TheGoodPlace

What TheGoodPlace does

The Good Place (TheGoodPlace) is a privately held Moroccan online and physical retail store headquartered in Casablanca, founded in 2022 and operating with a small team of 1-10 employees. The company sells more than 1,500 everyday products spanning household organization, kitchen accessories, automotive and motorcycle items, electronics, personal care and beauty, travel equipment, children's toys, anime figurines, pet supplies, DIY tools, and stationery across 16 categories on its WordPress/WooCommerce platform thegoodplace.ma. It complements the e-commerce storefront with a company-owned physical showroom in Casablanca's Hay Castor neighborhood, creating a hybrid omnichannel model.

Its go-to-market is product-led and direct-to-consumer: customers self-serve through the website, with social media (Facebook, Instagram, TikTok, YouTube) and WhatsApp driving top- and mid-funnel acquisition. Revenue is generated through one-time retail product sales priced in Moroccan Dirham, with cash-on-delivery as the headline payment mechanism, 7-day product warranties, free delivery on orders above 299 Dh, and same-day shipping (before 2 PM) via a logistics partnership with CATHEDIS for 24-hour nationwide delivery across Moroccan cities. The assortment spans budget items starting around 9 Dh up to small appliances and electronics in the low hundreds of Dirham, with seasonal collections (e.g., the Summer 2026 launch of 81 products) and brand sub-categories (Flamingo, Oraimo, ENZO) used to drive repeat engagement.

Name

TheGoodPlace

Legal name

The Good Place

Website

https://thegoodplace.ma

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Place is a Moroccan e-commerce and physical retailer selling 1,500+ affordable household, kitchen, auto, beauty, travel, and lifestyle products to Moroccan consumers via its WooCommerce platform and Casablanca showroom, with cash-on-delivery payment and 24-hour nationwide delivery through CATHEDIS.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

General Merchandise Retailers (455), Department Stores (45511), Department Stores (4551)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

Mid-Tier Department Stores (Family Value / Budget-Conscious) (CRAGACAE)

akta.pro secondary industries

Off-Price Department Stores (Outlet / Clearance Centers) (CRAGAEAI), Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Online retail store
• Household products
• Consumer electronics retail
• Home accessories
• E-commerce platform

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales (Retail): Direct e-commerce retail of consumer goods. Customers purchase products at listed prices with one-time transactions. Revenue generated through product margins on sales. Additional revenue from delivery fees waived for orders over 299 Dh.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TheGoodPlace operates a direct-to-consumer online and physical retail store in Morocco (thegoodplace.ma) selling affordable household, kitchen, automotive, beauty, and lifestyle products. The catalogue spans more than 16 product categories and 1,500 SKUs, with payment on cash-on-delivery and 24-hour delivery fulfilled through a partnership with CATHEDIS. The business combines a WooCommerce storefront with a physical retail outlet in Khouribga.

Product overview

TheGoodPlace (The Good Place) is a Moroccan e-commerce platform operating at thegoodplace.ma, offering over 1,500 products across 16 product categories including home organization (Maison & Jardin), kitchen accessories, automotive/moto/cycling, electronics, travel equipment, beauty and wellness, anime figurines, children's toys, pet supplies, DIY tools, and stationery. The platform operates both online with delivery via CATHEDIS logistics partner and through a physical store in Casablanca. The core offering is a general merchandise e-commerce marketplace featuring seasonal collections (such as the Summer 2026 collection with 81 products), brand sub-categories (Flamingo for auto products, Oraimo for electronics, ENZO for personal care appliances), and value-positioned product lines across affordable price points. The company emphasizes cash-on-delivery payment and 24-hour shipping across Morocco.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisine & Maison (Kitchen & Home)
• High-Tech & Image-Son
• Informatique (Computing)
• Maison & Déco (Home & Décor)
• Beauté & Hygiène (Beauty & Hygiene)
• Homme (Men)
• Femme (Women)
• Enfant & Bébé (Kids & Baby)
• Auto & Moto
• Quincaillerie & Outillage (Hardware & Tools)
• Bricolage (DIY)
• Animalerie (Pet Supplies)
• Jardin & Plein Air (Garden & Outdoor)
• Sport & Loisirs (Sports & Leisure)
• Bureau & Fournitures (Office & Stationery)
• Smartphones & Tablettes

Quantifiable outcome

• 4.8/5 average customer rating on Google
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CATHEDIScoreChannel Partner/ Reseller/ DistributorCATHEDIS serves as the primary logistics and delivery partner for The Good Place. All online orders are shipped via CATHEDIS, which provides nationwide delivery coverage across Morocco including Casablanca, Rabat, Marrakech, Tanger, Fès, Agadir, and all other cities. Orders placed before 2 PM are shipped same day with 24-hour delivery promise.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• IKEA Morocco: Home furnishings and home organization retailer with Moroccan operations. Directly competes for the home organization, storage, decoration, and small-furniture spend that forms The Good Place's largest single category (Maison & Jardin, 222 products).
• Decathlon Maroc: Sporting goods and outdoor retailer in Morocco with growing e-commerce. Overlaps with The Good Place's travel, outdoor, and active-lifestyle sub-categories at more curated depth and stronger brand recognition in sports/fitness.

Direct peers

• Hmizate: Moroccan multi-category online retailer offering household, kitchen, beauty, and electronics products with cash-on-delivery. Closest direct competitor in terms of assortment breadth, COD-first checkout, and value positioning toward Moroccan household consumers.
• Jumia Morocco: Pan-African e-commerce marketplace with the largest Moroccan GMV share. Operates a multi-category general merchandise storefront (electronics, home, beauty, fashion) with nationwide delivery — directly comparable in assortment and target customer to The Good Place, though at vastly larger scale.

Broad incumbents

• Electroplanet: Morocco's leading consumer electronics and home appliances retailer with nationwide stores and online ordering. Overlaps with The Good Place's electronics, kitchen small-appliances, and home categories at higher price points and with stronger category expertise.
• AliExpress: Global cross-border marketplace shipping into Morocco. Competes on the same low-price, broad-assortment household goods, accessories, and gadget categories, particularly for Moroccan consumers comfortable with longer delivery times in exchange for lower prices.
• Marjane: Morocco's largest hypermarket chain with an expanding e-commerce platform. Competes for the multi-category household basket (home, kitchen, beauty, electronics) and has the scale advantage of an established physical retail footprint across major Moroccan cities.
• Avito: Morocco's leading classifieds platform. While not a transactional retailer, it is the dominant online destination for Moroccan consumers shopping for new and used goods across home, auto, electronics, and lifestyle categories — competing for the same intent and traffic.

Others

• Oraimo: Consumer electronics accessories brand (audio, charging) with strong presence across North Africa. While The Good Place is a reseller of Oraimo products, Oraimo's own DTC channels and retail partnerships represent both a brand partner and a potential vertical competitor.
• Amazon (cross-border into Morocco): Global e-commerce incumbent. Although Morocco lacks a dedicated Amazon storefront today, cross-border purchasing and any future Morocco entry would compress pricing across general-merchandise, electronics, and home categories where The Good Place operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheGoodPlaceMaroc
• Facebookfacebook.com/thegoodplacemaroc
• Instagraminstagram.com/thegoodplacemaroc
• TikToktiktok.com/@thegoodplace.ma
• LinkedInlinkedin.com/company/the-good-place-maroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheGoodPlace