BOISEO

Name

BOISEO

Legal name

ACTION DÉVELOPPEMENT LOISIR (operating as Récréa)

Website

https://boiseo.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aquatic and Wellness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Aqua Fitness Classes (HSADABAL), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Aquatic leisure services
• Swimming instruction programs
• Wellness spa facilities
• Family recreation center
• Aquasports and fitness

Headquarters

HQ city

La Broque

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Subscriptions (Classic, Liberté, Essential, Excellence): Recurring monthly direct debit subscriptions (FLEX) ranging from €27 to €57/month with minimum 2-month commitment. Subscriptions provide unlimited access to progressively broader sets of spaces and activities. This is the primary recurring revenue stream.
2. Pay-Per-Entry and Activity Sessions: One-time entry fees for individual visitors (adults €6.30, children €5.30, family €19) and per-session activity bookings for aquasports, swimming lessons, and wellness sessions. Additional revenue from multi-entry pass packs (10 entries).
3. Ludiboo Children's Subscription: Annual unlimited children's subscription (ages 3–15) at €225/year, providing unlimited pool access and unlimited slides. Targets family segment with a dedicated youth product.
4. Birthday Packages: One-time party package at €140 for up to 10 children (birthday child + 9 guests) including aquatic access, party games, and catering (crepes or cake), with €14 per additional child.
5. Swimming Schools (Enfants & Adultes): Structured swimming lesson programs: Ludimania (ages 4+), Ludinage (ages 5.5–12, 3 levels), and Impulséo adult program (3 spheres). Revenue from season packages (e.g., €295–€340 for Ludinage, €160–€240 for Impulséo).
6. Gift Vouchers (Chèques Cadeaux): Sale of gift cards in denominations of €15–€500 (or custom amount) with 12-month validity, processed through moncentreaquatique.com.
7. Corporate PRO & CSE Subscriptions: B2B subscription packages offered to local businesses and employee committees (CSE), providing up to 10% discounts on group memberships and 10-entry card purchases as an employee wellness benefit.
8. Referral Program: The Parrainage (sponsorship) program rewards both referrer and new subscriber with one free month each, driving new subscription conversions at minimal direct cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BOISEO is a next-generation aquatic and wellness center offering swimming facilities (25m competitive pool, activity pool, pentagliss, splashpad), structured swimming instruction (Ludimania, Ludinage, Impulséo), aquasports (Aquabiking, Aquafitness, Aquaboxing, Bodypalm), a wellness area (saunas, hammam, balneotherapy, sensory showers), and family leisure activities (birthday parties, Instant Famille, outdoor terrace). The center sells monthly subscriptions, pay-per-entry visits, season packages, gift cards, and corporate wellness programs to local residents, families, children, adults, and businesses in the Vallée de la Bruche.

Differentiator

Problem solved

Functional benefit

Brands

• Impulséo: Adult swimming learning program with three progression spheres (Sphère 1: water apprehension, Sphère 2: water discovery, Sphère 3: technique improvement).
• Ludimania
• Ludinage
• Instant Famille
• Instant Bien-être

Products and services

• Aquatic Space (Espace Aquatique) Full aquatic facility offering competitive swimming lanes, casual play pool, water slides, and a toddler splashpad for visitors of all ages. Open year-round to the public.
• Wellness Area (Espace Bien-être) Spa and wellness area offering saunas, hammam, balneotherapy pool with hydromassage, sensory showers, rest room, and solarium for adults seeking relaxation and therapeutic benefits.
• Impulséo Adult Swimming Program Structured adult swimming program with three progression spheres (water apprehension, discovery, mastery), delivered through 8–10 small-group sessions with personalized digital progress tracking and quarterly assessments. Designed for adults who cannot swim or want to improve technique.
• Ludinage Children's Swimming School Multi-level structured swimming learning program for children aged 5.5 to 12 years, with three progressive levels (Vert, Bleu, Rouge). Season package includes weekly sessions from September to June.
• Ludimania Swimming Initiation Swimming initiation program for children from age 4, providing a gentle introduction to aquatic skills and water confidence.
• Instant Famille Activity Structured family aquatic activity with guided water games, bonding workshops, and relaxation phases set to music, designed for children from 3 years old and their parents in a heated pool.
• Formula Anniversaire (Birthday Party Package) Birthday party package for children aged 6–12, including exclusive aquatic space access, supervised activities with lifeguards, and party food (crêpes or cake). Designed for up to 10 children with optional add-ons.
• Ludiboo Annual Children's Subscription Annual unlimited children's subscription at €225/year providing unlimited pool and water slide access for children aged 3–15.
• Monthly FLEX Subscriptions (Classic, Liberté, Essential, Excellence) Four-tier monthly subscription (FLEX) ranging from €27 (Classic) to €57 (Excellence), providing progressive access to aquatic space, wellness area, outdoor area, and group activities. Minimum 2-month commitment, then month-to-month.
• Corporate PRO & CSE Subscription B2B corporate subscription packages offered to local employers and employee committees (CSE), providing up to 10% discounts on group memberships and 10-entry cards as an employee wellness benefit.
• Gift Vouchers (Chèques Cadeaux) Gift cards in denominations from €15 to €500 with 12-month validity, sold nationally via the Récréa moncentreaquatique.com platform.
• Aquasports Group Activities (Aquafitness, Aquabiking, Aquaboxing, Bodypalm) Group aquasports classes including Aquafitness (multiple levels), Aquabiking, Aquaboxing, and Bodypalm (deep-water fitness with flotation belt and fins). Basic sessions priced at €15.
• Bébé Nageurs (Infant Swimming) Infant aquatic program for babies from 6 months old, supporting early water familiarization and parent-child bonding in a safe, supervised environment. 10-entry card at €170.
• Parrainage Referral Program Referral program rewarding both the referring subscriber and the new subscriber with one free month each, valid year-round with no limit on number of referrals.

