What FOLIE DOUCE does

La Folie Douce is a privately held, family-owned French mountain hospitality and entertainment company founded in 1974 by Luc Reversade in Val d'Isère. Operating under multiple wholly-owned legal entities (SAS LES TOMMEUSES, SARL PILE, CHOUCALOV, SAS LES ENFANTS DU PAYS, SAS FDH CHAMONIX, SARL FOLIE DOUCE TEAM, SARL MARMOTT, SARL MAKERS), the company runs 7 Folie Douce restaurant and clubbing venues across Val d'Isère-Tignes, Val Thorens, Méribel-Courchevel, Alpe d'Huez, Saint-Gervais Megève, Avoriaz, and Les Arcs, plus the year-round La Folie Douce Hôtel in Chamonix.

The core product is an integrated après-ski platform combining multiple dining concepts (La Fruitière bistronomic, La Petite Cuisine self-service, Le Butcher pizzeria/burger, La Cucucina Italian, Les 3 Caves wine/cheese/cigar cellar), daily cabaret performances on outdoor stages, Club 1969 VIP clubbing, and themed event programming (Unlimited Folie DJ series, Moonlight Dinners, Magic Friday, Retro Après-Ski). Supporting offerings include the Folie Shop merchandise retail, the mobile La Folie Douce Team for external events, La Folie Academy children's workshops, and the Ride Park summer BMX/pumptrack at Les Arcs. At peak the operation serves 8,000 covers daily and consumes 30 tonnes of cheese per season. The technology stack is non-proprietary, relying on standard third-party booking platforms (Overfull, Zenchef, Weezevent) and Google Analytics; the company's IP and competitive advantage reside in its brand, real estate at the top of ski lifts, and its in-house artistic and operational teams.

The business model is multi-stream and primarily transactional. Revenue derives from one-time food and beverage purchases at restaurant and clubbing venues, ticket-based cabaret and Moonlight Dinner admissions (€80 adult / €40 child), wristband-based beverage programs, hotel accommodation (Chamonix year-round), private and corporate events for groups of 30 or more, and branded merchandise. Distribution is direct through owned physical venues, supplemented by online booking systems. Marketing combines event-driven programming, social media content, and a deep partnership ecosystem spanning Pernod Ricard (Mumm, Perrier-Jouët, Aperol, Minuty), Carlsberg, Red Bull, Peak Performance, OOSC, Le Gruyère, Rossignol, Black Crows, On Running, and tourism partners including Chamonix Tourisme and UTMB. The Reversade family retains full ownership and there are no signs of institutional capital, public listing, or acquisition activity.

Name

FOLIE DOUCE

Legal name

SAS LES TOMMEUSES

Website

https://lafoliedouce.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

La Folie Douce is a family-owned French mountain hospitality and entertainment company operating 7 restaurant and clubbing venues plus 1 year-round hotel across major French ski resorts, combining premium dining, daily cabaret shows, and après-ski clubbing for ski tourists, corporate groups, and premium clientele.

Ownership category

akta.pro rank

Product category

Mountain Hospitality and Après-Ski Entertainment

NAICS

Full-Service Restaurants (722511), Traveler Accommodation (7211), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Alpine dining experiences
• Après-ski entertainment
• Mountain hospitality services
• Ski resort venues
• Cabaret nightlife shows

Headquarters

HQ city

Val-d'isere

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant dining: Multiple dining concepts across 8 mountain locations serving 8000 covers daily. Concepts include La Fruitière (upscale bistronomic), La Petite Cuisine (self-service), Le Butcher (pizzeria/burger), La Cucucina (Italian), Les 3 Caves (cheese cellar, wine cellar, cigar cellar). Serves 30 tonnes of cheese per season.
2. Cabaret and clubbing entertainment: Daily après-ski clubbing sessions and world-renowned cabaret shows. VIP areas (Club 1969) with premium table service. Entry-based revenue model.
3. Private events and groups: Corporate events, seminars, weddings, birthdays, bachelor/bachelorette parties. Minimum 30 people for group bookings. Customized packages with catering, shows, and exclusive clubbing experiences.
4. Folie Shop merchandise: Branded merchandise including clothing, accessories, ski gear. Physical shops at each location plus L'Épicerie grocery concept.
5. Hotel accommodations: La Folie Douce Hôtel in Chamonix operating year-round with rooms, restaurant, spa, and events. Premium, lifestyle hotel concept.
6. The Folie Douce Team mobile experience: Mobile entertainment team that can be booked to perform at external events, corporate functions, or private parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

