Godzilla

What Godzilla does

Raintree Athletic Club is a privately held, full-service health club founded in 2009 and headquartered at 2555 S. Shields St. in Fort Collins, Colorado, operating as the only locally owned health club in the Fort Collins/Northern Colorado market. It serves individuals, couples, families, students, and seniors through a vertically integrated wellness facility combining strength and cardio equipment, a 25-meter lap pool with hot tub/dry sauna/steam room, court sports (basketball, racquetball, volleyball, pickleball), over 150 weekly group fitness classes spanning Les Mills, yoga (15+ styles), cycling, water fitness, and specialty training, plus a Recovery Lounge, massage therapy, assisted stretching, personal training, nutrition coaching, on-site childcare (Treehouse), and the RAC Cafe. The club also operates ALIVE by Raintree, a wholly-owned 24-hour secondary location.

The technology stack supporting operations includes the Antaris membership management portal, a proprietary iOS/Android Raintree mobile app for class booking, check-in, billing, and facility access, the Evolt 360 body composition scanner measuring 40+ body metrics, and the Kinotek single-camera movement analysis system providing 3D visualizations and Movement Health Reports. None of these systems are AI/ML-native; they are operational and data-capture tooling.

Raintree monetizes through a tiered membership model — Pay Monthly (no commitment), 12-Month (rate-locked), and Annual Prepay (with a 13th-month free, waived annual fee, Premium access, and guest passes) — segmented into Individual, Couples, Family, Student, Senior Individual, and Senior Couple categories. Revenue is diversified across multiple add-on streams: Recovery Lounge subscription ($15-$25/month), Whetstone Climbing bundle ($30-$144/month, launching September 2026), personal training, massage packs, swim lessons and coaching, Treehouse childcare, RAC Cafe, HYROX/DEKA punch passes for non-members, and ancillary programming. Distribution is entirely direct-to-consumer across an online portal, the mobile app, and on-site sales at the Fort Collins facility. Marketing is community- and content-led via a blog, Instagram, email/SMS, local events, Google reviews, and a Perkville-driven member rewards and referral program, supported by a 20+ local Preferred and Business Partner ecosystem.

Name

Godzilla

Legal name

Raintree Athletic Club

Website

https://raintreeathleticclub.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Raintree Athletic Club is a privately held, full-service locally owned health club in Fort Collins, Colorado serving individuals, families, students, and seniors with 150+ weekly group fitness classes, aquatics, court sports, recovery, childcare, massage, personal training, and an on-site cafe.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Aquatics swim lessons
• Recovery wellness services

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring membership dues from individuals, couples, families, students, and seniors. Three tiers: Pay Monthly (no commitment, cancel anytime with 30-day notice), 12-Month (locked rate for one year, $75 cancellation fee), and Annual Prepay (one-time upfront payment with 13th month free, waived $50 annual fee, 6 months Premium access, 10 guest passes). Membership categories include Individual, Couples, Family, Student, Senior Individual, and Senior Couple.
2. Recovery Lounge Access: Add-on subscription for Recovery Lounge access at $15/month unlimited, or a la carte at $20 for 10 uses or $2.50 per individual use. Premium membership includes Recovery Lounge at $25/month upgrade.
3. Whetstone Climbing Bundle Upgrade: Optional membership upgrade add-on for access to Whetstone Climbing, with Bronze (3 visits/month), Silver (5 visits/month), and Gold (unlimited visits/month) tiers. Pricing ranges from $30-$144/month depending on membership type, on top of base membership.
4. Personal Training: One-on-one personal training sessions and small group training, with trainers setting their own rates. Also includes subscription-based personal training programs that include Recovery Lounge access.
5. Massage Therapy Services: Single session and multi-pack massage therapy sessions (Swedish, Deep Tissue, Sports, Hot Stone, Prenatal, Reflexology) with add-ons for CBD, Arnica Oil, Cupping, and Power Massage.
6. Swim Lessons and Programs: Private swim lessons at $42/class or $189 for 5-pack; Group swim lessons for ages 3-12 at $22/class or $99 for 5-pack. Masters Swim and private coaching sessions also available.
7. Childcare (Treehouse): Childcare services at $10/visit/child or $45/month unlimited for first child, $40/month for each additional child. Youth Lounge and youth programming including LEGO Club and Parents Night Out.
8. RAC Cafe & Bar: On-site cafe and bar serving pre and post workout meals, smoothies, protein shakes, snacks, and beverages. Happy hour M-F 3-6pm. Specialty coffee Saturdays 8am-12pm.
9. HYROX/DEKA Punch Passes: Non-members can access HYROX/DEKA training classes via punch card: 25 passes for $475 (valid 6 months) or 50 passes for $900 (valid 12 months).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Raintree Athletic Club operates a full-service health club and fitness facility in Fort Collins, Colorado, offering gym equipment, over 150 weekly group fitness classes, a 25-meter pool with lap lanes, hot tub, sauna, and steam room, plus court sports, personal training, massage therapy, recovery services, childcare, and an on-site cafe. Revenue is driven primarily by recurring membership subscriptions across individual, couple, family, student, and senior tiers, with ancillary fees from personal training, swim lessons, massage, recovery lounge, nutrition coaching, and punch-pass programs. The club also operates ALIVE by Raintree, a second 24-hour location for premium members.

