Greensboro Grasshoppers

What Greensboro Grasshoppers does

The Greensboro Grasshoppers are a Minor League Baseball franchise operating as the Single-A affiliate of the Pittsburgh Pirates in the South Atlantic League. The team plays its home games at First National Bank Field in Greensboro, North Carolina, a modern ballpark featuring general admission seating, luxury suites, party decks, and picnic areas including the Cone Health Terrace. The franchise sells live professional baseball entertainment to fans in the Greensboro and broader North Carolina market, supported by group hospitality for corporate clients.

The product surface spans ticketing (individual games, mini-plans, season tickets, and The Hopper Pass ballpark pass), group and premium venue experiences, concessions via Babe's Bucks ballpark currency, and an online merchandise store carrying caps, apparel, novelties, and legacy collection items. Digital gameday programs and regional broadcasts through Bally Sports Live extend the in-stadium product beyond game day. Distribution runs through the MiLB/MLB platform (milb.com), TicketReturn for ticketing, the in-park box office, and a direct corporate group sales motion.

Revenue is generated across five streams: ticket sales, merchandise and apparel, premium venue experiences (luxury suites, party decks, private event spaces), corporate sponsorships and naming rights, and concessions. The GTM is event-driven and seasonal, monetized through direct-to-consumer ticket sales, group packages, and B2B sponsorship tiers anchored by First National Bank (naming rights) and Cone Health (terrace naming). The team is privately held, parented strategically by the Pittsburgh Pirates organization, and operates with 11–50 employees in a single-venue model.

Name

Greensboro Grasshoppers

Legal name

Greensboro Grasshoppers

Website

https://gsohoppers.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Greensboro Grasshoppers are a Single-A Minor League Baseball team affiliated with the Pittsburgh Pirates, playing at First National Bank Field in Greensboro, North Carolina, and selling tickets, group hospitality, merchandise, concessions, and corporate sponsorships to regional fans and businesses.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Minor league baseball
• Professional baseball games
• Sports entertainment
• Ballpark venue events
• Team merchandise

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets, mini-plans, season tickets, group tickets, and specialty packages like The Hopper Pass and Babe's Bucks gift cards.
2. Merchandise and Apparel: Online merchandise store selling caps, apparel, novelties, official on-field collection, and legacy collection items.
3. Premium Venue Experiences: Revenue from luxury suites, party decks, and private event spaces at First National Bank Field.
4. Sponsorships and Naming Rights: Corporate sponsorships including stadium naming rights (First National Bank Field), venue area naming (Cone Health Terrace), and various partnership tiers.
5. Concessions and Food Service: Food and beverage sales at the ballpark through third-base picnic area and Cone Health Terrace picnic areas.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Greensboro Grasshoppers operate a Minor League Baseball franchise as the Single-A affiliate of the Pittsburgh Pirates in the South Atlantic League, playing home games at First National Bank Field in Greensboro, North Carolina. The team sells individual game tickets, mini plans, season tickets, and the Hopper Pass ballpark pass, while operating group event venues (picnic areas, party decks, luxury suites), an online merchandise store, concessions, and corporate sponsorship programs.