Quantifiable outcome

• 4.1/5 average rating based on 159 Google reviews
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered minor and core.

• Allianz SchirmeckminorOthersLocal insurance agency in Schirmeck offering Boiséo subscribers a 10% discount on each new Allianz contract. Located at 5 place du Bergopre, 67130 Schirmeck.
• AS OPTIQUEminorOthersOptician in Mutzig offering Boiséo subscribers 10% off prescription swimming goggles, 20% off sunglasses, and up to €100 off optical equipment (frame + 2 lenses). Located at Zone Atrium, 8 rue Hermes, 67190 Mutzig.
• Atelier depierreminorOthersLapidary/artisan workshop in Vexaincourt offering Boiséo subscribers a 10% discount. Located at 1A Route du Donon, 88110 Vexaincourt.
• Atelier Marie CminorOthersArtisan soap maker in Luvigny offering Boiséo subscribers 10% off soap products and 10% off jewelry. Located at 9 grande rue, 88110 Luvigny.
• Aude à la natureminorOthersWild food and cooking workshops in Grandfontaine offering Boiséo subscribers 5% off workshops and 5% off wild food products. Located at 41 rue des minières, 67130 Grandfontaine.
• CFP MolsheimminorOthersDriving school in Schirmeck offering Boiséo subscribers 10% off the 'ultime' and 'eco' driving course packages. Located at 77 rue de l'église, 67130 Schirmeck.
• EVER DIAMANTSminorOthersArt/creative studio in Rothau offering Boiséo subscribers 20% off all orders for pickup. Located at 5c rue des jardins, 67570 Rothau.
• GLIN DESIGNS SASUminorOthersDesign studio in La Broque offering Boiséo subscribers 5% off all purchases. Located at 93 rue du Général de Gaulle, La Broque.
• K mille et un cilsminorOthersBeauty institute in La Claquette offering Boiséo subscribers 10% off semi-permanent makeup services. Located at 53c rue du Général Leclerc, 67570 La Claquette.
• King JouetminorOthersToy retailer in Schirmeck offering Boiséo subscribers 7% off purchases of €35 or more. Located at 98 Grand Rue, 67130 Schirmeck.
• L-ProtectminorOthersSecurity equipment provider in La Broque offering Boiséo subscribers a free security diagnostic and 10% off invoice plus a privilege subscription. Located at 6 Rue des Jardins, 67570 La Broque.
• La LisetteminorOthersIndependent bookshop in Schirmeck offering Boiséo subscribers 5% off books (excluding exam prep books). Located at 94 place du 17 novembre, 67130 Schirmeck.
• Le coeur en soieminorOthersEnergy healing practice in Lutzelhouse offering Boiséo subscribers 10% off the first energy healing session plus a free pack of essential oils with a workshop. Located at 2 Rue des Roseaux, 67130 Lutzelhouse.
• Les petits plats de MamamaminorOthersRestaurant in Rothau offering Boiséo subscribers 5% off cash payments and a complimentary house aperitif. Located at 6 place du Général de Gaulle, 67130 Rothau.
• MAISON DE LA PRESSEminorOthersNewsagent and magazine kiosk in Schirmeck offering Boiséo subscribers 5% off books and gift items. Located at 133 Grande rue, 67130 Schirmeck.
• MEMORIAL ALSACE MOSELLEminorOthersMemorial museum in Schirmeck offering Boiséo subscribers reduced entry at €10 (instead of €13). Located at Allée du Souvenir Français, 67130 Schirmeck.
• Meubles MarchalminorOthersFurniture store in the ZA Le Chimpy area offering Boiséo subscribers 10% off (excluding promotions and sale items).
• OPTIC 2000minorOthersNational optician chain in Schirmeck offering Boiséo subscribers 20% off prescription swimming goggles and 20% off sunglasses. Located at 110 Grand Rue, 67130 Schirmeck.
• RP BucheronnageminorOthersLogging/forestry service in Luvigny offering Boiséo subscribers 5% off each service. Located at 88110 Luvigny.
• SECUFORMEDminorOthersFire safety consulting and expertise firm in Rothau offering Boiséo subscribers 10% off fire extinguisher purchases for individuals plus a free verification. Located at 40 Grand rue, 67570 Rothau.
• zen'itaminorOthersMassage and wellness practice in Rothau offering Boiséo subscribers €10 off facial massage, energy massage, and Tibetan bowl treatments. Located at 3 Rue du Bambois, 67570 Rothau.
• ZuccherominorOthersTattoo artist in Muhlbach-sur-Bruche offering Boiséo subscribers 10% off tattoos. Located at Rue de Grendelbruch, 67130 Muhlbach-sur-Bruche.
• Local Businesses and CSE Committees (PRO & CSE)coreGTM or Marketing PartnerBoiséo has a structured corporate sales program targeting local employers and employee committees (CSE), offering up to 10% discounts on subscriptions and 10-entry cards as an employee wellness benefit. This B2B channel is designed to reach working adults in the territory during lunch breaks and after work.
• Clinique Saint-Luc (Schirmeck)minorStrategic or Co-development PartnerPartnership with clinic Saint-Luc in Schirmeck for aquanatal sessions — specialized prenatal aquatic exercise classes held at the Boiséo facility, with registration handled directly through the clinic.
• Récréa CampuscoreStrategic or Co-development PartnerRécréa Campus offers BPJEPS AAN (Aquatic Activities and Swimming) professional training with guaranteed employment within the Récréa center network. Boiséo participates in this talent pipeline as a Recréa-managed facility. Training hubs include Caen, Fontainebleau, Saint-Denis, and Issy-les-Moulineaux with 125 places for 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Aquaboulevard (Paris): Aquaboulevard is a large indoor water park and aquatic complex in Paris combining slides, wave pools, fitness, and wellness zones. It is a regional/urban peer that competes for similar French family aquatic leisure occasions but in a metropolitan geography far from Boiséo's rural catchment.

