Groupement Viniforce Sarl

What Groupement Viniforce Sarl does

Groupement Viniforce Sarl is a French central purchasing groupement (groupement d'achat) headquartered in Gaillac, France, structured as a SAS and founded in 1996. It is positioned as France's first independent purchasing groupement serving the viti-vinicultural and beverage production industries, coordinating 16 independent member distributors that collectively operate more than 50 retail locations across all major French wine regions including the Loire Valley, Bordeaux/Médoc, Languedoc, Rhône-Alpes, Dordogne, Corsica, and Roussillon.

The offering consists of a unified catalog platform organizing roughly 3,500+ SKUs across eight product families covering vineyard to bottle: vendanges (harvest), matériel (winery equipment), œnologie, hygiène, EPI (personal protective equipment), emballage (including Bag-in-Box), brasserie (microbrewery), and palissage (trellising). The catalog is sourced from 150+ suppliers under collective referencing arrangements, supplemented by proprietary brands developed or distributed exclusively through members (Oenocompact, Oenocompteur, Optiskid via Carles; EVOAK, TRUTAN, CUSTOM BLEND via Clapasud in partnership with Oak Solutions Group; ALCOMIL hoses). End customers include wineries, châteaux, estates, cooperatives, microbreweries, olive oil producers, and landscaping professionals served through the local distributor network.

The business model rests on two revenue streams at the groupement level: collective supplier referencing and purchasing benefits provided to members, and recurring membership/advertising services for participating distributors. The group is collectively owned by its 16 member distributors, with Thibaut ALBERT serving as Président and Audrey DENUX as Directrice de la publication; it has no external private equity or venture capital investment. Distribution combines traditional in-person distributor sales across 50+ retail points with a recently launched unified online catalog (nouveaucatalogue.viniforce.com), per-member branded catalog subdomains, annual printed and digital catalogs, LinkedIn presence, and an annual professional trade show (Viniforce Salon, 4th edition held March 2026).

Name

Groupement Viniforce Sarl

Legal name

Groupement Viniforce SAS

Website

https://viniforce.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Groupement Viniforce Sarl is a French central purchasing groupement founded in 1996 that coordinates 16 independent distributor members operating 50+ retail locations to supply equipment, materials, and packaging to wine, microbrewery, and beverage production professionals across France.

Ownership category

akta.pro rank

Product category

Wine and Beverage Industry Supply Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Wine industry supplies
• Vineyard equipment distribution
• Beverage packaging materials
• Group purchasing organization
• Winemaking equipment distribution

Headquarters

HQ city

Gaillac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and supplies distribution through member network: Viniforce acts as a centralized referencing and purchasing group for 16 independent distributor members operating 50+ retail locations across France. Members purchase from the group's collective supplier network and resell to wine, beverage, and related industry professionals.
2. Annual membership/referral services: The group provides centralized supplier referencing, collective purchasing benefits, marketing support, and catalog platforms for member distributors, who pay to participate in the network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Groupement Viniforce is France's first independent central purchasing group for beverage production, coordinating 16 independent member distributors that operate 50+ retail locations across the country. The group supplies vineyard equipment, winemaking materials, packaging, hygiene products, PPE, microbrewery equipment, and trellising systems sourced from 150+ suppliers and spanning more than 3,500 product references. Services include centralized supplier referencing, collective purchasing benefits, marketing support, and access to a shared online catalog platform for member distributors serving wine producers, breweries, olive oil producers, and related industry professionals.

Product overview

Viniforce operates as a purchasing group and first independent French groupement of supplies, equipment, and packaging for wine and brewing industries. The offering consists of a unified catalog platform accessible through an online catalog portal, with products organized across eight main product families: Vendanges (harvest equipment including hoses, fittings, washing, irrigation), Matériel (winery equipment including tanks, valves, pumps, temperature control, barrel accessories), Œnologie (filtration, oenological products, laboratory equipment), Hygiène (cleaning solutions, hygiene materials, safety, paints), EPI (personal protective equipment including respiratory, hearing, eye, body, hand, foot protection, gas detectors), Emballage (packaging including cartons, Bag-in-Box, bottles, closures, cases), Microbrasserie (microbrewery equipment, ingredients, filtration, packaging), and Palissage (vine trellising including posts, stakes, anchors, wires, pruning tools, ties). Proprietary brands include Oenocompact, Oenocompteur, and Optiskid (from Carles) for liquid counting and container cleaning, and ALCOMIL hoses for beverage transfer. Exclusive distribution brands include EVOAK and TRUTAN oak products from Oak Solutions Group. Products are available through a network of 16 member distributors operating 50+ retail locations across France.

