Greentime Ab
Greentime AB provides a digital sustainability planning tool, a third-party event certification program, and advisory services that help event organizers, municipalities, and destination organizations run environmentally and socially certified events across Sweden and select European markets.
- Company typePrivate
- Founded2014
- HeadquartersVarberg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Greentime Ab does
Greentime AB, founded in 2014 and headquartered in Varberg, Sweden, provides a digital sustainability planning platform paired with a third-party event certification program and professional advisory services aimed squarely at the event industry. The core asset is a domain-specialized SaaS tool ('Hållbarhetsverktyget') containing 130 structured questions covering environmental, social, and organizational sustainability across the event lifecycle, integrated with a Scope 1, 2, and 3 CO2 calculator and aligned to the UN Sustainable Development Goals and EU CSRD reporting directives. Built on top of the tool is the flagship 'Certifierat Hållbart Evenemang' (Certified Sustainable Event) certification, which requires 41 mandatory compliance items plus a 70% score on assessed criteria, and incorporates independent third-party auditor review and on-site verification — a structure deliberately different from organization-level ISO-style sustainability schemes.
The company monetizes through a mix of recurring tool subscriptions (Organizer Package Basic at 19,500 SEK/year, Plus at 24,500 SEK/year), one-time per-event certification fees (20,000–40,000 SEK), cluster licenses for municipalities and destination organizations covering 5–20 events, and professional services (advisory at 140 EUR/hour, workshops from 2,500 EUR, web courses at 2,900 SEK). It distributes via direct consultative sales augmented by a self-serve trial in international markets, channel partnerships with municipalities and DMOs, and an education-led marketing motion built on webinars, the annual 'Inspirationsdagar' (Inspirations Days), and a public Reference Project transparency platform that publishes certified event outcomes. The customer base spans sports events (Gothia Cup, O-Ringen, Nordea Open, IHF World Men's Handball Championship), festivals (Malmöfestivalen, Eurovision Song Contest Malmö, Stockholm International Film Festival), trade fairs, scouting events (World Scout Jamboree), and public-sector buyers, with named international references in Estonia, Switzerland, Denmark, Ireland, and Germany. The team is small (1–10 employees), founder-led (CEO Simon Strandvik), has no disclosed external funding or parent company, and holds an AAA Dun & Bradstreet credit rating placing it in the top 2–3% of Swedish limited companies.
Greentime Ab firmographics
Firmographics- Name
- Greentime Ab
- Legal name
- Greentime AB
- Website
- https://greentime.se
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greentime AB provides a digital sustainability planning tool, a third-party event certification program, and advisory services that help event organizers, municipalities, and destination organizations run environmentally and socially certified events across Sweden and select European markets.
- Ownership category
- akta.pro rank
Greentime Ab industry classification
Industry- Product category
- Event Sustainability Software
- akta.pro primary industry
- Sustainability & Carbon Tracking for Business Travel (THAKANAN)
- akta.pro secondary industries
- Carbon Accounting & Sustainability Management for Travel (THALAMAK), Sustainability & Carbon Emissions Reporting (Business Travel) (THACAOAG)
Keywords
Where Greentime Ab is headquartered
LocationHeadquarters
- HQ city
- Varberg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Greentime Ab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sustainability Tool Subscriptions: Annual subscription fees for access to the digital sustainability planning tool, offered in tiers (Organizer Package Basic and Plus) with different numbers of events and users included. Base tier at 19,500 SEK/year for 1 event and 2 users; Plus tier at 24,500 SEK/year for up to 2 events and 4 users. 12-month contract period.
- Third-Party Certification Fees: Per-event certification fees ranging from 20,000 to 40,000 SEK depending on event size and complexity, with separate EUR pricing from approximately 3,000 EUR upwards. Certification requires purchase of an Organizer Package and involves external auditor review and on-site verification.
- Professional Services (Advisory, Workshops, Lectures): Hourly advisory sessions at 140 EUR, workshops starting from 2,500 EUR, and tailored lectures/workshops delivered across Sweden and internationally. Over 500 lectures completed and 600+ assignments delivered. Cluster solutions for municipalities and destination organizations offered as custom quotes.