Product overview

Raintree Athletic Club is a full-service health club offering a comprehensive fitness ecosystem with facilities including gym equipment, group fitness (150+ weekly classes), aquatics (pool, sauna, steam room), court sports, and recovery services. The club operates a modular membership structure with base membership plus optional add-ons including the Recovery Lounge, ALIVE 24-hour location access, Whetstone Climbing partnership, childcare, nutrition coaching, and online fitness programs. Additional services include personal training, massage therapy, assisted stretching, body composition scanning, and an on-site cafe. Membership tiers include Casual (no commitment), monthly (cancel anytime), and annual (prepaid with perks) options.

Differentiator

Problem solved

Functional benefit

Brands

• ALIVE by Raintree: Second 24-hour fitness location offering extended access for members
• RAC Cafe
• Treehouse

Products and services

• Raintree Athletic Club Membership A subscription-based full-service health club providing members with access to gym equipment, over 150 weekly group fitness classes, aquatics facilities, court sports, personal training, recovery services, massage therapy, and on-site amenities. Designed for individuals, couples, families, students, and seniors in the Fort Collins area.
• Group Fitness Classes Over 150 weekly group fitness classes including Les Mills BODYPUMP, BODYATTACK, BODYCOMBAT, BODYBALANCE, BODYSTEP, CORE, GRIT, PILATES, TONE, Zumba, BarrePOWER, Core Strength, Fit & Fabulous, and Hip Hop. Included with membership.
• Yoga Classes Enlighten Yoga program with 15 different yoga styles including Candlelight Yin, Enlighten Flow, Gentle Yoga, Hatha, Heated Power, Power Yoga, Prana Vinyasa Flow, Restorative, Sound Bath & Meditation, Yin, Yin Yang Yoga, and Yoga Sculpt.
• Personal Training One-on-one and small group personal training with certified trainers covering strength, cardio, mobility, sports performance, and specialty programs. Trainer-set rates ranging from $57-$109 per session with packs and monthly subscriptions available.
• Massage Therapy Licensed massage therapy services including Swedish, Deep Tissue, Sports, Hot Stone, Prenatal massage, and Reflexology, with add-ons for CBD, Arnica Oil, Cupping, and Power Massage. Single sessions and multi-packs available.
• Recovery Lounge Recovery facility offering Theragun percussion therapy, Hydromassage beds, Zero Gravity chairs, and Hyper-Ice Normatec compression systems for post-workout recovery. Available as an add-on subscription or a la carte.
• Aquatics 25-meter pool with 4 lap lanes, hot tub, dry sauna, and steam room. Includes learn-to-swim lessons, private coaching, Masters Swim, and water fitness classes for members and non-members.
• Learn to Swim Lessons Swim lessons for children and adults in private and group settings covering beginner to advanced stroke development. Private lessons at $42/class or $189 for 5-pack; Group lessons for ages 3-12 at $22/class or $99 for 5-pack.
• Court Sports Basketball leagues, pickleball, racquetball, and volleyball leagues offered at the facility. Seasonal basketball league runs 8 teams of 10 players with members and non-members welcome.
• Online Fitness Programs 6-week custom online exercise programs including Booty Builder, Get Lean, Strength Training, and Weight Management with a 1:1 intake appointment. Available for members and non-members at $99 per program.
• Nutrition Coaching Personalized nutrition coaching sessions with a certified coach covering healthy weight loss, relationship with food, and meal planning. 60-minute sessions available individually or in 4-pack and 8-pack bundles.
• Assisted Stretching Professional assisted stretching services including Stretch Intro sessions and custom stretch programs delivered by trained coaches, with single sessions, half sessions, full sessions, and 4-, 8-, and 12-week programs.
• Treehouse Childcare Supervised childcare services for ages 0-11 including LEGO Club, Parents Night Out, and Youth Lounge facilities. Available per-visit at $10/child or as monthly unlimited subscriptions.
• ALIVE by Raintree Second 24-hour Raintree Athletic Club location offering extended access hours to Premium members, including Recovery Lounge access and bundled Whetstone Climbing upgrades starting September 2026.
• RAC Cafe & Bar On-site cafe and bar offering pre and post workout meals, smoothies, protein shakes, snacks, and beverages with weekday happy hour and Saturday specialty coffee service.
• Specialty Classes Small group training programs including Balance for Life, Bootcamp, HYROX/DEKA Conditioning, HYROX/DEKA Heat Training, HYROX/DEKA Mobility, Rockin Fitness, and TRX & Barre. Balance for Life offered per session or in packs.
• HYROX/DEKA Punch Passes Non-member punch pass access to HYROX/DEKA training classes: 25 passes for $475 (6 months) or 50 passes for $900 (12 months). Passes can be used by friends and family when purchaser is present.
• Body Scan Evolt 360 body scanner measuring 40+ body composition metrics including muscle mass, fat mass, water, and mineral content, plus Kinotek single-camera movement analysis providing ROM, progress tracking, and 3D Movement Health Reports.
• Whetstone Climbing Membership Bundle Bundled membership upgrade adding Whetstone Climbing facility access to existing Raintree or ALIVE memberships. Three tiers (Bronze 3 visits/month, Silver 5 visits/month, Gold unlimited) priced $30-$144/month on top of base membership, available September 1, 2026.
• Casual Membership Flexible no-commitment membership offering free 5-day pass and one free day pass per month with no credit card required, upgradeable to a full membership anytime.

