What Greystone Golf Club, Inc. does

Greystone Golf Club, Inc. is a private, member-owned country club operating two 18-hole championship golf courses — the Founders Course and the Legacy Course (designed by Rees Jones) — in Birmingham, Alabama, founded in 1991/1992. The club runs two clubhouses (Founders, built 1992 as an English-Manor-style social hub; Legacy, opened 2001 as a golf-focused retreat that was substantially renovated and expanded in October 2022 alongside the Legacy Course). Beyond golf, Greystone delivers a full family lifestyle ecosystem: the Blackburn Golf Academy (anchored by Golf Digest's No. 1-ranked teacher, Mark Blackburn), three dining venues (Ninety-One, The Falls, Aqua) plus Cellar 91 and casual outlets, a Golf Performance Center with a 200-course simulator, racquet sports directed by a USTA Alabama award winner, a three-pool aquatics center with the Greystone Gators swim team, a fitness center, a Lakeside Activity Center with pickleball and basketball, and year-round social and tournament programming including the PGA Tour Champions Regions Tradition held annually on the Founders Course.

The club monetizes primarily through recurring annual and initiation membership fees across individual, family, corporate, and young-professional tiers, with ancillary revenue from F&B, events, and instruction. Operations are supported by standard third-party club-management SaaS — MembersFirst for tee-time booking, Jonas Clubhouse Online for member statements and authentication, and Golf Genius for tournament management — alongside Google Analytics for web insights. Go-to-market is sales-led and referral-driven: prospective members are acquired through scheduled property tours, website inquiries, and word-of-mouth from existing members, supported by blog content, social channels (Facebook, Instagram, LinkedIn, Vimeo), and signature events that double as prospect experiences.

Greystone is governed under Alabama law (legal entity Greystone Inc.), has no parent company, no external PE/VC ownership, and no public ticker. The management team is led by General Manager Dave Porter (creator of Greystone University in 2018), with functional directors across golf operations, racquet sports, fitness, course operations, and F&B. Customer logos cited in the data are member testimonials (OneAscent corporate membership, Hoagland family membership) rather than B2B anchor contracts.

Name

Greystone Golf Club, Inc.

Legal name

Greystone Inc.

Website

https://greystonecc.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Greystone Golf Club, Inc. is a private, member-owned country club in Birmingham, Alabama operating two championship golf courses, multiple clubhouses, dining venues, racquet sports, aquatics, fitness, and the Blackburn Golf Academy, serving families, individuals, and corporate members in the Birmingham metro.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf course memberships
• Recreational club services
• Golf instruction academy
• Clubhouse dining events

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Club Membership Fees: Greystone operates as a private country club generating revenue through annual and initiation membership fees from individual, family, and corporate members. Membership provides access to two championship golf courses, dining facilities, fitness center, tennis center, aquatics center, and social events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Greystone Golf Club operates a private, member-owned country club featuring two 18-hole championship golf courses (Founders and Legacy), a PGA Tour Champions tournament host venue, multiple dining venues, a golf performance and instruction academy, and full lifestyle amenities including tennis, fitness, aquatics, and private event hosting. Membership is sold across several tiers (Young Professional, Individual, Family, Corporate, Legacy Society) with an accompanying one-time initiation fee, and recurring annual dues sustain club operations.

Product overview

Greystone Golf & Country Club is a private country club offering a comprehensive suite of recreational and hospitality services. The core offering centers on two championship golf courses—the Founders Course (hosting the PGA Tour Champions Regions Tradition) and the Legacy Course (designed by Rees Jones)—supplemented by the Blackburn Golf Academy for instruction. Beyond golf, the club provides racquet sports (tennis, pickleball), aquatics (three pools, Greystone Gators Swim Team), fitness facilities, and diverse dining options including Aqua (seafood), The Falls, Ninety-One Restaurant, and various casual venues. The club operates two clubhouses: the Founders Clubhouse (main social heart, built 1992) and the Legacy Clubhouse (golf-focused, with Golf Performance Center and simulator). Additional programs include Greystone University for member and staff education, and corporate membership options.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua: Seafood restaurant inside the Legacy Clubhouse offering fresh Gulf seafood, sushi, and steaks with indoor/outdoor dining and mountain views.
• Ninety-One Restaurant
• The Falls
• Blackburn Academy
• Cellar 91

