What WALLBEDKING does

Wall Bed King designs and manufactures Murphy (wall) beds and related furniture accessories, operating as a direct-to-consumer e-commerce business founded in 2012 in the United Kingdom under the legal entity IZN Limited (registered in England and Wales, company number 08141005). The company sells bed mechanisms, frames, mattresses, cabinets, and modular add-ons through its own localized websites in seven markets (UK, US, Germany, France, Italy, Spain, Portugal), with products shipped flat-packed worldwide. Its core technology centers on a German-engineered gas piston mechanism paired with solid European steel frames and heavy-duty heat-treated beech bed slats, delivering smooth finger-light operation and a stated 772 lbs (350 kg) load capacity. Free delivery, a 30-day money-back guarantee, and a lifetime warranty on frames and pistons (for purchases from January 2019 onwards) anchor the customer proposition.

The product portfolio spans three families: the Classic range (steel-frame wall bed, vertical or horizontal, USD 1,099-1,399), the Studio range (modern minimalist design without an external cabinet, USD 1,399-1,799), and the next-generation Morphy system (USD 1,199-2,049) with modular SizeFlex (16 size configurations from a single base) and TypeFlex (transforms the same base into a wall bed, storage bed, ottoman bed, or bunk bed) technologies. The company serves two primary customer groups: residential homeowners and renters seeking space-saving sleeping solutions, and a smaller commercial channel of interior designers, bedroom fitters, and contractors who receive volume discounts. Wall Bed King is bootstrapped and founder-controlled with no disclosed external funding, a single registered office in Bishop's Stortford, England, and the company self-describes as the leading online manufacturer of Murphy beds in Europe for five-plus years.

Name

WALLBEDKING

Legal name

IZN Limited

Website

https://wallbedking.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Wall Bed King is a UK-founded, bootstrapped direct-to-consumer manufacturer of Murphy wall beds (Classic, Studio, Morphy modular lines) using German-engineered gas pistons and solid steel frames, selling through localized e-commerce sites across the US and six European countries.

Ownership category

akta.pro rank

Product category

Murphy wall beds and space-saving bed furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)

Keywords

• Murphy wall beds
• Space-saving furniture
• Folding bed frames
• Modular wall beds
• Hidden bed mechanisms

Headquarters

HQ city

Bishop's Stortford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Murphy Bed Frame Sales: Sale of wall bed mechanisms/frames (Classic, Studio, and Morphy ranges) as one-time purchases. Customers buy the frame mechanism only; mattresses and cabinets/wardrobes are not included (allowing customization). Revenue is generated from product sales at varying price points based on size and model.
2. Mattress Sales: Sale of mattresses including Wall Bed King Supreme mattress in various sizes. Optional add-on sales to bed frame purchases.
3. Morphy Sofa Module: Sale of Morphy sofa module as an add-on accessory for the Morphy bed system (499 EUR)
4. Cabinet/Storage Accessories: Sale of cabinets and storage modules that can be added to wall bed frames for customization. Available through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Wall Bed King designs, manufactures, and sells Murphy wall bed mechanisms and frames directly to consumers through its own e-commerce storefront. Its product line covers the Classic, Studio, and Morphy ranges in multiple sizes and orientations, supported by accessories such as mattresses, cabinets, and modular add-ons. The company also offers refurbished clearance models and serves commercial accounts (interior designers, bedroom fitters, contractors) with volume discounts.