- Additional User and Event Licenses: Add-on fees for additional users (170 EUR), additional events (450 EUR per event), and support packages (1,400 EUR digital meetings and review package). Web course fees at 2,900 SEK per participant for general public, free for tool customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organizer Package Basic — 19,500 SEK/year (12-month contract) |
| Subscription | Annual | Organizer Package Plus — 24,500 SEK/year (12-month contract) |
| One time/ perpetual license | Multi-year contract | Certification — 20,000–40,000 SEK per event |
| Other | Multi-year contract | Cluster Solution — Custom quote |
| Unit Pricing | Annual | Additional Users — 170 EUR |
| Unit Pricing | Annual | Additional Events — 450 EUR per event |
| Subscription | Annual | Support Package — 1,400 EUR |
| Usage-based | Pay-as-you-go | Advisory — 140 EUR/hour |
| Unit Pricing | Pay-as-you-go | Workshop — from 2,500 EUR |
| Unit Pricing | Pay-as-you-go | Web Course (General Public) — 2,900 SEK per participant |
| Subscription | Annual | International Organizer Packages — 1,775 EUR (Basic), 2,225 EUR (Plus) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Greentime Ab product offering
Product offeringCore offering
Greentime AB provides a SaaS-based digital sustainability planning tool (Hållbarhetsverktyget) that guides event organizers through a 130-question structured framework and produces an integrated CO2 calculation across Scope 1, 2, and 3 emissions. On top of the tool, the company delivers third-party "Certified Sustainable Event" verification with on-site checks, plus advisory services and web-based training on event sustainability.
Product overview
Greentime AB offers a comprehensive sustainability ecosystem for event organizers consisting of a digital planning tool and third-party certification. The core offering is the Hållbarhetsverktyget (Sustainability Tool), a digital platform with over 130 structured questions and an integrated CO2 calculator for climate calculations. This tool supports event organizers in meeting requirements across environmental, social, and economic sustainability dimensions. The Certifierat Hållbart Evenemang (Certified Sustainable Event) certification program provides independent third-party verification requiring 41 mandatory criteria and 70% score achievement. These are complemented by web courses, lectures/workshops, and tiered organizer packages (Basic, Plus, Cluster) for different organization types and sizes. The company serves both Swedish and international markets with localized English pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Hållbarhetsverktyget (Sustainability Tool) Cloud-based SaaS platform that guides event organizers through a 130-question structured framework to build a sustainability plan for an event, with an integrated CO2 calculator covering Scope 1, 2, and 3 emissions. Targeted at professional event organizers and producers (festivals, sports, conferences) seeking a standardized, regulator-aligned methodology.
- Certifierat Hållbart Evenemang (Certified Sustainable Event) Independent, third-party verification that an event has met Greentime AB's sustainability standard, including on-site review of the event's sustainability work. Produces a certification that organizers can display to authorities, sponsors, and audiences. Priced per event (for example 6,000 SEK plus a per-participant fee).
- Klusterupplägg (Cluster Solution) Customized package for municipalities, regions, and destination management organizations (DMOs) that want to onboard multiple event organizers at once and certify a portfolio of events in the same destination or region, including joint onboarding and regional reporting. Sold via custom quote.
- Webbkurs (Web Course) Paid online course on event sustainability methodology and practice, designed for event professionals who want to build internal sustainability competence. Sold per course as a standalone educational product.
- Föreläsning, Workshops och Rådgivning (Lectures, Workshops & Advisory) Professional services offered by Greentime AB's named experts: lectures, workshops, and hourly advisory engagements on event sustainability, GHG accounting, and certification preparation. Sold on an hourly/fee basis to event organizers, municipalities, and associations.
Quantifiable outcome
- Events must achieve 70% of total possible score and fulfill all 41 mandatory requirements to receive certification
- +3 more outcomes
Companies that use Greentime Ab
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles2 records
Greentime Ab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greentime Ab partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SES – Sponsring och Event SverigecoreSES (Sponsring och Event Sverige) is a key strategic partner collaborating on industry events and thought leadership. SES representatives (e.g., Cecilia Perlind) participate in Greentime's reference group for criteria development and co-present at industry webinars on sustainability trends in the event industry.
- TCT ProduktionminorTCT Produktion partnered with Greentime to deliver a webinar on sustainable and circular event signage. TCT shared innovations developed during the Floorball World Championship (Innebandy-VM) to demonstrate circular product solutions for event organizers.
- EcofairminorEcofair has partnered with Greentime to deliver a webinar on sustainable fairs and exhibitions. Ecofair has been on a journey since 2016 to create sustainable trade shows and events, and has helped several customers use recycled cardboard to reduce their carbon footprint.
- Dvala rent & reprintminorDvala partnered with Greentime for a webinar on circular work clothes in the event industry, addressing the textile sector's 8–10% share of global CO2 emissions and the social sustainability challenges in textile production.
- Northflash (Peter Reelfs)coreNorthflash is a certified independent auditor for Greentime's Certified Sustainable Event program. Peter Reelfs supports destinations and companies in the tourism industry and event organizers in their sustainability work, helping them achieve certification. Peter is certified auditor for Green Destinations and Sustainable Events.
- Trossa AB (Valérie Hasler)coreTrossa AB provides independent audit services for Greentime certification. Valérie Hasler, sustainability consultant at Trossa, conducts materiality analyses, sustainability strategies, sustainability reporting, and sustainable event projects. Holds MBA in Sustainability Management from Leuphana Universität Lüneburg.
