Raphaël Perrier Officiel

What Raphaël Perrier Officiel does

Raphaël Perrier Officiel is a privately held French luxury hairdressing group, legally operated under the Hair Agency entity and headquartered in Le Mans, France. The group operates a vertically integrated ecosystem spanning premium salon services, professional education, branded products, custom wig creation, and franchise/partner networks. Core operations include three company-owned salons in Paris, Le Mans, and Limoges; the International Training Center (ITC) in Le Mans (founded 2020, spanning 1,600m2 with a Virtual Reality room for the HairTeach training system); over 100 international salons including 80 Club RP partner salons across Europe and Asia; a wig atelier producing custom pieces for films, musicals, and TV series; and an e-commerce platform (rp-shop.fr) selling the Miracle hair care range and Victorivs professional tools.

The business generates revenue through multiple streams: premium salon services (professional services), franchise and licensing royalties from the Franchise RP and Club RP networks, training fees (2-day modules at €900 HT for professionals, €350 HT for apprentices), retail product sales (Miracle range, Victorivs Falcon line, extension packs at €1,020-€1,920 HT), and enterprise B2B contracts for entertainment/media clients. Notable enterprise customers include TF1 Group (NRJ Music Awards, Star Academy, Eurovision, The Voice), Netflix, Canal+, M6, France Télévisions, Théâtre Mogador (The Lion King), and Procter & Gamble (Paris 2024 Olympics). The go-to-market combines enterprise field sales through the franchise network, event-driven marketing anchored on high-profile entertainment appearances (Olympics, NRJ Music Awards, Festival de Cannes), and channel partner recruitment through 137 partner schools.

The group's primary customer segments are professional hairdressers and salon owners (training and franchise buyers), individual luxury salon clients, and entertainment/media industry buyers. Pricing is a mix of unit pricing for products, pay-as-you-go for training, and quote-based for salon services and custom wig commissions. The company is founder-led by Raphaël Perrier (third-generation hairdresser, world champion), with no disclosed outside equity investors, funding rounds, or M&A activity. Strategic alliances include Wella (WellaFamily artistic ambassador), L'Oréal Professionnel, Porsche Experience Center Le Mans, Victorivs (tools partner), and Revlon/Kerastase/Schwarzkopf (Club RP product partners).

Name

Raphaël Perrier Officiel

Legal name

Hair Agency

Website

https://raphaelperrier.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Raphaël Perrier Officiel is a privately held French luxury hairdressing group operating premium salons in Paris, Le Mans, and Limoges, an International Training Center, a 100+ salon franchise and Club RP partner network, a custom wig atelier for film and theater, and branded Miracle and Victorivs professional products distributed via rp-shop.fr.

Ownership category

akta.pro rank

Product category

Premium Professional Hairdressing Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

Keywords

• Professional hairdressing services
• Luxury hair salon
• Professional hairdressing training
• Custom wig creation
• Salon franchise network

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Premium Salon Services: High-end hairdressing services across company-owned and franchise salons in Paris, Le Mans, and Limoges. Includes bespoke wigs for films and theatrical productions (The Lion King, Monte Cristo, Amadeus), TV studio services for TF1, M6, Canal+, Netflix, and France Télévisions.
2. Retail Product Sales: Sale of professional hair care products including the Miracle by Raphaël Perrier range (6 products: Bain Douceur, Masque Régénérant, Soin Spray, Elixir, Laque Souple, Spray Brillance) and Victorivs professional tools (FALCON 1700 dryer, FALCON 9 clipper, FALCON MINI finisher) through the rp-shop.fr e-commerce platform.
3. Professional Training and Education: Two-day Premium training sessions at the International Training Center in Le Mans covering cutting, coloring, balayage, chignons, textured hair, morphology, management, barbering, extensions, and artistic techniques. Training sessions offered across France with 137 partner schools. International diploma programs through partnerships in Brazil and Italy.
4. Franchise RP Network: Franchise model offering independent salon owners access to the Raphaël Perrier brand, exclusive know-how, training, marketing processes, and the Club RP support network. Over 100 international salons with 80 Club RP partners.
5. Extensions Product Packs: Specialized extension product packs sold to professional hairdressers: Pack Discover at 1,020€ HT and Pack Expert at 1,920€ HT, with complimentary training included.
6. International Salon Network Licensing: Operating salons across Europe and Asia under the Raphaël Perrier brand, applying French ancestral know-how with a premium salon experience in exclusive settings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Raphaël Perrier Officiel delivers premium hairdressing salon services across its three flagship locations in Paris, Le Mans, and Limoges, complemented by a professional product portfolio (Miracle hair care range, Victorivs equipment, hair extensions) sold through rp-shop.fr. The group also operates the International Training Center in Le Mans for professional education, a custom wig atelier serving theatrical and film productions, TV studio hair services for major French broadcasters, and the Franchise RP and Club RP networks of independent partner salons.

