CPE

Name

CPE

Legal name

Canine Performance Events, Inc.

Website

https://cpe.dog

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dog Sports Sanctioning

NAICS

Racetracks (711212), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Racing Associations, Governance & Integrity Services (MPAEADAL)

akta.pro secondary industry

Pet & Animal Expos (MPAGAFAI)

Keywords

• Dog sports sanctioning
• Agility trials
• Canine scent sport
• Dog lure coursing
• Competitive dog titles

Headquarters

HQ city

Roquebrune-cap-martin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: CPE generates revenue through annual memberships for dog owners/handlers who participate in sanctioned CPE events and earn titles.
2. Event Entry Fees: Revenue generated from trial entries at CPE-sanctioned events organized by Host Clubs.
3. Host Club Application Fees: One-time application fee of $100 for organizations seeking to become CPE Host Clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Canine Performance Events (CPE) is a dog sports sanctioning organization that licenses local Host Clubs to run standardized competitive trials in three disciplines: Agility, Canine Scent Sport, and SpeedWay. It sells annual memberships to dog owners/handlers, manages event entries, and maintains a multi-level titling and awards system culminating in annual National Events. Revenue is generated through recurring membership fees, per-trial event entries, and one-time Host Club application fees.

Product overview

Canine Performance Events (CPE) operates a dog sports competition organization offering three core sports: Agility Trials, Canine Scent Sport (CSS), and SpeedWay. The organization sanctions local trials through a Host Club Program and hosts annual National Events. Competitors earn titles across multiple skill divisions (Regular/Veterans, Enthusiast, Specialist) and achievement levels. The Top Ten Awards and Cumulative Point Titles recognize outstanding annual performance. CPE provides member services including records, rules, and forms for competitors and host clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Agility Trials

Quantifiable outcome

• Titling system with multiple levels (C-ATCH, CT-ATCH, CS-ATCH for Agility; C-SNITCH, C-SNITE for Canine Scent Sport; C-SWGL, C-SWPL for SpeedWay)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SuperDog EventscoreStrategic or Co-development Partner · 1 January 2026SuperDog Events hosts the 2026 CPE Canine Scent Sport National Event at Kenosha County Fairgrounds in Wisconsin, organizing the separate CSS nationals due to the sport not yet expanding to the west coast.
• Wagatha'sminorStrategic or Co-development Partner · 1 January 2024Wagatha's has sponsored treats at a discount for CPE's 2024-2025 Nationals.
• Swift PawsminorStrategic or Co-development Partner · 1 January 2023Swift Paws donated lure coursing equipment and lure operators for 2023-2025 CPE Nationals, enabling the SpeedWay drag race events at national competitions.
• Charlee BearminorStrategic or Co-development Partner · 1 January 2011Charlee Bear has sponsored treats at a discount for CPE's 2011-2026 Nationals, providing hospitality and award items for competitors.
• Max 200 Performance Dog Equipment, Inc.coreStrategic or Co-development Partner · 1 January 2008Max 200 supplied equipment for the 2008, 2010-2025 CPE Nationals and donated two rings of equipment for CPE's 2009 Nationals, providing essential agility equipment for national events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NADAC (North American Dog Agility Council): Direct agility sanctioning peer with comparable venue-based trials, titling pathways, and host club governance. Competes for the same handler base CPE serves in Agility.
• USDAA (United States Dog Agility Association): Direct competitor in dog agility sanctions, with a similar titling system, host club model, and event-fee revenue structure. Most directly comparable to CPE's Agility offering.
• NACSW (National Association of Canine Scent Work): Direct competitor in sanctioned canine scent sport, with overlapping element types (containers, interiors, exteriors, vehicles) and a similar titling progression. Most directly comparable to CPE's Canine Scent Sport offering.
• CPE (Canine Performance Events): The subject company itself - included only as a self-reference for completeness; should effectively be excluded from the peer list as it is the company being analyzed.
• Barn Hunt Association: Sanctioning body for barn hunt, a scent-based dog sport. Overlaps with CPE's Canine Scent Sport from a titling, host-club, and event-fee perspective.
• UKI (UK Agility International): International agility sanctioning organization running sanctioned events in North America. Comparable to CPE in agility rules, titles, and host-club-based event delivery.
• ASCA (Australian Shepherd Club of America): Sanctioning body offering agility and stockdog programs with a host-club trial model. Direct competitor for handlers competing in agility, particularly in the small-breed and enthusiast segments.

Broad incumbents

• American Kennel Club (AKC): The largest U.S. dog registry and sanctioning body, offering agility, scent work, and other dog sports. Comparable to CPE as a sanctioning organization but operating at vastly greater scale, broader sport portfolio, and stronger brand recognition.
• United Kennel Club (UKC): Long-standing multi-breed registry with agility and performance events. Broad incumbent comparable to CPE in operating a multi-sport sanctioning model but with deeper resources and broader scope.

Emerging players

• WCRL (World Cynosport Rally Limited): Sanctioning body for rally obedience, a niche dog sport with a similar host-club trial and titling model. Adjacent peer to CPE's agility and scent sport offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CPEagility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPE