Gs1 Latvia

What Gs1 Latvia does

GS1 Latvija (Biedrība "GS1 Latvija") is the sole authorized national member organization of the international GS1 standards body in Latvia, operating as a non-profit membership association (biedrība) headquartered in Riga at Cēsu iela 31 k-3. Its core function is to issue GS1 Company Prefixes and the associated identification keys — most importantly the Global Trade Item Number (GTIN), Global Location Number (GLN), Serial Shipping Container Code (SSCC), and Legal Entity Identifier (LEI) — that Latvian manufacturers, brand owners, retailers, logistics operators, healthcare providers, and publishers need to participate in domestic and global supply chains. It is one of roughly 120 GS1 national member organizations, contributing to a global standard used by more than 2 million companies across 150+ countries and underlying more than 6 billion daily barcode scans.

Underlying the offering is the GS1 standards stack, including 1D barcodes (EAN/UPC), 2D formats (GS1 DataMatrix, GS1 DataBar, QR-based GS1 Digital Link), EPC/RFID for electronic product codes, EPCIS for supply-chain event visibility, EDI for structured trading-partner data exchange, and the GS1 Registry Platform (with the "Verified by GS1" service) for authoritative product master data. Members self-serve through the mansGS1 online portal to create and manage GTINs, GLNs, RCNs, and barcode images, supplemented by GS1 Print (barcode image generation), barcode verification, and global tools such as the check-digit calculator and GMN generator. GS1 Latvija does not develop the standards themselves; it localizes and disseminates them in Latvian, runs events such as Best Packaging in Latvia and co-organizes GS1 InterACT with GS1 in Europe, and serves as the accreditation and support layer for Latvian users.

The business model is a tiered subscription. Companies pay a one-off admission fee plus an annual membership fee, both of which scale with company size and turnover across seven published tiers (effective March 1, 2025), ranging from 71 EUR/year for micro-businesses (1-5 employees, turnover under 100,000 EUR) up to 500 EUR/year for enterprises with 101+ employees. Membership unlocks the GS1 Company Prefix and access to mansGS1; ancillary paid services include LEI code issuance, barcode verification, and Verified by GS1. Distribution is direct: an email-based application process plus self-serve access to mansGS1, with channel demand driven by retailer and marketplace mandates (Amazon, 220.lv) that require GS1 GTINs for product listings. The organization is not venture-backed, has no disclosed subsidiaries, and reports no financial figures publicly.

Name

Gs1 Latvia

Legal name

Biedrība "GS1 Latvija"

Website

https://gs1lv.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

GS1 Latvija is the Latvian national member organization of the global GS1 standards body, issuing GS1 Company Prefixes, GTINs, GLNs, SSCCs, and LEI codes to Latvian manufacturers, retailers, logistics operators, healthcare providers, and publishers through a tiered annual membership model.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Companies pay an admission fee (one-time) and annual membership fees based on their size (number of employees) and turnover. Membership provides access to GS1 Company Prefix and the right to assign GTINs and other GS1 identification numbers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GS1 Latvija is the sole authorized national member organization of the global GS1 system in Latvia, issuing GS1 Company Prefixes, Global Trade Item Numbers (GTINs), Global Location Numbers (GLNs), Serial Shipping Container Codes (SSCC), and Legal Entity Identifier (LEI) codes. The company provides the mansGS1 online portal for members to create, store, and manage barcodes and identification numbers, along with services such as Verified by GS1, barcode image generation, and barcode quality verification.

Product overview

GS1 Latvija is the official GS1 member organization in Latvia, providing barcode and identification number services. The core offering is GS1 barcodes and Global Trade Item Numbers (GTINs) required by retailers and e-commerce platforms worldwide. The main products include: GTIN/GS1 Barcodes for product identification, GLN (Global Location Number) for location identification, and SSCC for logistics units. Key services include mansGS1 (online catalog for creating and managing identification numbers), Verified by GS1 (product verification database), and LEI Code issuance for financial transactions. Supporting tools include barcode image generator, check digit calculator, and barcode verification services. GS1 Latvija also provides various standards including EDI, EPCIS, EPC/RFID, GS1 Digital Link (2D QR-based barcodes), and GS1-128 logistics labels. Membership is required to obtain GS1 identification numbers, with pricing based on company size.