Product overview

Wall Bed King is a murphy bed (wall bed/folding bed) manufacturer offering three main product lines: Classic (flagship steel frame wall bed), Studio (modern minimalist hidden bed without cabinet), and Morphy (next-generation modular system with SizeFlex™ and TypeFlex™ innovations). The Morphy system represents a major evolution, allowing users to change bed sizes and transform between wall bed, storage bed, ottoman, or bunk configurations using the same base frame. Products are sold as kits (frame mechanism without mattress or surrounding cabinets), with accessories including mattresses, cabinets, and upcoming Morphy add-on modules (sofa, desk, storage). The company also offers certified refurbished models through its clearance section.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Wall Bed Flagship fold-down wall bed mechanism with solid steel frame, German-engineered gas pistons, and lifetime warranty. Available in vertical and horizontal orientations in sizes from Twin to King for residential customers needing a robust, easy-to-install space-saving bed.
• Studio Wall Bed Stylish, minimalist wall bed that folds against the wall without requiring an additional cabinet, featuring elegant underside panels for seamless camouflage. Designed for buyers seeking a modern, compact hidden bed with feather-light gas piston operation.
• Morphy Bed System Next-generation modular wall bed system whose universal base can grow across 16 size configurations (Single to King) and convert between a wall bed, storage bed, ottoman bed, or bunk bed. Supports both vertical and horizontal installation and is upgradeable with add-on modules.
• Morphy Classic Entry-level model within the Morphy modular range offering the trusted Wall Bed King quality with a sleek design and future-ready compatibility for expansion or upgrades via Morphy modules.
• Morphy Studio Morphy base combined with the Studio module to deliver a modern, elegant hidden bed look with a distinctive white under-panel for seamless room integration.
• Morphy Integrated Morphy variant with cabinet module that fully conceals the bed behind cabinetry, allowing custom cabinets to be built around the frame for complete integration into the room.
• Mattresses Range of mattresses compatible with all Wall Bed King bed frames, including the Wall Bed King Supreme option. Supports standard mattresses up to 12 inches (30cm) thick across pocket sprung, coil sprung, foam, gel, and latex constructions.
• Refurbished Wall Beds Certified refurbished Classic and Studio Murphy wall beds sold at discounted prices through the clearance section. Fully functional with possible minor cosmetic imperfections, backed by a 5-year warranty and 30-day money-back guarantee.

Quantifiable outcome

• Can support weight of 2 adults for daily use with 772lbs (350kg) limit
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• BoConcept: BoConcept is a Danish franchised furniture retailer selling modern urban furniture across Europe and internationally. It is comparable to WBK as a European-designed, multi-country furniture retailer serving similar residential customers, though its catalog is broader and includes wall beds only as a small part of its range.

Direct peers

• Expand Furniture: Expand Furniture is a European-based direct-to-consumer retailer of wall beds, sofa beds, and space-saving furniture. It is a direct competitor in the online Murphy/wall bed category and overlaps most closely with Wall Bed King's Classic and Studio lines on product and channel model.
• Lori Wall Beds: Lori Wall Beds is a US-based manufacturer and retailer of Murphy wall beds offering horizontal and vertical options with custom cabinetry. It is a direct competitor in DTC wall beds serving residential and commercial customers in North America, similar to WBK's US storefront.
• Resource Furniture: Resource Furniture is a US/Italy-based retailer and distributor of transforming furniture, including high-end wall beds, Murphy beds, and modular systems. It is a direct peer in premium wall beds targeting designers, architects, and consumers, with showrooms and DTC channels comparable to WBK.
• The Murphy Bed Company: The Murphy Bed Company is a US-based DTC retailer of Murphy wall beds, custom cabinets, and space-saving furniture. It is a direct peer to WBK in online wall bed sales in the US, with comparable product framing (mechanism + cabinet) and consumer/professional buyer mix.
• Wall Beds Plus: Wall Beds Plus is a US-based direct-to-consumer retailer of Murphy wall beds and custom cabinetry systems. It competes with WBK in the US market on wall bed frames, customization, and installation, with an overlapping designer/installer customer base.
• Clei (Clei Group / ICF): Clei is an Italian manufacturer of transforming wall beds, modular furniture, and space-saving systems sold across Europe and North America. It is a direct competitor in premium modular wall beds and overlaps with WBK's Morphy range in modularity and global DTC distribution.

Broad incumbents

• Amazon: Amazon's furniture and home furnishings marketplace lists numerous Murphy/wall bed brands alongside Prime-eligible shipping. It is a broad incumbent on discoverability, search traffic, and two-day fulfillment, against which WBK's 5-10 working day free shipping must compete for consumer attention.
• IKEA: IKEA is the global incumbent in affordable flat-pack furniture retail, offering a wall bed/Murphy bed sub-range alongside its broader catalog. It competes with WBK in the same shelf-space-saving use cases but does not specialize in wall beds, undercutting on assortment and physical-store traffic.
• Wayfair: Wayfair is the largest US online furniture and home furnishings retailer, listing thousands of wall beds from multiple manufacturers. It competes with WBK by aggregating competing wall bed brands and capturing the majority of paid-search demand for 'Murphy bed' queries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WallBedKing
• YouTubeyoutube.com/user/WallBedKing
• Facebookfacebook.com/wallbedking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALLBEDKING