HT Immobilier

What HT Immobilier does

HT Immobilier is a privately-held French real estate agency (SARL, €1,000 registered capital) founded in March 2016 by Hervé Thuet, operating from Sainte-Anastasie-sur-Issole in the Var department. The firm provides residential property transactions (both resale and new-build/VEFA), commercial property sales, property valuations, and tax optimization advisory across the PACA region (Var, Alpes Maritimes, Bouches du Rhône, Vaucluse). It is a family-run business with a team of approximately four people (founder Hervé Thuet, his spouse Angélique, and agents Claudia Naudet and Christophe Robinet, the latter two joining in early 2024). Revenue is generated through tiered transaction commissions (4% to 8% of sale price depending on property value band), tenant-facing rental fees, and professional advisory fees on fiscal optimization engagements.

The technology stack is third-party and undifferentiated: the Hektor property management platform from La Boite Immo powers listings, client management, and transactions, with the ht-immobilier.fr website built on the same vendor's infrastructure and instrumented with Google Analytics and Google Tag Manager. Distribution leverages the company website, Facebook and LinkedIn organic social, email alerts, syndication to major French real estate portals, and membership in the Interkab agency network. There is no proprietary technology, no AI/ML capability, and no SaaS product layer.

The customer base is fragmented across individual retail buyers and sellers of PACA-region residential real estate, real estate investors seeking tax reduction through French schemes (Pinel, Pinel Plus, LMNP, Censi-Bouvard, Malraux, Déficit foncier, Denormandie, Nue-propriété, Monuments historiques), and a small set of commercial property clients. The strategic differentiator versus generic local agencies is twofold: access to a catalog of 700+ new-build lots across 60 developers via the Artémis Group relationship, and specialized fiscal optimization/restoration advisory delivered in partnership with Cabinet Rivière.

Name

HT Immobilier

Legal name

HT IMMOBILIER

Website

https://ht-immobilier.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HT Immobilier is a French real estate agency (SARL) founded in 2016 by Hervé Thuet, offering residential and commercial property sales, new-build (VEFA) commercialization, rental, valuation, and tax optimization advisory across the PACA region to individual buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate agency
• Property sales
• New construction VEFA
• Real estate tax optimization
• Property valuation

Headquarters

HQ city

Sainte-anastasie-sur-issole

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Property Transaction Commission: Commission-based fees on property sales calculated as a percentage of the sale price, ranging from 4% to 8% depending on property value. Inter-cabinet fees do not exceed the stated rates or the mandate value.
2. Rental Property Fees: Tenant-facing fees including visit and file setup fees of 8€/m² TTC and inventory completion fees of 3€/m² TTC.
3. Fiscal Optimization Consulting: Advisory services for tax reduction through various French investment schemes (Pinel, LMNP, Déficit foncier, Malraux, Denormandie, Monuments Historiques).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HT Immobilier is a French real estate agency that brokers the sale and rental of residential and commercial properties across the PACA region (Var, Alpes Maritimes, Bouches du Rhône, Vaucluse). Core services include resale property transactions (De l'ancien), new construction sales under VEFA (Du neuf), commercial real estate brokerage (De l'immo pro), professional property valuation, restoration project management, and fiscal optimization advisory through French investment schemes (Pinel, LMNP, Malraux, Déficit foncier, Denormandie, Nue-propriété, Monuments Historiques).

Product overview

HT Immobilier is a real estate agency offering a comprehensive suite of property services across the PACA region. The core HT Immobilier Platform serves as the main interface for property transactions. The agency provides three primary property categories: Vente - De l'ancien (resale properties), Vente - Du neuf (new construction/VEFA), and Vente - De l'immo pro (commercial real estate). Supporting these core offerings are specialized services including Défiscalisation (tax optimization through various investment schemes like Pinel, LMNP, Malraux, Déficit foncier), Montage d'opérations de restauration (restoration project management), Transaction (full transaction support), Estimation de bien immobilier (professional valuations), Alerte e-mail (property alerts), and Espace client (client portal). The platform operates across Var, Alpes Maritimes, Bouches du Rhône, and Vaucluse departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Vente - De l'ancien (Resale Property Sales)

Quantifiable outcome

• Tax savings up to €63,000 over 12 years with Pinel Plus scheme
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, major and minor.

• La Boite ImmocoreTechnology or IntegrationWebsite platform provider powering the ht-immobilier.fr website. Provides the Hektor property management system for listings, client management, and transaction tracking. Also handles hosting and technical infrastructure.
• InterkabcoreChannel Partner/ Reseller/ DistributorAgency network membership providing access to partner agencies and expanded market reach across the real estate network. Displayed as partner on the website with logo placement.
• Cabinet RivièremajorStrategic or Co-development PartnerPrimary partner for fiscal optimization services since 2019. Specializes in tax reduction strategies through real estate investment schemes.
• Artémis Group (immobilier-neuf.com)minorStrategic or Co-development PartnerSubsidiary of the Artémis Group that provided training and support for the founder's specialization in new property commercialization. Catalog of 700+ lots developed through this partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• Foncia: France's largest property manager and significant transactional player. Overlaps with HT Immobilier on residential sales and rental but operates at much greater scale with broader service portfolio.

Direct peers

• Safti: France-based real estate network built around independent agents with strong digital marketing tooling. Competes with HT Immobilier for both buyer and seller mandates in PACA.
• OptimHome: French real estate network emphasizing independent-agent productivity and online lead generation. Comparable in targeting individual agents in regional French markets like PACA.
• Laforêt: Long-established French real estate franchise with strong Paris and provincial presence. Comparable service mix of resale, new-build, and rental across PACA.
• I@D France: France's largest network of independent real estate agents with a digitally enabled, decentralized model. Closest analog to HT Immobilier's small-team agent-led structure.
• Nestenn: Mid-sized French real estate franchise network with branches across southeastern France. Overlaps with HT Immobilier on residential transactions and VEFA commercialization.
• Century 21 France: Major international real estate franchise operating extensive French branch coverage, including PACA. Competes head-to-head on residential transactions, VEFA, and fiscal optimization advisory.
• Guy Hoquet l'Immobilier: National French real estate network with franchise branches across southeastern France. Directly comparable offering across residential sales, VEFA, and investment advisory.
• Orpi: Largest French real estate agency network with thousands of branches nationwide, directly competing with HT Immobilier on residential brokerage and new-build sales in the PACA region.

Others

• MeilleursAgents: Leading French online residential property valuation and listings platform. Indirectly comparable: HT Immobilier's online estimation tool and portal distribution mirror MeilleursAgents' lead-generation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61554134645968
• LinkedInlinkedin.com/company/h-t-immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HT Immobilier