FOLIE DOUCE operates a network of seven mountain restaurants, one hotel, and integrated cabaret/clubbing venues across major French ski resorts. The company sells on-site dining covers, hotel rooms, cabaret and après-ski entertainment, private/group events, and branded merchandise, serving roughly 8,000 covers per day during ski season. Offerings span multiple restaurant concepts (La Fruitière, La Petite Cuisine, Le Butcher Shop, La Cucucina, Les 3 Caves), a nightclub (Club 1969), the Hotel Folie Douce Chamonix, and ancillary experiences including Yoga Brunch, Moonlight Dinner, Ride Park Les Arcs, and La Folie Academy.

Product overview

La Folie Douce is a multi-location mountain hospitality and entertainment company operating 7 Folie Douce restaurants and 1 Folie Douce Hôtel across major French ski resorts (Val d'Isère-Tignes, Val Thorens, Méribel-Courchevel, Alpe d'Huez, Saint-Gervais Megève, Avoriaz, Les Arcs Paradiski) plus Chamonix. The offering is a platform of integrated dining, entertainment, and lifestyle experiences unified by the Folie Douce brand identity. Core products include: La Fruitière (full-service bistronomic restaurant), La Petite Cuisine (self-service canteen), Le Butcher Shop (pizzeria/burger), and Club 1969 VIP area for clubbing. Entertainment products include Cabaret shows (world's highest), La Magic Moonlight dinner shows, La Folie Douce Cocktail Club, and Unlimited Folie DJ event series. Supporting products include La Cucucina (Italian restaurant), Les 3 Caves (wine/cheese cellar), and Folie Shop merchandise. Services include La Folie Douce Team (mobile entertainment for external events), Summer Ride Experience (outdoor activities), and La Folie Academy children's workshops. The Chamonix Hôtel offers year-round accommodation with restaurants, spa, and activities.

Differentiator

Problem solved

Functional benefit

Brands

• La Fruitière: Full-service bistronomic restaurant offering authentic, locally inspired cuisine at altitude.
• La Petite Cuisine
• Le Butcher / The Butcher Shop
• Le Club 1969
• La Cucucina
• Les 3 Caves
• La Magic Moonlight
• La Folie Douce Cocktail Club
• La Folie Douce Team
• Folie Shop
• La Folie Academy

Products and services

• La Fruitière Signature mountain restaurant concept serving gourmet alpine cuisine to skiers and après-ski guests at FOLIE DOUCE resort venues.
• La Petite Cuisine Alternative restaurant concept within the FOLIE DOUCE mountain dining portfolio offering a smaller-format alpine menu.
• Le Butcher Shop Meat-focused mountain restaurant concept within the FOLIE DOUCE dining portfolio.
• La Cucucina Italian-inspired restaurant concept within the FOLIE DOUCE mountain dining portfolio.
• Les 3 Caves Wine and cheese cellar restaurant concept within the FOLIE DOUCE mountain dining portfolio.
• Club 1969
• Cabaret & Après-ski Shows Signature open-air cabaret performances held daily during ski season, delivered by the FOLIE DOCE mobile entertainment team at mountain venues.
• Hotel Folie Douce Chamonix Premium alpine hotel operated by FOLIE DOUCE in Chamonix offering accommodation to ski and summer visitors.
• Folie Shop
• Unlimited Folie DJ-led après-ski music event held at FOLIE DOUCE venues, featuring live electronic music performances.
• Yoga Brunch
• Moonlight Dinner by Perrier-Jouët
• Ride Park Les Arcs
• La Folie Academy
• Private events and group bookings

Quantifiable outcome

• 8000 covers served per day across all locations during peak season
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

32 partnerships are on record, tiered core, flagship and minor.

