellness and Fitness Retreat. Customer segments include individual wellness-conscious consumers (primary), local businesses and agencies requiring distinctive healthy catering (primary), nutrition coaching clients (secondary), and wellness practitioners using the cafe as an event venue (secondary). Distribution is omnichannel in nature but constrained: physical walk-in is local to Leamington Spa/Warwickshire, corporate catering is domestic-only with 48-hour notice, and nutrition coaching is offered online globally.

The company appears to be independently owned (the public contact email [email protected] indicates a founder-led structure) with no disclosed institutional funding, no parent company, and no M&A history. Go-to-market relies on Instagram, the Squarespace-hosted website, partner referrals, and active participation in the local Warwickshire Wellness Warrior practitioner network. Proprietary technical components are limited to culinary method and the Plant Points scoring framework rather than software platforms.

Name

Cafe Desa

Website

https://cafedesa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cafe Desa is a single-location wellness-focused cafe in Leamington Spa, UK, serving plant-based, gut-friendly food, specialty coffee and tea to walk-in consumers and corporate catering clients. It supplements cafe operations with tiered nutrition coaching, private venue hire, wellness workshops, and an annual fitness retreat.

Ownership category

akta.pro rank

Product category

Wellness Cafe and Nutrition Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

akta.pro secondary industries

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Specialty cafe dining
• Corporate catering services
• Nutrition coaching programs
• Wellness events hosting
• Private venue hire

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Cafe Food and Beverage Sales: On-site cafe serving nourishing breakfast, lunch, and specialty beverages including specialty single-origin coffee, loose leaf tea, fresh juices, and smoothies. Daily changing menu with gut-friendly and plant-focused options.
2. Corporate Catering: Provides fresh, well-balanced salads, hot dishes, and grazing platters for corporate events delivered to businesses. Orders require 48-hour advance notice.
3. Nutrition and Lifestyle Coaching: Personalized nutrition coaching services including consultations, meal plans, and ongoing support. Tiered service packages from initial assessment to ongoing maintenance sessions.
4. Private Venue Hire: Cafe space available for private hire for events and gatherings.
5. Wellness Events and Workshops: Hosts wellness retreats, nutrition workshops, and wellbeing events for community engagement and revenue generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cafe Desa operates a wellness-focused cafe in Leamington Spa serving nourishing breakfast and lunch, specialty single-origin coffee, loose leaf teas, fresh juices, and smoothies. The business also delivers corporate catering (salads, hot dishes, and grazing platters), provides tiered nutrition and lifestyle coaching programs with personalized meal plans, hosts wellness workshops and events, and runs an annual wellness and fitness retreat. All offerings are built around plant-based, gut-friendly nutrition and a community wellbeing positioning.

Product overview

Café Desa is a wellness center that operates as a physical cafe with integrated nutrition and wellbeing services. The core offering is in-store dining (Cafe Desa) featuring nourishing food, specialty coffee, and fine loose tea. The business extends into corporate catering (delivering fresh salads and hot dishes to offices), nutrition and lifestyle coaching (with tiered programs: Get Organised!, Take The First Step!, Kickstart Your Life!, and Maintain It! sessions), and wellbeing events including wellness retreats. The named products work together to create a holistic wellness ecosystem where the cafe serves as the physical hub, while nutrition coaching and events drive community engagement and recurring revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Cafe Desa (In-Store Dining) A wellness-focused cafe offering naturally nourishing food, specialty single-origin coffee, fine loose leaf tea, fresh juices, and smoothies in a calm, homelike setting. Menu items are scored using a proprietary Plant Points system to indicate polyphenol and antioxidant diversity, and the lunch menu rotates daily.
• Corporate Catering (with Private Venue Hire) Fresh, well-balanced salads, hot dishes, and grazing platters delivered for working lunches, networking meetings, client entertaining, and office events, with private venue hire of the cafe space also available. Includes accommodation of dietary requirements.
• Nutrition and Lifestyle Coaching Personalized nutrition coaching services including consultations, customized meal plans with recipes, shopping lists, supplement and testing referrals, and ongoing mindset and lifestyle support. Offered via tiered packages ranging from a 14-day meal plan through comprehensive multi-session programs and ongoing maintenance sessions, available online and in person at the cafe.
• Wellbeing Events and Workshops Wellness workshops, training sessions, nutrition events, coffee brewing masterclasses, and networking gatherings for wellness practitioners and the local community. Includes participation in collaborative practitioner networks.
• Wellness and Fitness Retreat Annual wellness retreat combining fitness activities with nutrition-focused programming for individual attendees seeking an immersive wellbeing experience.

Quantifiable outcome

• Dishes contain 7-10+ plant points indicating polyphenol and antioxidant diversity

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Kontext CoffeeOthersSpecialty-grade coffee supplier providing seasonal single-origin coffee. Kontext Coffee focuses on quality sourcing, sustainability, and environmental impact in their business decisions. They provide full transparency in sourcing strategy and offer education around their products.
• The Rare Tea CompanyOthersLoose leaf tea supplier sourcing directly from farmers and tea gardens worldwide. Provides exceptional quality teas including English Breakfast, green teas, white teas, oolongs, black teas, pu'er, and herbal infusions. Also supplies tea accessories.
• Napton CideryOthersLocal cidery committed to sustainability, producing cider from unwanted apples collected from traditional Herefordshire orchards. Now pressing over 90,000 litres per year. Their cloudy cider vinegar is used in Cafe Desa salad dressings. Started from a single apple tree in founders' garden in 2015.
• The Serenity BarnminorStrategic or Co-development PartnerWellness practitioner venue that hosts Cafe Desa's training workshops and events. Collaborative partnership for wellness education and community building.
• Wellness Practitioners Network (Warwickshire Wellness Warrior)minorStrategic or Co-development PartnerGroup of like-minded wellbeing practitioners founded by naturallynourishedwithmeeta. Cafe Desa participates in monthly networking meetings and collaborative wellness events.
• Well Grounded HQminorStrategic or Co-development PartnerLondon-based coffee education provider. Cafe Desa staff attended Coffee Career Acceleration course to develop skills, with plans to host coffee brewing masterclasses.
• OddKin CoffeeOthersGuest espresso roaster featured periodically at the cafe. Natural single origin from Myanmar was featured as a limited-time guest option.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deliciously Ella: UK plant-based wellness food brand with a deli/cafe in London, food products, recipe platform, and cookbook line. Closely comparable to Cafe Desa as a wellness-focused cafe with a recognizable founder brand and ancillary food/coaching content.
• Wild Food Cafe: London plant-based, raw-focused wellness cafe offering nutrition coaching and events alongside its menu. Mirrors Cafe Desa's cafe + wellness events + nutrition coaching ecosystem under a holistic-wellness brand.
• Roots & Bulbs: London cold-pressed juice and plant-based cafe concept with strong wellness/nutrition branding. Comparable to Cafe Desa as a UK-based wellness cafe emphasizing plant diversity and nutritional density in its menu.
• The Detox Kitchen: London-based wellness food company offering meal plans, corporate catering, and a wellness cafe concept. Directly comparable to Cafe Desa's combination of nourishing cafe food, corporate catering (48-hour lead times), and diet-focused offerings.
• The Good Life Eatery: London-based health-focused cafe chain serving nutrient-dense, plant-forward bowls, smoothies, and specialty coffee. Comparable to Cafe Desa as a UK wellness cafe competing for the same health-conscious urban and suburban customer.
• Farmacy London: Plant-based, organic restaurant in Notting Hill, London, focused on gut health and natural ingredients. Comparable to Cafe Desa's gut-friendly, plant-scored menu philosophy and wellness positioning in the UK cafe/dining space.

Broad incumbents

• Pret a Manger: Major UK/international cafe chain with a growing selection of plant-based, vegetarian, and healthier options. Comparable to Cafe Desa as a UK coffee/food destination for professionals, though at vastly larger scale and without the dedicated wellness positioning.
• Leon Restaurants: Established UK fast-casual chain built around 'naturally fast food' and healthier options. Comparable to Cafe Desa as a UK foodservice brand targeting health-conscious diners, though operating at much larger scale and with broader menu scope.

Emerging players

• Second Nature: UK-based digital nutrition coaching and healthy eating programme with tiered subscription packages. Comparable to Cafe Desa's 'Kickstart Your Life' and 'Maintain It' coaching packages as a personalized nutrition-coaching offering with a structured program format.
• Habitual: Digital nutrition coaching platform offering personalized meal planning and lifestyle support. Comparable to Cafe Desa's online nutrition coaching service as a structured, paid nutrition-coaching program targeting behavior change and sustainable eating habits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DAQlkhcMuyB
• Facebookfacebook.com/bakedbydesa
• LinkedInlinkedin.com/company/cafe-desa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Desa