POSTINO
- Company typePrivate
- Founded-
- HeadquartersPhoenix, United States
- Headcount—
- GTM typeB2C
- OfferingServices
POSTINO firmographics
Firmographics- Name
- POSTINO
- Legal name
- Upward Projects Holdings, LLC
- Website
- https://postino.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
POSTINO industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Bars (THAFAEAF)
- akta.pro secondary industries
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where POSTINO is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices35 records
Markets served
POSTINO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Dining Sales: Revenue from food and beverage sales at physical restaurant locations including appetizers, entrees, wine, cocktails, and other beverages
- Bottle Club Subscriptions: Monthly subscription wine club with tiered pricing ($20-52/month) offering curated wines, exclusive member perks, and discounts. Includes 1, 2, or 3 bottle monthly options
- Catering Services: Corporate and event catering with delivery and pickup options, featuring dedicated menus and group dining packages
- Gift Cards and Gift Memberships: Sale of gift cards for restaurant dining and gift subscriptions for Bottle Club memberships
- Private Events and Group Dining: Revenue from private dining room rentals and semi-private event spaces at various locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Bottle Club - $20/month |
| Subscription | Monthly | 2 Bottles Club - $36/month |
| Subscription | Monthly | 3 Bottles Club - $52/month |
| Transaction based/ take rate | Pay-as-you-go | Catering Delivery - 15% service fee |
| Freemium | Monthly | Postino Pass - Free Membership |
| Subscription | Multi-year contract | Bottle Club Gift Subscriptions - Starting at $60 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
POSTINO product offering
Product offeringCore offering
Postino operates a chain of wine-focused casual dining restaurants serving shareable food, curated wines, cocktails, beer, and brunch across 32+ locations in 7 U.S. states. Beyond dine-in service, the company sells monthly wine subscription memberships (Bottle Club) at $20-$52 per month, a free digital loyalty program (Postino Pass), corporate and event catering, private and group dining event spaces, gift cards, and online ordering through its own website and mobile app.
Product overview
Postino is a wine cafe restaurant brand operated by Upward Projects Holdings, LLC, offering a unified dining experience centered on wine and shareable food across 35+ locations in 7 U.S. states. The product portfolio includes the core Postino WineCafe restaurant concept, the Postino Bottle Club subscription (monthly wine membership with tiers from $20-52/month), the free Postino Pass loyalty program, and Postino Social Club influencer partnerships. Additional offerings encompass catering services, group dining, private event spaces, online ordering via Olo, gift cards, and bottle club gifting. The company also maintains a mobile app (Postino Wine Cult) available on iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Postino Bottle Club: A flexible monthly wine membership program offering exclusive wines, perks, and discounts. Memberships start at $20/month for 1 bottle, $36/month for 2 bottles, and $52/month for 3 bottles.
- Postino Pass
- Postino Social Club
Products and services
- Postino WineCafe Restaurant Locations Casual dining wine cafés offering shareable food, curated wine selections, cocktails, beer, and brunch across multiple U.S. locations with historic and eclectic design elements.
- Postino Bottle Club Monthly wine membership providing hand-selected wines with flexible tiers (1 bottle at $20/month, 2 bottles at $36/month, 3 bottles at $52/month), including exclusive perks such as tote bags, happy hour pricing, and access to seasonal wine releases. Gift subscriptions available in 3-month and 6-month terms starting at $60. Not available in the state of Georgia.
- Postino Pass Free digital membership program unlocked through a quiz, offering personalized perks such as bottle upgrades and exclusive bites delivered to a digital pass for dine-in visits.
- Catering Services Corporate and event catering with delivery and pickup options, featuring dedicated menus for appetizers, salads, boxed lunches, bruschetta, panini, and bottled wine. Delivery available for orders of $100+ within 10 miles of any Postino location with a 15% service fee.
- Group Dining Semi-private dining spaces and group event hosting for 20+ guests, booked in 2-hour slots through the sales team, available across Arizona, California, Colorado, Georgia, North Carolina, Tennessee, and Texas locations.
- Private Dining Intimate private event spaces at Postino B-Side in Phoenix (up to 42 guests, extendable to 70 with patio) and Postino South Lamar in Austin (up to 25 guests), with dedicated staff and customizable menus.
