Group Benefits, Llc

What Group Benefits, Llc does

Group Benefits, LLC, doing business as SFP Benefits, is a privately held employee benefits brokerage and consulting firm headquartered in Memphis, Tennessee. Founded in 1944, the company has operated continuously for over 80 years serving employer groups and business owners across the Southeast United States, with stated operations in Tennessee, Alabama, Arkansas, Kentucky, Florida, and Louisiana. The firm employs 100+ Financial Advisors with over 180 years of combined experience, organized into a field-sales go-to-market model with offices in Memphis, Franklin (Nashville area), and Knoxville.

The company's core offering centers on four service pillars: plan strategy, plan administration and legislative compliance, custom communication, and HR services. The technology stack includes a proprietary Client Portal with Legislative Briefs and Compliance Guides (covering COBRA, FMLA, HIPAA, ACA, Section 125, and Medicare Part D), the HRconnection employee-facing portal, a Benefits Mobile App delivered through a partnership with Maxwell Health that provides an Amazon-like enrollment experience, and the BenSelect online benefits administration platform delivered via a Selerix Systems affiliation. Supporting products include benchmark surveys, one-to-one benefit counseling sessions, and custom communication materials.

SFP Benefits operates on a quote-based professional services revenue model with multi-year contracts tailored to each employer's size and complexity. Pricing is not publicly disclosed. Customer segments are described horizontally, with primary targets being employer groups (enterprise and mid-market) and business owners seeking benefits, compliance, and HR support, and a secondary segment of HR departments needing administration and compliance assistance. The firm reports no external institutional investment, no parent company, and no disclosed M&A activity in the available data.

Name

Group Benefits, Llc

Legal name

Group Benefits, LLC

Website

https://sfpbenefits.com

Company type

Private

Founded year

1944

Operating status

Operating

Short description

Group Benefits, LLC (dba SFP Benefits) is a privately held employee benefits brokerage and consulting firm founded in 1944 and headquartered in Memphis, Tennessee. It serves employer groups and business owners across six Southeast US states through 100+ Financial Advisors, delivering plan strategy, compliance, administration, and HR technology solutions.

Ownership category

akta.pro rank

Product category

Employee Benefits Brokerage & Consulting

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Benefits Administration (BPACAPAC)

Keywords

• Employee benefits brokerage
• Benefits consulting services
• Group health insurance advisory
• HR consulting services
• Employee benefits administration

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employee Benefits Consulting Services: Professional consulting services to help employers reduce total benefits spend, maximize value, and improve employee satisfaction. Includes plan strategy, health care reform compliance, plan administration, custom communication, HR services, and employee benefits administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Group Benefits, LLC (doing business as SFP Benefits) is an employee benefits brokerage and consulting firm that designs custom benefits strategies, administers group health and welfare plans, ensures healthcare reform and legislative compliance, and provides HR support services for employer groups and business owners. The firm pairs consultative advisory services with cloud-based benefits administration technology (including a mobile app and online portals) delivered through a team of 100+ Financial Advisors across the Southeastern United States.

Product overview

SFP Benefits operates as an employee benefits and HR services firm offering a unified platform of services for employer groups and business owners. The core portfolio centers on strategic benefits planning, health care reform compliance, plan administration, and HR support. Key integrated products include the HRconnection employee-facing portal, a Benefits Mobile App for streamlined onboarding, and the Client Portal providing 24/7 access to Legislative Briefs and compliance guides. Additional offerings encompass benchmark surveys and statistics for plan design decisions, one-to-one benefit counseling sessions, and BenSelect (via Selerix Systems) for comprehensive online benefits administration. The company also provides custom communication strategies and materials to enhance employee understanding of benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Strategy
• Plan Administration and Legislative Compliance
• Custom Communication
• Human Resources Services
• Employee Benefits Brokerage
• Employer Business Solutions
• Benefits Mobile App
• BenSelect Online Benefits Administration

Quantifiable outcome

• Helped employers comply with ACA efficiently without breaking the bank
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Maxwell HealthcoreTechnology or IntegrationIntegration partner for the Benefits Mobile App platform. Maxwell Health provides the cloud-based, paperless employee onboarding and benefits administration application that SFP Benefits offers to clients.
• Selerix SystemscoreTechnology or IntegrationAffiliation for BenSelect - a comprehensive online benefits administration platform. Through this partnership, SFP Benefits offers clients web software, data integration, and maintenance for benefits enrollment.
• National Affiliation NetworkcoreStrategic or Co-development PartnerNational affiliation providing access to a vast network of HR & Benefit professionals across the country for peer collaboration, resource sharing, and best practices exchange.
• Alliance Partnership NetworkflagshipStrategic or Co-development PartnerAlliance partnerships enabling SFP Benefits to deliver truly global resources and solutions to clients, extending their reach beyond their six-state footprint.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OneDigital: Employee benefits-focused firm combining advisory, technology, and HR solutions for mid-market employers. Direct comparable offering — benefits brokerage plus proprietary benefits administration technology — competing for the same mid-market employer segment.
• Lockton: Largest privately held insurance brokerage in the world with strong employee benefits practice. Closely comparable to SFP Benefits as a privately held, advisor-led, boutique-style brokerage that has scaled nationally while maintaining a relationship-driven culture.
• USI Insurance Services: Mid-market-focused insurance brokerage and consulting firm with a strong employee benefits practice. Closely comparable target customer (mid-market employers), service mix, and use of proprietary benefits administration technology.
• HUB International: Mid-sized insurance brokerage with a sizable employee benefits division serving mid-market employers. Direct comparable on customer segment (mid-market employers), product set, and regional operating model.
• NFP (an Aon company): Property/casualty, benefits, and wealth management broker-dealer with strong mid-market employer benefits practice. Closely comparable customer profile and consulting-driven model, recently acquired by Aon to scale benefits distribution.

Broad incumbents

• Brown & Brown: National insurance brokerage with strong regional offices across the Southeast. Directly comparable employee benefits offerings to SFP Benefits, but with significantly greater M&A-driven scale and product breadth.
• Aon: Global professional services firm with a major employee benefits brokerage and consulting practice. Directly comparable business model — employer-focused benefits advisory and consulting — but Aon operates at global scale versus SFP Benefits' regional footprint.
• Arthur J. Gallagher: Large insurance brokerage and risk management firm with substantial employee benefits consulting. Competes with SFP Benefits in the Southeast and nationwide, with deeper specialty practices and proprietary benchmarking tools.
• Marsh McLennan: Largest global insurance brokerage and risk advisory firm. Competes with SFP Benefits for employer benefits accounts, but at vastly greater scale and with national/international reach, making it the benchmark incumbent the boutique competes against on service quality.

Regional players

• Burns & Wilcox: Specialty insurance brokerage with a Southeast-heavy operating footprint and benefits capabilities. Comparable on regional concentration in the same southern states and on serving mid-market employer groups, though broader specialty exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Benefits, Llc