Product overview

The Greensboro Grasshoppers are a Minor League Baseball Single-A affiliate of the Pittsburgh Pirates, operating as a consumer-facing entertainment and sports organization rather than a technology product company. The team's product portfolio consists of live baseball game attendance experiences and related services including: ticket sales (individual, mini-plans, season tickets, and Hopper Pass ballpark passes), group event hosting (picnic areas, party decks, luxury suites), the Greensboro Grasshoppers merchandise store, digital gameday programs, Babe's Bucks gift cards, and venue access to First National Bank Field. The offerings are unified under the Grasshoppers brand and support fan engagement, game attendance, and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Tickets & Schedule Ticket sales platform offering individual game tickets, mini plans, and season tickets for Greensboro Grasshoppers games at First National Bank Field, targeted at individual sports fans and families.
• The Hopper Pass Ballpark pass offering unlimited access to Greensboro Grasshoppers games throughout the season for individual fans seeking flexible, recurring attendance.
• Group Experiences Group ticket packages including the 3rd Base Picnic Area, Cone Health Terrace, Party Decks, and Luxury Suites for corporate outings, team building, client entertainment, and private events.
• Babe's Bucks & Gift Cards Ballpark currency and gift card system redeemable for concessions and merchandise purchases at First National Bank Field.
• Greensboro Grasshoppers Merchandise Store Online merchandise store offering caps, apparel, novelties, the official on-field collection, and legacy collection items for fans of the Greensboro Grasshoppers.
• Digital Gameday Programs Digital game programs providing schedules, roster information, and team news for each game day at First National Bank Field.
• First National Bank Field Venue The team's home ballpark offering stadium tours, parking, directions, and venue information for fans and event hosts.
• Special Events Hosting of special events at First National Bank Field including National Anthem Auditions, donation requests, and other community engagement programming.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Pittsburgh PiratescoreStrategic or Co-development PartnerThe Greensboro Grasshoppers are the Single-A affiliate of the Pittsburgh Pirates in Minor League Baseball. This affiliation provides player development opportunities and connects the team to Major League Baseball operations.
• First National BankflagshipGTM or Marketing PartnerFirst National Bank holds the naming rights for First National Bank Field, the home stadium of the Greensboro Grasshoppers. The bank logo appears on the stadium branding and serves as a major corporate sponsor.
• Cone HealthcoreGTM or Marketing PartnerCone Health sponsors the Cone Health Terrace at First National Bank Field, a premium picnic and hospitality area for fans and corporate groups.
• Minor League Baseball (MiLB)coreStrategic or Co-development PartnerThe Greensboro Grasshoppers operate under the Minor League Baseball umbrella, utilizing the MLB and MiLB platforms for ticketing, broadcasting, and league operations.

Recent moves1 record

Expansion highlights5 records

Regional players

• Kannapolis Cannon Ballers: Single-A team in the Carolina League based in nearby North Carolina. Comparable as a Single-A franchise in the Carolina region; competes for overlapping fan base and corporate sponsorship dollars in the greater Charlotte/Triad corridor.
• Winston-Salem Dash: High-A Carolina League team also operating in North Carolina. Comparable as a Carolina-based MiLB franchise with similar ticketing, sponsorship, and venue-revenue model, though at a higher classification than the Grasshoppers.
• Carolina Mudcats: Single-A affiliate based in Zebulon/Cary, North Carolina. Operates a similar MiLB ticketing and sponsorship model and competes with the Grasshoppers for regional Minor League Baseball fan loyalty in the Carolinas.

Direct peers

• Indianapolis Indians: Pittsburgh Pirates Triple-A affiliate sharing the same MLB parent organization. Direct peer in operational affiliation, player development pipeline integration, and league-wide broadcast/marketing platforms.
• Rome Emperors: Single-A South Atlantic League team that, like the Grasshoppers, was rebranded during the 2022 MiLB reorganization. Closely comparable in product offering, fan monetization mix, and recent league-driven structural changes.
• Hickory Crawdads: Single-A South Atlantic League team based in nearby North Carolina. Operates with the same MiLB business model (tickets, group events, merchandise, concessions) and competes for overlapping regional fan attention in the Carolina market.
• Bowling Green Hot Rods: South Atlantic League Single-A team directly comparable as a fellow MiLB Single-A franchise. The Hot Rods are referenced in the Grasshoppers' own news feed (series matchups), confirming direct on-field competition and shared operational model.
• Charleston RiverDogs: Single-A South Atlantic League team operating an analogous ticketing, sponsorship, premium-hospitality, and merchandise model. Comparable across venue scale, revenue streams, and mid-market MiLB positioning.
• Augusta GreenJackets: Single-A South Atlantic League team with virtually identical operational structure: ticketed games, group hospitality, merchandise store, and league-defined revenue model. Direct comparable on revenue mix, headcount scale, and venue economics.

Broad incumbents

• Durham Bulls: Triple-A affiliate in Durham, North Carolina, sharing the Carolina geography and MiLB business model. Larger-scale comparable demonstrating upside trajectory for a North Carolina MiLB franchise that sustains multi-tier operations and brand equity over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greensborograsshoppers
• LinkedInlinkedin.com/company/greensboro-grasshoppers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensboro Grasshoppers