Differentiator

Problem solved

Functional benefit

Products and services

• GS1 Barcodes / GTIN (Global Trade Item Number) Globally unique product identification numbers (GTINs) encoded in barcode symbols and recognized by retailers and online marketplaces worldwide. Required by most online and traditional retailers for product listing.
• GS1 Company Prefix Unique identification number issued to companies that forms the basis of all GS1 identification keys and barcode numbers. Available as 7-digit or 9-digit prefixes. Required to assign GTINs, GLNs, and other GS1 numbers.
• GLN (Global Location Number) Unique global identifier for physical locations, digital locations, legal entities, and functions within organizations. Used for location identification across the supply chain.
• SSCC (Serial Shipping Container Code)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GS1 Global OfficecoreStrategic or Co-development PartnerGS1 Latvija is the national member organization of GS1, a global, not-for-profit organization that develops and maintains global standards for product identification and communication. The GS1 Global Office is headquartered in Brussels (Belgium) and New Jersey (USA).
• GS1 in EuropecoreStrategic or Co-development PartnerGS1 Latvija collaborates with the European GS1 organization alliance 'GS1 in Europe' for regional coordination and events such as the GS1 InterACT event.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon requires GS1 GTINs for most product categories and verifies product authenticity through the Verified by GS1 database.
• 220.lvminorChannel Partner/ Reseller/ DistributorThe 220.lv e-commerce platform in Latvia uses GS1 GTINs for most product categories in their catalog.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GS1 Cyprus: GS1 Cyprus is a small-market Southern European GS1 member organization with similar scale dynamics to Latvia. Useful as a peer for understanding how GS1 national MOs perform in small EU economies with limited local manufacturing bases.
• GS1 Estonia: GS1 Estonia is the Latvian entity's most direct Baltic counterpart, operating the same national member organization model in an adjacent small Baltic economy. It issues GS1 Company Prefixes, GTINs, GLNs, and LEI codes to Estonian companies on a comparable membership-fee basis, making it the closest like-for-like comparable for membership economics, pricing tiers, and onboarding dynamics.
• GS1 Ireland: GS1 Ireland operates the GS1 national MO model in another small European country, providing GTINs, GLNs, traceability, and LEI services to Irish businesses. Comparable to GS1 Latvija on country-scale economics, English-language market dynamics, and the mix of retail and pharmaceutical/healthcare demand drivers.
• GS1 Finland: GS1 Finland is a Nordic GS1 member organization offering the same barcode and identification standards to Finnish companies. Comparable as a small-advanced-economy national MO with similar product breadth and a strong retail and healthcare base.
• GS1 Denmark: GS1 Denmark is a Danish national GS1 member organization offering the same barcode, GLN, and supply chain standards portfolio. Comparable in being a small, mature European market with strong retail and logistics demand for GS1 identifiers.
• GS1 Sweden: GS1 Sweden is a Nordic GS1 member organization with a similarly mature market and high enterprise adoption of GS1 standards. Useful peer for benchmarking pricing tiers, service attach, and digital product offerings (Digital Link, 2D migration) that may eventually flow down to smaller MOs like Latvia.
• GS1 Norway: GS1 Norway is the Norwegian national member organization of the GS1 system, issuing GTINs, GLNs, and EPCIS services to Norwegian companies. Comparable to GS1 Latvija on membership model, pricing structure, and standards portfolio within a small European market.
• GS1 Lithuania: GS1 Lithuania is the third Baltic GS1 member organization, offering the same standards, pricing model, and service portfolio to Lithuanian companies. Highly comparable to GS1 Latvija along market size, product mix, and customer segments, and useful for benchmarking Latvian member growth, pricing strategy, and service attach rates.
• GS1 Iceland: GS1 Iceland is one of the smallest GS1 national member organizations globally, serving the Icelandic market with the same standards portfolio. Comparable to GS1 Latvija on absolute scale, low headcount, and a member base of small local brands.

Others

• GS1 Global Office: GS1 Global Office is the central coordinating body of the GS1 system, headquartered in Brussels and New Jersey. It is not a direct competitor but is the parent/administrative entity that GS1 Latvija operates under, owning the global standards, registry, and Verified by GS1 platform that the Latvian entity distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gs1-latvia-gs1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gs1 Latvia