Product overview

Raphaël Perrier Officiel is a prestigious French hairdressing group offering a comprehensive ecosystem centered on haute coiffure (high hairdressing). The core offering combines premium salon services at three flagship locations (Paris, Le Mans, Limoges) with a professional product portfolio including the Miracle hair care range (shampoo, masks, sprays, styling products) and Victorivs professional equipment (Falcon hairdryers and clippers). The company operates the International Training Center (ITC) in Le Mans as its educational arm, providing premium 2-day training modules to professional hairdressers. Additional revenue streams include custom wig creation for films and musicals, TV studio services for major French broadcasters, and the Club RP network of over 100 international partner salons. The group also produces annual theatrical hair shows and competitions. All products are distributed through rp-shop.fr.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle by Raphaël Perrier: Professional hair care product range including Bain Douceur shampoo, Masque Régénérant, Soin Spray, Elixir, Laque Souple, and Spray Brillance, formulated with thermal water and Mediterranean plant extracts.
• Victorivs
• Maison Raphaël Perrier Spa (MRP)
• International Training Center (ITC)
• Académie Raphaël Perrier
• Club RP
• HairTeach

Products and services

• Premium Salon Services Premium hairdressing services including cuts, color, balayage, chignons, extensions, keratin treatments, and bespoke styling delivered at company-owned salons in Paris (47 Rue de Laborde), Le Mans (3 Rue Claude Blondeau), and Limoges (14 Rue Adrien Dubouché). Targeted at luxury individual consumers, celebrities, and high-profile clients.
• Miracle Hair Care Range Professional hair care product line including Bain Douceur shampoo, Masque Régénérant mask, Soin Spray leave-in, Elixir, Spray Brillance shine spray, Laque Souple hairspray, and Bougie Miracle candle. Formulated with Spezzano thermal water and Mediterranean botanical extracts (olive, orange, clementine leaves) rich in antioxidant polyphenols. Sold via rp-shop.fr for professional and consumer use.
• Victorivs Professional Equipment Professional hairdressing equipment including the Falcon 1700 hairdryer (€104.30 HT), Falcon 9 clipper (€62.30 HT), and Falcon MINI finishing clipper (€48.30 HT). Designed with premium materials offering ergonomics, precision and power. Sold via rp-shop.fr and promoted through events.
• Hand-Implanted Hair Extensions Custom hair extensions using 100% natural hair with adhesive tape technology, available in 30cm and 50cm lengths across 8 color shades. Repositionable, reusable, and applied invisibly with easy pose and removal. Targeted at professional hairdressers and luxury consumers.
• Extension Packs (Discover and Expert) Two exclusive packs for professional hairdressers: Discover Pack (€1,020 HT) including 30cm and 50cm extensions with accessories and free 2-day extension training; Expert Pack (€1,920 HT) with an extended range and full accessories plus free training. Sold through rp-shop.fr.
• Premium Training Modules Two-day intensive professional training sessions covering women's and men's cuts, barbering, curly and textured hair, morphology, management, chignons and braids, balayage, coloring, artistic and studio work, styling, extensions, social networks, wig making, and cranial modeling. Limited to 20 participants per session. Pricing: €900 HT for professionals and €350 HT for apprentices. Includes the Summer Bootcamp 4-day intensive and Sunset Shades 3-day balayage package.
• Custom Wig Atelier and Bespoke Creations Custom wig creation for films, theatrical musicals (The Lion King, Amadeus, Monte Cristo), TV series, and celebrity clients. Entirely hand-made using ancestral French methods that replicate natural hair implantation, combined with technological innovation. Made in France. Targeted at entertainment industry buyers and luxury individual clients.
• TV and Entertainment Studio Hair Services Professional on-site hair team services deployed to TV studios, theatrical productions, and event venues across France. Long-term partnerships with TF1, Netflix, Canal+, M6, and France Télévisions cover shows including NRJ Music Awards, Star Academy, Eurovision, The Voice, Danse avec les Stars, Les Enfoirés, and Emily in Paris series. Targeted at TV networks, streaming platforms, and theatrical producers.
• Club RP Partner Network Independent salon partner network providing member salons with Raphaël Perrier brand backing, exclusive know-how, marketing, digital, communication, and training support, plus global and key account management. Over 80 Club RP partners operating alongside the broader network of more than 100 international salons.
• Franchise RP Franchise offering providing entrepreneurs and independent salon owners with the full Raphaël Perrier universe including exclusive signature know-how, structured training programs, business processes, marketing support, and access to the artistic world. Forms part of a network spanning more than 100 international salons across Europe and Asia.
• Maison Raphaël Perrier Spa (MRP) Luxury hair salon and well-being spa concept in Le Mans offering bespoke hair services combined with well-being amenities including sauna, hammam, jacuzzi, sensory shower, and massage rooms. Targeted at luxury individual consumers seeking a holistic premium beauty experience.
• Custom Hair Design (Sur Mesure) Bespoke hair creation service including custom cuts, hairstyles, accessories, and exclusive services for individual clients, celebrity clientele, films, and theatrical shows. Combines ancestral French know-how with modern technological innovation.
• Soin Vegan sur Mesure à la Kératine Végétale Customized in-salon hair treatment using wheat-based vegan keratin applied strand-by-strand for deep reconstruction, preceded by a personalized diagnostic and followed by bespoke application. Targeted at premium salon clients seeking tailored, plant-based hair reconstruction.
• International Training Center (ITC) Academy Premium professional hairdressing training academy facility in Le Mans spanning more than 1,600m2 across two floors. Features training rooms, artistic creation workshop, barber space, co-working area, shooting studio, and a dedicated Virtual Reality room for the HairTeach innovation concept. Hosts premium training modules, international diploma programs, and partner school coordination.

Quantifiable outcome

• 100+ international salons across Europe and Asia with 80 Club RP partners
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Porsche Experience Center Le Mans (PEC Le Mans)flagshipStrategic or Co-development Partner · 19 October 2023A partnership founded on shared values of tradition, innovation, performance, and excellence. Raphaël Perrier clients are hosted at the Porsche Experience Center for high-end seminars at the legendary 24 Hours circuit, with client transfers in Porsche Taycan electric vehicles. First joint event 'Octobre Rose' raised funds for Ruban Rose breast cancer association. Raphaël Perrier's 'Be Woman' show is exhibited in the PEC showroom.
• Wella (WellaFamily)coreGTM or Marketing Partner · 1 September 2023Raphaël Perrier is a WellaFamily artistic ambassador. The 'Enter the Legend Wella' show at MCB 2023 brought together Wella's artistic ambassadors for an exceptional showcase. Ongoing partnership for training events, product launches, and shows.
• L'Oréal ProfessionnelcoreGTM or Marketing PartnerL'Oréal Professionnel is a key brand partner hosting training events and seminars at the International Training Center. Raphaël Perrier collaborates with L'Oréal on professional education and brand events.
• 137 Partner Schools (Hairdressing Apprenticeship Network)coreStrategic or Co-development PartnerNetwork of 137 partner schools across France for hairdressing apprenticeship training. Raphaël Perrier provides curriculum, methods, and training to apprentices through these school partnerships, forming the foundation of professional education reach.
• Club RP Partners (80+ Independent Salon Network)coreChannel Partner/ Reseller/ Distributor80+ independent salon owners form the Club RP network, benefiting from Raphaël Perrier brand backing, marketing support, digital tools, communication, and training. Members receive global and key account management support while retaining independence.
• Hair Brasil (Brazil Education)minorStrategic or Co-development PartnerInternational education partnership with Hair Brasil for professional training programs in Brazil, including international diploma courses for Brazilian hairdressers. Contact form on rp-international page for Brazilian professionals.
• Cosmoprof Bologna (Italy Education)minorStrategic or Co-development PartnerPresence at Cosmoprof Bologna 2022 for international education outreach to Italian hairdressers. Raphaël Perrier International education program promoted at the trade show for professional courses leading to international diplomas.
• Victorivs (Professional Tools Brand)coreStrategic or Co-development PartnerVictorivs is Raphaël Perrier's partner brand for professional hairdressing tools. Products include the FALCON 1700 dryer, FALCON 9 clipper, FALCON MINI finisher, and specialized brushes. Raphaël Perrier co-develops and promotes these tools through the rp-shop.fr e-commerce platform and events.
• Procter & Gamble (P&G)flagshipStrategic or Co-development PartnerRaphaël Perrier was officially selected by Procter & Gamble to operate the beauty salon at the Paris 2024 Olympic and Paralympic Village. P&G brands collaborated with Raphaël Perrier to provide hair care, styling, barber, and manicure services to 22,000 athletes and staff. This was a landmark partnership for brand visibility.
• TF1 GroupflagshipStrategic or Co-development PartnerTF1 is the primary broadcast partner for Raphaël Perrier's TV studio hair services. The team serves as official hair team for TF1 events including NRJ Music Awards, Star Academy, Eurovision, and other major productions. Long-standing relationship spanning multiple years.