Differentiator

Problem solved

Functional benefit

Brands

• Oenocompact: Liquid counting solutions for wines and spirits
• Oenocompteur
• Optiskid
• EVOAK
• TRUTAN
• CUSTOM BLEND

Products and services

• Groupement Viniforce Central Purchasing & Referencing Services Centralized referencing and group purchasing services for independent wine and beverage industry supply distributors, providing access to 150+ pre-vetted suppliers, 3,500+ product references, collective pricing benefits, marketing catalogs, and an online catalog platform across France.
• Viniforce Online Catalog Platform Online B2B catalog platform (nouveaucatalogue.viniforce.com) accessible to members and end customers, providing searchable access to the full Viniforce product range with comparison and favorites functionality.
• ALCOMIL Ultra-Flexible Food-Grade Hose Ultra-flexible food-grade hose for beverage transfer (beer, wine, cider, juice, alcohol up to 96%) with FDA and EU 1935/2004 compliance, suitable for brewery, winery, and beverage production transfer applications.
• EVOAK Oak Products Brand of oak-derived oenological products including oak granules, oak chips, tank staves, mini tank staves, and barrel inserts, distributed exclusively through the Viniforce network member Clapasud in Grand Sud-Est France.
• TRUTAN Oenological Tannins Line of œnological tannins produced by Oak Solutions Group, distributed exclusively through Viniforce member Clapasud in Grand Sud-Est France.
• CUSTOM BLEND Personalized Oak Recipes Custom-blended personalized recipes and assemblies of oak chips or staves for oenological use, exclusively available through Clapasud in Grand Sud-Est France.
• Oenocompact Liquid Counting Solutions Proprietary brand of liquid counting solutions for wines and spirits measurement, developed and offered by Carles (a Viniforce network member) for wineries and distilleries.
• Oenocompteur Liquid Counting Equipment Proprietary brand of liquid counting equipment for wines and spirits measurement, operated by Carles for winery and distillery production operations.
• Optiskid Container Cleaning Solutions Proprietary brand of cleaning solutions for tanks and vats in winery and beverage production environments, developed by Carles for the wine industry.
• Bag-in-Box (BIB) Packaging Bag-in-Box (BIB) wine and beverage packaging format distributed through the Viniforce network, with cumulative volume exceeding 100 million BIB units sold.

Quantifiable outcome

• 3,500+ products available across wine, brewing, and related sectors through a single network
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core member, supplier partner, exclusive supplier partner and strategic supplier base.