Products and services

• Founders Course An 18-hole championship golf course designed by Earl Stone, featuring elevation changes, bentgrass greens, and water features; available to members as part of their membership privileges.
• Legacy Course Greystone's second 18-hole championship course, also designed by Earl Stone, complementing the Founders Course and increasing member playing capacity.
• Blackburn Golf Academy Golf instruction academy offering private and group lessons, clinics, summer kids' camps, and use of the Performance Center and golf simulator for members and guests.
• The Tradition PGA Tour Champions Tournament Annual PGA Tour Champions professional golf tournament hosted at the club, with member access to tournament viewing and hospitality.
• Aqua Restaurant On-site casual/upscale dining venue within the club available to members for daily meals and casual social occasions.
• The Falls Restaurant On-site restaurant located in one of the club's clubhouses, offering a distinct dining experience to members.
• Ninety-One Restaurant On-site restaurant within the club offering a third dining venue for members and their guests.
• Founders Clubhouse The original clubhouse adjacent to the Founders Course, housing dining, locker rooms, and member social spaces.
• Legacy Clubhouse The clubhouse serving the Legacy Course, with dining, locker rooms, and member social areas.
• Tennis Center On-site tennis facility providing court access, programming, and racquet sports instruction for members.
• Fitness Center On-site fitness facility providing equipment, training, and wellness programming for members.
• Aquatics Center On-site aquatics facility offering pool access and swimming-related programming for members and their families.
• Private Event Hosting & Catering Private event hosting and catering service for weddings, corporate functions, and member events across the club's venues and restaurants.
• Membership Tiers (Young Professional, Individual, Family, Corporate, Legacy Society) Multi-tiered private club membership offering access to golf, dining, fitness, aquatics, tennis, and events; each tier carries an initiation fee and recurring annual dues.
• Kids Camp & Junior Programming Seasonal youth programming such as summer golf camps offered through the Blackburn Golf Academy, available to members' children.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rees Jones Inc.coreStrategic or Co-development Partner · 1 October 2022Rees Jones, whose company originally designed the Legacy Course, returned in 2022 to oversee fine-tuning renovations including grass replacement, tree and slope work, bunker renovation, and tee renovations to maintain the course's championship quality and provide updated challenges for players.
• MembersFirst (Tee Time Solutions)coreTechnology or IntegrationOnline tee time booking and member services platform used for golf management operations.
• Jonas Clubhouse OnlinecoreTechnology or IntegrationClub management software providing online statement provisions and member account access.
• Golf GeniuscoreTechnology or IntegrationGolf event management software used for tournament operations and member competition management.
• Greg Abrams SeafoodcoreOthersSeafood supplier based in Panama City, Florida providing fresh Gulf seafood delivered within 24 hours for the Aqua restaurant's daily menu planning.
• Total Turf Golf ServicesminorImplementation/ SI/ Consulting PartnerGolf course construction company that completed bunker renovation with state-of-the-art drainage systems as part of the Legacy Course upgrades.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Country Club of Birmingham: Historic private country club in Birmingham, AL with golf, tennis, dining, and member programs. Most direct peer competing for the same family and corporate membership base in the Birmingham metro.
• Old Overton Club: Private golf club in the Birmingham metro (Vestavia area), offering a championship course and member amenities. Directly competes for the same member base as Greystone.
• Mountain Brook Club: Private club serving the affluent Mountain Brook / Birmingham area with golf, dining, and social amenities. Comparable membership model and competitive set for Greystone.
• Shoal Creek: Private golf and country club also located in the Birmingham, AL metro, offering a championship course, clubhouse, and member amenities. Direct local competitor for Greystone in the same geographic and member demographic.
• The Honors Course: Private golf-only club in Tennessee designed by Pete Dye, similar elite championship-only positioning. Comparable as a high-prestige, golf-focused private club competing for elite members in the Southeast.

Broad incumbents

• Troon: Global golf course management and hospitality company operating and managing private and resort clubs. Comparable as a broad incumbent in the private club management space.
• Quail Hollow Club: Elite private club hosting a PGA Tour regular event (Wells Fargo Championship). Comparable as a high-prestige club that hosts a major tour event, though at a different geographic and tour level.
• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the U.S. with a broad portfolio. Not a direct single-property competitor, but represents the consolidator model Greystone's member-owned structure is differentiated against.

Others

• PGA Tour Champions: The senior professional golf tour on which The Tradition is contested. Relevant as the governing ecosystem and media-rights partner underpinning Greystone's flagship tournament asset.

Emerging players

• Topgolf: Tech-enabled golf entertainment and casual play concept. Adjacent competitor addressing newer and younger golfers' leisure time and discretionary spend versus traditional private clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user127569441
• Facebookfacebook.com/Greystonegcc
• LinkedInlinkedin.com/company/greystone-golf-%26-country-club/?trk=tyah&trkInfo=tarId%3A1400861710599%2Ctas%3Agreystone+golf+%26+coun%2Cidx%3A1-1-1
• Instagraminstagram.com/greystonegcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greystone Golf Club, Inc.