• Théâtre MogadorcoreStrategic or Co-development PartnerMulti-year partnership with Théâtre Mogador in Paris for hair services during comedy musical productions including The Lion King. Joint photo competition for apprentices with the theater, awarding backstage visits and show access.
• Revlon, Kerastase, Schwarzkopf, GenerikminorGTM or Marketing PartnerPartner brands within the Club RP network, providing product ranges for member salons alongside Raphaël Perrier's own Miracle range and Victorivs tools.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dessange: Iconic French luxury hairdressing brand operating a global franchise network of salons. Directly comparable on heritage (multi-decade brand), premium positioning, and franchise-led international growth strategy.
• Toni&Guy: Global hairdressing brand with strong training academy (Tigi/label.m) and franchise salon network. Comparable as a founder-led premium salon brand combining education, products, and franchise operations across multiple continents.
• Franck Provost: Leading French premium salon brand with hundreds of franchise salons across Europe. Comparable as a France-based hairdressing brand combining own salons, training, and franchise expansion with mid-to-premium positioning similar to Raphaël Perrier.
• Jean Louis David: Major French salon chain with a network of franchised salons across France and Europe. Directly comparable to Raphaël Perrier's premium salon services and franchise/Club RP model, operating in the same geographic and demographic segment with similar training-led positioning.
• Vidal Sassoon: Globally recognized luxury salon brand with historical training academy heritage. Comparable on premium positioning, founder-as-iconic-figure branding, and training-led differentiation in professional hairdressing.
• Intercoiffure Mondial: Global network of independent premium salons with shared standards, training, and artistic direction. Comparable to Raphaël Perrier's Club RP model as an internationally organized coalition of independent high-end salons.

Broad incumbents

• Kérastase: Luxury professional haircare brand under L'Oréal, distributed through premium salons including those in the Raphaël Perrier network. Comparable as a broad incumbent in the premium professional haircare category that benefits from the same high-end salon distribution model.
• L'Oréal Professionnel: Global professional haircare brand and division of L'Oréal Group, and an existing partner of Raphaël Perrier. Comparable as a broad incumbent supplying products and training across the professional salon industry, though operating at vastly larger scale across multiple sub-brands.
• Schwarzkopf Professional: Henkel-owned professional haircare brand supplying salons globally, and a listed Club RP partner brand. Comparable as a broad incumbent providing professional products distributed through premium salon networks.
• Wella (Wella Company): Global professional haircare brand with a portfolio including Wella, Sebastian, and Nioxin, and an existing GTM partner of Raphaël Perrier. Comparable as a broad incumbent in salon professional education and product distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9Qbn_pddiFuxnMWa3UJhGA
• Facebookfacebook.com/raphael.perrier.international
• Instagraminstagram.com/raphael_perrier_officiel
• LinkedInlinkedin.com/company/raphael-perrier-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raphaël Perrier Officiel