D A E L A

What D A E L A does

DAELA Cosmetic Tattoo is a privately held, female-owned cosmetic tattoo studio and franchise company headquartered in Portland, Oregon. It operates full-service permanent makeup studios offering microblading, nanoblading, machine nano brows, ombre powder brows, combo brows, lip blush tattoo, eyeliner tattoo, faux freckles, and beauty marks, alongside paramedical tattoo services such as areola restoration, scar camouflage, and stretch mark camouflage, and scalp micropigmentation. The company has served over 25,000 clients and carries more than 3,000 five-star reviews across Google and Yelp.

The company extends its offering through three adjacent business lines: DAELA Academy provides in-person and online training for aspiring permanent makeup artists, with 2-day master classes priced at $3,000-$4,800 and online courses at $585-$885; PicoWay laser services cover tattoo removal, PMU removal, and non-ablative skin treatments; and select studios offer medical esthetic injectables including Botox, Dysport, Juvéderm, and Restylane administered by a medical director. Its technology stack is built on manual pigmentation expertise combined with PicoWay laser hardware, with no software platform or AI components.

DAELA generates revenue through per-session service fees (most cosmetic tattoo procedures priced $150-$975, SMP at $1,800-$3,800, paramedical procedures $150-$950), training course tuition, third-party-financed consumer transactions, and franchise fees for studio owners. The boutique franchise model requires a $400,000-$860,000 investment per location, includes protected market territories of up to 2.5 million population, and is registered with the SBA. Current operational footprint spans Portland (flagship/corporate), Vancouver, Washington (academy), and Scottsdale, Arizona (franchise, opened January 1, 2024). The company is bootstrapped with no identified institutional investment.

Name

D A E L A

Legal name

DAELA Cosmetic Tattoo Inc

Website

https://daelacosmetictattoo.com

Company type

Private

Operating status

Operating

Short description

DAELA Cosmetic Tattoo is a privately held, female-owned studio and franchise company offering permanent makeup, paramedical tattooing, scalp micropigmentation, laser services, and medical esthetics, with a training academy and franchise program across Pacific Northwest and Arizona locations.

Ownership category

akta.pro rank

Product category

Cosmetic Tattoo Services

akta.pro primary industry

Powder Brows & Ombre Brows Services (HSALAKAB)

akta.pro secondary industries

Scar Camouflage & Skin Camouflage Tattooing Services (HSALAKAH), Eyeliner Tattooing Services (Upper/Lower/Winged) (HSALAKAE), Permanent Makeup & Cosmetic Tattoo Training (HSALANAH), Permanent Makeup Removal & Correction Services (Saline/Laser/Color Correction) (HSALAKAJ)

Keywords

• Cosmetic tattoo services
• Permanent makeup
• Paramedical tattooing
• Scalp micropigmentation
• PMU artist training

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cosmetic Tattoo Services: One-time cosmetic tattoo procedures (microblading, lip blush, eyeliner, ombre brows, etc.) with included or optional touch-up appointments. Services priced per session ranging from $150-$975 for most procedures.
2. Paramedical Tattoo Services: Restorative procedures including areola restoration ($750-$950), scar camouflage, and stretch mark treatments ($150-$750 per session).
3. Scalp Micropigmentation: Multi-session hair density treatment ranging from $1,800-$3,800 depending on hair loss level, typically requiring 2-3 sessions.
4. Esthetic Services: Lash lift & tint, brow lamination, henna brows ranging from $45-$150.
5. Academy Training Programs: In-person and online training courses for aspiring cosmetic tattoo artists. 2-day in-person master classes range from $3,000-$4,800, with online courses available a la carte from $585-$885.
6. Franchise Fees: Boutique franchise opportunity with investment required between $400,000-$860,000 to open a DAELA studio. SBA Franchise Registry member.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DAELA Cosmetic Tattoo operates full-service cosmetic tattoo studios offering permanent makeup services including microblading, lip blush, eyeliner tattoo, ombre powder brows, machine nano brows, and scalp micropigmentation, as well as paramedical tattoo services such as areola restoration, scar camouflage, and stretch mark camouflage. The company also runs DAELA Academy, providing in-person and online training for aspiring permanent makeup artists, and offers a boutique franchise program for studio ownership.

