Red Dot Foundation
Red Dot Foundation operates Safecity, an anonymous crowdsourced reporting platform for sexual and gender-based violence, serving individuals, NGOs, corporations, police, transport agencies, and educational institutions across 86+ countries.
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Red Dot Foundation does
Red Dot Foundation is a 501(c)(3) nonprofit incorporated in 2017 that operates Safecity, an anonymous crowdsourced reporting platform for sexual and gender-based violence. The Safecity platform originated in India in 2012 and has since expanded into a global program covering 86+ countries, anchored by a network of more than 5,000 Safety Champions and 50+ partner organizations. The platform's underlying technology is a crowdsourced incident-reporting pipeline that captures anonymized reports, aggregates them into local and national heatmaps, and feeds structured outputs to NGOs, policymakers, and institutional partners. Red Dot has built dedicated Safecity variants for Educators, Corporations, Police, and Transport, indicating a deliberate segmentation of the platform by institutional buyer.
The organization's business model is a hybrid nonprofit construct. Individual reporters and grassroots users access the platform free of charge, while institutional customers (universities, corporations, transit authorities, police agencies) access tailored products and safety audits on a custom-pricing basis. Funding is diversified across individual donations, employer-matching programs, foundation grants, and corporate partnerships, with no public disclosure of total revenue, headcount, or audited financials. Strategic positioning is reinforced by brand and peer recognition, including the 2024 Vital Voices Collective Action Award.
Operational evidence points to active geographic expansion (programs across South Asia, Latin America, Europe, Africa, Asia Pacific, and North America), research partnerships (Symbiosis Institute 2026–2027, University of Manchester, Security Women UK), and emerging AI capability through external partnerships with Murmur AI and Integrated Fundraising. No proprietary AI models, patents, or disclosed ML pipelines were identified, and the core competitive asset remains the 130,000+ incident corpus and the Champion/Alliance network, rather than in-house technology IP.
Red Dot Foundation firmographics
Firmographics- Name
- Red Dot Foundation
- Legal name
- Red Dot Foundation Global
- Website
- https://reddotfoundation.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Red Dot Foundation operates Safecity, an anonymous crowdsourced reporting platform for sexual and gender-based violence, serving individuals, NGOs, corporations, police, transport agencies, and educational institutions across 86+ countries.
- Ownership category
- akta.pro rank
Red Dot Foundation industry classification
Industry- Product category
- Civic Safety Data Platform
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
- akta.pro secondary industries
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)
Keywords
Red Dot Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals via PayPal Giving Fund, GlobalGiving, and ActBlue platforms. Donations support the Safecity platform infrastructure and community programs.
- Corporate Partnerships: Partnerships with corporations to engage workforces, support survivor-centered data infrastructure, and demonstrate commitment to safer communities.
- Foundation Grants: Institutional funding from foundations and major donors who share commitment to data-driven approaches to ending gender-based violence. Grants align with strategic priorities: technology development, community training, research, and scaling impact.
- Employer Matching and DAF: Workplace giving programs including employer matching and Donor-Advised Fund disbursements. Registered on Benevity and other workplace giving platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Anonymous Reporting |
| Other | Free | Institutional Data Access |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Red Dot Foundation product offering
Product offeringCore offering
Red Dot Foundation operates Safecity, a free anonymous crowdsourced mobile and web application that enables individuals worldwide to report incidents of sexual and gender-based violence in public, transit, and digital spaces. Reports are geo-tagged, aggregated onto interactive maps, and analyzed to identify patterns and hotspots, with anonymized insights shared with institutional partners including police, transit authorities, universities, and corporations to support evidence-based violence prevention strategies.