Quantifiable outcome

• Over 150 group fitness classes offered weekly at no additional cost beyond membership
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Whetstone ClimbingcoreStrategic or Co-development Partner · 1 September 2026Partnership announced in 2026 allowing Raintree/ALIVE members to bundle Whetstone Climbing access to their existing membership. Members can add Bronze (3 visits/month), Silver (5 visits/month), or Gold (unlimited visits/month) climbing access. Both businesses remain independently owned and operated. Open House in August 2026 with 3 complimentary visits for current Raintree/ALIVE members. Upgrade available starting September 1, 2026.
• Team Vortex Swim ClubminorStrategic or Co-development PartnerProfessional swim club and coaching staff operate from Raintree's 25-meter pool. Swim team practices at the club facility, providing additional programming for members interested in competitive swimming.
• Bio Feedback WellnessminorStrategic or Co-development PartnerPreferred Partner providing stress management, anxiety optimization, and autonomic nervous system regulation services. Members referred to Bio Feedback Wellness for expanded wellness offerings beyond Raintree's direct services.
• Colorado Muscle & Joint ClinicminorStrategic or Co-development PartnerPreferred Partner - chiropractic and sports medicine clinic founded by Dr. Huebner, specializing in evidence-based care for athletes and individuals seeking enhanced physical performance.
• Covell Care & RehabilitationminorStrategic or Co-development PartnerPreferred Partner providing occupational, physical, and speech therapy, driving rehabilitation, pelvic health therapy, counseling, and care management services delivered in-home, office, or community settings.
• Edge OpticsminorStrategic or Co-development PartnerPreferred Partner - local eye care clinic (founded 2011) offering eye exams, eyeglasses, contacts, goggles, and sunglasses. Founded by local husband-and-wife team Mindy Bryant and Dr. Mason Bryant, OD.
• Hydrate IV BarminorStrategic or Co-development PartnerPreferred Partner offering IV therapy, vitamin injections, and NAD+ injections. RAC members receive 20% off first visit with proof of barcode. Spas provide relaxing atmosphere with experienced medical and wellness professionals.
• Moonrise Therapy & WellnessminorStrategic or Co-development PartnerPreferred Partner providing individual, couple, and family therapy for Northern Colorado. Virtual and in-person options available. RAC members receive 15% off first 3 sessions with proof of barcode.
• ONUS IV BarminorStrategic or Co-development PartnerPreferred Partner providing IV therapy, hormone replacement therapy, GLP-1s, peptides, NAD+, and longevity services in Fort Collins. Part of the ONUS IV & Longevity network.
• Onward Physical TherapyminorStrategic or Co-development PartnerPreferred Partner - Doctor of Physical Therapy clinic specializing in manual therapy, massage, spinal manipulation, dry needling, myofascial decompression, and body tempering for injury and pain treatment.
• ProActiveminorStrategic or Co-development PartnerPreferred Partner - physical rehabilitation and athletic performance clinic addressing underlying positional asymmetries and altered biomechanics through respiratory, manual, and therapeutic exercise techniques.
• Altitude RunningminorStrategic or Co-development PartnerBusiness Partner offering 10% discount to RAC members. Local running store in Fort Collins.
• Charles Sparks (Real Estate)minorStrategic or Co-development PartnerBusiness Partner offering $1,500 credit when buying or selling a home to RAC members.