• Ax'Vignecore memberChannel Partner/ Reseller/ DistributorSubsidiary of Axéréal group specializing in vine and cellar activities. Located in eastern Loire Valley covering 19,000 hectares and 23 appellations across Touraine and Sancerrois regions. Integrated into Viniforce network since inception.
• Carlescore memberChannel Partner/ Reseller/ DistributorSpecialist in Médoc wine region with 40+ years experience providing viti-vinicultural supplies and chai equipment. Operates 2 stores (Ludon-Médoc and Saint-Laurent-Médoc) with 15,000 SKUs. Joined Viniforce in 2011. Develops proprietary brands Oenocompact, Oenocompteur, and Optiskid.
• Clapasudcore memberChannel Partner/ Reseller/ Distributor50+ year-old distributor based in Béziers and Nîmes in Languedoc. Exclusive distributor of Oak Solutions Group (EVOAK, TRUTAN, CUSTOM BLEND) for Grand Sud-Est France. 6 commercial representatives covering Aude to Gard. Stocking 5,000+ m². Adherent since 1996.
• Albert Fourniturescore memberChannel Partner/ Reseller/ DistributorExpert in viti-vinicultural, brassicultural, and custom packaging solutions (cases, boxes, bags with custom marking). Located in Tarn (Gaillac) and Fronton (31) with 900m² stores and 18,000+ product references. Also serves retail customers with tools, PPE, pool equipment, fencing, and culinary items.
• Debizecore memberChannel Partner/ Reseller/ DistributorGeneralist supplier of wine equipment and related products. 6 proximity points of sale in northeast France. Headquarters in Arnas (69400) serving as central store, logistics base, and support activities hub. Covers Rhône-Alpes and southern Burgundy regions.
• LMD (Laurent Martin Diffusion)core memberChannel Partner/ Reseller/ DistributorPackaging and wine conditioning specialist founded 1990, located in Gardonne (Dordogne) since 2004. Offers packaging products, hygiene products, winemaking products, and chai equipment. Supplies Nouvelle-Aquitaine region and beyond.
• LVVD (Loire Vini Viti Distribution)core memberChannel Partner/ Reseller/ DistributorDistribution and consulting company for wine industry agro-supplies in the Loire Valley since 2006. Covers entire production cycle from soil fertilization to bottling. Supports wine business development with expertise, products, and services.
• Lévêque & Filscore memberChannel Partner/ Reseller/ DistributorMarket leader in chai/cellar supplies with 50+ years experience. 5 agencies in heart of Bordeaux wine region (Cadillac, Langon, Castillon la Bataille, Léognan, Montagne-Saint-Émilion). Services from purchase to installation with full after-sales support.
• Mavico (Matériel Vinicole Corse)core memberChannel Partner/ Reseller/ DistributorWine equipment, bottling, conditioning, and winemaking specialist for Corsica. Operating 22 years from Ponte-Leccia. Originally equipment sales and after-sales service, expanded to equipment and consumables.
• Regards de Vigneronscore memberChannel Partner/ Reseller/ DistributorDistribution of wine supplies and equipment for 12+ years. Location in Rivesaltes (Pyrénées-Orientales) with adjacent logistics depot. Offers 24-hour delivery service in department 66. Also serves beer and olive oil producers. Organizes regular oenotechnical events with partners.
• ANCRESTsupplier partnerTechnology or IntegrationFrench manufacturer since 1967 of anchoring solutions for viticulture, arboriculture, and natural environments including maritime applications. Products designed for durability and resistance without artificial soil modification. Featured Viniforce supplier for vineyard anchoring systems.
• Oak Solutions Groupexclusive supplier partnerTechnology or IntegrationMajor oak products producer for enology with brands EVOAK (oak granules, chips, tank staves), TRUTAN (œnological tannins), and CUSTOM BLEND (customized recipes). Distributed exclusively by Clapasud in Grand Sud-Est France since 2006.
• 150+ Suppliers Networkstrategic supplier baseTechnology or IntegrationSupplier diversity ensures competitiveness and attractiveness through quality training, products, and services. Viniforce collaborates with over 150 suppliers in France and Europe under rigorous specifications aligned with all members.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gregoire: Gregoire is a French family-owned manufacturer of vineyard sprayers, harvesters, and grape processing equipment, headquartered in Cognac. It directly serves French vineyards with specialized equipment that overlaps with Viniforce member distributors' catalogues in the viti-vinicultural segment.
• Bucher Vaslin: Bucher Vaslin is a leading French winemaking equipment manufacturer (presses, filters, reception systems) based in the Loire Valley, supplying wineries across France and internationally. It sells capital equipment into the same customer base as Viniforce's members, particularly for chai and cellar operations.
• Pellenc: Pellenc is a major French manufacturer of professional battery-powered equipment for vineyards, green spaces, and municipalities, selling pruners, harvesters, and tied equipment directly to French wine producers. It addresses the same end customer (French vineyards) as Viniforce's member network but on the manufacturer side rather than as a distributor.

Broad incumbents

• Terrena: Terrena is a French agricultural cooperative in western France providing inputs, equipment, and advisory services to farmers including wine producers. It competes in the same cooperative-purchasing model space as Viniforce but at significantly larger scale and with broader agricultural offerings.
• Agrial: Agrial is a major French agricultural cooperative with a dedicated wine division (Agrial Vigne) that supplies vineyards and wineries in western and southwestern France. As both a cooperative purchasing organization and a wine industry supplier, it represents a structurally larger, broader-scoped incumbent to Viniforce.
• InVivo Group: InVivo Group is one of France's largest agricultural cooperative groups (including the former Soufflet), with operations spanning crop inputs, grain trading, retail (Gamm Vert), and wine supply. Its wine industry supply activities make it a broader incumbent with overlapping scope to Viniforce's purchasing group for vineyards and wineries.
• Lallemand: Lallemand is a Canadian-headquartered biotechnology company with a major oenological products division (yeasts, bacteria, enzymes, tannins) supplying the global wine industry. It is a recognized brand in French wineries' supply lists, operating as a specialized manufacturer-supplier in the same wine production ecosystem that Viniforce serves.
• Euralis: Euralis is a French agricultural cooperative headquartered in southwestern France with activities across crops, livestock, and wine industry supplies. It serves a similar geographic and customer footprint as Viniforce but as a much larger cooperative with broader agricultural scope.
• Maisadour: Maisadour is a French agricultural cooperative in the Adour basin with diversified activities including crop production, livestock, and wine industry supplies. It operates a similar cooperative-purchasing model for French farmers including vineyards, overlapping with Viniforce's viti-vinicultural customer base in southwestern France.
• Vivescia: Vivescia is a French agricultural cooperative group in the Champagne and northern France regions, with crop input distribution, grain trading, and agronomy services. As a major French cooperative supplying farms including wine producers, it represents a broader-scale incumbent in the same B2B agricultural distribution space as Viniforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupement-viniforce-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupement Viniforce Sarl