• Rolex Sail Grand Prix GenevacoreStrategic or Co-development Partner · 19 September 2026Premium Waterfront Grandstand partnership at the Sail Grand Prix in Geneva. Includes exclusive viewing area, picnic lunch with drinks and snacks, and live Folie Douce artist performances. Premium experience at sailing event.
• Mountain RiderscoreStrategic or Co-development PartnerEnvironmental partnership with mountain sustainability association. Eco Party event on July 28 supporting zero-waste mountain initiatives. Association focuses on sustainable mountain practices.
• OOSC (Old Old School Company)flagshipGTM or Marketing PartnerRetro ski clothing brand partnership for 3rd consecutive year. OOSC dresses La Folie Douce Avoriaz with colorful psychedelic patterns. Sponsors weekly Retro Après-Ski Party every Tuesday. Brand creates ski suits from recycled plastic bottles.
• Peak PerformanceflagshipGTM or Marketing PartnerPremium ski clothing brand partnership for 5 consecutive years. Provides technical jackets for the Folie Douce team. 'Peak Performance Folie Douce' branded jackets available in shops. Shared story around performance, fun, and team spirit.
• Perrier-JouëtcoreGTM or Marketing PartnerChampagne partner for the Moonlight Dinner experience at Avoriaz. 5 exclusive evening events featuring 3-course menus with artistic table shows.
• CarlsbergcoreGTM or Marketing PartnerOfficial beer supplier across Folie Douce locations. Magic Friday events sponsored by Carlsberg featuring different guest artists each Friday.
• Mumm (G.H. Mumm)coreGTM or Marketing PartnerOfficial champagne partner. Featured in seasonal wristband program with premium pricing for champagne products. Prominent brand presence across all locations.
• MooseminorGTM or Marketing PartnerPartnership with Moose beverages featuring cocktail collaborations on the Avoriaz terrace. Moose mule cocktail signature drink.
• MontziminorGTM or Marketing PartnerOfficial drink partner. Refreshing beverage brand for mountain consumption.
• Le GruyèrecoreGTM or Marketing PartnerOfficial cheese supplier for fondues and Swiss cuisine. AOP certified Gruyère cheese featured in signature dishes.
• Café VergnanominorGTM or Marketing PartnerOfficial coffee partner for espresso and Italian coffee offerings.
• RossignolminorGTM or Marketing PartnerPremium ski equipment brand partnership for Chamonix location.
• Black CrowsminorGTM or Marketing PartnerPremium ski brand partnership for Chamonix location. Freebird design focused brand.
• DucatiminorGTM or Marketing PartnerMotorcycle brand partnership with brand presence at Chamonix location.
• On RunningminorGTM or Marketing PartnerPerformance running shoe brand partnership for Chamonix location.
• Chamonix TourismcoreGTM or Marketing PartnerOfficial tourism partnership with Chamonix destination marketing organization.
• UTMB (Ultra-Trail du Mont-Blanc)coreStrategic or Co-development PartnerMajor trail running event partnership. UTMB World Series finals take place in Chamonix.
• Evolution 2minorChannel Partner/ Reseller/ DistributorMountain activity guide service and ski school partnership.
• Guides de ChamonixminorChannel Partner/ Reseller/ DistributorMountain guide service partnership for Chamonix location.
• CUPRAminorGTM or Marketing PartnerAutomotive brand partnership with Chamonix location.
• MinutycoreGTM or Marketing PartnerRosé wine producer partnership across multiple Folie Douce locations. Featured in wristband program and general wine offerings.
• AperolcoreGTM or Marketing PartnerOfficial aperitif partner. Prominent in spritz offerings and summer terrace drinks.
• Coca-ColaminorGTM or Marketing PartnerOfficial soft drink supplier across Folie Douce locations.
• Pernod RicardcoreGTM or Marketing PartnerMajor spirits and champagne group with multiple brands (Mumm, Perrier-Jouët, Absolut ELYX, St-Germain, Jagermeister, Campari, Picon) represented across locations.
• Red BullcoreGTM or Marketing PartnerOfficial energy drink partner at Les Arcs location. Associated with extreme sports and active lifestyle brand positioning.
• FireballminorGTM or Marketing PartnerCinnamon whisky spirit partner at Les Arcs.
• StabilominorGTM or Marketing PartnerStationery brand partnership for Les Arcs location.
• EiderminorGTM or Marketing PartnerFrench ski clothing brand partnership for Les Arcs.
• LacosteminorGTM or Marketing PartnerFashion brand partnership for Les Arcs location.
• 1664 BlancminorGTM or Marketing PartnerPremium white beer brand partnership.
• Alex JumelincoreStrategic or Co-development PartnerBMX flat world champion and brand ambassador for Les Arcs summer experience. Leads bootcamps and pro-rider sessions during summer season.
• Altitude Taxi MontriondminorChannel Partner/ Reseller/ DistributorOfficial private transport and airport transfer partner for Avoriaz location. Handles transfers from Thonon, Geneva, and Bellegarde.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Experimental Group: French hospitality group operating boutique hotels, cocktail bars, and restaurants (Experimental Cocktail Club, Hôtel des Grands Boulevards, etc.). Comparable as a multi-venue French lifestyle hospitality brand combining food, beverage, nightlife and lodging under one operator.
• Moma Group: Parisian hospitality group founded by the Manoukian family operating restaurants, clubs (Maison Mère, La Récré, Le Pachinko), events, and brands — directly comparable multi-venue French hospitality/entertainment business with family ownership heritage and event-led programming.
• Raspoutine: Iconic Parisian restaurant-club blending high-end Russian-inspired dining with nighttime DJ programming. Comparable as a premium European dining-plus-clubbing destination model where food service funds a significant nighttime entertainment experience with strong brand cachet.
• Club Med: Global all-inclusive resort operator with extensive Alpine resort presence (including French resorts). Comparable as an integrated mountain hospitality brand combining accommodations, dining, entertainment, and family programming under a single premium lifestyle umbrella.

