LES HOTELS OCRE & AZUR

What LES HOTELS OCRE & AZUR does

LES HOTELS OCRE & AZUR is a group of 4-star hotels headquartered in Cannes, France, founded in 2000. The company operates in the upscale leisure and corporate-events segment of the French Riviera hospitality market and offers stay and experience gift vouchers as a structured product line, allowing guests to purchase packaged hotel stays and on-property experiences for gifting occasions.

The company distributes these gift vouchers through a dedicated subdomain on the SecretBox.fr marketplace (hotels-ocre-azur.secretbox.fr), which is operated by API & YOU. SecretBox.fr is a curated gift-box platform with 1,600 partner establishments and 13,000 gift boxes across France and selected international destinations (Luxembourg, Switzerland, Morocco, the United Kingdom, Monaco, and Germany). The platform is built on a 'Console SecretBox' e-commerce infrastructure with secure payment processing and ISO 14001-certified green hosting. Its value proposition to merchants is a 0% commission, 100% direct-to-merchant payment model, with SecretBox serving as a visibility and discovery layer rather than a transactional intermediary.

The business model for LES HOTELS OCRE & AZUR is fundamentally a direct hospitality operator: room revenue, F&B, and ancillary on-property services, augmented by a gift-voucher revenue stream sold both direct and via the SecretBox channel. Pricing on the platform varies widely by experience (e.g., 191 EUR for a 2-person hotel comfort stay at partner properties, up to 870 EUR for premium experiences), with gift boxes typically valid 365 days from purchase. Specific revenue, headcount, room count, and ownership details for this establishment are not disclosed in the source data; the available evidence is limited to the firm's basic profile and its presence as a partner on the SecretBox platform.

Name

LES HOTELS OCRE & AZUR

Website

https://secretbox.fr

Company type

Private

Founded year

2000

Short description

LES HOTELS OCRE & AZUR is a Cannes-based group of 4-star hotels, founded in 2000, offering stay and experience gift vouchers through its own channels and the SecretBox.fr marketplace. It serves leisure and business travelers in the French Riviera market.

Ownership category

akta.pro rank

Headquarters

HQ city

Cannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gift Box Sales Commission: The platform operates on a 100% direct, 0% commission model - payments go directly to merchants without intermediary fees. The company earns revenue by providing the platform infrastructure and visibility to partner establishments rather than taking transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LES HOTELS OCRE & AZUR operates a group of 4-star hotels in Cannes, France, offering hotel accommodation stays and experience gift vouchers. The establishment distributes its hospitality offerings through the SecretBox.fr gift box marketplace, which connects consumers directly to 1,600 partner establishments offering 13,000 gift boxes without intermediary commissions.

Product overview

SecretBox® is a single unified platform serving as a curated marketplace for gift boxes (coffrets cadeaux) offered by hotels, restaurants, spas, and leisure establishments across France and select other countries (Luxembourg, Switzerland, Morocco, UK, Germany, Monaco). The platform connects consumers directly to official gift box shops of 1,600+ establishments, offering 13,000+ gift boxes. The offering is organized by themes (Séjour/Hotel stays, Restauration/Dining, Bien-être/Wellness, Vin & Œnotourisme/Wine tourism, Sport & Loisirs/Sports & Leisure), occasions (Christmas, Valentine's Day, birthdays, weddings, etc.), and geographic regions.

Differentiator

Problem solved

Functional benefit

Products and services

• 4-Star Hotel Accommodation Stays
• Stay and Experience Gift Vouchers

Quantifiable outcome

• 1,600 establishments in the collection
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• API & YOUcoreTechnology or IntegrationAPI & YOU is the parent company and operator of SecretBox.fr platform, providing the e-commerce infrastructure (Console SecretBox®) for the gift box marketplace. The company is headquartered in Poligny, France with 2,254,010.64€ capital.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Hotel Barrière Le Gray d'Albion: A 4-star hotel in central Cannes operated by Groupe Barrière. Closely comparable to LES HOTELS OCRE & AZUR on location (Cannes), star rating (4-star), and mid-upscale leisure/business traveler target.
• Best Western Plus Cannes Riviera & Spa: A 4-star hotel in Cannes with spa offerings, part of the Best Western network. Comparable on location, star rating, and mid-upscale positioning.
• Five Seas Hotel Cannes: A 5-star boutique hotel in Cannes offering curated stay and experience packages. Comparable on Cannes location, upscale positioning, and gift-box-style experience offerings.
• Pullman Cannes Mandelieu Royal Casino: A 4-star hotel in the Cannes area operated by Accor's Pullman brand. Comparable on star rating, French Riviera location, and business/leisure traveler mix.
• Radisson Blu 1835 Hotel & Spa, Cannes: A 4-star hotel in Cannes operated by Radisson Hotel Group. Comparable on location, star rating, and target guest profile (leisure and business travelers).
• Hotel & Spa Le Splendid Cannes: A 4-star hotel on the Croisette in Cannes offering stay and spa packages. Comparable on location, star rating, and experience-based gifting relevant to the SecretBox.fr platform.
• Novotel Suites Cannes Centre: A 4-star hotel in Cannes operated by Accor. Comparable on location, star rating, and target market of mid-range business and leisure travelers.

Broad incumbents

• JW Marriott Cannes: A 5-star luxury hotel in Cannes operated by Marriott International. Comparable on Cannes location and guest experience, but a larger, more upscale branded operator with broader portfolio.
• Accor Hotels (groupe hôtelier): A global hotel operator with significant presence in Cannes (Novotel, Pullman, Sofitel, MGallery). Comparable as a broader incumbent competing with smaller independent hotel groups in the same market.
• Hotel Martinez (Hyatt): An iconic luxury hotel on the Croisette in Cannes, part of The Unbound Collection by Hyatt. Comparable on market location but operates at a higher tier with a much larger international brand footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES HOTELS OCRE & AZUR