Broad incumbents

• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain with many clubs offering aqua-fitness and pool access. It is a broad incumbent competing for fitness-oriented adults with subscription pricing, though it does not specialize in aquatic family leisure.
• Center Parcs (Pierre & Vacances): Center Parcs operates European family resort villages featuring large indoor aquatic complexes (water slides, wave pools, splash zones) as anchor attractions. It is a broad incumbent that competes for family leisure occasions similar to Boiséo's family aquatic programming.
• UCPA: UCPA is a major French non-profit sports and leisure operator offering multi-sport vacation and aquatic programs. It is a broad incumbent—its aquatic offering overlaps with Boiséo's but it operates at much greater scale and as part of a wider sports portfolio.

Direct peers

• Vert Marine: Vert Marine is one of France's largest operators of public aquatic centers under public service delegation. It is a direct peer because Boiséo operates an analogous delegated aquatic/wellness center serving a defined local community, with subscription-based access and municipal contract structure.
• Calicéo: Calicéo operates aqualudic and balneotherapy centers in France combining aquatic leisure with a full spa/wellness offering (saunas, hammams, jets). It is a direct peer to Boiséo's combined aquatic-plus-wellness positioning and subscription/pay-per-entry revenue model.
• Deep Nature: Deep Nature is a French spa and wellness center operator offering balneotherapy, saunas, hammams, and relaxation experiences. It is a direct peer to Boiséo's well-being area (saunas, hammam, balneotherapy, sensory showers) and wellness subscription positioning.
• Récréa (sister centers): Other Récréa-managed aquatic centers across France and Belgium share Boiséo's exact operating model: subscription tiers, Impulséo/Ludinage pedagogy, Smiling People community ethos, and Récréa digital infrastructure. They are direct peers inside the same operating network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOISEO