Maxwell Health
Maxwell Health is a cloud-based SaaS platform for benefits administration and HR management, serving U.S. small-to-midsized employers and the brokers who sell to them. Now powered by Sun Life Financial, it is positioned as the first carrier-distributed benefits technology platform.
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Maxwell Health does
Maxwell Health is a cloud-based SaaS platform for benefits administration and HR management, targeted primarily at the U.S. small-to-midsized business market and the brokers and benefits advisors who serve that market. Founded in 2012 and now operating as a subsidiary of Sun Life Financial under the legal entity DailyFeats, Inc., the company provides online benefits enrollment, administrative dashboards, paperless onboarding with DocuSign e-signature, COBRA event workflows, custom reporting, and a curated benefits marketplace. Employees access coverage information via a web portal and mobile application available 24/7/365, and the platform is differentiated by Spanish-language support, an Out-of-Pocket Expense Educator for decision support, and bi-directional API integrations with payroll (Paylocity, ADP Workforce Now) and HRIS (BambooHR) systems. Member health information is encrypted at rest using AES-GCM, with web traffic protected by 256-bit SSL.
The platform is positioned as the first carrier-distributed benefits technology platform following the Sun Life alignment, giving it distribution reach through Sun Life's broker network that pure-SaaS competitors lack. Go-to-market is hybrid: direct enterprise sales with dedicated Customer Success teams for larger employers, plus a channel-partner motion through insurance brokers and benefits advisors serving SMB clients. Revenue is generated through SaaS subscriptions on a quote-based, per-employer pricing model, with no publicly disclosed price points. Customer scale is described as "thousands of companies," with a reported 98% satisfaction rate across support functions. The company is fully remote across the United States since 2016 and is headquartered at Sun Life Executive Park in Wellesley Hills, Massachusetts.
Maxwell Health firmographics
Firmographics- Name
- Maxwell Health
- Legal name
- DailyFeats, Inc.
- Website
- https://maxwellhealth.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maxwell Health is a cloud-based SaaS platform for benefits administration and HR management, serving U.S. small-to-midsized employers and the brokers who sell to them. Now powered by Sun Life Financial, it is positioned as the first carrier-distributed benefits technology platform.
- Ownership category
- akta.pro rank
Maxwell Health industry classification
Industry- Product category
- Benefits Administration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Maxwell Health is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maxwell Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Benefits Administration Platform Subscription: SaaS platform subscription for benefits enrollment and HR administration services to employers and brokers
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Maxwell Health product offering
Product offeringCore offering
Maxwell Health operates a cloud-based SaaS platform that enables small-to-midsized employers to administer employee benefits and HR functions online, including paperless benefits enrollment, HR record management, payroll and HRIS integrations, COBRA administration, compliance support, and a curated marketplace of ancillary benefits. Powered by Sun Life Financial, it is positioned as the first carrier-distributed technology platform for benefits enrollment and administration, distributed via insurance brokers and benefits advisors in addition to direct enterprise sales.
Product overview
Maxwell Health is a unified, carrier-distributed HR and benefits administration platform powered by Sun Life, designed for the small-to-midsized business market. The platform provides a single technology solution that rounds out HR ecosystems and supports all employee benefits. The core product consists of Benefits Administration & Online Enrollment, supplemented by modules including HR Management, Payroll Integration, COBRA Management, Custom Reporting, Paperless Administration with DocuSign e-signature, Compliance Management, Complex Benefits Support, and a Benefits Marketplace. Employees access the platform via web portal and mobile application, which enables 24/7/365 access to benefits enrollment, coverage details, and HR task completion. The platform integrates bi-directionally with payroll vendors (Paylocity) and HRIS systems (ADP Workforce Now, BambooHR).
Differentiator
Problem solved
Functional benefit
Products and services
- Benefits Administration & Online Enrollment Platform Unified SaaS platform providing paperless online benefits enrollment and administrative dashboards for employers and their employees, supporting the full suite of employer-sponsored benefits.
- Mobile Application
Quantifiable outcome
- 98% customer satisfaction with Support teams
- +1 more outcomes
Companies that use Maxwell Health
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Maxwell Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Maxwell Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PaylocitycoreBi-directional API integration with Paylocity for payroll. Benefit deductions and earnings updates are sent automatically to Paylocity, and demographic information syncs bi-directionally between Maxwell and Paylocity.
- ADP Workforce NowcoreDeeper API integration with ADP Workforce Now including the ability for Maxwell system to receive demographic information updates from ADP Workforce Now.