- Gift Cards Gift cards available for purchase, enabling recipients to dine at any Postino location.
Companies that use POSTINO
Customer profileSegments2 records
Ideal customer profiles2 records
POSTINO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
POSTINO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tacos ChiwascorePostino owner and Tacos Chiwas team announced partnership to develop a new Mexican-inspired concept in Uptown Phoenix. The collaboration will result in closure of an existing taco eatery to make way for the new concept.
- OlocoreOlo powers Postino's online ordering system, enabling customers to place orders for pickup and delivery through the restaurant's digital platforms
- StripecoreStripe processes payments for Postino Bottle Club memberships and provides fraud prevention services for transaction processing
- EZ CatercoreEZ Cater platform enables corporate catering orders for Postino locations, handling online catering menu distribution and order management
- FacebookminorFacebook OAuth authentication for user login and tracking pixels for advertising and analytics purposes
- Google AdsminorGoogle advertising platform used for paid search campaigns and measuring advertising campaign success
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
POSTINO competitors and assessment
Company assessmentBroad incumbents
- J. Alexander's: Polished casual-dining chain with full bar and wine program in suburban/secondary markets. Comparable on casual upscale positioning and reliance on adult dine-in occasions.
- Eddie V's Prime Seafood: Darden-owned upscale-casual dining concept with strong wine list focus and experiential design. Similar in its premium neighborhood-casual positioning and emphasis on wine curation.
- The Yard House: Large Darden-owned casual restaurant chain famous for an extensive draft beer and wine selection. Comparable as a multi-state casual venue where beverage selection (including wine) is a core differentiator.
- Bar Louie: National gastrobar chain offering shareable plates, craft cocktails and wine in neighborhood settings. Direct overlap with Postino's shareable-food-plus-wine social-dining model at a larger scale.
- Seasons 52: Darden-owned polished casual brand with a rotating wine list and seasonally driven menu. Comparable on upscale-casual dining and curated wine positioning, though it sits inside a much larger parent portfolio.
Direct peers
- Cooper's Hawk Winery & Restaurants: Multi-unit chain that pairs a working winery with casual full-service restaurants focused on curated wine and shareable food — the closest direct comparable to Postino's wine-café model across multiple US states.
- District Winery: Urban winery and restaurant hybrid offering house-made wines with a full kitchen. Closely mirrors Postino's combination of on-site wine production/programming and a full food menu.
- The Melting Pot: Specialty experiential dining chain built around shareable, interactive food paired with curated beverages including wine. Similar concept of monetizing communal, event-driven dining experiences.
- Corkbuzz Wine Studio: Wine-focused restaurant and education concept pairing small plates with curated wines and subscription/club programming. Directly comparable to Postino on the wine-led casual dining plus membership model.
- CRU Wine Bar: Multi-unit wine bar concept serving curated wines with light food in social settings. Closest direct comp on the wine-café/bar format, albeit at a smaller footprint than Postino.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
POSTINO financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSTINO leadership team
Management profileNumber of profiles
POSTINO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSTINO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSTINO
What does POSTINO do?
Postino operates a chain of wine-focused casual dining restaurants serving shareable food, curated wines, cocktails, beer, and brunch across 32+ locations in 7 U.S. states. Beyond dine-in service, the company sells monthly wine subscription memberships (Bottle Club) at $20-$52 per month, a free digital loyalty program (Postino Pass), corporate and event catering, private and group dining event spaces, gift cards, and online ordering through its own website and mobile app.
Is POSTINO a public or private company?
POSTINO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POSTINO founded?
POSTINO was founded in -1.
Where is POSTINO based?
POSTINO is headquartered in Phoenix, United States, in the North America region.
How does POSTINO make money?
Five revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are bottle Club Subscriptions, catering Services, gift Cards and Gift Memberships and private Events and Group Dining.
Who are POSTINO's main competitors?
Broad incumbents on record are J. Alexander's, Eddie V's Prime Seafood, The Yard House, Bar Louie and Seasons 52. Direct peers are Cooper's Hawk Winery & Restaurants, District Winery, The Melting Pot, Corkbuzz Wine Studio and CRU Wine Bar.
Does POSTINO have an API?
No public API is recorded for POSTINO.
What industry is POSTINO in?
POSTINO's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAF, Wine Bars, with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 7224 and its SIC code is 5810.