• FOCO FreshminorStrategic or Co-development PartnerBusiness Partner - mobile auto detailing service in Fort Collins. RAC members receive 15% off all details.
• Outpost SunSportminorStrategic or Co-development PartnerBusiness Partner - ski and snowboard rental shop. RAC members receive 20% off daily rentals.
• Runners RoostminorStrategic or Co-development PartnerBusiness Partner - local running store. RAC members receive $10 in-store reward for every $100 spent.
• Tellus OutdoorminorStrategic or Co-development PartnerBusiness Partner - outdoor gear and apparel retailer. RAC members receive 15% off all products using promo code RAC15.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• 24 Hour Fitness: 24 Hour Fitness is a national mid-market fitness chain with extended-hour access, group classes, and personal training. Its 24-hour access model and broad service mix directly parallel Raintree's ALIVE 24-hour location and core offerings.
• Planet Fitness: Planet Fitness is the largest national fitness franchise with a low-cost, no-frills positioning. While not a direct premium competitor, it competes for budget-conscious consumers in the same Fort Collins trade area as Raintree.
• Gold's Gym: Gold's Gym is a long-established global fitness brand with full-service clubs offering group classes, personal training, and recovery. Its traditional multi-amenity positioning is comparable to Raintree's broad service mix.
• Life Time Group Holdings: Life Time operates premium, full-service athletic clubs with group fitness, aquatics, recovery, childcare, and cafe amenities across multiple U.S. markets. It is the most direct large-format incumbent to Raintree, sharing the same all-in-one wellness positioning but at national scale.
• Equinox Fitness: Equinox runs upscale fitness clubs offering group classes, personal training, spa services, and recovery amenities under a premium brand. Comparable to Raintree's premium positioning and emphasis on recovery, massage, and high-touch member experience.

Emerging players

• F45 Training: F45 is a global boutique fitness franchise offering functional group training sessions. It competes for the small-group and HYROX/DEKA-adjacent members that Raintree targets through specialty classes and personal training.
• Orange Theory Fitness: Orange Theory is a national boutique fitness franchise centered on heart-rate-based group training. It overlaps with Raintree's group fitness and small-group training programs and competes for the same members seeking structured, coached workouts.

Regional players

• Chuze Fitness: Chuze Fitness is a regional, value-priced fitness chain operating in the Western U.S. with group classes, childcare, and recovery amenities. It competes for the same mid-market family member that Raintree targets in Fort Collins.
• EOS Fitness: EOS Fitness is a regional low-cost gym operator with extended hours, group classes, and family-friendly amenities. It is a relevant peer for Raintree's value-conscious family and individual segments in Colorado and broader Western markets.

Others

• YMCA of the Rockies / Metro YMCAs: YMCA operates community-based fitness facilities with group classes, swim programs, childcare, and family memberships. It competes for the same value-oriented family and senior segments as Raintree, though it operates under a non-profit model.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raintreeathleticclub
• Instagraminstagram.com/raintreeathleticclub
• LinkedInlinkedin.com/company/raintree-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Godzilla