- Sun Life FinancialcoreSun Life Financial acquired Maxwell Health and now powers the platform. This created the first unified, carrier-distributed technology platform for benefits enrollment and administration. Sun Life provides distribution reach while Maxwell provides the technology platform.
- Insurance CarrierscorePartnerships with insurance carriers for benefits data exchange, EDI/EDX connectivity, and seamless enrollment processing.
- Payroll VendorscorePartnerships with payroll vendors for benefits-related data integration and synchronization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maxwell Health competitors and assessment
Company assessmentDirect peers
- Zenefits: SMB-focused benefits administration and HR platform that pioneered broker-distributed benefits tech. Direct overlap with Maxwell on online enrollment, HR, and benefits marketplace for the small-to-midsized employer market.
- Gusto: Cloud-based payroll, HR, and benefits administration platform targeting small businesses. Competes head-to-head with Maxwell on benefits enrollment, HRIS, and integrations with insurance carriers for SMB employers.
- Justworks: PEO and HR technology platform providing payroll, benefits administration, and compliance for SMB and mid-market employers. Highly comparable service model and customer segment to Maxwell.
- Paylocity: Cloud-based payroll and HR software for mid-market employers with strong benefits administration capabilities. Notable because Paylocity is also a Maxwell integration partner, indicating direct competition at the customer level.
- Rippling: Unified workforce management platform combining HR, IT, payroll, and benefits administration. Targets the same mid-market employer buyer as Maxwell and competes on the breadth of HR modules.
- BambooHR: SMB-focused HRIS with growing benefits administration functionality. Direct overlap with Maxwell on HR record-of-system and planned benefit integrations, and also a Maxwell integration partner.
- Namely: Mid-market HR, payroll, and benefits administration platform. Closely comparable in customer profile and product scope, particularly around benefits enrollment and broker-led distribution.
Broad incumbents
- ADP Workforce Now: Mid-market payroll and HR platform from the largest U.S. payroll provider with bundled benefits administration. Maxwell integrates with ADP but also competes for the same mid-market employer's benefits technology spend.
- Workday: Enterprise HCM and benefits platform from a major incumbent. Targets a larger customer tier than Maxwell today but represents the strategic benchmark for HR/benefits technology and a potential acquisition or partnership counterparty.
- Paychex: Large incumbent payroll and HR solutions provider with a strong SMB and broker channel presence. Competes with Maxwell on benefits administration, especially through broker relationships that overlap with Maxwell's distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Maxwell Health social profiles
Digital presenceMaxwell Health compliance and trust
Trust signalCompliance2 records
Maxwell Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxwell Health leadership team
Management profileNumber of profiles
Profiles1 record
Maxwell Health funding detail
Funding detailFunding overview
Funding rounds4 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxwell Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxwell Health
What does Maxwell Health do?
Maxwell Health operates a cloud-based SaaS platform that enables small-to-midsized employers to administer employee benefits and HR functions online, including paperless benefits enrollment, HR record management, payroll and HRIS integrations, COBRA administration, compliance support, and a curated marketplace of ancillary benefits. Powered by Sun Life Financial, it is positioned as the first carrier-distributed technology platform for benefits enrollment and administration, distributed via insurance brokers and benefits advisors in addition to direct enterprise sales.
Is Maxwell Health a public or private company?
Maxwell Health is a private company. It is classified as corporate owned and is currently operating.
When was Maxwell Health founded?
Maxwell Health was founded in 2012. It employs 101 to 250 people.
Where is Maxwell Health based?
Maxwell Health is headquartered in Boston, United States, in the North America region.
How does Maxwell Health make money?
One revenue line is on record: benefits Administration Platform Subscription.
Who are Maxwell Health's main competitors?
Direct peers on record are Zenefits, Gusto, Justworks, Paylocity, Rippling, BambooHR and Namely. Broad incumbents are ADP Workforce Now, Workday and Paychex.
Does Maxwell Health have an API?
Yes. Maxwell Health offers bi-directional API integrations with payroll and HRIS vendors. The API enables automatic syncing of benefit deductions, earnings updates, and demographic information between Maxwell and partner systems. Specifically documented integrations include Paylocity (bi-directional API for benefit deductions and earnings), ADP Workforce Now (demographic information updates), and BambooHR (bidirectional demographic data sync). The platform may also share aggregated and anonymized data via API with external developers subject to Maxwell review and approval.
What industry is Maxwell Health in?
Maxwell Health's product category is Benefits Administration Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 5182 and its SIC code is 7372.