What Green Wall Ltd. does

Green Wall Ltd., operating as Green Wall Designs, is a Swedish visual design studio founded in 2008 that specializes in scenography, lighting, and video content for live events, concerts, television broadcasts, esports, and theatrical productions. Its work centers on combining artistic direction with real-time graphics and projection, enabling shows to render immersive stage environments rather than relying on static sets. The studio's client base spans global stadium-scale artists (Beyoncé, ABBA, Ghost), major European broadcasters (Eurovision Song Contest, Melodifestivalen, Masked Singer Sweden), broadcast award shows (MTV VMAs), corporate brands (Volvo, Strawberry), and esports publishers (Supercell).

The studio's production stack is built around Unreal Engine, Notch, Houdini, TouchDesigner, and Disguise — the standard real-time graphics and media-server tooling for high-end touring and broadcast. Projects such as ABBA Voyage and the Håkan Hellström Ullevi 2025 show have incorporated live AI-assisted visuals through TouchDesigner, indicating ongoing R&D into generative real-time rendering rather than purely canned content. Crew structure is built around a small core of creative directors, technical artists, and producers who execute end-to-end from concept to on-site delivery.

The business model is project-based, with visual design and content production billed per production or per tour leg. Pricing is not publicly disclosed, and contracts are negotiated individually, consistent with the bespoke nature of the work. Revenue is concentrated in marquee entertainment engagements with secondary, more predictable recurring revenue from Swedish broadcast partnerships. The Nacka-headquartered firm operates internationally with on-site delivery in Europe, North America, and the UK.

Name

Green Wall Ltd.

Legal name

Green Wall Designs AB

Website

https://greenwall.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Wall Ltd. (Green Wall Designs) is a Swedish visual design studio founded in 2008 that creates scenography, lighting, and video content for live events, concerts, broadcasts, esports, and corporate clients including ABBA, Beyoncé, Eurovision, Volvo, and Supercell.

Ownership category

akta.pro rank

Product category

Live Event Visual Production Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• Live event production
• Concert lighting design
• Broadcast graphics design
• Motion graphics services
• Visual production studio

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-based Production Services: Custom project-based contracts for video content creation, lighting design, and programming services. Pricing is negotiated per project with compensation detailed in Special Terms and Conditions. No exclusivity applies, allowing work with multiple clients simultaneously.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Wall Designs is a multidisciplinary visual design studio that creates lighting, video, and motion graphics for concerts, world tours, broadcast television, esports, theatre, and live events. The studio delivers end-to-end visual production services spanning creative development, pre-visualization, real-time and generative video content, lighting and media programming, and on-site show direction. It operates three physical studio facilities in Stockholm (Sweden) for previs, camera testing, greenscreen work, and lighting/video programming.

Product overview

Green Wall Designs is a multidisciplinary visual design studio that offers a comprehensive suite of services for concerts, broadcast, theatre, esports, and live events. The service portfolio spans Creative Development & Design, Pre-production & Visualization, Video Content & Real-time Graphics (including Unreal Engine and Notch real-time/generative systems), Lighting & Video Programming, Studio & Production Support, and Vendor Relations. The company operates three physical studio facilities in Stockholm: Studio 1 (100m² content production studio with greenscreen and full camera/lighting equipment), Studio 2 (22m² for lighting/video programming), and Studio 3 (31m² for lighting/video programming). All services are delivered from concept to execution with technical precision.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Development & Design Guides the creative vision of projects from initial concept to final execution through moodboards, references, and storyboards, ensuring every element aligns with artistic objectives. Targeted at production companies, artist management, and event organizers.
• Pre-production & Visualization Delivers stage, lighting, and video design backed by CAD drawings, 3D models, and previz assets with fast iteration and early technical validation across scenic, lighting, and video disciplines.

Quantifiable outcome

• Multiple productions seen by millions worldwide including world tours, VMAs, and Eurovision
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TAIT: Global live experience company providing staging, automation, scenography, and integrated show technology for world tours and large-scale events. Comparable in delivering end-to-end live show production but at materially larger scale and scope.

Direct peers

• Universal Everything: UK-based digital art and design studio producing motion graphics, generative visuals, and screen content for concerts, public installations, and brand experiences. Comparable in real-time and generative visual work for premium live and broadcast clients.
• VT Pro Design: US-based lighting and production design firm delivering lighting, video, and scenic design for touring artists and live events. Direct peer in concert-tour visual production with comparable service breadth.
• Es Devlin Studio: London-based studio designing large-scale scenography and stage environments for world tours, ceremonies, and theatrical productions. Comparable as a high-end creative studio working with globally recognized artists and brands.
• Moment Factory: Montreal-based multidisciplinary studio creating immersive visual environments for concerts, live events, museums, and public spaces. Closest comparable in combining lighting, video content, and interactive media for premium entertainment clients at global scale.
• Stufish Entertainment Architects: London-based architectural firm specializing in concert, theatrical, and live-event set and staging design. Comparable in designing visual environments for major tours, residencies, and ceremonies with premium entertainment clients.
• Leviathan: Chicago-based creative production studio designing brand identities, motion graphics, and immersive visual experiences for live events and screen-based productions. Comparable as a multidisciplinary visual studio serving premium entertainment and brand clients.
• FragmentNine: Los Angeles-based live event visual design studio producing video content, motion graphics, and real-time visuals for concerts and tours. Direct competitor in the same niche of artist-tour visual production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-wall-designs-ab/?originalSubdomain=se
• Instagraminstagram.com/greenwalldesigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Wall Ltd.