Product overview
Red Dot Foundation Global is a nonprofit organization operating primarily through Safecity, an anonymous crowdsourced reporting platform. The platform enables individuals to document harassment and abuse incidents anonymously, which are then geo-tagged and aggregated onto interactive maps to reveal patterns and hotspots. The organization offers specialized versions of the platform for different user segments: Safecity for You and Safecity for Educators for individuals; Safecity for NGOs and Safecity for Corporations for organizations; and Safecity for Police and Safecity for Transport for institutions. Beyond the technology platform, Red Dot Foundation operates complementary programs including Safety Champions (trained community leaders), the Safecity Alliance (partner organization network), Anti Street Harassment Week (annual global campaign), and Daughters of Tomorrow (international movement). Founded in 2017 as a 501(c)(3) nonprofit, the organization has collected over 130,000 reports across 86+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Safecity: An anonymous crowdsourced reporting application that enables individuals to document harassment and abuse incidents. Reports are geo-tagged and aggregated onto interactive maps, revealing patterns and hotspots in public, transit, and digital spaces.
Products and services
- Safecity Anonymous crowdsourced reporting application available on mobile and web that enables individuals worldwide to document harassment and abuse incidents. Reports are geo-tagged and aggregated onto interactive maps, revealing patterns and hotspots in public, transit, and digital spaces. Operates as survivor-informed civic data infrastructure that never collects personal data, with 130,000+ reports across 86+ countries.
- Safecity Champions Program Trained community volunteer leaders who support responsible reporting, raise awareness, and facilitate local engagement to improve safety. Champions commit to at least two months of volunteer work and are supported through WhatsApp groups and check-ins, with 3,000–5,000 champions globally.
- Safecity Alliance Network of partner organizations across 20+ countries working together to strengthen violence prevention through data, collaboration, and shared learning. Members gain access to Safecity data tools, can collect localized reports, receive monthly data, and use it for local and national evidence-based advocacy.
- Anti Street Harassment Week Annual global week of action bringing communities together across 20+ countries for workshops, community events, and awareness campaigns to raise awareness, share stories, and drive accountability around street harassment and public safety.
- Daughters of Tomorrow International movement led by Red Dot Foundation to end gender-based violence by turning women's silenced experiences into data, policy, and real-world change.
Quantifiable outcome
- 130,000+ anonymous reports of sexual and gender-based violence collected and analyzed
- +4 more outcomes
Companies that use Red Dot Foundation
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Red Dot Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Red Dot Foundation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and notable.
- Vital VoicescoreStrategic partnership for data-driven safety initiatives. Safecity methodology documented in 10-country report published jointly with Vital Voices. Recognized with 2024 Collective Action Award.
- United Nations and UNAOCcoreActive participation in UN platforms including CSW, UNGA, and SDG initiatives. Safecity data aligned with SDGs 5, 11, 16, and 17. Recognition by UN Secretary-General at Vital Voices event.
- Murmur AIcoreCo-hosting 'From Data to Design to Dignity' UN STI Forum side event on Applied AI for Social Impact. Murmur AI provides unified intelligence platform for social impact organizations.
- Integrated FundraisingcoreCo-hosting Applied AI learning lab at UN STI Forum. AI-native consultancy helping nonprofits implement AI for mission-driven work.
- Security Women (UK)notableCollaboration on women-only police stations research in UK, conducting 70+ interviews to understand impact on survivors and women police officers.
- University of ManchesternotableCollaborative safety audit of 90 students in Manchester to understand perceptions of safety and create targeted responses.
- Symbiosis Institute of Operations Management, NashiknotableYear-long safety audit (2026-2027) collaboration during Trimbekeshwar Kumbh Mela religious festival to collect data and raise awareness of sexual harassment.
- Safecity Alliance MemberscoreDozens of organizations across 20+ countries working together to strengthen violence prevention through data, collaboration, and shared learning. Members include Lygiosios, Lizu, Sisterhood Alliance Malaysia, WHAI Africa Nigeria, Polycom, Bayi Inc. Philippines, Sigurna Mjesta Croatia, Ecociclo.
- NGO Committee on Social DevelopmentnotableGillian D'Souza serves as past vice-chairperson; expanding advocacy in virtual space to educate and energize people on social protections.