Broad incumbents

• Belmond: Global luxury hospitality brand (LVMH-owned) operating iconic hotels, trains, and river cruises with strong food, beverage and cultural programming. Comparable as a luxury lifestyle hospitality brand extending beyond rooms into distinctive guest experiences and entertainment.
• Six Senses: IHG-owned luxury hotel and resort operator with Alpine and mountain-adjacent properties; emphasizes distinctive F&B, wellness, and curated experiences. Comparable at the high-end lifestyle hospitality and experience-design layer.
• Compagnie des Alpes: Operates leading French ski resorts (Parc Astérix, Tignes, La Plagne, Les Arcs, etc.) and leisure destinations. Direct peer in the French mountain tourism space, though focused on lift operations and destination management rather than hospitality/nightlife, giving adjacency through co-tenancy and a potential B2B partner.
• Aman Resorts: Ultra-luxury hotel and resort brand (Aman Le Mélézin in Courchevel among Alpine properties) operating premium hospitality experiences with deep food and wellness programming. Comparable in the upper-luxury Alpine lifestyle hospitality segment.

Emerging players

• Maison Kitsuné: Lifestyle brand spanning fashion, music, and Café Kitsuné coffee shops. Comparable as a French lifestyle brand extending across physical experiences, food and beverage, and retail under a unified identity — illustrating the multi-vertical lifestyle brand play La Folie Douce is pursuing.

Others

• Sodexo: Global food services and facilities management major. Adjacent at scale — relevant as a reference point for institutional food service at large venues and events, while operating in a fundamentally different B2B contract-catering model versus La Folie Douce's consumer hospitality/entertainment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-folie-douce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOLIE DOUCE