Product overview

DAELA Cosmetic Tattoo operates as a full-service cosmetic tattoo studio offering permanent makeup and paramedical tattoo services across multiple locations in Portland, OR, Vancouver, WA, and Scottsdale, AZ. The core product portfolio centers on cosmetic tattoo services including microblading/nanoblading, machine nano brows, ombre powder brows, combo brows, lip blush tattoo, eyeliner tattoo, and scalp micropigmentation, complemented by paramedical services such as areola restoration, scar camouflage, and stretch mark camouflage. Additional esthetic services include henna brows, lash lift & tint, brow lamination, microneedling, laser treatments, and medical esthetic injectables. The company also operates DAELA Academy as a training and education division offering in-person and online courses for aspiring permanent makeup artists, and offers a franchise opportunity for studio ownership. All services are delivered by master-trained artists with a focus on health and safety protocols.

Differentiator

Problem solved

Functional benefit

Brands

• DAELA Academy: Premier permanent makeup training academy offering in-person and online courses for aspiring and experienced PMU artists, with master trainers teaching microblading, lip blush, eyeliner, scar camouflage, and areola restoration techniques

Products and services

• Microblading & Nanoblading
• Machine Nano Brows
• Ombre Powder Brows
• Combo Brows
• Lip Blush Tattoo
• Eyeliner Tattoo
• Scalp Micropigmentation (SMP)
• Areola Restoration Tattoo
• Scar Camouflage Tattoo
• Stretch Mark Camouflage
• Laser Tattoo Removal
• Laser Skin Treatments
• Lash Lift & Tint
• Brow Lamination
• Henna Brows
• Wrinkle Relaxers
• Lip Fillers
• DAELA Academy Training Programs
• DAELA Cosmetic Tattoo Franchise

Quantifiable outcome

• 25,000+ clients served locally and internationally
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• European Wax Center: Large beauty service franchise with hundreds of locations and a comparable single-service-per-visit membership/pricing model. Relevant for benchmarking franchise unit economics and multi-revenue-stream operating leverage.
• Ideal Image: Largest US medical aesthetics chain offering laser hair removal, injectables, and skin treatments under a corporate/franchise hybrid. Comparable for laser service operations, medical-director model, and esthetic service mix.
• Amazing Lash Studio: National franchise specializing in eyelash extensions and brow/lash esthetic services at hundreds of studios. Comparable as a scaled beauty service franchise, though its core category (lashes) is adjacent to DAELA's PMU focus.
• LaserAway: National medical spa chain offering laser hair removal, tattoo removal, body contouring, and skin rejuvenation. Comparable for laser-based service delivery, marketing-heavy DTC model, and footprint strategy.
• The Lash Lounge: Multi-unit lash and brow salon franchise with training academies and recurring service revenue. Comparable as a beauty franchise operating its own artist training program, similar to DAELA Academy.

Direct peers

• HairClub: Established hair loss solutions provider offering scalp micropigmentation (SMP) alongside hair restoration. Direct peer to DAELA's SMP service line and comparable customer segment (men and women with thinning hair).
• Wake Up With Makeup: Permanent makeup and lash franchise offering microblading, eyeliner, lip blush, and other cosmetic tattoo services through multi-unit studio locations. Closest direct franchise-model peer to DAELA's combination of PMU services plus franchise expansion.
• Bosley: Hair restoration company offering hair transplants, SMP, and related procedures. Comparable for the SMP segment specifically and the male/female hair loss customer segment DAELA serves.
• Removery: Largest dedicated tattoo removal chain in North America using laser technology. Direct peer to DAELA's PicoWay laser tattoo removal and laser PMU removal service line.

Emerging players

• SEV Laser: Multi-state medical spa chain offering laser hair removal, skin treatments, and injectables. Comparable for laser service line expansion and franchise-style multi-location growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@daelacosmetictattoobystudi6852
• Facebookfacebook.com/daelacosmetictattoo
• Instagraminstagram.com/daelaacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D A E L A