- NGO Committee on the Status of WomennotableGillian D'Souza serves as current treasurer; oversees financial management of co-convener of largest in-person women's advocacy gathering in the world.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Red Dot Foundation competitors and assessment
Company assessmentDirect peers
- HarassMap: HarassMap is an Egypt-based initiative that crowdsources reports of sexual harassment and maps them onto an interactive map to identify hotspots - the closest functional analog to Safecity's anonymous geo-tagged reporting platform, operating in a single geography.
- Chayn: Chayn is a global nonprofit that creates multilingual survivor-led resources on gender-based violence, including online tools and anonymous reporting guides. Comparable in digital-first, survivor-centered approach to GBV support across multiple countries.
- Right To Be: Right To Be (formerly Hollaback!) operates training programs and bystander intervention to end harassment, with active programs in multiple countries. Comparable in mission to end street harassment through community training and survivor empowerment.
- Hollaback!: Hollaback! is a global nonprofit that crowdsources stories of street harassment and trains local leaders to respond - directly comparable to Safecity's anonymous reporting and Champion model. Both organizations target public-space sexual harassment through community-led action.
- Stop Street Harassment: Stop Street Harassment is a US-based nonprofit focused on research, advocacy, and awareness on public harassment, founded by Holly Kearl (now Red Dot's Director of Advocacy). Overlapping mission, founder talent, and coordination of International Anti-Street Harassment Week make it a direct peer.
Broad incumbents
- Equality Now: Equality Now is a well-established international human rights organization working to end violence against women through legal advocacy and policy reform. Comparable in mission and UN engagement, but operates at much greater scale and through legal-system channels rather than crowdsourced data.
- Plan International: Plan International is a large international development NGO focused on children's rights and gender equality, with programs addressing gender-based violence globally. Comparable mission and global footprint, but operates at much larger scale through direct programming rather than crowdsourced civic data.
- UN Women: UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. Red Dot's data aligns with UN SDGs 5, 11, 16, and 17, and engages directly with UN platforms; UN Women is the dominant institutional incumbent in this space.
Others
- Vital Voices Global Partnership: Vital Voices is a major international NGO investing in women leaders and addressing gender-based violence - a Red Dot partner and award-granting body. Comparable in UN-aligned mission and global convenings (CSW, UNGA), though Vital Voices operates a fellowship model rather than a crowdsourced data platform.
Regional players
- Point of No Return (Abir for Lebanon): Point of No Return is a Lebanon-based initiative addressing sexual harassment in public spaces through reporting, advocacy, and survivor support. Comparable crowdsourced reporting methodology and GBV mission, but focused on a single Middle East geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Dot Foundation social profiles
Digital presenceRed Dot Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Dot Foundation leadership team
Management profileNumber of profiles
Profiles16 records
Red Dot Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Dot Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Dot Foundation
What does Red Dot Foundation do?
Red Dot Foundation operates Safecity, a free anonymous crowdsourced mobile and web application that enables individuals worldwide to report incidents of sexual and gender-based violence in public, transit, and digital spaces. Reports are geo-tagged, aggregated onto interactive maps, and analyzed to identify patterns and hotspots, with anonymized insights shared with institutional partners including police, transit authorities, universities, and corporations to support evidence-based violence prevention strategies.
Is Red Dot Foundation a public or private company?
Red Dot Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Dot Foundation founded?
Red Dot Foundation was founded in 2017.
How does Red Dot Foundation make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, foundation Grants and employer Matching and DAF.
Who are Red Dot Foundation's main competitors?
Direct peers on record are HarassMap, Chayn, Right To Be, Hollaback! and Stop Street Harassment. Broad incumbents are Equality Now, Plan International and UN Women. Vital Voices Global Partnership is listed as an others. Point of No Return (Abir for Lebanon) is listed as a regional player.
Does Red Dot Foundation have an API?
No public API is recorded for Red Dot Foundation.
What industry is Red Dot Foundation in?
Red Dot Foundation's product category is Civic Safety Data Platform. Its primary akta.pro industry code is BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement), with a secondary code of BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse). Its NAICS code is 813311 and its SIC code is 7381.