Global Event Management (gem)

What Global Event Management (gem) does

Global Event Management (GEM) is a privately held, woman-owned boutique event management firm headquartered in Annapolis, Maryland, founded in 2017 and operating with a team of 1-10 employees. The company provides full-service planning and execution for corporate meetings, conferences, incentive trips, product launches, customer events, golf trips, trade shows, and virtual meetings, serving corporate, government agency, and pharmaceutical clients on a project-by-project basis with global delivery. Its technology layer consists of industry-standard event registration software (used to build custom registration websites capturing attendee data, hotel, and flight details) plus virtual meeting platforms with event apps, webcasting, and community boards; no proprietary software platform or AI capabilities are disclosed. The business model is professional services revenue earned through custom-quoted, scope-dependent fees for end-to-end event management, augmented by a modular "À La Carte" offering that lets clients purchase discrete components (registration, venue sourcing, vendor negotiation, event promotion) individually. Go-to-market is consultative direct sales to enterprise and government buyers, supported by a website and organic social presence on Facebook, LinkedIn, and Instagram, with no institutional funding or disclosed investor backing.

Name

Global Event Management (gem)

Legal name

Global Event Management

Website

https://eventsgem.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Event Management (GEM) is a privately held, woman-owned boutique event management firm in Annapolis, Maryland that plans and executes corporate meetings, incentive trips, virtual events, and trade shows for enterprise, government, and pharmaceutical clients worldwide.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

On-Site Event Operations & Day-Of Coordination (HSACAAAK), Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ), Venue Sourcing & Site Coordination (HSACAAAD), Event Logistics & Transportation Coordination (HSACAAAL)

Keywords

• Corporate event management
• Incentive travel programs
• Meeting planning services
• Virtual event hosting
• Trade show management

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Full-service event management including planning, execution, and coordination of corporate meetings, conferences, incentive trips, and special events. Revenue generated through professional service fees for event planning, management, and implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Global Event Management (GEM) provides full-service planning and execution of corporate meetings, conferences, incentive trips, virtual meetings, product launches, customer events, and trade shows. Services span venue sourcing, hotel/vendor contract negotiation, registration, logistics, on-site staffing, and post-event reporting, delivered to enterprise, government, and pharmaceutical clients worldwide.

Product overview

Global Event Management (GEM) is a full-service event management company offering a portfolio of distinct service modules. The core offerings include Virtual Meetings, Meetings & Conferences, Incentive Trips, Custom Golf Trips, Openings & Product Launches, Customer Events, and Expos/Vendor Shows. These core services are supported by GEM À La Carte Services, a modular offering that provides Online Registration, Venue Sourcing, Hotel & Vendor Negotiation, and Event Promotion as standalone add-on modules that companies can purchase individually. The company operates as a service-based business rather than a software platform, providing end-to-end event planning from initial discussion through onsite implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Meetings Virtual meeting and conference hosting service for corporate clients using event apps, webcasting, speaker management, sponsor/exhibitor coordination, registration monitoring, day-of staffing, community board monitoring, and post-event feedback reporting.
• Meetings & Conferences Comprehensive meeting and conference planning for corporate and government clients, covering venue sourcing, hotel and vendor contract management, program development, logistics, online/on-site registration, air travel, ground transportation, food and beverage, on-site staffing, webcasting, event promotion, and social media marketing.
• Incentive Trips Sales incentive travel programs for corporate clients including destination experiences, welcome receptions, group activities, spa appointments, and awards dinners for top performers and their spouses.
• Custom Golf Trips Customized golf itineraries for corporate groups at exclusive courses worldwide, including air, accommodations, tee times, group excursions, transportation, and dining.
• Openings & Product Launches Product launch and grand opening event planning including venue selection, event theme development, marketing, and entertainment coordination designed to build hype and drive sales for corporate clients.
• Customer Events Customer-focused events for corporate clients including teambuilding activities, corporate golf outings, wine tasting experiences, and client retreats designed to make customers feel appreciated and encourage idea sharing.
• Expos/Vendor Shows Trade show and vendor show management including booth design, production drawings, graphics, layout diagrams, production timelines, show services coordination, installation and dismantle crew arrangement, and exhibitor/attendee customer service.
• GEM À La Carte Services Modular, standalone event planning assistance for companies needing help in specific areas, offering online registration, venue sourcing, hotel and vendor negotiation, and event promotion services on an individual basis.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• BCD Meetings & Events: Global corporate meetings, events, and incentive travel management firm. Competes head-to-head with GEM for enterprise meeting planning and incentive program business across regulated verticals like pharma.
• ITA Group: Corporate meeting, incentive, and engagement solutions provider serving large enterprises. Closely comparable in incentive trips, sales meetings, and event management focus.
• ConferenceDirect: Hospitality and meeting solutions company specializing in venue sourcing and full-service meeting planning. Directly overlaps with GEM's Meetings & Conferences and venue sourcing services.
• HelmsBriscoe: Global venue sourcing and meeting management firm leveraging hotel relationships. Comparable to GEM on venue sourcing and contract negotiation, with similar distribution-advantage thesis.
• CSI (Convention Storeholders Inc.): Full-service event management company providing meetings, incentives, and conferences for corporate clients. Comparable in service mix and customer segment, with a broader scale.

Broad incumbents

• Maritz Global Events: Long-established, scaled full-service corporate meeting and incentive travel agency with global delivery capabilities. Directly comparable to GEM in service scope (meetings, incentives, events) but at materially larger scale and breadth.
• Experient (now part of Maritz): Association and tradeshow management company now under Maritz, offering registration and event management services comparable to GEM's Meetings & Conferences and Expos/Vendor Shows capabilities.
• Cvent: Dominant event management technology platform (registration, virtual, venue sourcing) that competes with GEM's in-house technology stack. Functions partly as a software supplier and partly as an indirect competitor to GEM's full-service model.

Emerging players

• Groups360: Technology-enabled meeting and group booking platform focused on venue sourcing and attendee management. Comparable to GEM's à la carte venue sourcing and online registration offerings, with a more tech-enabled model.

Others

• Onyx CenterSource: Provider of commission recovery, hotel sourcing, and meetings payment solutions. Comparable to GEM as an adjacent ecosystem participant serving the same corporate meetings buyer with related services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gemeventsmd
• LinkedInlinkedin.com/company-beta/18048671
• Instagraminstagram.com/events_gem

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Event Management (gem)