- Swedish Icons (Sofie Ullström)coreSwedish Icons, led by Sofie Ullström, is an independent auditor for Greentime certification. Sofie has extensive experience in sustainable tourism and led sustainability work for the U23 European Athletics Championships in Gävle in 2018–2019.
- Exceed (Emma Plantin)coreExceed, led by Emma Plantin, is an independent auditor for Greentime certification. Emma previously worked as sustainability advisor and was responsible for the Certified Sustainable Event at Greentime, bringing deep insider knowledge of the certification system.
- Advisory Board (Harald Edén, Maud Wirén, Anna Linton)coreThree experienced advisory board members serve as external strategic advisors: Harald Edén (marketing and sales, business management), Maud Wirén (35+ years in Meetings and Events Industry, MPI), and Anna Linton (coaching, facilitation, innovation). They function as an external board providing strategic guidance.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Greentime Ab competitors and assessment
Company assessmentDirect peers
- MeetGreen: US-based sustainable event management consultancy and tool provider serving associations, corporations and meeting planners. Closely comparable in that it combines structured sustainability planning with advisory services for event organizers, the same dual model Greentime uses.
- isla: UK-based digital platform that helps event organizers measure, reduce and report environmental impact. Directly comparable to Greentime as a SaaS + certification-adjacent offering targeting festival, sport and corporate event buyers across Europe.
- Green Destinations: International destination sustainability certification body whose criteria Greentime's own auditor (Peter Reelfs of Northflash) is certified against. Closely comparable as a third-party certification scheme covering tourism and events, with overlapping client base of DMOs and event organizers.
- Julie's Bicycle: UK charity and consultancy helping arts, culture and events organizations measure and reduce environmental impact. Comparable to Greentime in mission, methodology and event-sector focus, although operating as a non-profit rather than for-profit.
- Positive Impact Events: UK-based event sustainability consultancy offering training, tools and certification support for meetings and events. Comparable to Greentime's professional services and web-course monetization layer focused on sustainable events.
Emerging players
- Consider Beyond: Emerging sustainability-focused event technology vendor serving corporate and association events with measurement and certification features. Comparable to Greentime as a younger entrant targeting the same niche of digital event sustainability tooling.
Broad incumbents
- Carbon Trust: International climate and sustainability consultancy providing carbon footprinting and certification services. Comparable to Greentime's CO2 calculation and certification offering, but operating across industries rather than specializing in events.
- Bureau Veritas: Global testing, inspection and certification conglomerate offering sustainability and ISO-based event certifications. Comparable as a competing third-party certifier with international reach that corporate event buyers may default to over a regional specialist like Greentime.
- EcoVadis: Global business sustainability ratings platform widely used by large corporates and their suppliers. Comparable to Greentime as a sustainability ratings/assessment platform, but addresses supply chains broadly rather than events specifically.
Others
- Global Sustainable Tourism Council (GSTC): International standards-setting body for sustainable tourism and events whose criteria Greentime's advisor Ola Ohlson is certified against. Comparable as a parallel standard that competes for recognition with Greentime's certification in destination and event sustainability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greentime Ab social profiles
Digital presenceGreentime Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greentime Ab leadership team
Management profileNumber of profiles
Profiles3 records
Greentime Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greentime Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greentime Ab
What does Greentime Ab do?
Greentime AB provides a SaaS-based digital sustainability planning tool (Hållbarhetsverktyget) that guides event organizers through a 130-question structured framework and produces an integrated CO2 calculation across Scope 1, 2, and 3 emissions. On top of the tool, the company delivers third-party "Certified Sustainable Event" verification with on-site checks, plus advisory services and web-based training on event sustainability.
Is Greentime Ab a public or private company?
Greentime Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greentime Ab founded?
Greentime Ab was founded in 2014. It employs 1 to 10 people.
Where is Greentime Ab based?
Greentime Ab is headquartered in Varberg, Sweden, in the Europe region.
How does Greentime Ab make money?
Four revenue lines are on record. Sustainability Tool Subscriptions are the primary driver. The others are third-Party Certification Fees, professional Services (Advisory, Workshops, Lectures) and additional User and Event Licenses.
Who are Greentime Ab's main competitors?
Direct peers on record are MeetGreen, isla, Green Destinations, Julie's Bicycle and Positive Impact Events. Consider Beyond is listed as an emerging player. Broad incumbents are Carbon Trust, Bureau Veritas and EcoVadis. Global Sustainable Tourism Council (GSTC) is listed as an others.
Does Greentime Ab have an API?
No public API is recorded for Greentime Ab.
What industry is Greentime Ab in?
Greentime Ab's product category is Event Sustainability Software. Its primary akta.pro industry code is THAKANAN, Sustainability & Carbon Tracking for Business Travel, with a secondary code of THALAMAK, Carbon Accounting & Sustainability Management for Travel.